Simform

BACKGROUND

Please describe your company and position.

I am the Owner of Fitness Collective

Describe what your company does in a single sentence.

We offer personal training for people with injuries and limitations that want to lose weight and get in shape. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Create a mobile app for our members from our web app.

SOLUTION

How did you find Simform?

Using A.I.

Why did you select Simform over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simfrom created a custom mobile app for both Play Store and the App Store. This allowed members to schedule sessions with our highly technical policies, see results, set goals, follow nutrition courses we have created, and perform workouts digitally. Our company has been building our own software for the past 13 years, and we just started working with Simform in the last 6 months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They produced a highly functional, beautiful app! We have a mobile app in the hands of our members, and they love it! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had Himanshu Upadhyay as my project manager. He did an excellent job on the project. Very responsive, even from 1/2 a world away. Great communication, always seeking clarity between my desires and what the programmers were working on. I now have to have him on future projects. I had Kewal Sanghadia as my success manager. He did a great job checking in with me along the way and making sure I was heard through the process. They were a great team! 

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Simform is a well-oiled machine. Our company has been building our own software for the past 13 years and we just started working with Simform in the last 6 months. They have blown me away with their organization, communication, design, and programming. They are responsive, professional, and truly care about what I want and envision my software to be. If you want high-quality work, done efficiently at a great price, look no further. 

Are there any areas for improvement or something Simform could have done differently?

Not really, they did an excellent job and I would highly recommend them. 

BACKGROUND

Please describe your company and position.

I am the CTO of Testimonial Tree

Describe what your company does in a single sentence.

Run and maintains a testimonial platform for clients managing testimonials and surveys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Launch the next generation of Testimonial Tree
• Launch a new platform called Keystory that manages online Case Studies

SOLUTION

How did you find Simform?

Jeremy (CEO) is a long time customer and was using SimForm long before I joined.

Why did you select Simform over others?

Already selected before I joined

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Testimonial Tree: Completely re-writing the legacy app into a new middleware and frontend layers. Removing the legacy MS SQL and stored procedures and replacing with a service oriented middleware. 
TT MVP deliverable: To launch the new re-written version with "as is" functionality in new architecture to allow easier and more rapid future interations on improving the product.
KeyStory: New app built with LLM at its core to maintain and build case studies for our clients to publish.
KEY MVP deliverable: onboard clients onto the new platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Able to complete the re-write of the Testimonial Tree app in 4-6 months.
Able to get KeyStory from concept to production in 6 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

More or less delivered on time. Responded very well to our needs and embraced our new AI workflow, which is very important for us to enhance the performance of the team.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're a very good and knowledgeable team. Responsive and accurate.

Are there any areas for improvement or something Simform could have done differently?

Use AI to answer their own questions more than waiting for us a TT to come back and answer. Continue to dig deeper before only relying on a response from me, Justin and others. Always try to move the solution forward and use AI to better document the planning, the TODO list and the plan.

BACKGROUND

Introduce your business and what you do there.

I’m the product director of SmartBran, a SaaS startup. We’re building a repository to help with home health support and care, as well as a remote monitoring system. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simform?

We needed support from a technical perspective to build the backend and frontend of our internal platform.

SOLUTION

What was the scope of their involvement?

Simform is designing our SaaS platform, which includes the frontend and backend. The team is using AWS for different use cases and our expansion. Simform is also brainstorming additional features and functionalities that we’ll have later on. We’re currently building our MVP platform and will expand from that.

Initially, we did the UX research and created the wireframes and workflows. We went back and forth with Simform to make adjustments and understand if what we were building was feasible. The team is now working on the development.

The platform has a login feature and a dashboard where users can see things from a high-end perspective. The platform is a repository, so there’s a lot of documentation and items that users can put in on a day-to-day basis. An admin or co-admin can take a quick glance at who is in the field and what documents are required. There are also notifications and forms for doctors, nurses, and specialty physicians.

Additionally, the platform helps manage visibility of cameras, sensors, and equipment. Users can see if the needs are being met and if anything is happening. We can have quick responses if an incident happens, and it can be documented in the system in real time and sent out to the proper individuals.

What is the team composition?

We work with front- and backend developers, UX support, a project manager, a tech lead, a business analyst, and a tester.

How did you come to work with Simform?

I did a lot of searching. My partner and I were looking at different opportunities. He put it in my lap to see what my suggestions were. I had done a lot of tech support and work before, so my initial thought was that it might be comfortable for him to have someone local. However, I was leaning towards a team in India.

I didn’t mind having conversations with the tech team early in the day, which gave us time to navigate and work. I found Simform through a Google search. I looked at their top-tier clients and what they could do. I also looked at their turnaround time, price point, and team involvement.

One of the major pieces for me was their connectivity and response time. They were very responsive, and we worked through Slack. I gave them access to Figma, and they were able to play around and look around. It made it easier to communicate and connect. Simform did a presentation for us and gave us an overview of what they’d done before. It gave us a lot more insight that they were the right ones for what we needed.

How much have you invested with them?

We’ve spent close to $125,000. 

What is the status of this engagement?

The partnership started in April 2024, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of Simform’s work is top-tier. The team has given us great choices for the style guide and templates. Simform has implemented our logos, fonts, and color choices. The team is building not just the desktop and tablet functionality, but also mobile at the same time.

How did Simform perform from a project management standpoint?

Simform’s timeline and communication are top-tier. The team is flexible when changes or adjustments are needed. We work closely with the project manager, and we have a very good connection. We look forward to our meetings and calls because there’s never an issue. We always look for solutions and see both sides.

We’ve had a couple of ideation sessions, which have been extremely helpful. We’ve prioritized the forms and put them in categories. Simform has worked extremely well when it comes to prioritizing work. The team has helped us build a quality product.

We use Zoom calls, emails, and Google Docs to communicate. We can see the prioritization list, and we can check off things and collaborate.

What did you find most impressive about them?

Simform’s connectivity is impressive. The team is flexible and does what they say they’re going to do. The team communicates well, and they bring in individuals that really know what they’re talking about. Everyone on their team feels like a subject matter expert.

Simform is consistent, and they have great documentation. Whoever has to ramp up isn’t at a loss. The team is doing a quality job in their field, and they communicate extremely well.

Are there any areas they could improve?

No, there aren’t any. Everything has been pretty solid.

Do you have any advice for potential customers?

Be open to suggestions. Simform has a wealth of knowledge, and how they operate and communicate is really good.

BACKGROUND

Please describe your company and position.

I am the Director of Growth Systems & Data of Realbricks

Describe what your company does in a single sentence.

Realbricks is a fractional real estate investing platform regulated by the SEC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Build our mobile application
• Build our online website platform
• Build our backend database
• Weekly improvements & maintenance

SOLUTION

How did you find Simform?

• Online Search
• Clutch Site

Why did you select Simform over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simform served as our full-cycle development partner, helping bring the Realbricks platform to life across both mobile and web. Their work included frontend and backend development, API integrations, admin tools, and workflow automation — all tailored to the needs of a financial investment platform regulated by the SEC.

Key Deliverables:
1. Mobile App Development (iOS & Android)
Simform designed, developed, tested, and deployed the Realbricks mobile app on both platforms. The app allows everyday investors to browse properties, purchase real estate shares, and manage their portfolios. Key features include:

Full onboarding flow: signup, identity verification, and account setup
Plaid integration for secure bank account linking
Investment transaction flow with confirmation and document access
User-friendly property discovery and investment tracking
Notifications for dividends, onboarding steps, and share purchases
Mobile-ready integration with external tools for analytics
2. Custom Admin Dashboard
They also built a secure internal admin portal to help our operations team manage users, properties, and transactions. This includes:

User management and investment visibility
Manual tools for issuing shares or resolving support cases
Property upload and visibility controls
Referral tracking and backend analytics views
Admin-side integrations with our CMS and database syncing
3. API Integrations
Simform handled key third-party and internal API integrations, including:

Plaid for banking
CMS systems for marketing automation and lead tracking
SendGrid/SES for transactional emails
Custom cron job to sync backend data to a CMS
They also maintained and extended internal RESTful APIs and coordinated external ones using Open API and Partner API standards as needed.

4. Ongoing Feature Rollouts & CRs
Over time, Simform supported us with hundreds of iterative enhancements and change requests, such as:

Dynamic onboarding reminders and popup flows
Real-time property updates
Tracking implementation via external tools
Email verification logic fixes and UTM attribution tracking
UX improvements to both app and web platforms

Simform delivered a highly functional, SEC-compliant investing app with scalable infrastructure and a seamless UX. They continue to support Realbricks with feature enhancements, integrations, and backend support — helping us bring fractional real estate investing to everyday people.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simform’s work directly enabled Realbricks to launch and scale its SEC-regulated investment platform. The results are both quantitative and qualitative, with clear improvements across user engagement, infrastructure reliability, and feature delivery.

1. Successful Public Launch Across Platforms
 iOS and Android apps launched on schedule
 Full onboarding flow implemented (including identity verification, bank linking, and share purchasing)
 Real-money transactions executed securely through the app and web
2. User Growth and Activation
Thousands of installs across both app stores within months of launch
Onboarded users successfully linked a bank account via Plaid (a core milestone)
Users actively re-engaged through notifications and dividend payout updates
3. Admin Efficiency & Automation
Internal admin portal reduced operational workload — allowing our team to:

Manage users and properties in real time
Automate lead sync with our CMS via cron job
Track referrals and issue bonus shares seamlessly

4. Improved Tracking & Attribution
End-to-end event tracking across web and mobile using external tracking and analytics tools
Accurate UTM attribution and enhanced conversion data now captured and passed to Marketing channels and CMS
5. Fast, Reliable Feature Deployment
Over 200+ change requests (CRs) completed in an approved estimated timeframe
Reduced turnaround time for critical bug fixes
QA process ensured stable builds and consistent test coverage across devices
Simform helped Realbricks go from concept to a production-grade fintech platform with real users, real money, and real impact — all while building a robust technical foundation for future growth. The above list is only a small glimpse into the true scope of work performed by Simform. They are a pleasure to work with and have delivered on each ask we throw at them. Truly a remarkable team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform has demonstrated excellent project management throughout our engagement. We were assigned a dedicated project manager who has been proactive, organized, and highly responsive to our evolving needs.

We coordinate using:

• Jira for sprint planning, change requests, and detailed task tracking
• Slack for quick, day-to-day communication
• Email for formal updates, summaries, and documentation
• Video conference calls for regular check-ins, roadmap alignment, and deeper technical discussions

Deliverables have been consistently on time, with clear visibility into timelines and progress. The team is highly responsive — often replying within minutes — and they’ve been quick to implement feedback or pivot when priorities shift.

Their structured yet flexible approach has been critical in helping us stay on track while building and iterating on a complex fintech platform.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Simform is their unrelenting drive to adapt and overcome any challenge we threw at them. Whether it was shifting priorities, tight deadlines, or new technical requirements, the team consistently found solutions without hesitation.

Their work ethic is outstanding — they’re always professional, punctual, and polite. Every interaction, whether over Slack, email, or video calls, reflects a high standard of communication and dedication. It’s rare to find a team that’s both technically skilled and so easy to work with.

Are there any areas for improvement or something Simform could have done differently?

At this stage, we don’t have any significant areas for improvement to note. The Simform team has been consistently responsive, adaptable, and thorough across all phases of the project.

UPDATED REVIEW

This review was published on April 17, 2024.

Executive, Realbricks

Financial services

Sheridan, Wyoming

11-50

Aug 2021 - Ongoing

$50,000 to $199,999

Project summary
Simform is helping an investment firm develop a custom web and mobile app that would function as a real estate marketplace. Their tasks include third-party integrations, backend support, and QA testing.

Feedback summary
The project is ongoing, but the client expects to launch their product soon. Simform works closely with the internal team, touching base regularly to ensure both parties are always on the same page. Moreover, the team boasts a strong work ethic and is very reliable in terms of resolving problems.

BACKGROUND

Please describe your company and position.

I am an executive of Realbricks

Describe what your company does in a single sentence.

Realbricks exists to make high-quality real estate investments available to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Build out a streamless web platform for investors to purchase shares of Real Estate
• Build a Realbricks app for Apple and Google

SOLUTION

How did you find Simform?

Referral

Why did you select Simform over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A new platform was built to offer the best-in-class Real Estate marketplace for investors to buy and sell shares of property. Simform built our state-of-the-art web and app customer facing sites with back-end support. With Simform leading the integration of third-party interfaces and compliance changes, we were able to streamline each process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We will launch our product soon with little to no issues!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated in our morning meetings on objectives and timelines. Our team also helped with testing to ensure a seamless development cycle. Some items look longer than estimated and some took less hours.

What was your primary form of communication with Simform?

Virtual Meeting

What did you find most impressive or unique about this company?

Simform cares about our success and offers advice to help resolve any issues that come up in the development process. They were willing to work extra hours and off-hours to meet goals. Also, the personal connections made always makes coming to work fun and enjoyable! Thank you, Simform!

Are there any areas for improvement or something Simform could have done differently?

In development there's always ways for teams to improvement - using feature toggles for new code introductions helps eliminate down time on our staging and prod environments.

STAR RATINGS
Overall rating: 5
Thank you, Simform!

Quality: 5

Cost: 4

Schedule: 5

Willing to refer: 5

This review was published on April 16, 2024.

CTO, Property Technology Firm

Real estate

Miami, Florida

1-10

Jun 2023 - Ongoing

$50,000 to $199,999

Project summary
A property technology company has hired Simform to develop a web and mobile application that connects with different APIs.

Feedback summary
The client is satisfied with the collaboration. By working in sprints, Simform establishes a smooth and efficient development process. Moreover, they've done a good job of responding to the client's needs promptly. What's most impressive about the team is their expertise in software development.

BACKGROUND

Please describe your company and position.

 I am the CTO of a real estate company 

Describe what your company does in a single sentence.

We're a proptech company that democratizes real estate investing. They offer primary and secondary offerings that are compliant with SEC guidelines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Build Web app
• Build Smart phone apps

SOLUTION

How did you find Simform?

Referral

Why did you select Simform over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop both a web application and mobile application that connects with various APIs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Product Development Milestones

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform, adopts a sprint management style, which has effectively streamlined its project workflows and accelerated product development. Simforms’ teams prioritize tasks from their backlog to ensure focused and measurable progress on their projects. They always do their best to deliver on time and communicate very well when responding to our needs.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in esoteric topics in software development.

Are there any areas for improvement or something Simform could have done differently?

NA

STAR RATINGS
Overall rating: 5

Quality: 4

Cost: 5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Owner of Etometry

Describe what your company does in a single sentence.

Optometry SaaS Startup.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Complete our project
• Improve Speed
• Meet Budget Constraints

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

Pricing fit our budget

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete a hand off project. 

We hired Simform to build a custom SaaS platform for our company, covering both front-end and back-end development. The platform required integrations with third-party APIs, including e-commerce components, account management tools, and a visual UI experience tailored to our industry. The scope also included the setup of cloud infrastructure, user authentication flows, and admin management features.

We opted for a time-and-materials engagement model and worked with their team across several months, including project managers, developers, and QA engineers. Communication occurred regularly through video calls and shared documents. We were told the scope would be completed within an estimated timeframe and budget based on the features outlined.

Summary of Key Deliverables:
Multi-user SaaS platform with modular architecture
E-commerce store with payment integration
Custom onboarding and user profile flows
API integrations with third-party vendors
Admin dashboard and management tools
UI/UX development for core product areas
Patient and order management systems
Support for secure login, password reset, and notifications

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While the project remained incomplete, there were a few indicators of partial progress:

Early-stage modules were implemented, such as user login, account creation, and elements of the admin dashboard.
Initial front-end layouts were delivered for several UI components across the user and admin portals.
Basic integrations with some third-party APIs were attempted, though not all were functional or complete.
E-commerce framework was partially developed, including cart logic and item rendering.
However, key features — including order management, user communications, and business-critical workflows — remained either non-functional, untested, or entirely absent by the end of our engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform used basic project management tools and maintained regular communication through scheduled calls and emails. However, despite early signs of structure, the execution suffered from:

Missed Deadlines: Several key delivery milestones were missed, including multiple go-live dates and promised demos. Commitments to pause billing until delivery were not upheld.
Inconsistent Time Tracking: Time logs often lacked clarity, and Simform later acknowledged that developers sometimes forgot to switch tasks or stop timers — making it difficult to assess what work was actually performed.
Unclear Accountability: Our requests for clarification regarding billing, deliverables, and development status were frequently deflected or met with vague responses. We observed a pattern of shifting estimates and scope creep without clear written approvals.
One-sided Communication: When raising concerns, the focus of their team appeared to remain on requesting further payment rather than actively resolving the issues we surfaced.
Overall, project management was inconsistent, deadlines were not met, and responsiveness to critical concerns was inadequate.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

In the early stages, Simform presented themselves as a highly capable software development firm with broad industry experience and a large team. Their initial responsiveness and ability to assemble resources quickly was promising. They also claimed a number of technical credentials, including AWS certifications, which at the time helped build initial trust.

However, as the project progressed, those initial impressions did not translate into long-term performance or accountability. While the onboarding process seemed professional, delivery and follow-through ultimately did not meet expectations.

Are there any areas for improvement or something Simform could have done differently?

Simform could significantly improve transparency in scope management, billing practices, and communication. There were repeated requests for clarification on hours and deliverables, but rather than providing clear documentation or resolving disputes, the response often defaulted to continued invoicing and requests for more payment.

Additionally, clearer expectations around deadlines and more accurate upfront project estimates would have helped avoid serious cost overruns and missed milestones. Most importantly, timely and honest responses to concerns—especially when issues are raised in good faith—are critical for maintaining client trust.

BACKGROUND

Please describe your company and position.

I am the Founder of an AI-powered supply chain SaaS provider

Describe what your company does in a single sentence.

Builds Enterprise AI SaaS for Supply Chain Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Cloud engineering and backend development for enterprise SaaS
• GenAI based agentic product development

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2023, we have been working with Simform on backend development for our product. Their team has been responsible for serverless architecture on AWS, including API development, database design and management, and implementing DevOps practices. They also set up and maintained our CI/CD pipelines, ensuring smooth and efficient deployment workflows. The collaboration has covered a wide range of backend engineering tasks, supporting both development and operational reliability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simform’s engineers demonstrated strong expertise in cloud engineering and backend technologies, which directly contributed to the consistent and timely delivery of project milestones. Since the start of our partnership, they have helped us iteratively evolve the product, enabling us to launch multiple successful releases with new features that directly served our customers’ needs. In addition to backend development, the team played a key role in researching and implementing generative AI solutions, including the development of AI agents and automated workflows. These AI-driven features were successfully delivered to end-users and continue to perform reliably in production environments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Most deliverables were completed on time. In cases where there were delays or deviations from the plan, Simform’s team communicated proactively. On rare occasions when unexpected issues arose, their customer success team stepped in promptly to ensure timelines stayed on track and disruptions were minimized. We worked with an augmented team model, managing the engineers directly on our side. Thanks to the strong support from Simform’s customer success team and the dedication of the engineers provided, the collaboration remained smooth and required minimal oversight from our end.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Simform was the dedication of certain team members who consistently went above and beyond their core responsibilities, showing a strong commitment to the success of our product and company. Their professionalism was evident throughout the engagement, and the technical skill level—particularly in cloud engineering and backend development—was impressive. One of Simform’s key strengths is their outstanding customer success function. The customer success representative was always responsive and dependable—stepping in whenever issues arose and ensuring they were resolved quickly. This level of support is especially valuable in a team augmentation model like ours, where smooth coordination and accountability are critical.

Are there any areas for improvement or something Simform could have done differently?

Overall, we had a positive experience working with Simform. Looking ahead, I would recommend that they continue to invest in expanding their talent pool with specialists in AI and Generative AI, as demand in this area is rapidly growing and will likely become even more critical in the coming years.

BACKGROUND

Please describe your company and position.

I am the CEO of Skillcare Limited

Describe what your company does in a single sentence.

Skillcare Limited, a healthcare provider, developing the SAAS base solution for the Enterprise level Healthcare solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Biomarkers scanning from the facial analysis though blood volume scan
• Chat bot for virtual clinical assitant
• Chatbot for Healthcare workers assistant

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our solution has significant commercial potential in both markets, primarily benefiting business-to-business (B2B) frameworks and to a lesser extent, business-to-consumer (B2C) frameworks. It 
enables healthcare providers to enhance their patient monitoring services. Additionally, we are 
exploring the implementation of a Software-as-a-Service (SaaS) model and pursuing licensing 
agreements for broader distribution. This strategy positions our solution as an attractive option for 
telemedicine, preventive care, and post-discharge monitoring. 
HaiLL.ai's innovative approach also focuses on mitigating challenges like low-light environments, 
diverse skin tones, and varying mobile camera specifications by leveraging advanced AI model 
training. It is a low-cost, efficient solution designed to enhance patient care, particularly for those 
in remote or underserved areas, aligning perfectly with the NHS's goal of improving healthcare 
through digital innovation. 
HaiLL.ai's innovative approach to health monitoring is further distinguished by its integration of 
virtual clinical assistants and AI-powered doctor's assistants, which are becoming increasingly 
prevalent in healthcare software. These AI tools offer numerous benefits, transforming patient 
support and streamlining various aspects of healthcare delivery.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Accuracy and speed according to the scientific methodologies, and process implementation according to the recent research papers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, they responded to our queries and gave us the milestones with deliverables.

What was your primary form of communication with Simform?

Virtual Meeting

What did you find most impressive or unique about this company?

Their Flexibility, and agile way of working in respect to the changing demand from our stakeholders.

Are there any areas for improvement or something Simform could have done differently?

Yes, the research and development, should be thorough, and they need to analyse the client's geographical areas and do the competitive analysis, for the product they are creating for them.

BACKGROUND

Please describe your company and position.

I am the Head of Engineering

Describe what your company does in a single sentence.

A lifestyle membership platform that gives members unlimited access to luxury hotels, beach clubs, gyms, and wellness facilities across the UAE and beyond.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Ongoing development and Quality Assurance Support

SOLUTION

How did you find Simform?

• Online Search
• Clutch Site

Why did you select Simform over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simform has supported us in building several services and is currently helping us automate our regression testing, implement automated class scraping, and deliver key security enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The successful transition of our subscription management platform in-house was a key milestone, delivered smoothly and on time. Since then, we’ve continued working with Simform on multiple initiatives, including service development, regression testing automation, class scraping, and security enhancements. Their contributions have directly improved delivery speed, system stability, and operational efficiency.

I've been working with Simform for over six months now. The engagement began with bringing our subscription management platform in-house, and we've since expanded the partnership to other projects due to their broad skill set and consistent reliability. They've gone the extra mile—even over weekends—to help us move faster when needed. Communication and project management have been excellent, with any issues swiftly addressed. It genuinely felt like Simform was invested in our success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform’s project management has been excellent. They consistently delivered reasonably on time, maintained clear and proactive communication, and were quick to address any issues that arose. Their ability to adapt to our evolving needs and go the extra mile—often working weekends—demonstrated a real commitment to our goals.

What was your primary form of communication with Simform?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was how personally invested Simform felt in our success. Unlike many firms, they approach the work with a sense of ownership and urgency, making them feel like an extension of our team. Their wide-ranging technical capabilities and reliability gave us the confidence to trust them with critical parts of our product. 

Are there any areas for improvement or something Simform could have done differently?

Like any other remote development teams, we had some misalignments but Simform always rapidly tackled any issues

BACKGROUND

Please describe your company and position.

I am the VP of Business Operations of Cooko

Describe what your company does in a single sentence.

Experience the future of cocoa — exceptional quality and unmatched traceability. Cooko’s patented Source Fermented® process ensures superior beans, sustainable practices, and compliance with global standards, setting a new benchmark for premium cocoa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Automate manual operations
• Traceability
• Data Integrity

SOLUTION

How did you find Simform?

• Online Search
• Call from sales person

Why did you select Simform over others?

• Good value for cost
• Professionalisgm

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A detailed discovey phase took place to discuss, understand and document the system requirements based on the needs of the business.

The scope included:

• Custom mobile app
• Custom web app
• Azure infrastructure setup and running
• Use of QR codes and NFC technologies

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project completed on time and within budget.
• Achieved business outcomes.
• Buy-in from business team in the field.
• Robust user testing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform assigned a dedicated Project Manager and Customer Success Manager.

Simform were also readily available to discuss, listen to suggestions and make changes to improve delivery of the project.

What was your primary form of communication with Simform?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism of the team, eagerness to want to make the project a success, breadth of talent within the organisation and friendliness on personal and professional basis.

Are there any areas for improvement or something Simform could have done differently?

Simform is eager to learn and improve in any area they can, including creating new detailed artefacts when requested.

More detailed and better planning of development of sprints to ensure understanding, clarity of delivery and more robust feedback is an area of improvement which they listened to.

BACKGROUND

Please describe your company and position.

I am the Data Scientist of System Loco

Describe what your company does in a single sentence.

Indoor and outdoor shipment monitoring and asset tracking

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Build a data warehouse using AWS Redshift
• ML Work and model building for providing feedback on Systemloco devices and data

SOLUTION

How did you find Simform?

Referral

Why did you select Simform over others?

Referred to me

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope and Key Deliverables
Project Overview
This project involves the creation of a data warehouse and machine learning models to enable analytics and predictive capabilities. The work is divided into two key segments:

Data Warehousing – Building a Redshift-based data warehouse from MongoDB collections.
Machine Learning (ML) Models – Developing predictive models for battery performance estimation and zone-based movement predictions.
Key Deliverables
1. Data Warehousing - Redshift Cluster Setup
Objective: Build a centralized Redshift cluster to enable structured data analysis from unstructured MongoDB collections.
Deliverables:Extract collections from MongoDB and store them in Amazon S3.
Design and implement ETL pipelines to transform and load data into Amazon Redshift.
Define schema and indexing strategies to optimize query performance.
Ensure data consistency and integrity between MongoDB, S3, and Redshift.
Provide documentation on data flow, transformations, and Redshift setup.
2. Machine Learning Model - Battery Life Estimation
Objective: Develop a machine learning model to predict battery performance on devices based on profiles set on that device.
Deliverables:Define key battery performance metrics (e.g., discharge rate, charge cycles, efficiency).
Process and analyze historical device data to extract meaningful insights.
Engineer features based on device profiles and external conditions.
Train and optimize an ML model using appropriate algorithms (Regression, Time-Series, or Deep Learning methods).
Validate the model using test datasets and optimize for accuracy.
Deploy the model as an API or service for real-time or batch predictions.
Provide model documentation, including architecture, features, and performance metrics.
3. Inferred Zone Creation & Movement Prediction
Objective: Build a model to infer user zones and predict movements between them.
Deliverables:Define the methodology for zone creation based on location data.
Identify patterns in movement using historical spatial-temporal data.
Develop an ML model that predicts transitions between zones.
Implement the model using appropriate techniques (Clustering, Sequence Models, or Reinforcement Learning).
Validate predictions against real movement data.
Provide an API or dashboard for real-time or batch movement predictions.
Deliver technical documentation detailing zone creation logic, model selection, and prediction accuracy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data Warehousing - Redshift Cluster Setup

1. ETL pipeline reliability
2. Reduction in query response time
3. Optimized storage utilization
4. Data Availability & Accuracy

Battery Life Estimation Model

1. Coming up with a method to solve the issue at hand
2. Model Performance & Accuracy
3. Deployment & Usability

Inferred Zone Creation & Movement Prediction

1. Zone Identification & Accuracy
2. Labelling Zones
3. Journey Prediction Efficiency
4. Business Impact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed efficiently, with the majority of deliverables successfully handed over as planned. While some tasks required additional time due to unforeseen blockers, the team remained adaptable and allocated the necessary resources to ensure completion.

One of the key strengths of the managing team was their proactive communication and responsiveness. They arranged weekly check-in calls, ensuring alignment with project goals and promptly addressing any challenges that arose. This structured approach fostered transparency, accountability, and smooth collaboration throughout the project.

Despite minor delays, the team's dedication to meeting deadlines and delivering high-quality work was evident. Their ability to quickly respond to feedback and adjust priorities demonstrated a strong commitment to client satisfaction. Overall, the project was executed effectively, and we were pleased with the team's performance.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most standout qualities of Simform was the responsiveness of the management team. Their ability to promptly address concerns and ensure smooth communication throughout the project made a significant impact. The structured approach, including regular check-ins and proactive problem-solving, demonstrated their commitment to delivering high-quality results.

Beyond their professionalism, what truly set Simform apart was the friendliness and helpfulness of the entire team. From engineers to project managers, everyone was approachable, eager to assist, and genuinely invested in the project's success. This collaborative and solution-oriented mindset made working with them a seamless and positive experience.

Their customer-first attitude and willingness to go the extra mile in resolving issues reinforced our confidence in their expertise. Overall, Simform’s blend of technical excellence, strong communication, and a supportive work culturemade them a pleasure to work with.

Are there any areas for improvement or something Simform could have done differently?

Nothing in particular comes to mind.