SiteTuners

BACKGROUND

Please describe your company and position.

 I am the Marketing Lead of an insurance company 

Describe what your company does in a single sentence.

Ours is a digital payment processing platform designed specifically for the insurance industry, enabling agencies, brokers, and carriers to accept ACH and credit card payments online while often passing transaction fees to the insured.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Improve conversion rate on our website
• Measure and report the results of those efforts

SOLUTION

How did you find SiteTuners?

LinkedIn message

Why did you select SiteTuners over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated the following pages to increase conversion across the site: 

Homepage 

Demo 

sign up page 

New product page 

Results during the 6-month engagement:

 Increased sign-ups +6.82% 

Booked demos +8.14% 

Features page views +9.41% 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased sign ups +6.82%
booked demos +8.14%
features page views +9.41%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They hit most of their deliverable timelines, and went above and beyond with much of what they said they would do. 

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication and understanding on the front-end about our business was impressive. They asked a ton of questions and really tried to dig into what we do and who are our customers are.

Are there any areas for improvement or something SiteTuners could have done differently?

I think expectation-setting on the front end with what's possible in what sort of time period.

BACKGROUND

Please describe your company and position.

I am the VP Sales of a digital marketing company.

Describe what your company does in a single sentence.

Digital Marketing and Photography.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

Increase Website Conversions

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SiteTuners was engaged to perform a comprehensive review and optimization of the website to maximize its potential. This included a full-site analysis, strategic recommendations, hands-on guidance for implementing changes, and post-optimization support.

• Discovery & Strategy Brief
• Prioritized CRO Recommendations List
• CRO Implementation Support
• Post-Engagement Optimization Plan

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in form fills 20%+

Avergae time on site went up 30%+

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't say enough about working with Marty and his knowledge in the CRO space. Our website was receiving decent traffic and generating a reasonable number of leads, but we knew there was significant room for improvement. After speaking with Marty about our site and uncovering issues we hadn’t even considered, we saw major results by applying his advice. 
He was also very easy to work with and always made himself available. It’s been a true learning experience and a revenue booster for us. We couldn’t be happier and look forward to a continued relationship with SiteTuners. Worth every dollar.

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Fast Results and actionable insights from the intital phone call. 

Are there any areas for improvement or something SiteTuners could have done differently?

not sure what else could be done for better results 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Commio

Describe what your company does in a single sentence.

Commio is a cloud voice and text messaging platform that helps contact centers, service providers, and enterprises send high-quality voice and messaging campaigns to deliver better customer conversations. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase the conversion rate of our website
• Turn more site visitors into booked meetings
• Increase qualified traffic and time on site

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• High ratings
• Good value for cost

How many teammates from SiteTuners were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I can’t say enough good things about Marty and the team at SiteTuners! They specialize in conversion rate optimization, and wow, they truly know their craft. When we began, my primary landing pages at Commio.com were converting visitors to booked meetings at around 8%. After SiteTuners took the time to dive deep into understanding my business, they completely rewrote the page, applied the latest responsive coding, and made strategic color changes to boost engagement. The result? We’re now converting at close to 40%! Marty and his team’s expertise has made a massive difference—I couldn’t be happier with the results!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we began, my primary landing pages at Commio.com were converting visitors to booked meetings at around 8%. After SiteTuners took the time to dive deep into understanding my business, they completely rewrote the page, applied the latest responsive coding, and made strategic color changes to boost engagement. The result? We’re now converting at close to 40%! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive using online communications! 

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise in conversion rate optimization is unparalleled. 

Are there any areas for improvement or something SiteTuners could have done differently?

Nothing! 

BACKGROUND

Please describe your company and position.

I am the Account Executive of WSI Digital Marketing Agency

Describe what your company does in a single sentence.

We are a Digital Marketing Agency and manage all tactics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase Conversions
• Revamp website for better user experience

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our experience working with Site Tuners as a business partner/vendor for our client has been exceptional. Shane provided detailed insights into necessary website changes and maintained great communication throughout the process.

Scope of Work: Site Tuners was responsible for website optimization to enhance site performance specifically on conversions.

Key Deliverables:

Comprehensive website audit with actionable recommendations
Updates to website layout and structure for improved user experience
Regular progress reports and open communication channels

Shane’s attention to detail and proactive communication ensured smooth project progression and quality outcomes,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After implementing all recommended changes to the website, we’ve already seen positive early results, including an increase in clicks on the pages we updated. To assess the full impact of these changes, we’re planning to pause for the next three months to gather additional data and accurately measure performance. This will allow us to better understand trends in engagement, conversions, and overall site effectiveness. We’re optimistic about continued progress and look forward to providing more comprehensive results after the evaluation period.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Shane consistently delivered all items on time. Their project management was highly organized, with clear timelines and regular updates throughout the process. They were also very responsive to our needs, promptly addressing any questions or adjustments we requested. Their proactive communication and attention to detail made the entire project run smoothly

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about SiteTuners was their exceptional attention to detail and proactive communication. They didn’t just complete tasks—they offered valuable insights and recommendations that aligned perfectly with our goals. Their ability to anticipate our needs and keep us well-informed throughout the project made them a truly standout partner.

Are there any areas for improvement or something SiteTuners could have done differently?

Overall, SiteTuners delivered excellent work with strong communication throughout the project. One area for potential improvement would be offering a more cost-effective maintenance option if we bring them back after our 90-day evaluation period.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of ClinEssentials.

Describe what your company does in a single sentence.

ClinEssentials provides courses, products, & services so Clinical Research Professionals can thrive & achieve fulfilling careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase Site Conversions
• Boost Sales

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Initial Consultation: 
   • Detailed discussion to understand business objectives, target audience, and existing website pain points.
   • Analysis of current website performance metrics and conversion data. 
2. Strategy Development: 
   • Formulation of a comprehensive strategy to optimize website design and functionality for improved conversions. 
   • Identification of key areas for improvement based on user experience best practices and industry standards. 
3. Website Redesign: 
   • Creative design concepts tailored to enhance visual appeal and user engagement. 
   • Implementation of responsive design principles to ensure compatibility across all devices and screen sizes. 
   • Integration of intuitive navigation features to enhance user experience and facilitate seamless browsing. 
   • Incorporated ways to build trust with the user by using testimonials, phone numbers, and other techniques. 
4. Conversion Optimization: 
   • Utilization of advanced analytics tools to track user behavior and identify conversion bottlenecks.
   • Optimization of key conversion pathways, including checkout processes, lead generation forms, and call-to-action buttons. 
5. Content Optimization: 
   • Evaluation and optimization of website content to improve relevance, clarity, and persuasiveness.
   • Incorporation of compelling copywriting and visual elements to drive user engagement and encourage conversions. 
   • Integration of targeted keywords and SEO best practices to enhance search engine visibility and attract qualified traffic. 
6. Performance Monitoring and Reporting: 
   • Regular communication and collaboration to ensure alignment with project goals and objectives. 

Key Deliverables:

• Customized website redesign incorporating visually appealing design elements and intuitive navigation features. 
• Implementation of responsive design principles to ensure seamless user experience across all devices. 
• Enhanced conversion pathways optimized for maximum engagement and lead generation. 
• Comprehensive strategy document outlining key recommendations and action plans for ongoing optimization. 
• Detailed performance reports tracking website metrics and conversion rates over time. 
• Ongoing support and collaboration to refine and improve website performance based on evolving business needs and industry trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Site Tuners demonstrate significant progress and success in enhancing our website's performance and driving conversions: 

1. Increased Conversion Rates: Comparative analysis of conversion rates before and after the website redesign reveals a substantial improvement in conversion metrics. This included metrics such as click-through rates, form submissions, purchases, and subscriptions. 
2. Enhanced User Engagement: Metrics related to user engagement, such as average time spent on site, bounce rates, and pages per session, demonstrate increased user interaction with the website. A decrease in bounce rates coupled with an increase in average session duration indicates that users are finding the website more engaging and relevant to their needs.
3. Improved Traffic Quality: Evaluation of traffic sources and user demographics indicated an improvement in traffic quality. 
4. Revenue Growth: Revenue increased as well as successful product launches.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marty's professionalism and responsiveness were truly exceptional. They were always available to address any questions or concerns promptly, and their proactive communication ensured that the project stayed on track from start to finish.

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of working with Site Tuners was their unwavering commitment to driving conversions. They employed advanced analytics tools and rigorous A/B testing methodologies to continuously refine and optimize our website for maximum performance. Thanks to their expertise, we witnessed a significant increase in both traffic and conversion rates within just a few weeks of the site's re-launch.

Are there any areas for improvement or something SiteTuners could have done differently?

No areas of concern noted!

BACKGROUND

Please describe your company and position.

I am the CEO of Cabot Wealth Network

Describe what your company does in a single sentence.

Cabot Wealth Network has been providing expert investing research, education and recommendations to make individuals more successful since 1970.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Set up Google Analytics 4 (GA4)
• Advise on conversion architecture

SOLUTION

How did you find SiteTuners?

Online Search

Why did you select SiteTuners over others?

• Good value for cost
• Company values aligned
• Demonstrated expertise

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SiteTuners helped us determine how best to configure GA4 to enable us to meet our publishing product and marketing objectives. In addition, SiteTuners worked with us to create an overall strategic framework for using our website to most effectively attract and capture prospective leads from web traffic as well as convert prospects to paying customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are able to effectively use GA4 to track and report on key performance indicators. We have also been able to reduce high-friction points in our conversion processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SiteTuners had a preliminary meeting to establish objective. These were then prioritized and a schedule created. Regular weekly meetings enabled us to keep up with progress and work through any issues that arose. All supported with emails throughout the process as needed of course.

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really liked the comprehensive approach SiteTuners took to understanding our needs and creating a plan to best move us forward. Things ran very smoothly and it was clear that they knew what they were doing and that they had done this many times before, with many different companies. We didn't feel we forced into one standard solution but importantly we also didn't feel like they were making this up as they went along.It was a very efficient and effective process.

Are there any areas for improvement or something SiteTuners could have done differently?

We really have no notes on areas for improvement. This initial engagement was very successful and will almost certainly be followed by working with them more and even more closely in the future.

BACKGROUND

Please describe your company and position.

I am the COO of Q Report

Describe what your company does in a single sentence.

Provide a specialised jewellery and watch insurance product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Optimisation of new lead quote journey
• Optimisation of sales guidelines and scripts

SOLUTION

How did you find SiteTuners?

Referral

Why did you select SiteTuners over others?

• Referred to me
• Company values aligned

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Optimisation of sales quote journey online and creating guidelines for sales staff during the sales journey with a focus on conversion optimisation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved conversion rates 
• Improved onboarding and consistency of communication from sales staff.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the project, they demonstrated exceptional time management skills, consistently meeting or even surpassing deadlines. Their ability to keep the project on track and ensure timely delivery of all components was instrumental in its success. This reliability instilled confidence in our team and allowed us to plan effectively. They were also incredibly responsive to our needs. 

They always maintained open lines of communication, actively listening to our concerns and requirements. Whenever we had questions or needed adjustments to the project scope, they were quick to address them. Their proactive and client-centric approach made us feel valued and well-supported throughout the project.

What was your primary form of communication with SiteTuners?

Virtual Meeting

What did you find most impressive or unique about this company?

Their profound alignment with our company values. Evidently, they had taken the time to thoroughly understand our mission and core principles. This alignment permeated every aspect of their work, from project execution to communication. It felt like we were working with an extension of our team, united by a shared commitment to our values and mission.

Are there any areas for improvement or something SiteTuners could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the VP Sales of Kremp Florist

Describe what your company does in a single sentence.

Retail flower shop

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SiteTuners to accomplish?

• Increase conversion rate on our website

SOLUTION

How did you find SiteTuners?

Have known about them for years from conversion conferences I have attended

Why did you select SiteTuners over others?

• Great culture fit
• Company values aligned
• Excellent presentations

How many teammates from SiteTuners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with our home page, the global header and footer. They made recommendatons for all 3 areas to help us convert more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simply put, the results were incredible. Our conversion rate jumped over 80% compared to last year. We went from 2.59% to 4.69%. Best of all, this was achieved by simply updating our home page, the header and footer. We are continuing our work with them to improve several other pages along the customer journey and are confident that the conversion rate improvements will continue. A big thank you to Shane, Ana, Jeff, Marty and their experienced team. Highly recommended on all levels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Work was delivered quickly and efficiently. So great that our developers couldn't get the changes live quick enough!

What was your primary form of communication with SiteTuners?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very easy to work with. They know what they are doing so we wanted to give them as litle resistance as possible.

Are there any areas for improvement or something SiteTuners could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I'm responsible for marketing at a software company that serves the small business market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SiteTuners?

We were driving traffic from ads to our website but were not converting enough visitors to leads. We hired SiteTuners to optimize our funnel.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched several vendors and spoke to a few. SiteTuners provided exceptional advice in an initial call that allowed us to get an immediate "win" before we even hired them. All the vendors provided advice but none were as in depth as SiteTuners.

Describe the project in detail and walk through the stages of the project.

We've been iterating throughout the funnel, including on the ads landing page, on the booking page, and on every page of the website. SiteTuners has also gone beyond this to provide guidance on all our post-booking communications (across email, sms, and phone) and how we can more effectively use social media and SEO to drive organic traffic to our website.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account manager who brings in other agency resources on an as-needed basis, including for design and tracking setup.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've tripled the conversion rate on our ads landing page since working with SiteTuners: from 3.3% to 9.7%. We're also delivering higher-quality leads through the addition of qualifying criteria, reducing the number of wasteful sales appointments by 15%.

How effective was the workflow between your team and theirs?

We meet for an hour each week. I often send testing results to SiteTuners prior to the call so we can maximize our time. Based on their guidance and suggestions for prioritization, we set up and run experiments in the days after the call.

What did you find most impressive or unique about this company?

SiteTuners is uniquely invested in our business. We have a vendor-client relationship like no other, and I deeply appreciate it.

Are there any areas for improvement or something they could have done differently?

Over time I've learned where their strengths and weaknesses lie and how we can best use their unique knowledge to our advantage. That took some months but we are now seeing more rapid iteration and funnel optimization.