The European naming agency. Amsterdam and Stockholm. For local, regional and global work.
Names that last. Brands that build on them.
Everyone can generate names now. That has not made naming easier. It has made the decision harder, and the decision was always the hard part.
A name has to do five things at once. Carry the strategy. Work in the market and in the mouth. Survive in every language that matters. Be available digitally. And clear legally, with enough distinctiveness to be protected. No name does all five perfectly, so every real candidate is a trade-off, and the work is finding the balance that fits the case.
What you take away is a name. What you are buying is the confidence to commit to it.
What we do
Naming. Developed by people, then directed, aligned and decided. We are in the room, not at the other end of an email.
Pharmaceutical Naming. Trademark, INN and USAN stems, POCA and both regulatory gates, screened in parallel rather than in sequence. More than 1,000 pharmaceutical naming projects.
Brand Portfolio Architecture. Portfolio structure decided on business data rather than on branding models. Which propositions need their own equity, and which can borrow it.
What keeps them true
Local Linguistics. Pronunciation, meaning, associations and connotations, checked by native speakers living in the market. In more than sixty languages.
Brand Governance. Someone has to keep the system true as the organisation uses it. Training, guidance, support, approval and refinement, run as a cycle rather than handed over as a document.
Why European
Because it describes how we work, not only where we sit.
Multilingual by default rather than by translation, since a name that holds in one language and breaks in the next has not held. Plural, because our creatives have different first languages and hear a name the way different audiences will. And direct: we say what we think a name will do, including when it is the one you already like.
Brand portfolio architecture for Signify, ING, Tunstall, Velogy, Haskoning, DSM Firmenich, Ziggo, Rockfon and Grodan, NN.
Deep sector experience in finance, technology, energy, pharmaceutical and medical, chemistry, materials, manufacturing, telecom, professional services, food and agriculture, consumer and private equity.
How we work
We are in the room. We do not send names and wait for feedback.
Trademark research is carried out by independent counsel, ours or your own, and appears in our proposals as a transparent line at cost. We do not mark up legal work and we do not clear our own candidates.
We use AI to develop conceptual angles. We do not use it to generate names. We sometimes use it to sharpen a rationale once a name is chosen.
Skriptor is praised for good value for cost, delivering projects on time and within budget. Clients highlight effective communication and responsiveness. Specific project costs are not detailed, but a consistent theme of strong project management and alignment with client needs is evident.
Skriptor Zigila's expertise in brand name development is evident, with clients successfully implementing new brand names that resonate with their market and business strategies.
Effective Rebranding Services
Skriptor Zigila excels in rebranding, providing smooth processes, strategic insights, and creative outputs. Clients appreciate their ability to deliver valuable brand transformations that align with company objectives and values.
No Areas for Improvement Noted
Clients did not highlight any areas for improvement, indicating a high level of satisfaction with Skriptor Zigila’s services and no significant issues encountered during project collaborations.
Strong Project Management
Clients commend Skriptor Zigila for their strong project management skills, delivering projects on time and within budget. Their responsive and supportive approach ensures smooth communication and stakeholder alignment.
Responsive and Flexible Team
The team’s responsiveness and flexibility in accommodating client requests and changes are frequently praised. Their willingness to adapt and go the extra mile supports successful project outcomes.
"We had a clear and open communication throughout the project, and all feedback and adjustments went smoothly."
Dec 5, 2023
VP of Global Brand & Marketing, Software Company
Marcelo Amstalden Moller
Verified
Other industries
Alphen aan den Rijn, Netherlands
10,001+ Employees
Online Review
Verified
A software company hired Skriptor Zigila for branding. The team assessed 300 product brands to propose improvements to the client's brand architecture.
Thanks to Skriptor Zigila's efforts, the client was able to simplify their customer journeys with a renewed brand architecture strategy. Skriptor Zigila's team was responsive, timely, and supportive. The team went the extra mile to understand the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President Global Brand & Marketing at a software company
Describe what your company does in a single sentence.
Wer'e a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Skriptor Zigila to accomplish?
Revise our brand architecture
Revise our product naming guidelines
SOLUTION
How did you find Skriptor Zigila?
Referral
Why did you select Skriptor Zigila over others?
High ratings
Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
How many teammates from Skriptor Zigila were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Skriptor Zigila has helped us assessing a portfolio of more than 300 product brands, proposing improvements to our brand architecture in order to drive customer centricity, simplifying customer journeys in all our business units.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We have significantly simplified our customer journeys with a renewed brand architecture strategy.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The team is very responsive, on time, and extremely supportive. Very flexible and able to put themselves in our shoes, they really went the extra mile to ensure project success. They showed strong commitment to the project and to our businesses.
What was your primary form of communication with Skriptor Zigila?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The level of partnership built throughout the project, and the willingness to help and understand our needs.
Are there any areas for improvement or something Skriptor Zigila could have done differently?
No, we had a clear and open communication throughout the project, and all feedback and adjustments went smoothly.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Brand Naming Services for IT Firm
Branding
Naming
$10,000 to $49,999
Sep. 2021 - Jan. 2023
4.5
Quality
4.5
Schedule
4.5
Cost
4.0
Willing to Refer
4.5
"They were good at generating new names that aligned with the brief."
Dec 11, 2023
Marketing & Communications Manager, IT Firm
Anonymous
Verified
Information technology
Utrecht, Netherlands
1,001-5,000 Employees
Online Review
Verified
Skriptor Zigila helped an IT firm come up with brand names for three newly established organizations. The team helped with the naming strategy, gave name options, and facilitated the decision-making process.
Thanks to Skriptor Zigila's help, the client successfully came up with three brand names, which are now being used. The team leveraged their knowledge and expertise to deliver quality outputs that align with the client's vision. The team was also flexible in terms of accommodating sudden requests.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing and communications manager of an information technology company
Describe what your company does in a single sentence.
A leading group of 25+ expert companies that together focus on business transformation and IT service. The company is in a process of combining services for easier recognition among DMU's and establishing stronger brand endorsement for better visibility.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Skriptor Zigila to accomplish?
New naming for the merger/ integration of companies, in line with the brand naming strategy.
SOLUTION
How did you find Skriptor Zigila?
Referral
Why did you select Skriptor Zigila over others?
Close to my geographic location
Good value for cost
Referred to me
Company values aligned
How many teammates from Skriptor Zigila were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The naming of three newly formed organizations was conducted in one or two interactive workshops with the directors of the companies involved. Skriptor Zigila advised on the naming strategy, developed the name candidates and facilitated the sensitive decision making.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
In all 3 cases we found brand names, that have been successfully implemented and are now being used.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Items were delivered on time and as discussed - Where needed, they were flexible enough to act upon our additional requests
What was your primary form of communication with Skriptor Zigila?
Virtual Meeting
What did you find most impressive or unique about this company?
Brand name development is a sensitive process for a large company. Skriptor Zigila is really good at leading this process in a way that is acceptable and pleasant for all stakeholders. They were good at generating new names that aligned with the brief. They keep going until suitable and feasible brand name is found.
Are there any areas for improvement or something Skriptor Zigila could have done differently?
No comments
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.5
NPS
Branding for Impact Investment Company
Branding
NamingCorporate identity
Confidential
Jan. - June 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They demonstrated strong project management."
Feb 9, 2024
Executive, Rubio Impact Ventures
Anonymous
Verified
Financial services
Amsterdam, Netherlands
11-50 Employees
Online Review
Verified
Skriptor Zigila provides ongoing rebranding services for an investment fund. The team is responsible for creating a new name for the client.
tbd
This review is an update by the client company. The original content is located below the new review. So far, it has been a positive experience.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Rubio Impact Ventures
Describe what your company does in a single sentence.
Impact investing fund, investing in world changing entrepreneurs.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Skriptor Zigila to accomplish?
rebranding (name change!)
SOLUTION
How did you find Skriptor Zigila?
Referral
Other
Why did you select Skriptor Zigila over others?
Great culture fit
Referred to me
Company values aligned
How many teammates from Skriptor Zigila were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Excellent support in the total rebranding proces.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Excellent new brand name and smooth rebranding process that has delivered lots of value for the organisation
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They demonstrated strong project management. Everything according to plan & budget, including very open and to the point communication.
What was your primary form of communication with Skriptor Zigila?
In-Person Meeting
What did you find most impressive or unique about this company?
Very clear strategic insight, excellent creative work, lots of knowledge and good advice on the proces, and it was a joy to work with Joachim!
Are there any areas for improvement or something Skriptor Zigila could have done differently?
none
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding Services for Nutrition, Health & Beauty Company
Branding
Brand strategyNamingProduct branding
Confidential
Dec. 2020 - Aug. 2022
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They used clear language to accommodate those who were less knowledgeable about branding and trademarks."
Dec 4, 2023
SR IP Counsel Trademarks, Nutrition, Health & Beauty Company
Petra Herkul
Verified
Other industries
Geleen, Netherlands
10,001+ Employees
Online Review
Verified
A nutrition, health, and beauty company hired Skriptor Zigila to develop three branding projects. The team created the brand architecture and worked on the product naming process from the beginning to the end.
Thanks to Skriptor Zigila’s work, the client achieved a clear brand architecture and available trademarks. The team was responsive, available, well-organized, and communicative through virtual meetings. Overall, their down-to-earth approach and quick turn around time made them stand out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the SR IP Counsel trademarks of the company
Describe what your company does in a single sentence.
We are innovators in nutrition, health, and beauty.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Skriptor Zigila to accomplish?
Brand creation
Sparring partner to define brand architecture
Sparring partner on new product naming
SOLUTION
How did you find Skriptor Zigila?
Referral
Why did you select Skriptor Zigila over others?
Good value for cost
Referred to me
How many teammates from Skriptor Zigila were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
The team of Skriptor Zigila has guided us in three branding projects. They have been involved from beginning to tend of the process. They had a great way to understand our needs and translate that into a brand architecture that meets our needs. In this process they are great challengers, providing alternatives and convincing stakeholders that the less easy path could be the best.
They organized on-line name creation sessions in which they managed to connect well, despite the fact that we could not be physically present. In all three cases this resulted in a well-defined architecture and strong trademarks.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Clear brand architecture and suitable and available trademarks
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Joachim was our point of contact, with a group of team members working behind the scenes. Joachim is very responsive, made himself available when needed, organised meetings and get stakeholders on board. Any delays were not due to him and his team but to postponing of decisions at our side.
What was your primary form of communication with Skriptor Zigila?
Virtual Meeting
What did you find most impressive or unique about this company?
Responsiveness. Quick turn around time. No-nonsense approach/down to earth. They used clear language to accommodate those who were less knowledgeable about branding and trademarks.
Are there any areas for improvement or something Skriptor Zigila could have done differently?
Nothing comes to mind
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Rebranding for Cybersecurity Solutions Co
Branding
Naming
$10,000 to $49,999
Feb. - May 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They managed the process within timelines."
Dec 4, 2023
Commercial Director, SIDN
Arjan Middelkoop
Verified
Other industries
Arnhem, Netherlands
51-200 Employees
Online Review
Verified
A cybersecurity solutions company hired Skriptor Zigila for rebranding. The team developed the client's brand name for a new e-wallet.
The new brand name was launched on time and within budget. Skriptor Zigila managed the project well and communicated effectively with the client. The team was creative, efficient, and responsive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Commercial Director of SIDN
Describe what your company does in a single sentence.
Registry for .nl (domainnames) and cybersecurity solutions
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Skriptor Zigila to accomplish?
Rebranding
SOLUTION
How did you find Skriptor Zigila?
Previous assignment
Why did you select Skriptor Zigila over others?
Past experience
How many teammates from Skriptor Zigila were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Development of a brand name for a new eID wallet.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
New brandname
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They managed the process within timelines, within budget and with support of all stakeholders
What was your primary form of communication with Skriptor Zigila?
In-Person Meeting
What did you find most impressive or unique about this company?
Clear communication, high creativity level and a very efficient proces.
Are there any areas for improvement or something Skriptor Zigila could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-5 of
5 Reviews
Verified means Clutch independently confirmed Skriptor is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 5 verified client reviews averaging 4.9 stars.
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