Social 101

BACKGROUND

Please describe your company and your position there.

I am the Chief Fabric Officer at Gudlo's by Joyous Trendz Limited. We manufacture digital printed fabrics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social 101, and what were your goals?

I hired Social 101 to fulfill my social media marketing and advertising needs to generate brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

I went on to search the best digital marketing agencies online and I came across Social 101. I scrolled through their website and was amazed to see the exceptional work they are providing to diverse brands.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The scope of work includes the primary social media handling of my business page, regular posting of new designs and fabrics, running high engaging campaigns to generate leads while running ads for boosting my business.

How many resources from the vendor's team worked with you, and what were their positions?

Three resources worked for my brand:

• Solutions Strategist
• Ads Specialist
• Solutions Intern

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The social media marketing was very successful. Social 101 create a great digital marketing strategy and appealing social media feed for my brand and it helped in increasing my sales. Their influencer collaboration is also amazing. Social 101 provided me with the right influencer for my brand which helped me increase my brand's followers.

How effective was the workflow between your team and theirs?

We had in-person meetings twice in a month to discuss about the creatives and deliverables. The team of 101 was very punctual in problem solving and communicating. They are very polite and hard working for my brand.

What did you find most impressive or unique about this company?

Any brand who goes to social 101 for their digital needs, they need not to worry anymore as Social 101 is very passionate about their work. They don't only create; they create beautifully with utmost perfection.

Are there any areas for improvement or something they could have done differently?

Currently i would like them to improve in competitor's research.

BACKGROUND

Please describe your company and your position there.

Im the Marketing Head of Polyester Yarn manufacturer & Supplier company which provide a comprehensive range of textile products in Polyester Draw Textured Yarn and Air Textured Yarn categories for use in worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social 101, and what were your goals?

We needed a digital presence for our yarn manufacturer and supplier company. We hired Social 101 for establishing presence on social media like Instagram and Facebook along with handling LinkedIn to grow our business contact and sales. As we had a requirement of website designing and management, Social 101 created a user friendly website for us. The company also managed google Ads and SEO for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agencies in India. After interviewing Social 101, we chose them for our project based on their past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They provided a complete digital strategy to us right from Social media marketing, Linkedin B2B marketing, Google Ads, Search Engine Optimization to Website designing and development. They created a monthly calendar in which they provided the social media content for that particular month including google ads plan.

They used google ads for Instagram and Facebook marketing. For creating social media posts they used tools like Photoshop, Illustrator and video premier pro. They also provided creatives to upload on website regularly along with checking glitches in website if any on regular basis.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Account manager, CEO of the company and Solution intern.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The LinkedIn marketing is very successful as we closed some good deals which increased our profit. We also are able to create more business contacts which are helpful for us even today. The social media marketing is also getting us good leads due to good creatives and regular postings.

How effective was the workflow between your team and theirs?

We had in-person meetings twice in a month to discuss about the work deliverables. Whenever we had any doubts they were responsive.

What did you find most impressive or unique about this company?

They are 1 stop shop for our all digital marketing needs. The team of Social 101 is quite creative and helpful in every way. They come up with new ideas and concepts every time to make our digital presence interesting and creative.

Are there any areas for improvement or something they could have done differently?

They could have done more competitor research as they could take some ideas from our competitors or how to improve our current strategy or make it better than our competitors.

BACKGROUND

Please describe your company and your position there.

We are the India’s 1st Comprehensive English Learning Platform. Our courses makes learning English enjoyable, effective and rewarding. I'm the Founder/CEO of the Academy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social 101, and what were your goals?

We were launching a new product line and needed a full service digital marketing agency to take the lead. We hoped to improve conversion rate and generate more leads/students for our academy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on google about marketing agencies with great reviews and we came up with social 101 who have good past work with well known companies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They performed Instagram and Facebook marketing Ads creating posts and campaigns using Adobe Illustrator & Photoshop, Adobe InDesign. They did E-mail marketing to reach out to mass audience using MailChimp and HubSpot software. Also they provided strategy for the academy and website development with better SEO optimization.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with social media manager, E-mail marketer, SEO account handler and website developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Facebook, Instagram Ads and E-mail marketing was very successful. With improved SEO, we generated 75% sales i.e., we got 80 students in 2 months which was the highest till now. And the company delivered the work effectively and on time.

How effective was the workflow between your team and theirs?

We had in-person meetings every 4 days to discuss about campaigns and time slots of posting on social media. We used Skype and google meets for continuous communication.

What did you find most impressive or unique about this company?

They are 1-stop shop for all of our digital marketing needs, especially outbound efforts. The team was very hardworking. The company had a professional attitude and confidence to get our work done effectively and on time.

Are there any areas for improvement or something they could have done differently?

They could have applied our competitor's strategy. But overall their own strategy was good.

BACKGROUND

Please describe your company and your position there.

I am the Co-founder of the company that sells youth centric footwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social 101, and what were your goals?

We had the knowledge of footwear designing and production, but bringing it online to the customer in the best way and get maximum sales was a challenge.

SOLUTION

How did you select Social 101 and what were the deciding factors?

We came across a few vendors in the same Industry , but we found social 101's team more understanding and creative. According to our targets, they designed the most creative policies.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

From designing our ecom website, our social media, influencer collaborations to Ad campaigns, everything was handled by Social 101.

How many resources from the Social 101 team worked with you, and what were their positions?

We have a team of 6 : Project Manager, Web Designer, Data and resources Handler, Graphic Designer, Campaign Manager and a Photographer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had achieved our target ROAS within 6 months of our incorporations, which we had planned for 7.5 months.

How effective was the workflow between your team and theirs?

Very Co-operative and smooth. The project manager would ensure that all our requirements were well understood by the team. Even if outcomes of the delivered needed some changes, the team would co-operate in eveything.

What did you find most impressive or unique about this company?

Although the team is young, they've demonstrated competitive minds to help the client succeed.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Im the Executive Assistant to the Principal of a University. We provide education service to students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Social 101, and what were your goals?

Hired Social 101 for services like Social media marketing alongwith website development and designing. Our goal was to create awareness regarding new courses/degrees in the university, generating leads and spreading awareness regarding culture of the university.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for best digital marketing agencies in our area and shortlisted 3. After interviewing them, we chose this company based on their past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They performed Instagram and Facebook marketing Ads creating posts and campaigns by great videography- photography and editing using Adobe Illustrator & Photoshop, Adobe InDesign and Adobe Premiere Pro. Also they provided digital strategy for the University and website design & development with better SEO optimization.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with account manager and social media marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Ads on social media was quite successful which resulted in 70% click through rates which was the highest. There was 70% increase in admission ratio of the university in 2 years. The agency provided a better website development which was easily accessible and understandable by the audience.

How effective was the workflow between your team and theirs?

We had in-person meetings twice a month to go over our campaign performance. We used Asana to assign task to the account manager. We used Email and Google meets to communicate frequently.

What did you find most impressive or unique about this company?

They were a one-stop-shop for all of our digital marketing needs, especially outbound efforts. The team is very hardworking. The company has a professional attitude and confidence to get our work done effectively and on time.

Are there any areas for improvement or something they could have done differently?

They could have done more competitor research in the beginning, but their Social media Ads campaign were effective enough.