Social Noon

BACKGROUND

Please describe your company and position.

I am the Director of an Indian sweets retailer

Describe what your company does in a single sentence.

We're Australia and New Zealand's leading manufacturer and retailer of authentic Indian sweets and desserts. For over 15 years, we have been sharing the tastes of India with customers across Oceania. From our humble beginnings in a small shop in Hoppers Crossing in Melbourne to now being stocked in major retailers across two countries, it has been an incredible journey. And we owe it all to our new owner, Goutham Nag Modem, who has transformed our company over the last few years into the thriving business it is today.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Social Noon to accomplish?

• Increase store visits
• Increase social media engagement
• standardise branding
• Increase overall sales
• Store launch support

SOLUTION

How did you find Social Noon?

• Online Search
• Referral

Why did you select Social Noon over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Social Noon were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Noon was engaged as our strategic marketing and growth partner, responsible for driving brand awareness, customer acquisition, store traffic, and digital growth across the business. Their scope covered marketing strategy, social media management, creative design, content creation, performance marketing, store launch promotions, and ongoing brand development.

Key deliverables included the creation and management of social media content, promotional campaigns, graphic design assets, video creatives, seasonal marketing campaigns, and customer engagement initiatives. The team also managed paid advertising campaigns across digital platforms, including audience targeting, campaign optimization, retargeting, and performance reporting to maximize reach and conversions.

In addition to digital marketing activities, Social Noon supported the launch and promotion of new store locations through localized marketing campaigns, launch strategies, promotional materials, and geo-targeted advertising. They provided ongoing creative support for offers, festivals, in-store promotions, menus, branding materials, and customer-facing communication.

The engagement delivered measurable business outcomes, including a 42% increase in sales, 76% growth in store footfall, expansion from 6 stores to 11 stores, a 45% increase in social media followers, and a 549.6% increase in digital reach. Throughout the partnership, Social Noon also provided strategic guidance, regular performance reviews, campaign reporting, and continuous optimization to ensure marketing efforts translated into tangible business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased overall sales by 42% through strategic digital marketing and promotional campaigns.
2. Increased store footfall by 76%, driving higher customer engagement and in-store purchases.
3. Supported business expansion from 6 stores to 11 stores, helping promote and launch new locations.
4. Grew our social media following by 45%, strengthening brand awareness and community engagement.
5. Achieved a 549.6% increase in digital reach, significantly expanding visibility among target audiences.
6. Executed localized marketing campaigns to drive awareness and customer acquisition across multiple store locations.
7. Delivered consistent content, creative assets, and promotional campaigns to maintain brand presence and customer engagement.
8. Provided ongoing campaign optimization, reporting, and performance analysis to maximize marketing effectiveness.
9. Enhanced our digital presence, resulting in stronger brand recall and increased customer interaction across online platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Social Noon demonstrated strong project management throughout the engagement, consistently delivering campaigns, creative assets, promotional materials, and marketing initiatives within agreed timelines. The team maintained clear communication, proactively provided updates, and ensured that urgent requests and business-critical requirements were addressed promptly.

What stood out most was their willingness to go above and beyond the agreed scope whenever required. Whether it involved last-minute creative requests, store launch support, campaign revisions, menu updates, promotional materials, or additional marketing consultations, the team remained highly responsive and solutions-oriented. They consistently adapted to changing business needs and worked as an extension of our internal team rather than an external vendor.

Their proactive approach, commitment to quality, and dedication to achieving business outcomes played a significant role in supporting our growth. Social Noon was not only reliable in delivering work on time but also regularly exceeded expectations by providing strategic recommendations, additional support, and continuous optimization efforts to ensure the best possible results for us.

What was your primary form of communication with Social Noon?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Social Noon was the level of ownership, accountability, and responsiveness demonstrated throughout the engagement. Working directly with Aarav was a key differentiator. Rather than functioning as a traditional agency account manager, he took a hands-on approach to understanding our business goals, store operations, customer behavior, and growth objectives, ensuring that marketing efforts remained aligned with tangible business outcomes.

The team's turnaround time was consistently exceptional. Whether it involved urgent creative requirements, campaign modifications, store launch support, promotional materials, or last-minute requests, they were able to respond quickly and deliver without compromising quality. This level of responsiveness was particularly valuable in the fast-paced retail environment where business needs often changed with little notice.

Their crisis management capabilities also stood out. Whenever challenges arose, whether related to campaigns, promotions, customer communication, or operational requirements, the team remained calm, solution-oriented, and proactive. Rather than focusing on the problem, they focused on identifying and implementing practical solutions while keeping stakeholders informed throughout the process.

Most importantly, Social Noon consistently demonstrated accountability. They took ownership of results, were transparent in their reporting, openly discussed what was working and what needed improvement, and continuously refined their approach to maximize performance. This combination of strategic thinking, reliability, speed of execution, and genuine commitment to our success made them feel like an extension of our internal team rather than an external agency.

Are there any areas for improvement or something Social Noon could have done differently?

There are very few areas where we felt improvement was needed. If anything, we wish Social Noon had a physical office in Melbourne or a stronger local presence in Australia. Given the volume of work they handled and the close working relationship we developed, having the ability to meet in person more frequently would have been an added advantage.

That said, despite operating remotely, their communication, responsiveness, project management, and delivery standards never felt compromised. They remained highly accessible, proactive, and engaged throughout the engagement, making distance largely irrelevant to the quality of service provided.