Strike Digital

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing of Your Brand Cafe

Describe what your company does in a single sentence.

Your Brand Cafe helps businesses build their brand by offering custom-printed cups, sleeves, and packaging with fast turnaround times and one case minimums.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Acquire new customers through targeted paid ad campaigns.
• Increase website traffic and conversions for Your Brand Cafe.
• Improve ROAS and campaign efficiency through data-driven optimization.

SOLUTION

How did you find Strike Digital?

Online Search

Why did you select Strike Digital over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Primary Objectives:

Increase high-quality customer acquisition through paid advertising
Support monthly and quarterly revenue growth goals
Provide actionable insights to guide marketing strategy and investment
Scope of Services:

Paid Media Management:

Manage Google Ads, Meta Ads, and other approved platforms
Launch and optimize Search, PMax, Prospecting, Retargeting, and Shopping campaigns
Conduct ongoing bid, audience, and keyword adjustments
Run A/B testing on creatives, copy, and CTAs
Campaign Strategy & Execution:

Develop performance-based campaign strategies (promo, evergreen, product launch, sample programs)
Identify audience segments and goals per campaign
Align campaign plans with RCB’s content calendar and product pushes
Collaborate on creative requirements and asset needs
Performance Tracking & Reporting:

Track KPIs: ROAS, CAC, CTR, CVR, CPM, revenue, and new customer counts
Provide weekly and monthly reports via dashboards and performance reviews
Identify trends, wins, and underperformance with next-step recommendations
Sample Campaign Support:

Plan and execute paid media for Sample Box Program
Measure performance through new customer attribution and opt-ins
Creative & Messaging Support:

Recommend hooks, angles, and copy direction for ad performance
Support design team with best practices and messaging iterations
Ensure brand voice alignment and ad compliance
 
Key Deliverables:
Paid campaign buildouts (Google, Meta, etc.)
Written campaign briefs and targeting docs
Weekly Slack support + bi-weekly performance calls
Monthly reporting dashboards and analysis
Optimization recommendations and media planning
Creative/messaging direction for ads
Sample Campaign media support
Attribution and ROI consultation using Metorik and Supermetrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes of Success
Customer Acquisition:

Increase in new customer count month-over-month (MoM)
Lowered Customer Acquisition Cost (CAC) over time
Growth in opt-ins for Sample Box Campaigns
Revenue Growth:

Improved Return on Ad Spend (ROAS) across channels
Increase in total attributed revenue from paid media
Revenue lifts during promotional and evergreen campaigns
Ad Performance:

Higher Click-Through Rate (CTR) on ads
Increased Conversion Rate (CVR) on landing pages
Lower Cost Per Mille (CPM) through better targeting
Campaign Efficiency:

Reduced cost per lead/order over multiple campaign cycles
Effective budget pacing with minimal overspend
A/B test results that lead to creative and copy improvements
Attribution Clarity:

Improved tracking visibility using Metorik and Supermetrics
Clearer source attribution for customer journeys
Consistent use of promo codes tied to campaign performance
Strategic Reporting & Guidance:

Actionable monthly reports and insights
Weekly trend analysis with next-step recommendations
Alignment of campaigns with RCB’s quarterly sales goals

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Responsiveness
Timeliness:

Consistently delivered creative assets, campaign launches, and reporting within agreed-upon timelines.
Adjusted pacing and budgets proactively to avoid overspend and to meet strategic goals.
Responsiveness:

Maintained clear and prompt communication through Slack, email, and weekly calls.
Responded quickly to last-minute requests, questions, or campaign pivots.
Collaboration:

Regularly asked for and incorporated feedback on strategy, creative, and messaging.
Worked closely with internal teams (Marketing, Data, and Design) to align on priorities and goals.
Organization:

Provided clear outlines for each campaign including objectives, assets needed, and timelines.
Shared consistent performance updates and made real-time optimizations based on analytics.
Adaptability:

Actively helped troubleshoot tracking and attribution issues.
Adjusted strategies based on seasonal demand, customer behavior trends, and available budget.

What was your primary form of communication with Strike Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Strategic Depth: Their ability to think beyond just ad spend—offering campaign-level strategy, testing plans, and targeting suggestions that align with broader business goals.
Real-Time Optimization: They actively monitored performance and adjusted budget, creative, or channels quickly to protect ROI and improve outcomes.
Collaborative Mindset: Strike was proactive in communication, regularly offering data-driven insights, new campaign ideas, and testing recommendations—acting more like a partner than just a vendor.
Friendly and Responsive Team: The team is approachable, communicative, and quick to respond to needs, making collaboration easy and enjoyable.

Are there any areas for improvement or something Strike Digital could have done differently?

Not at this stage in the project: Strike Digital has met expectations so far, and no areas for improvement have surfaced at this point. We'll continue to evaluate as the partnership progresses.

BACKGROUND

Please describe your company and position.

I am the Head of Ecommerce of The Gelbottle Inc

Describe what your company does in a single sentence.

We globally sell salon and colour supplies to Nail technicians.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Paid Search - build acquisition
• PMAX launch and target new customers
• Paid Social launch and target new customers

SOLUTION

How did you find Strike Digital?

Referral

Why did you select Strike Digital over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Strike to come in and help us grow our acquisition activity via Paid Search and Paid social. Our requirements were around building brand awareness and delviering revenue through paid channels. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes include fast deliverability of activation, things change very last minute in the organisation I'm in and Strike were able to accomodate that. They also delivered over 7000 conversions via Paid search and over 4000 for Meta.
The measurable outcomes were increased revenue and conversions from paid media and to prove the value of these channels in a cynical business who were untrusting of agencies and investing in paid media. Strike's deliverables have led to a longer partnership and have demonstrated the value of paid media channels. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They started by auditing the accounts, highlighling key areas of interest or potential and delivering campaigns in accordance. We wanted to just test a single product category and they have helped in driving awareness of that product category. They delivered on time and were flexible to our timings every step of the way. 

What was your primary form of communication with Strike Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of experience and expertise. They don't bamboozle clients with complexity, they are experts in their areas and share their knowledge to help maximise your ad performance. They approach things authentically and in a timely manner too. 

Are there any areas for improvement or something Strike Digital could have done differently?

Reporting improvements. We're a visual business. Would be great to get reports on specific ad performance for meta. Showing ad type, audience, impressions, clicks etc. A simple report that I could give to creative teams so they can produce more of what is working. 

BACKGROUND

Please describe your company and position.

I am the Director of The Art & Hobby Shop

Describe what your company does in a single sentence.

Art & Hobby is an Irish retail store that offers a wide range of art supplies, craft materials, Toys and hobby products for all ages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Sales
• Growth
• Conversion

SOLUTION

How did you find Strike Digital?

Reached out by email

Why did you select Strike Digital over others?

• Pricing fit our budget
• Company values aligned
• New Company and i wanted to give the opportunity

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strike's Digital work with Art & Hobby has covered our PPC management, Google AdWords, and META growth (Facebook & Instagram ads).

They have focused on audience targeting, creative strategy, performance analysis, and scaling, all of which have contributed to successful growth in in sales and conversion.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Return on Ad Spend (ROAS) – Improvement in revenue generated per ad spend.
• Cost Per Click (CPC) & Click-Through Rate (CTR) – Efficiency of ad spend and audience engagement. Reduced cost of acquiring new customers.
• Sales & Conversions – Direct impact on revenue from social ad campaigns.
• Lead/Sales Volume – Growth in online transactions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strike Digital demonstrated methodical and diligent project management, ensuring that their deep expertise in PPC and META guided our company’s plans and campaigns effectively.

We found collaboration with them smooth, with their responses consistently positive and growth-focused, making them a valuable partner in achieving our digital marketing goals. 

What was your primary form of communication with Strike Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Strike Digital was their attentiveness and genuine engagement with our brand. Rather than simply pushing sales, they focused on growing the business, showing a strong drive and enthusiasm for hitting targets and achieving results.

Their passion for success made them a valuable and motivated partner. 

Are there any areas for improvement or something Strike Digital could have done differently?

Higher ROAS for less spend.... (Jokes) We feel they have set a strong foundation for a future relationship, demonstrating a results-driven approach while aligning with our business goals.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications manager for Irish Tax Rebates. We handle over 200,000 taxpayers’ income tax returns every year. Our goal is to maximize the rebate potential and ensure that there is a tax rebate for them to receive every year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We wanted an agency that could do it all. Our main goal was to keep our cost per conversion down. The industry was constantly changing, and we were constantly reacting to new rules that came in. We wanted to find somebody that could help us adapt and react quickly.

SOLUTION

What was the scope of their involvement?

Strike Digital manages all of our paid marketing campaigns. They manage our paid search and social media marketing on Meta, TikTok, Google, Taboola and Bing. They also handle our internal and external email marketing campaigns.

What is the team composition?

David is involved at every stage. We have a dedicated point of contact for each channel. Hillary is our main point of contact for Meta, Armin for TikTok, Terrence is the person we go to for all things paid search, and Laura is our email marketing expert.

How did you come to work with Strike Digital?

We found them through Clutch, and their reviews pushed us toward them. We reached out through their website and had a call with one of their founders. David and Richard, the founders, came to our offices and met our entire management team. They gave us a proposal of how they thought they could work best for us.

How much have you invested with them?

We've spent over $100,000.

What is the status of this engagement?

We've been working together since July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're in our busiest period now. Strike Digital has successfully spent 50% less than what we spent last year. Our cost per conversion has also dropped by 50%, and our forms have risen by 9%. Despite spending less, we're getting better results than ever.

How did Strike Digital perform from a project management standpoint?

They're excellent. We're such a unique company, but they take it in their stride every time we have a new change. Even though some things might seem easier, they never let anything take priority. They use Slack to communicate, so contacting them with any queries is easy. They always get back to us very quickly. We have a call every three weeks with all four members of the team and David.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

All of them have been great, but Laura stands out. We're constantly throwing more at her; she takes it on. At this stage, she's a tax expert.

What did you find most impressive about them?

We're impressed with their willingness to get to know our business. They could have just taken the ads and run with them, but they've really made sure to get involved at every stage. They know exactly what we're looking for. They've often made suggestions that don't have anything to do with the ads but would be good for our company. We find that very admirable.

Are there any areas they could improve?

No, I'm yet to find one.

Do you have any advice for potential customers?

With any marketing agency coming in from the outside, you need to be conscious that you know your business better than them. However, Strike Digital has made an amazing effort to understand everything tax-related, which they didn't have to do.

BACKGROUND

Please describe your company and position.

 I am the General Manager of a design company 

Describe what your company does in a single sentence.

Ready to wear, shoe, Jewlery.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Increase website sale

SOLUTION

How did you find Strike Digital?

Other

Why did you select Strike Digital over others?

Other

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been partnering with Strike Agency for almost a year now, and the experience has been both new and interesting. We've gained valuable insights from their expertise, and their team’s dedication is outstanding. They are consistently proactive, focused on improving results, and always available to offer support—a quality we truly appreciate. We look forward to continuing our collaboration and have full confidence in their ability to enhance their performance and deliver even better results. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have made strong progress but are still looking forward to even greater achievements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Strike team is highly committed to providing timely support and consistently goes the extra mile to achieve the best possible outcomes.

What was your primary form of communication with Strike Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company is their commitment to providing timely answers and support. Their quick responses facilitate smooth communication, making the entire process more efficient.

Are there any areas for improvement or something Strike Digital could have done differently?

So far, we haven’t identified anything that needs to be changed or improved.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a storage solutions company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We’ve never had a marketing department, so we hired Strike Digital for their digital marketing expertise to make our internal life a little easier. Our goal is to increase leads and drive brand awareness and engagement.

SOLUTION

What was the scope of their involvement?

Strike Digital manages our paid ads on Google, Meta, and Bing. They mainly focus on handling our PPC ads, but they also provide inputs on social media marketing.

What is the team composition?

We work with five people from their team, including David (Co-Founder), George (Senior Paid Search Specialist), Hilary (Paid Social Specialist), and Mirsad (Paid Search Specialist).

How did you come to work with Strike Digital?

They cold-called us. We liked that their team had a lot of experience with Meta Ads and Google Ads. Additionally, Strike Digital was very persistent, and their level of commitment was way above any of the other agencies we met. They were also very consistent and quick to react. We eventually decided to work with them because of those reasons.

What is the status of this engagement?

We started working with Strike Digital in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Strike Digital, we’ve seen a 20%–30% increase in website traffic. Moreover, they’ve helped us allocate and use our ad budget more efficiently.

How did Strike Digital perform from a project management standpoint?

They always deliver the work on time and within budget. We communicate via phone calls, emails, and Slack.

Are there any employees from the service provider's team that you would like to shout out to in this review?

I want to give a shout-out to Hilary for her great work.

What did you find most impressive about them?

Everyone on their team knows what they’re doing, and they’re very efficient.

Are there any areas they could improve?

We had communication issues with one of their representatives, so David had to jump on board midway through the project. Looking back on that, it would’ve been helpful if he'd been included in meetings from the very beginning.

Do you have any advice for future clients of theirs?

Do your due diligence. Every company is different, so it’s important to find one that perfectly fits your needs. For this project, Strike Digital has been the perfect fit for us.

BACKGROUND

Please describe your company and position.

I am the COO of SiSu Juice Company Ltd

Describe what your company does in a single sentence.

One of Irelands leading healthy beverage brands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Increase brand awareness
• Subscription conversion
• Overall online conversion

SOLUTION

How did you find Strike Digital?

Referral

Why did you select Strike Digital over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Identifying key audiences for our brand as well as the best creatives & messaging to accompany. We aimed to grow our online prescence and footfall on our website through meta, google & klaviyo. This was a relatively new concept for us so we needed to understand the key metrics and how to grow on these.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Year on Year online sales % improvement
• Conversion rate 
• Basket Size increase 
• Relative share of subscriptions & New Customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Strike Digital Team were excellent to work with, so professional and always delivered on time. They are a very structured team, book in meetings in advance, come prepared & summarise everything to ensure accountability & responsibility. They were more than happy to tweak and adjust as we progressed, a very nimble team and pleasure to work with

What was your primary form of communication with Strike Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Diversity across the team across people, skills, responsibility & areas of excellence yet gelled extremely well together

Are there any areas for improvement or something Strike Digital could have done differently?

No, they always looked out the best for our business and adjusted to our needs, attempting to get the best result possible

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of two companies, one in Austria and the other in Switzerland. The one in Switzerland is called minibag.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

It was quite difficult for us to stay on track with all the changes that Google and Meta do all the time because they're constantly changing their systems. Therefore, we decided to outsource a service provider who worked on those platforms all the time.

SOLUTION

What was the scope of their involvement?

Strike Digital helps us with digital marketing for minibag, especially focusing on Google Ads and Meta Ads. Initially, we provided them with a brief to help them understand our needs and our business. The team has also offered SEO and other services, but we haven't required those.

For social media specifically, Strike Digital doesn't help us with content. They just place ads on Facebook and Instagram, but we create the content ourselves.

What is the team composition?

We work with four teammates from Strike Digital. Hillary (Paid Social Specialist) and George (Paid Search Specialist) are the ones we work with the most.

How did you come to work with Strike Digital?

They reached out to me via email. Often, service providers send email proposals. However, Strike Digital sent a very straightforward email telling the story of how they used to work for other companies and decided to create their own company.

How much have you invested with them?

Strike Digital normally likes to work for bigger companies than mine. They offer a package for around €2,500–€3,000 per month (approximately $2,700–$3,300 USD). As part of that package, they do everything related to digital marketing for their clients.

However, that deal was too expensive for my little company, so I reached a different deal with Strike Digital. Once a week, I have one hour of work with their specialists. They help me with issues and show me how to do things. That way, they don't do everything by themselves so that they can offer a cheaper price.

What is the status of this engagement?

We started working together around February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results of our partnership have been evident. I worked with other agencies before, and as soon as they got their money, they really didn't care much. However, working with Strike Digital, I have the feeling that they care about my company. 

In paid advertising, it's easier and faster to reach great results when spending a lot of money on the ads. However, my budget is not very high, but Strike Digital always tries to figure out what works and what doesn't work, constantly making little changes to improve results. They know Google and Meta very well.

How did Strike Digital perform from a project management standpoint?

Strike Digital has delivered work on time and on budget.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Hillary and George. Before working with Strike Digital, Hillary worked for Meta, so it is very cool that the team has specialists at that level. George works on Google Ads, and Hillary works on Facebook and Instagram Ads. Still, they also interact with each other. For example, they discuss results and budgets. If a campaign is bringing more sales through Meta, they take some of the budget away from Google Ads and use it on Meta.

What did you find most impressive about them?

I like Strike Digital's team spirit very much. Moreover, I like that they also have specialists in other areas. For example, we had issues with Klaviyo, and they brought an email marketing specialist. Overall, they're a very good company, so I can highly recommend them.

Are there any areas they could improve?

There's nothing Strike Digital could improve on.

Do you have any advice for future clients of theirs?

I don't have any particular advice. I can only recommend them because they're very good.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a company that sells outdoor products, including fishing equipment, kayaks, and clothing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We needed support in managing our advertising campaigns on Google Ads and Facebook. 

SOLUTION

What was the scope of their involvement?

Strike Digital has created and executed our marketing strategy on Google Ads and Facebook. Our goal is to increase brand awareness and customers. We’ve provided Strike Digital with initial documentation, and the team has created our strategy based on interviews they’ve conducted with me about my business.

Additionally, Strike Digital has created email templates and implemented automated email campaigns.

What is the team composition?

We work with three teammates from Strike Digital, including a Google Ads specialist, a team member dedicated to Klaviyo, and another specialist dedicated to Meta. 

How did you come to work with Strike Digital?

We met Strike Digital through a referral, and we chose them because the team seemed energetic in our initial call.

How much have you invested with them?

We've spent around €13,000 (approximately $14,200 USD) with Strike Digital.

What is the status of this engagement?

We started working with Strike Digital in June 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since partnering with Strike Digital, we’ve seen a 20% increase in our online sales. The team delivers good-quality work and integrates our suggestions. 

How did Strike Digital perform from a project management standpoint?

Strike Digital delivers work on time and holds weekly meetings where they share a dashboard with our campaigns’ analytics. I can also log in to a project management tool where we can check the same dashboard and metrics, and Strike Digital is very informative. We communicate mainly through Slack and email.

What did you find most impressive about them?

Strike Digital’s biggest strength is their honesty — they’re a very transparent team.

Are there any areas they could improve?

I can’t think of anything for Strike Digital to improve.

Do you have any advice for potential customers?

Ensure having your ROAS and marketing budget clearly determined when engaging with Strike Digital.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and director of an online retail site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

I needed help with my entire marketing and advertising.

SOLUTION

What was the scope of their involvement?

I’ve onboarded Strike Digital to run my Google Ads, including Google Shopping; social media ads on Facebook, Instagram, and YouTube; and email marketing. When we started working together, I already had existing advertising campaigns from a previous marketing company. Therefore, they’ve revised those campaigns, taken notes, and created 10 times more detailed campaigns.

What is the team composition?

I communicate quite often with the seven team members at Strike Digital.

How did you come to work with Strike Digital?

I found them through a Google search.

How much have you invested with them?

I’ve spent around €4,000 (approximately $4,300 USD).

What is the status of this engagement?

We started working together in October 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Within a couple of weeks of working with Strike Digital, our campaigns massively improved. Thanks to those campaigns, I’ve seen an increase in website traffic, conversions, add-to-cart interactions, and new customers on the site. Literally, we’ve seen an increase in every metric within a month. On top of that, the quality of Strike Digital’s work is great. The ads that they’ve created are so much better than what I’ve ever had for my business.

How did Strike Digital perform from a project management standpoint?

Strike Digital has hit all the deadlines they’ve set and stuck to the budget, so their project management has been great. Moreover, our communication is amazing. We have daily communication via Slack and email.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to congratulate three teammates from Strike Digital: my account manager, Jenifer (Paid Social Specialist), and Ciarán (Director of Operations), who works with me on email marketing.

What did you find most impressive about them?

Strike Digital’s communication is impressive. If I need something from them, they always get back to me within an hour, which is great.

Are there any areas they could improve?

I can’t think of something Strike Digital could improve on.

Do you have any advice for potential customers?

Book a call with them to have an introductory session to discuss your goals, hear what they can provide for you, and see if those two are aligned.