Simform

BACKGROUND

Please describe your company and position.

I am the Head of Engineering

Describe what your company does in a single sentence.

A lifestyle membership platform that gives members unlimited access to luxury hotels, beach clubs, gyms, and wellness facilities across the UAE and beyond.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Ongoing development and Quality Assurance Support

SOLUTION

How did you find Simform?

• Online Search
• Clutch Site

Why did you select Simform over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simform has supported us in building several services and is currently helping us automate our regression testing, implement automated class scraping, and deliver key security enhancements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The successful transition of our subscription management platform in-house was a key milestone, delivered smoothly and on time. Since then, we’ve continued working with Simform on multiple initiatives, including service development, regression testing automation, class scraping, and security enhancements. Their contributions have directly improved delivery speed, system stability, and operational efficiency.

I've been working with Simform for over six months now. The engagement began with bringing our subscription management platform in-house, and we've since expanded the partnership to other projects due to their broad skill set and consistent reliability. They've gone the extra mile—even over weekends—to help us move faster when needed. Communication and project management have been excellent, with any issues swiftly addressed. It genuinely felt like Simform was invested in our success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform’s project management has been excellent. They consistently delivered reasonably on time, maintained clear and proactive communication, and were quick to address any issues that arose. Their ability to adapt to our evolving needs and go the extra mile—often working weekends—demonstrated a real commitment to our goals.

What was your primary form of communication with Simform?

In-Person Meeting

What did you find most impressive or unique about this company?

What stood out most was how personally invested Simform felt in our success. Unlike many firms, they approach the work with a sense of ownership and urgency, making them feel like an extension of our team. Their wide-ranging technical capabilities and reliability gave us the confidence to trust them with critical parts of our product. 

Are there any areas for improvement or something Simform could have done differently?

Like any other remote development teams, we had some misalignments but Simform always rapidly tackled any issues

BACKGROUND

Please describe your company and position.

I am the VP of Business Operations of Cooko

Describe what your company does in a single sentence.

Experience the future of cocoa — exceptional quality and unmatched traceability. Cooko’s patented Source Fermented® process ensures superior beans, sustainable practices, and compliance with global standards, setting a new benchmark for premium cocoa.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Automate manual operations
• Traceability
• Data Integrity

SOLUTION

How did you find Simform?

• Online Search
• Call from sales person

Why did you select Simform over others?

• Good value for cost
• Professionalisgm

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A detailed discovey phase took place to discuss, understand and document the system requirements based on the needs of the business.

The scope included:

• Custom mobile app
• Custom web app
• Azure infrastructure setup and running
• Use of QR codes and NFC technologies

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project completed on time and within budget.
• Achieved business outcomes.
• Buy-in from business team in the field.
• Robust user testing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform assigned a dedicated Project Manager and Customer Success Manager.

Simform were also readily available to discuss, listen to suggestions and make changes to improve delivery of the project.

What was your primary form of communication with Simform?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism of the team, eagerness to want to make the project a success, breadth of talent within the organisation and friendliness on personal and professional basis.

Are there any areas for improvement or something Simform could have done differently?

Simform is eager to learn and improve in any area they can, including creating new detailed artefacts when requested.

More detailed and better planning of development of sprints to ensure understanding, clarity of delivery and more robust feedback is an area of improvement which they listened to.

BACKGROUND

Please describe your company and position.

I am the Data Scientist of System Loco

Describe what your company does in a single sentence.

Indoor and outdoor shipment monitoring and asset tracking

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Build a data warehouse using AWS Redshift
• ML Work and model building for providing feedback on Systemloco devices and data

SOLUTION

How did you find Simform?

Referral

Why did you select Simform over others?

Referred to me

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope and Key Deliverables
Project Overview
This project involves the creation of a data warehouse and machine learning models to enable analytics and predictive capabilities. The work is divided into two key segments:

Data Warehousing – Building a Redshift-based data warehouse from MongoDB collections.
Machine Learning (ML) Models – Developing predictive models for battery performance estimation and zone-based movement predictions.
Key Deliverables
1. Data Warehousing - Redshift Cluster Setup
Objective: Build a centralized Redshift cluster to enable structured data analysis from unstructured MongoDB collections.
Deliverables:Extract collections from MongoDB and store them in Amazon S3.
Design and implement ETL pipelines to transform and load data into Amazon Redshift.
Define schema and indexing strategies to optimize query performance.
Ensure data consistency and integrity between MongoDB, S3, and Redshift.
Provide documentation on data flow, transformations, and Redshift setup.
2. Machine Learning Model - Battery Life Estimation
Objective: Develop a machine learning model to predict battery performance on devices based on profiles set on that device.
Deliverables:Define key battery performance metrics (e.g., discharge rate, charge cycles, efficiency).
Process and analyze historical device data to extract meaningful insights.
Engineer features based on device profiles and external conditions.
Train and optimize an ML model using appropriate algorithms (Regression, Time-Series, or Deep Learning methods).
Validate the model using test datasets and optimize for accuracy.
Deploy the model as an API or service for real-time or batch predictions.
Provide model documentation, including architecture, features, and performance metrics.
3. Inferred Zone Creation & Movement Prediction
Objective: Build a model to infer user zones and predict movements between them.
Deliverables:Define the methodology for zone creation based on location data.
Identify patterns in movement using historical spatial-temporal data.
Develop an ML model that predicts transitions between zones.
Implement the model using appropriate techniques (Clustering, Sequence Models, or Reinforcement Learning).
Validate predictions against real movement data.
Provide an API or dashboard for real-time or batch movement predictions.
Deliver technical documentation detailing zone creation logic, model selection, and prediction accuracy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Data Warehousing - Redshift Cluster Setup

1. ETL pipeline reliability
2. Reduction in query response time
3. Optimized storage utilization
4. Data Availability & Accuracy

Battery Life Estimation Model

1. Coming up with a method to solve the issue at hand
2. Model Performance & Accuracy
3. Deployment & Usability

Inferred Zone Creation & Movement Prediction

1. Zone Identification & Accuracy
2. Labelling Zones
3. Journey Prediction Efficiency
4. Business Impact

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed efficiently, with the majority of deliverables successfully handed over as planned. While some tasks required additional time due to unforeseen blockers, the team remained adaptable and allocated the necessary resources to ensure completion.

One of the key strengths of the managing team was their proactive communication and responsiveness. They arranged weekly check-in calls, ensuring alignment with project goals and promptly addressing any challenges that arose. This structured approach fostered transparency, accountability, and smooth collaboration throughout the project.

Despite minor delays, the team's dedication to meeting deadlines and delivering high-quality work was evident. Their ability to quickly respond to feedback and adjust priorities demonstrated a strong commitment to client satisfaction. Overall, the project was executed effectively, and we were pleased with the team's performance.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most standout qualities of Simform was the responsiveness of the management team. Their ability to promptly address concerns and ensure smooth communication throughout the project made a significant impact. The structured approach, including regular check-ins and proactive problem-solving, demonstrated their commitment to delivering high-quality results.

Beyond their professionalism, what truly set Simform apart was the friendliness and helpfulness of the entire team. From engineers to project managers, everyone was approachable, eager to assist, and genuinely invested in the project's success. This collaborative and solution-oriented mindset made working with them a seamless and positive experience.

Their customer-first attitude and willingness to go the extra mile in resolving issues reinforced our confidence in their expertise. Overall, Simform’s blend of technical excellence, strong communication, and a supportive work culturemade them a pleasure to work with.

Are there any areas for improvement or something Simform could have done differently?

Nothing in particular comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Software Development Director of CSI Helsinki Oy

Describe what your company does in a single sentence.

CSI Helsinki Oy develops legal practice management software for law firms and professional service organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• UI/UX Design
• Pen Testing
• Office Add-in Development
• Infrastructure Implementation & Security

SOLUTION

How did you find Simform?

Direct Email by Them

Why did you select Simform over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simform was initially hired to implement UX/UI designs for our upcoming product lines across mobile, web, desktop, and office applications. Due to their strong commitment to clients, we later expanded our collaboration to include security testing and office add-in development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project successfully improved UX/UI, enhanced security, met key milestones on time, and received positive client feedback. Additionally, office add-in development is ongoing, further expanding functionality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform's project management was highly efficient, with all deliverables made on time. They were very responsive to our needs, with the team actively engaging through Microsoft Teams and daily online meetings for status updates. Team members also posted delay updates in the Teams channel, ensuring transparency. The Customer Success Manager played a key role by promptly arranging new talent when needed and addressing all queries within the same day. Regular meetings with the Customer Success Manager further strengthened our trust in Simform’s commitment to our success.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Simform was their exceptional responsiveness and commitment to our success. They consistently delivered high-quality results on time and demonstrated a proactive approach to addressing our needs. The level of communication was outstanding, with daily updates and quick resolutions to any challenges. Additionally, the Customer Success Manager’s dedication to arranging the right talent and ensuring seamless collaboration truly set them apart. Their ability to adapt and remain flexible throughout the project was also unique and invaluable.

Are there any areas for improvement or something Simform could have done differently?

While our experience with Simform has been very positive, one area for improvement could be further enhancing the documentation and knowledge transfer process. This would ensure a smoother transition and better understanding for all stakeholders when working on complex tasks. However, this is a minor point, and overall, their responsiveness, communication, and commitment to quality have exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CTO of a sports software company.

Describe what your company does in a single sentence.

Born out of the idea that the world can do better in all aspects of sports and live events – the fan, the game, and the athlete experience – our goal is to create a single technological foundation across all major sports, upon which innovative sports technology and media products can be built.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Launch a New Website

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

• High ratings
• Good value for cost

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was the development of a new website to replace our former homepage. We wanted to roll out a refreshed brand, improved accessibility, and a CMS for content management. The development would be done using Next.js and TypeScript, and the deployment would be done in AWS using the AWS CDK.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The launch of the new website with better branding and ADA compliance as well as the ability for non-engineers to update content easily via CMS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliveries were made in a timely manner and the team was very responsive to our needs. We had an open channel of communication via Slack and used it to resolve impediments and answer questions daily.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The value for the cost of the work is unmatched. Usually "you get what you pay for", but in Simform's case, we've found that we've been able to get excellent quality and support at an incredibly low cost. We've done two projects with them and have been very happy both times.

Are there any areas for improvement or something Simform could have done differently?

Not in particular. We've been very happy in all regards.

BACKGROUND

Please describe your company and position.

I am the Senior Product Designer & Manager of New Home Star

Describe what your company does in a single sentence.

We exist to help builders field the best new home sales team within their markets while building a world-class culture in the process. For our Sales Agents, it means that they have the finest training, tools and resources, and work with some of the best home builders in the industry. For our builder partners, this provides a significant advantage that allows them to outperform their competition in both market share and margin, and gives them the opportunity to scale and grow quickly.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• To help enhance our softwares infrastructure, enabling the implementation of a customizable white-label solution.
• To help build and maintain our React Native Mobile App.
• To offer back-end support that allows for seamless scalability.

SOLUTION

How did you find Simform?

• Referral
• Outbound Sales

Why did you select Simform over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Simform has been instrumental in developing our new React Native mobile application and is actively aiding us in scaling our platform from an internal tool to a SaaS white-label solution. We are eager to see how our partnership evolves and the new opportunities it brings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simform expertly managed critical features of our React Native mobile app build, executing each with meticulous care and attention to detail. Additionally, they have enhanced our cloud infrastructure, and we are excited about the further improvements and innovations that are currently in development in this space.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They proactively monitored all deadlines and diligently ensured that their responsibilities were completed on schedule.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their eagerness to assist in areas where we lack expertise is invaluable. They readily fill any gaps in our capabilities; they have been instrumental to our present and future success.

Are there any areas for improvement or something Simform could have done differently?

None as of now.

BACKGROUND

Please describe your company and position.

I am the Co-owner of MMS Media LLC

Describe what your company does in a single sentence.

MMS Media LLC developed and is distributing the BetPals app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Redesign and improve the app functionality
• Establish and improve the AWS servers being used for the app

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

Company knowledge with app development

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Simform to perform an initial code audit and transition our app BetPals from the original developer. The second phase of the project was to redesign the user experience on the app and rebuild the app to improve the functionality and remove errors identified in the first release. As part of this project, Simform set-up our AWS environment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Transition of the app to our environment 
2. Develop Figma file for the app redesign and improved user experience 
3. Establish AWS environment for testing and production 
4. Rebuild the app and acceptable upload on Google Play and Apple Developer 
5. Link new app to our administrative portal used to monitor the app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Simform did a great job on the project management. They set-up weekly catch-up meetings to allow us to monitor the project and respond to questions. Team members updated us daily using Slack and notified us of any blockers to continue the project. Additional emails were also set when additional information was needed. Overall, we were very pleased with the project management and the communication.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Simform team has excellent technical knowledge (e.g. AWS, Flutter, Google Ad Mob, etc.) that we use in our app and was very good at communicating technical items in ways that we as non-technical people could understand.

Are there any areas for improvement or something Simform could have done differently?

None - the team did a great job.

BACKGROUND

Please describe your company and position.

I am an executive at MediaCentric Integration Inc.

Describe what your company does in a single sentence.

We provide outsourced professional services and installation of AV technology to systems integrators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• To develop a platform for project delivery for our field workforce.
• Both Web and Mobile apps.

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Very Responsive to correspondance

How many teammates from Simform were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Scope of the Project was to develop a cloud-based platform for our field workforce that would allow all of our employees and our customers permission set visibility to our mutual projects on a real-time basis as well as archived when completed. Key Deliverables that are still growing and being enhanced: 

• Web Access 
• Mobile Access 
• Offline mode for techs in the field that have limited or no Internet. 
• Project Management 
• Task Management 
• Permission Sets 
• 2 subscription tiers w Billing and a free demo tier. 
• Free access to customers.
• Dashboards with KPI's 
• Reports 
• Picture gallery
• Comments 
• Actions items. 
• Open API integration with Zapier 
• And much more details.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regular Sprints with dates and deliverables per sprint that were tracked every 2 weeks. The performance of the product when we used it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Things were generally on time with some delays due to technical difficulties or changes in requirements. They have always been very responsive. Their customer service has been key to us continuing to work with them over 4 years.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The ability to bring in the broad resources needed to accommodate the needs of our entire platform from database, backend,frontend, mobile, and devopps.

Are there any areas for improvement or something Simform could have done differently?

A change in some project members over the years but this was outside of their control. There is always a level of employee attrition at every company. The years after the pandemic have been most challenging for all companies.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CTO of a software development startup. Our company builds enterprise-based solutions for logistic companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simform?

We needed support in expanding our technical team, and we contacted Simform to provide software development support that works with our internal team.

SOLUTION

What was the scope of their involvement?

Initially, we conducted workshops with Simform’s team to explain our product, and over time, the team understood the essence of our product and the industry we operate in. Simform provides software developers and other resources that support our team with front- and backend development and cloud architecture and infrastructure. 

We provide Simform with the features that need to be developed, and the team supports us with brainstorming, partner cases, and refining the product features. They’ve taken ownership of understanding and delivering the software product, and the team also assists us in the design and implementation of our landing pages.

Simform uses AWS to work on cloud architecture and implementation. The team works on serverless backend development using Python and frontend development using React, JavaScript, and TypeScript. 

What is the team composition?

We work with two backend engineers and one frontend engineer full-time, and Simform has also assigned a delivery manager and a customer success manager to our project. 

How did you come to work with Simform?

We found Simform through their online presence. Clutch was one of the websites we used to search for potential partners, and Simform was one of the candidates we considered based on their reviews and skills since they had good recommendations. 

We evaluated around 7–8 technical partners, and Simform’s software team had the best skill set we came across and showed professionalism, too. 

How much have you invested with them?

We’ve spent around $70,000 with Simform so far.

What is the status of this engagement?

We started working with Simform in February 2023, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Simform’s support, we’ve developed and released the first version of our product in less than four months — that is a significant win for us. Simform has kept implementing more features after that, delivering an evolved product in seven months, which would’ve taken more time for our team to develop. 

Additionally, every time we require support apart from the team already assigned to our project, Simform assists in finding available resources.

How did Simform perform from a project management standpoint?

We had initially agreed that I’d take care of project management; however, Simform has a better project management team that ensures the development tasks are delivered on time. If there are any anomalies with the development team’s work, Simform’s delivery manager helps us rectify them. For project management, we use Atlassian tools, including Jira and Confluence.

Simform’s customer success manager has impressed us, too, since they ensure a smooth collaboration and quickly address any challenges or issues we encounter. Our primary form of communication with Simform is through weekly or daily video calls on Google Meet, and we also use Slack for regular communication. 

Overall, Simform’s team stays aware and involved in the project deliveries. The team stays connected, which ensures streamlined communication. Simform brings up any potential issues or delays they foresee. 

What did you find most impressive about them?

I’m impressed with Simform’s developers' skill set, which is high compared to their peers. The team is professional and very involved with our project — they think of the product as their own company’s product. Simform challenges our concepts and constantly provides suggestions to improve our work, highlighting the challenges they foresee. 

Are there any areas they could improve?

I can’t think of much for Simform to improve. We initially had a couple of iterations to find the appropriate developers and team members for our project. We would’ve liked this process to be faster; however, I understand this is necessary to find the right team structure — the only process Simform could streamline as we continue working together. 

Do you have any advice for potential customers?

I recommend potential customers take the time and space to evaluate the team members that Simform presents so they know if the team members are the right fit for their project. I also recommend staying connected with Simform’s delivery manager; they help us avoid any misunderstanding and streamline any potential friction, which is one of the team's strongest assets. Staying in constant communication with Simform’s team helps to calibrate the work they deliver and keep improving it constantly. 

BACKGROUND

Please describe your company and position.

I am the Technical Project Manager of a consulting company

Describe what your company does in a single sentence.

We are a digital transformation agency that helps clients create innovative and effective digital experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simform to accomplish?

• Create an native android application

SOLUTION

How did you find Simform?

Online Search

Why did you select Simform over others?

• Great culture fit
• Company values aligned

How many teammates from Simform were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creating a native mobile application to sell products to customer.
• Deploy a system that can grow and adapt to changing customer, market and business needs.
• Using technology to capture the customer preferences, select systems, and transfer post data.
• Increasing close rates by focusing more on the customer and less on the paperwork.
• Moving off of paper to an engaging digital UX.
• Make it easier to offer and close larger tickets
• Support process variation where needed, like regulatory needs, while promoting sharing of best practices and simplifying successful sales processes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Timely delivery - Delivering key features on timely manner. 
• Quality - the features were development with quality and had less bugs.
• Communication - the communication with the team was great. They understood the requirements and raised any roadblocks/risks/questions that the team might have.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time. There were a couple of instances where the timezone difference caused some issues, but the management resolved them and ensured that they did not recur.

What was your primary form of communication with Simform?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to accommodate and be flexible to our needs is impressive

Are there any areas for improvement or something Simform could have done differently?

no, keep doing great work.