Social Commerce Club

BACKGROUND

Introduce your business and what you do there.

Toy John designs innovative, comfortable underwear and apparel, focusing on modern luxury and practical details. Their products are available online, in their own stores, and through major national retailers and marketplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Social Commerce Club?

We needed help unlocking greater distribution, growing topline sales, and raising brand awareness.

SOLUTION

What was the scope of their involvement?

Social Commerce Club handles all the prelaunch tactical work and collaborates with our teams on the strategy to launch. The team also manages all the day-to-day tactical work to keep our shop up and running and drive growth, particularly with creator management. TikTok Shop is so new to us at Toy John, and Social Commerce Club is really the expert in the space, helping us determine what TikTok Shop means for our brand. In terms of deliverables, Social Commerce Club has helped us create content, manage creators, and handle shop setup and maintenance.

What is the team composition?

We work with 2–5 teammates from Social Commerce Club.

How did you come to work with Social Commerce Club?

Someone referred Social Commerce Club to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To date, we’ve earned 2.7 million impressions via TikTok Shop activity and are starting to generate $2,000–$3,000 in daily GMV. We’re still ramping up performance, and it has been slower than expected due to some unforeseen operational issues internally, but we’re optimistic that it will continue to grow to become a meaningful part of the business. Moreover, we’ve created over 1,000 pieces of content through Social Commerce Club’s creator network that we hope to leverage via our paid channels.

How did Social Commerce Club perform from a project management standpoint?

They deliver on time and are very pleasant to work with. We communicate via virtual meetings, Slack, and Lark.

What did you find most impressive about them?

Social Commerce Club is available around the clock and is very dedicated to the success of their partners.

Are there any areas they could improve?

There’s nothing they need to improve.