Strike Digital

BACKGROUND

Please describe your company and position.

I am the Digital Brand Marketing Manager 

Describe what your company does in a single sentence.

We are an online ecommerce lingerie and swimwear company, based in the UK, but sell internationally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Overhaul accounts and clean up attribution
• Improve Paid Social ROAS
• Unlock valuable insights and analytics

SOLUTION

How did you find Strike Digital?

Email outreach

Why did you select Strike Digital over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a tailored paid social media strategy for both brands to maximise ROAS. Our in-house creative team delivers the creative content, and Strike will develop and manage those campaigns. Continuously monitor and optimise campaigns for maximum performance and cost efficiency. Regularly communicate campaign performance, insights, and recommendations for improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Significantly improving ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Strike have always delivered items on time, demonstrating their commitment to meeting deadlines and ensuring a smooth workflow. They have set up a Slack channel for ease of comms and are always available to address our questions, provide guidance, and work on any amends if requested

What was your primary form of communication with Strike Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us the most about Strike Digital was their extensive knowledge of the services they provide plus they were keen to get to know our businesses and target audiences from day one. Both have led to some really positive results so far and has also broadened our own understanding of effective social strategies.

Are there any areas for improvement or something Strike Digital could have done differently?

Not an area of improvement as such, but something to work on together, are our Tiktok efforts. I think in the coming months we could be experimenting there a bit more to try to capture the attention of our target audience.

BACKGROUND

Please describe your company and position.

I am a Manager of a consumer products company

Describe what your company does in a single sentence.

Health and wellness products and services for mothers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strike Digital to accomplish?

• Manage Facebook and Google advertising
• Grow sales from online advertising channels
• Consult on email marketing and other marketing activities

SOLUTION

How did you find Strike Digital?

Email

Why did you select Strike Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Clear and fast communication

How many teammates from Strike Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media ads management, Google ads management, email marketing, and other marketing activities consultation. 

• Key deliverables: 
• Ad campaign creation, management, optimisation
• Competitor research 
• Campaign promotion assistance 
• Email campaigns and flows help

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• System setup and error fixes
• Campaign management from start to finish 
• Increasing sales from ad campaigns 
• Creative ideas to improve other areas of marketing

What was your primary form of communication with Strike Digital?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management, always fast and effective communication, supportive team and helpful suggestions even for areas slightly outside of the intended work scope.

What did you find most impressive or unique about this company?

The team is very proactive and creative in solving problems, with very clear and direct communication. They were super easy to work with and, in general, just get the job done quickly!

Are there any areas for improvement or something Strike Digital could have done differently?

Would be great if the team support more actively in email marketing

BACKGROUND

Introduce your business and what you do there.

I’m an executive for an industrial clothing material manufacturer and distributor. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We needed assistance with ad placement on social media for the benefit of enhancing our e-commerce division. We wanted more exposure for our online products.

SOLUTION

What was the scope of their involvement?

We gave them content to start because we had a lot of content we’d prepared in previous years that was ready to go but hadn’t been used. They post on Facebook and Instagram and run ads on Google. Strike Digital is helping us find direction for campaigns and understand where we want to take our ads. They’re also creating messaging along with the ads we’re posting. 

They’ve worked on our Black Friday campaign, and they’ve also been working with our website designers to enhance our website and customer experience. 

What is the team composition?

We work with three people from Strike Digital. 

How did you come to work with Strike Digital?

They reached out to our company via email, and we set up a Zoom call to uncover our needs. They explained to us their business offerings and took us through a presentation of previous projects they worked on, while educating us on new marketing strategies. 

We felt like we could trust their company and that it would be a great fit, so we moved forward with them. 

How much have you invested with them?

We’ve invested around $10,000. 

What is the status of this engagement?

We started working together in October 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a 500% increase in our e-commerce business, and our online traffic from people interested in our products from cold calls and emails has gone up as well. So far, Strike Digital has done everything they said they would do. 

How did Strike Digital perform from a project management standpoint?

They provide us with excellent project management and stay within our budget. We usually meet twice a week over Zoom, and they give us weekly reports and updates; we communicate via email. 

What did you find most impressive about them?

We know they want us to succeed, and they offer helpful suggestions and ideas to push us in that direction. Strike Digital is great about incorporating feedback and our ideas. We think that they’re incredibly honest and trustworthy people. It's a very collaborative effort, and we feel like they have our best interests at heart. 

We live an ocean away from each other, but we trust them, and it has turned out to be a good relationship. We know that our partnership has the potential to be a very long-term relationship, and they’re a pleasure to work with. 

Are there any areas they could improve?

We’re satisfied with everything they're doing right now. 

Do you have any advice for potential customers?

Have a lot of content ready because it's a big undertaking. The bigger budget you have, the more success you’re going to have.

BACKGROUND

Please describe your company and your position there.

I am co-founder and CEO at Otaku Lamps, a brand that illuminates fan favorite moments by producing high-quality pop culture merchandise. Otaku Lamps is officially licensed with animation, gaming, and production studios to create a variety of collectible lighting products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike Digital, and what were your goals?

We hired Strike Digital to manage our search, social, and email marketing campaigns. Our goal with Strike Digital is to scale our business and leverage professional marketing techniques that we would not have done otherwise.

SOLUTION

How did you select this vendor and what were the deciding factors?

We do not typically respond to solicitations from digital marketing companies, however there was something about the outreach from Strike Digital that came across much more professional and informed than your typical marketing firm. After asking a series of questions, they eased all of our concerns and we ultimately decided that they have all of the skills and tools to take our business to the next level.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After discussing our current business operations, products, and general business model, the team at Strike Digital came up with a customized set of search and social media marketing campaigns that fit our objectives. We primarily market on Instagram, Facebook/Meta, and Google and one of the benefits to Strike is that the leading team has previous experience working at Meta, so they are aware of all of the new developments and marketing strategies that work for companies like mine.

How many resources from the vendor's team worked with you, and what were their positions?

We primarily work with two marketing managers. One of the things that we like about Strike is that each one has their own domain that they manage. One of the managers oversees our search campaigns, while the other oversees the social campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our online sales were up 433% during the first two months working with Strike as compared to the previous period. In Facebook/Instagram advertising, our ROAS increased from 4.26x to 7.44x during the first two months as well.

How effective was the workflow between your team and theirs?

The workflow between our team and Strike Digital is the best that we have seen from a digital marketing company. We have frequent meetings to make sure that everyone is on the same page. We have new product releases all of the time, so it has been critical that we always stay up to date with each other.

What did you find most impressive or unique about this company?

They go above and beyond for a marketing company. They really make sure to learn about your niche and customer base. We have worked with others in the past, however we have never seen the level of engagement or success we have with Strike Digital.

Are there any areas for improvement or something they could have done differently?

I would say that one area of improvement would be to expand expertise and management into other social media platforms.

BACKGROUND

Introduce your business and what you do there.

I’m one of the two directors of Silverback Gymwear, an online e-commerce gym clothing in the strongman and strongwoman markets. We’re based in the UK, but we sell internationally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We needed help with paid marketing.

SOLUTION

What was the scope of their involvement?

Strike Digital manages all of our paid marketing campaigns, looking after our ad spend on Google, Shopify, Facebook, and Instagram. The ads that they run on Google Ads display across the Display Network, the Google Search Console, and YouTube.

Strike Digital also helps us with email marketing, leveraging Klaviyo to create and automate the campaigns. Overall, their team is in charge of coordinating our paid campaigns to ensure they’re efficient so that we spend our advertisement money as well as we can.

From a strategic perspective, Strike Digital helps us coordinate and synchronize all of our different paid campaigns to ensure we have a presence from the very top of the funnel. As part of this effort, their team creates marketing strategies and presents them to us. After we approve those strategies, they deploy them.

As for the campaigns themselves, our in-house creative team puts together the campaign content, and Strike Digital helps us run the campaigns. However, if we’re marketing our catalog, they pull those images themselves from our website. Additionally, they help us ensure we’re following industry best practices, so our creative team is constantly following their recommendations around content development.

What is the team composition?

We work with Richard ad David (Co-Founders).

How did you come to work with Strike Digital?

We usually get approached every day by various agencies trying to win our business. However, we were the ones that reached out to Strike Digital after finding them on Google. After reviewing their website, we set up a Zoom call during which they introduced themselves and talked about their work and background.

We engaged with Strike Digital on a trial basis after that call, which is something we do with any contractor. They exceeded our expectations, so we kept working with them. Their flexibility was actually another of the reasons why we hired them; they didn’t tie us into a contract.

Other companies wanted to engage with us on 6–12-month contracts paid upfront. However, we thought that if a company were as good as they said they were, we wouldn’t be tied to a contract, and we would like to keep coming back to them month after month. We discovered that this was Strike Digital’s work model, and that model worked very well for them.

How much have you invested with them?

We’ve spent around €10,000 (approximately $11,000 USD).

What is the status of this engagement?

We started working together in October 2022, and our engagement is ongoing. We’ll continue to work with them as long as our engagement works for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Strike Digital’s campaigns are performing excellently. Before working with them, we were running our own paid advertising campaigns, and our return on ad spend (ROAS) had dropped to about 3.3.

When we first brought Strike Digital on board, our key deliverable from a financial perspective was to get a ROAS of four. This requirement was detailed in the brief that we originally provided them with. Within days of working with them, our ROAS almost doubled. Currently, we’re getting a ROAS of close to nine, more than doubling what we asked them to achieve.

How did Strike Digital perform from a project management standpoint?

Strike Digital’s performance has been excellent. Our trial project went completely well, and they understood very well where we were and where we had been spending our money. Ultimately, they delivered everything on time, and their presentation was very well-organized.

Strike Digital is very approachable and personable, and they’re very clear about what they do. We talk to them once or twice a week via Zoom or Google Meet, and we have a Slack channel where we can communicate.

Moreover, they have their own reporting portal to which we can log in to see results from our Facebook, Instagram, Google, Klaviyo, and Shopify campaigns. Using this tool, we can see our ads’ performance in real time.

What did you find most impressive about them?

We’re very impressed with Strike Digital’s services overall. They’re a relatively small company with an excellent background in Google and Meta. Moreover, they’re very knowledgeable about the services they offer, backing up what they promise with excellent results. Their team has delivered everything they’ve promised us to date, which is outstanding.

Strike Digital doesn’t try to sell something they’re not experts in. For example, we’re looking into advertising on TikTok next year. Although they have some experience using it, they don’t sell those services because they’re not experts.

Are there any areas they could improve?

Although there are always areas of improvement, Strike Digital has done an amazing job so far. I can only advise them to be careful not to dilute as they grow and acquire more clients. Their biggest selling points are their experience and performance, so they need to ensure to keep that value proposition as their business grows.

Do you have any advice for potential customers?

Meet them and get to know them to understand their expertise. If you decide to go with them, trust them because there is a major trust component involved in the success of these kinds of projects.

BACKGROUND

Introduce your business and what you do there.

I’m the digital director for a pet retail company called Dec’s Pets Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We hired Strike Digital because we were looking for a PPC agency in Ireland. We were working with an agency and didn’t see the results that we wanted, so we decided to look elsewhere.

SOLUTION

What was the scope of their involvement?

Strike Digital has overseen Google Ads and has been responsible for our migration from MailChimp to Klaviyo. Within Klaviyo, they’ve been working on segment flows to help effectively target customers. They've also helped with content creation on social media and advised us on which categories to promote our services and products. 

They also have their own platform to track our online and social media traffic so we can look at real-time data.

What is the team composition?

We primarily work with David and Richard (Co-Founders). We also work with Ciarán (Director of Operations). 

How did you come to work with Strike Digital?

We found them on Clutch. We wanted to work with an agency closer to us, and when we met with them, we thought they had brilliant strategies and ideas. After looking over their proposed ideas, we decided to move forward with Strike Digital. 

How much have you invested with them?

So far, we’ve invested more than €1,500 (approximately $1,500 USD). 

What is the status of this engagement?

We started working with them in October 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since launching our first social media campaign with Strike Digital, we’ve seen an influx of new customers.

How did Strike Digital perform from a project management standpoint?

They’ve provided us with excellent project management, and have communicated clearly and concisely. We communicate via email and Google Meet. 

What did you find most impressive about them?

They have brilliant strategies and go above and beyond to help our business. They also come to us with unique ideas and initiatives, which we haven’t experienced before with other agencies. 

Strike Digital is incredibly collaborative, and they have a great understanding of the digital marketing field. They provide clear answers and directives, and they proactively look for ways and opportunities for us to improve our business and marketing strategies. 

Are there any areas they could improve?

There’s nothing more they could be doing at this point. 

Do you have any advice for potential customers?

Be open and honest about what specific goals you want to achieve.

BACKGROUND

Please describe your company and your position there.

I'm manager of a multi brand concept store, stocking international brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike Digital?

We hired Strike Digital to build our E-Commerce store and brand awareness across Ireland. During Covid our e-commerce site grew in revenue we decided to build on this after Covid. Strike was responsible for the management of Social & Google Digital ads on a weekly basis.

SOLUTION

How did you select this vendor?

They came to us via a referral, due to their experience in Facebook we thought they would be the best fit. There was familiar with the brand and had worked with retailers previously.

Describe the scope of their work in detail.

After meetings with the team and discovery on the brand and examples of other companies, we made week to week plan of ads. This included senior management and our Ecommerce team to design the ads. Discussion around budgets etc happened weekly, We received weekly reports on ROAS etc. And then we would have bi weekly zoom meetings to discuss in more detail each ad and performance, we would discuss further plans for ads.

What was the team composition?

The marketing team and senior management would have meeting with Strike on bi-weekly basis, here feedback was given to each other.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to third-party cookies, it is very hard to see true results overall, we have seen increases on web average sales, and some projects had really good ROAS.

How effective was the workflow between your team and theirs?

Overall the workflow was very successful, the team at strike were always very helpful with any question or issues that arose over our time in working together.

What did you find most impressive about this company?

Their knowledge of our ecommerce platform, BigCommerce can provide it owns challenges however the team was always ahead of any issues, raising the problems and trying to resolve them before they came to us. Their commitment to understanding the business model, as an independent company they were very understanding of our smaller team and able to take on extra work when needed.

Is there any area for improvement or anything that could have been done differently?

Strategy planning can be challenging for a smaller business, as a smaller business our stock would sell out quite quickly. This was always a challenge, also understanding the ROAS proved to be quite tricky for us, as reports always seem to have a large ROAS. which is good, however we strongly believed our own social channels had a good conversion rate.

BACKGROUND

Please describe your company and your position there.

I am the E-commerce and Strategy Lead for an e-commerce store. We're at www.norblacknorwhite.com. We are a creative agency, developing our own textiles and silhouettes and everything in between, so a lot of what we make is unconventional and unique!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike Digital, and what were your goals?

Because our product is unconventional, over the years we've developed a community that understands our purpose. As we grew, we were looking to reach out to more people like our current audience, and expand our customer base. We hired Strike Digital for the same, to build out a plan and implement our social media strategy and marketing for all relevant platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke to our friends in similar sectors and asked for their recommendations. A lot of them recommended Strike, and we spoke to David and Richard and really liked their vibe and how much they immediately understood us and our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We start by getting on a call with them where we discuss the next drop or campaign, or what we want to focus on for this month. Here we discuss what platforms we’ll be advertising on, as well as what the creatives for these will be. Based on how our ads in the current group are doing, we come up with a strategy for the new ones, one that decided the creatives as well as groups and sets we want to target. Once the creatives are ready, the Strike Team sets us and runs the ads for us. They then monitor these daily and make edits if necessary weekly after discussing the results with us. The SD team has also set up a couple of marketing tools for us, including Klaviyo, which was greatly helped us since reaching out to our customers strategically is something we aim to do always.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a social media consultant, as well as an email marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns so far have been immensely helpful! We’ve almost doubled our monthly revenue and reached out to a bigger community than we were honestly expecting. Klaviyo has also become a huge email marketing tool for us, and we learn new every single day.

How effective was the workflow between your team and theirs?

So far, totally great! They’ve been responsive at all times, both on emails and video meetings. Whenever we have questions, their response is quick and in-depth. Apart from our regular twice a month meetings, they’re available as and when we request a meeting.

What did you find most impressive or unique about this company?

They are a one-stop shop for every e-commerce need! Right from digital marketing to strategy to email; marketing to community and online shop building tools, they know it all! David and Richard are also amazing people to work with and make everything very easy for us.

Are there any areas for improvement or something they could have done differently?

Love working with them! So far, won't change a thing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of Nevaire. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Strike Digital?

We need more job leads, so we hired Strike Digital. 

SOLUTION

What was the scope of their involvement?

Strike Digital is running our PPC efforts through Google and Facebook Ads. They’ve set up the accounts on my site so I can have control of them. Strike Digital educates me on what they’re doing and why it is effective. We also discuss our strategy in meetings, altering budgets, keywords, or targets. Once we have more technicians, we’ll start using Strike Digital’s social media marketing services. 

What is the team composition?

I work with Strike Digital’s two founders. 

How did you come to work with Strike Digital?

I worked with a local company, but the partnership was very passive — they never contacted me. I hired Strike Digital after they were an advisor at an accelerator program I did. 

How much have you invested with them?

We invest around $500 a month with Strike Digital — our total spend now is about $1,500. 

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I’ve had a lot of success with Strike Digital with a small budget considering how many jobs we’re getting per click. For every dollar we spend, we make about $300. We’ve seen a massive increase in our conversions, which are 4.7%–5.5%. Our clicks cost less than $0.50 — their keyword targeting is great.  

How did Strike Digital perform from a project management standpoint?

Strike Digital has excellent project management — they keep me in check when I get distracted. Typically, we communicate through email and Zoom meetings. 

What did you find most impressive about them?

Strike Digital really understands our product. They don’t use fancy marketing words to confuse us; they clearly display their industry knowledge. 

Are there any areas they could improve?

Strike Digital is currently working on addressing the feedback I already gave them. They’re creating a dashboard to consolidate the project. 

Do you have any advice for potential customers?

I’d advise customers to have all their materials ready before going into a meeting with Strike Digital. 

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of an HR Tech startup. We are an employee rewards program that works with SMB's all over the world to better company culture, retention and productivity. We are new to the space and offer a first of its kind solution to remove cell phone distractions in the deskless workforce. We focus on communicating to business owners and c-level executives via social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Strike Digital, and what were your goals?

We hired Strike Digital to create brand awareness and trust online. Our main goals were educating prospects about the company then presenting ourselves as the best solution. We also needed help to actually learn the best channels and strategies to use digital marketing for our company. Our goals were to spread the word about the company, have the public trust the company and get more clients via inbound leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We choose Strike Digital because of their knowledge and customer service. The first time we spoke to the team they were so helpful and took the time to listen and make educated decisions. Everyone on my team has no background in digital marketing and Stike Digital was very considerate of that.

Even before we were their clients, they took the time to give us ideas and tips and let us know that throughout the process they would care enough about our company to teach us the procedure and explain everything so we would understand the work being done for us.

Strike Digital was also very timely in responding, clear in objectives and way more creative, knowledgeable and friendly than any other marketing company we had spoken too.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Scope of work includes onboarding and setting KPI's. My team was not experienced in marketing and Strike Digital took the time to educate us on the process needed in depth. We currently have Facebook and google ad campaigns run by Strike Digital. My team is completely hands off and Stike handles everything. This includes weekly update meetings and extra brainstorming to give me ideas of new and creative ways to stand out from the competition.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with Facebook Ads expert and Google Ads expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All campaigns have been successful. We have increased our visits to the website by 300%. Before starting with Strike Digital and had 1 visit to the website in January and we Strike grew us to 1,456 visits in April. We have had ads with over 19k views and have converted more site visitors to prospects and clients than ever before in the company.

How effective was the workflow between your team and theirs?

We had a very thorough onboarding session which completely explained the process and expectations and after that we have weekly check-in session where Strike Digital gives us a rundown of activities completed and progress on KPI's.

What did you find most impressive or unique about this company?

The most impressive thing about Stike Digital is the way they customize everything they do for our company. It truly feels like they are part of our team. We love how Strike Digital takes the time to educate us and make sure we understand everything about the process. They are very responsive and are always happy to provide advice or feedback. They make us feel like they truly care about us and our company's success and that is pricelss1

Are there any areas for improvement or something they could have done differently?

We would not change anything about Strike Digital.