Speedwork Social

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of an insurance company

Describe what your company does in a single sentence.

Insurance marketplace

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Linkedin lead generation for B2B
• Meta retargeting and brand for B2C

SOLUTION

How did you find Speedwork?

Podcast

Why did you select Speedwork over others?

• High ratings
• Referred to me

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tiered ABM campaigns set-up and execution on LInkedin for B2B. Our D2C efforts focused on branding awareness campaigns on Meta to improve conversion rates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High quality B2B leads generated from ABM campaigns. Increased downlaods of gated assets. Significant increases in our close rates for D2C campaigns proven by our split testing results. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, always thorough in their reporting and learnings journal. They take the time to answer all my questions even when I've exceeded our emeting time. Hands on invovlement and they clearly learn about your business to be better marketers, to better understand our goals and customers. 

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail coupled with their subject matter expertise. They are nimble and can handle my constant pivots from priority to priority and adapt quickly. I haven't been the easiest client and they've been nothing but supportive and a joy to work with. 

Are there any areas for improvement or something Speedwork could have done differently?

From my 13+ year expereince with comapnies like this, they are top-notch. I don't feel like a low-level account to them based on the level of support and attention I get. I know they have much bigger accounts than mine but they treat me like an equal. They are high quality and I have no suggestions for them on how to improve. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for Quiltt, a financial services company. We free fintech apps from an impossible trade-off: accept one aggregator's gaps and outages or build and maintain complex multi-API architecture. One contract and one GraphQL API orchestrate all your aggregators and data enrichment. Your customers never pay the price.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We need to generate awareness and leads for our fintech solution. However, it is an orchestrator supporting fintech apps and banks rather than a more visible product. Therefore, we need to reach decision-makers who are building these applications in startups and larger organizations. We’re growing and being responsible with our investment, so ROAI is incredibly important to us. Speedwork has the track record to deliver on that.

SOLUTION

What was the scope of their involvement?

We work with Speedwork on paid ads and paid social with LinkedIn and Google search. They translate our goals, message, and target audiences into ads and boosted posts that are most likely to resonate with our audience. Specifically, Speedwork provides all the LinkedIn and Google ad creative, including copy, design, and graphics. They also provide a placement strategy, advise us on which content to prioritize, and provide reporting and lead generation.

What is the team composition?

We work with 2–5 teammates from Speedwork.

How did you come to work with Speedwork?

We found them through a referral. We chose them over other options because they had high ratings, were close to my geographic location, and had good value for cost.

What is the status of this engagement?

We started working with them in January 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 155% ROAI for LinkedIn (established campaigns) and an 18% ROAI for Google (new campaigns). We’ve also seen an increase in new leads.

How did Speedwork perform from a project management standpoint?

Speedwork is punctual and organized. They keep an open line of communication via Slack.

What did you find most impressive about them?

Speedwork has a great ability to translate our requirements for content and audience to deliver a high ROI.

Are there any areas they could improve?

It would be helpful to better understand the audience we're resonating with and who we're missing. They do a great job with researching how we and our competitors are positioning ourselves.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a fintech company. We provide AI-powered cash flow analytics that help lenders expand credit approvals and reach underserved consumers and businesses by transforming transaction data into actionable credit insights.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

I needed help building our pipeline leveraging LinkedIn ads.

SOLUTION

What was the scope of their involvement?

Speedwork has created LinkedIn ads that convert. The team has handled the entire process, including strategy, ad creation, targeting, and ongoing management.

What is the team composition?

We’ve worked with 2–5 teammates from Speedwork.

How did you come to work with Speedwork?

I’ve worked with Speedwork on multiple occasions over the past 10 years. They’ve always produced great results.

How much have you invested with them?

We’ve spent around $30,000 and will be increasing our ad spend.

What is the status of this engagement?

We started working with Speedwork in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork has helped us grow our pipeline and close deals. The team has built ads that have helped us convert leads that have led to closed deals within 60 days. This is strong proof of the right strategy, targeting, and messaging. Moreover, we’ve gone from 0–1 on LinkedIn ads. Speedwork has built the engine. We track all our metrics, and our cost per lead (CPL) has gone down from $289 to $120.

How did Speedwork perform from a project management standpoint?

Speedwork always delivers on time and has great communication. The team also has a great onboarding process. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Speedwork’s attention to detail and depth of knowledge are impressive.

Are there any areas they could improve?

Speedwork has been great.

Do you have any advice for potential customers?

I recommend leveraging LinkedIn to build your pipeline.

BACKGROUND

Introduce your business and what you do there.

I’m the demand generation manager of Zenlayer, an on-demand edge cloud services company. We enable businesses to deliver ultra-low latency and global connectivity for improved digital experiences, especially in emerging markets like India, China, and South America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We needed help increasing our brand equity and presence, driving top-of-funnel (TOF) and middle-of-funnel (MOF) leads, and monitoring ads on LinkedIn.

SOLUTION

What was the scope of their involvement?

Speedwork has created creative visuals and copywriting for our paid ads. The team is also responsible for quarterly business reviews (QBR), performance analysis, LinkedIn ads strategy, and launching and executing ads.

What is the team composition?

We’ve worked with 2–5 teammates from Speedwork.

How did you come to work with Speedwork?

We found Speedwork through an online search. We chose them because their pricing fit our budget and offered good value for the cost.

What is the status of this engagement?

We started working with Speedwork in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork's work has resulted in an increase in our page followers, account followers, engagement rate, and conversion rate (CVR). For example, we've seen 10 page follows every month and a 2% engagement rate on average. Although we haven't been able to directly attribute the increase in our CVR to Speedwork's work, we've established more lead magnets that have pulled in strong leads. We have a lead tracker that helps us determine the effectiveness of the lead magnets, which also helps spread awareness of our new content playbooks.

How did Speedwork perform from a project management standpoint?

Speedwork is very prompt with their timelines. If they're unable to meet a deadline, they communicate ahead of time. We use virtual meetings, emails, and messaging apps to communicate.

What did you find most impressive about them?

I'm impressed by how thorough Speedwork is.

Are there any areas they could improve?

I can't think of anything for Speedwork to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for The RepTrak Company. We provide reputation data and predictive insights, helping organizations protect business value and enhance ROI using the world’s largest corporate reputation benchmarking database.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish for your business?

We hired Speedwork to strengthen our social media strategy and better position us as a global leader in reputation intelligence. Our goals were to increase brand awareness, engage senior decision-makers, translate complex thought leadership into compelling content, and drive measurable results.

SOLUTION

What was the scope of their involvement?

Speedwork manages our end-to-end social media strategy and execution. Their scope of work includes developing a comprehensive social strategy, refining our messaging and content pillars, and creating a structured content calendar aligned with our business priorities. Key deliverables include organic and paid social campaign development, thought leadership content creation, copywriting and creative direction, executive visibility support, performance tracking dashboards, and ongoing analytics with optimization recommendations.

What is the team composition?

We work with 2–5 teammates from Speedwork.

How did you come to work with Speedwork?

Someone referred Speedwork to me. I chose them over other options because they had high ratings, good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with Speedwork in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork has delivered a clear strategy, strong execution, and data-driven insights that make our social channels a meaningful contributor to our overall marketing efforts. They’ve delivered measurable impact across both paid and organic social media. On the organic side, we’ve seen a significant increase in engagement rates, follower growth among our target audience, and stronger visibility for our thought leadership content. Executive posts have gained meaningful traction, helping expand our reach with senior decision-makers and industry leaders.

On the paid side, campaigns have driven consistent growth in qualified traffic, improved click-through rates, and lower cost-per-click over time through ongoing optimization. Most importantly, paid social media has become a reliable contributor to lead generation, supporting pipeline growth and broader demand generation goals. Overall, our social media has evolved from a brand awareness channel into a measurable performance driver for our business.

How did Speedwork perform from a project management standpoint?

Speedwork’s project management is exceptional. They’re highly organized, proactive, and consistently ahead of deadlines. Every deliverable is clearly scoped, thoughtfully executed, and delivered on time — often with room to spare. Communication via virtual meetings is seamless throughout the engagement. They provide clear timelines, regular updates, and transparent performance reporting, so we always know exactly where things stand.

Beyond simply meeting expectations, Speedwork anticipates our needs, comes prepared with strategic recommendations, and adapts quickly when priorities shift. In short, they run the project with precision and professionalism. We have complete confidence in their ability to execute, and they absolutely deliver.

What did you find most impressive or unique about them?

What stands out most about Speedwork is their true spirit of collaboration. They don’t operate like an external agency — they embed themselves as an extension of our team. They take the time to deeply understand our business, our stakeholders, and our goals, and they welcome open dialogue at every stage. Ideas are workshopped together, feedback is embraced, and strategy evolves through partnership. That level of transparency, responsiveness, and shared ownership makes a real difference in both the process and the results. It feels less like managing a vendor and more like working alongside a committed, strategic partner.

BACKGROUND

Please describe your company and position.

I am the Senior Director of Global Revenue Marketing & Operations of MikMak

Describe what your company does in a single sentence.

MikMak provides eCommerce enablement and analytics software for multichannel brands to convert global customers through shoppable media and their brand websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Drive growth through LinkedIn advertising

SOLUTION

How did you find Speedwork?

Previous company was a client & I rehired them when I came to my current org

Why did you select Speedwork over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Great past experience with them

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Speedwork revamped our entire LinkedIn ads strategy and manages it on an ongoing basis. Our primary goal is to drive net new contact acquisition within our ICP expansion audience to increase our overall marketing database and share strong contacts with our sellers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen QoQ increases in our lead gen volume from LinkedIn ads as well as lead acceptance rate since hiring Speedwork

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very communicative and able to launch our ad campaign requests within days of submitting our briefs, with easy back and forth reviewing the assets and copy before approvals.

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spend time working with us on the nitty-gritty and making sure we're aware of what's happening in the account instead of only focusing on the highlights, which is what I'm used to other agencies doing. They feel like a real partner and an extension of our team.

Are there any areas for improvement or something Speedwork could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Community of Exit Five

Describe what your company does in a single sentence.

We help B2B marketers grow their careers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Acquire more new customers
• Grow our email list
• Build brand awareness

SOLUTION

How did you find Speedwork?

• Referral
• Other

Why did you select Speedwork over others?

• Great culture fit
• Company values aligned
• Expertise

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 The Speedwork team helped set up our LinkedIn ads account 
They are running our LinkedIn ads, and constantly optimizing them to ensure we're getting the most results for our spend 
They help us generate new campaigns and set them live 
They created tracking in our Hubspot and via Looker Studio so we have a clear view of results to date 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• More than doubled the size of our email list through lead magnets and offers, which has made it easier for us to upgrade subscribers into paying members, event attendees, etc and bottom line had a big impact on our revenue growth
• Added hundreds of new customers directly though LinkedIn ads, which obviously has led to a big boost in revenue
• Helped us expand and grow our brand awareness on LinkedIn which has led to more website traffic, LinkedIn follower growth, and more buzz around our brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They are always available for us in Slack whenever we need them
• On top of that, they deliver us timely and regular updates on performance and next steps
• Everything is always delivered on time and to the quality we want

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The knowledge they have about LinkedIn ads is second to none. If you want to work with true experts of LinkedIn and care to invest in seeing your company growth through LinkedIn, the SpeedWork team is the best out there, hands down.

Are there any areas for improvement or something Speedwork could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Sr. Manager Growth Marketing of a social networking company 

Describe what your company does in a single sentence.

Ours is the largest network of senior women executives, our company gives members the vetted network and leadership insights they need to drive impact in today's rapidly changing business environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Paid Media Across Channels

SOLUTION

How did you find Speedwork?

• Online Search
• Referral
• Other

Why did you select Speedwork over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work surrounds performance marketing and account management, specifically for Speedwork's core offering, LinkedIn. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Speedwork has helped drive both brand awareness and lead generation through a key primary channel: LinkedIn. This has included but is not limited to: 

• Account management 
• Weekly meetings
• Marketing / LinkedIn strategy 
• Optimizing for lower costs and higher efficencies  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Speedwork is incredibly organized and responsive (often answer many slacks and emails a day, especially as big campaigns are launching). Overall, we've been very pleased with with thier project management and timely deadlines. When the team has needs, these are met and addressed, and if more time is needed, we are given clear timelines and expectations. 

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Speedwork's team is small and mighty and we are fortune to have worked primarily with their Managing Director and Founder, Anthony. Anthony is able to pivot between high level strategy and execution on a weekly basis. This has been a huge benefit of working with their team as Anthony is a wealth of knowledge pertaining to LinkedIn. 

Are there any areas for improvement or something Speedwork could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of Outreach, a software company. Outreach provides a unified sales execution platform that uses automation and AI to help teams manage prospecting, deal management, and forecasting, enabling companies to increase efficiency and close more deals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We needed help differentiating ourselves in a crowded market, generating leads and pipeline, and retaining and upselling current customers.

SOLUTION

What was the scope of their involvement?

Speedwork owned our organic LinkedIn and LinkedIn ads. The team set the strategy, copy, and creative. They also handled budgeting, bidding, optimizations, A/B testing, and reporting and analytics. The content and creative spoke to our key personas.

What is the team composition?

We worked with three teammates from Speedwork.

How did you come to work with Speedwork?

I had worked with Speedwork at a previous company and was very happy with their work, so I brought them to my new role. Their expertise in both paid and organic was unmatched. The team was an excellent business partner and a good steward of our budget.

What is the status of this engagement?

We worked with Speedwork from April 2021–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork surpassed my expectations. The ROI was very high in terms of the numbers generated for the amount of budget spent. We measured success through impressions, clicks, form fills, meetings booked, pipeline, and revenue.

How did Speedwork perform from a project management standpoint?

Speedwork’s project management was excellent. The team delivered on time and was very responsive to our needs. We communicated via Slack and weekly check-in meetings.

What did you find most impressive about them?

Speedwork was incredibly knowledgeable about LinkedIn and was always proactively suggesting new tests and strategies to run. The team was also delightful to work with.

Are there any areas they could improve?

I can’t think of anything for Speedwork to improve.

BACKGROUND

Please describe your company and position.

 I am the Sr. Marketing Manager of an EDC and R&D platform.

Describe what your company does in a single sentence.

An electronic data capture (EDC) and R&D platform built exclusively for animal health and nutrition, serving 8 of the top 10 animal health pharma companies and the top 3 pet nutrition brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Strengthen relationships and visibility within our existing enterprise accounts
• Generate qualified inbound interest from our target accounts

SOLUTION

How did you find Speedwork?

Other

Why did you select Speedwork over others?

Other

How many teammates from Speedwork were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Speedwork served as a paid LinkedIn execution partner, responsible for setting up, running, and optimizing the paid media program against the objectives above. This covered campaign build and management, audience configuration, creative trafficking, and ongoing performance optimization, with reporting back to the team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

leads, form fills, or influenced pipeline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Met timelines and communicated clearly

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a strong knowledge of the LinkedIn platform.

Are there any areas for improvement or something Speedwork could have done differently?

Clearer and more consistent performance reporting would have made it easier to tie activity back to our objectives and see progress over time.