ShortVids

BACKGROUND

Introduce your business and what you do there.

I’m the social media manager of Lead Ninja, a company that provides practical sales training and coaching for HVAC, plumbing, electrical, and other home service teams. Our programs include live coaching, onsite training, masterminds, and sales resources.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShortVids to accomplish for Lead Ninja’s social media or marketing efforts?

We hired ShortVids for video editing, ads, and to increase revenue.

SOLUTION

Can you describe the scope of work ShortVids handled for this project?

ShortVids handled the ongoing video editing and post-production for our social media content. We provided the raw footage, and their team turned it into polished, short-form videos ready for platforms like Instagram, TikTok, Facebook, and YouTube Shorts. Deliverables included editing multiple videos each week, adding captions, graphics, hooks, transitions, and other creative elements, while also incorporating our feedback and revisions through the approval process. They helped us maintain a consistent, high-volume content schedule and get more use out of our existing content bank.ShortVids primarily edited educational and organic social media content focused on sales training for the HVAC and home services industry. The videos included training clips, sales tips, objection-handling strategies, motivational content, podcast-style clips, and promotional content for our events and programs.

What is the team composition?

We worked with 2–5 teammates from ShortVids.

How did you come to work with ShortVids?

We found them through an online search. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from August 2024–August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw significant growth in both reach and engagement across our social platforms. Our content became much more consistent and higher volume, which helped us increase overall visibility, generate millions of views, grow our audience, and create more engagement around the Lead Ninja brand. Our Instagram audience grew from roughly 20,000 to over 55,000 followers, and our content generated millions of organic views across platforms. The increased volume and consistency of edited short-form content played an important role in helping us expand our reach, engagement, and overall brand awareness.Moreover, having ShortVids handle the editing allowed our internal team to focus more on content strategy, testing new ideas, and improving what we were putting out rather than spending time on post-production.

How did ShortVids perform from a project management standpoint?

ShortVids was very organized and reliable from a project management standpoint. They kept up with a high volume of content and consistently delivered videos on schedule. Communication was easy, revisions were handled quickly, and they were flexible when we needed to adjust priorities or turn around certain pieces of content faster. Overall, they made managing a large volume of video content much easier for our team.Our primary forms of communication were in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive or unique about them?

Their ability to handle a high volume of content while still being responsive and adaptable was the most impressive. We moved quickly and were constantly testing new hooks, formats, and ideas, so having a team that could keep up, take feedback, and make adjustments without slowing down our content output was extremely valuable.

Are there any areas they could improve?

Overall, we had a really positive experience. If anything, continuing to bring more proactive creative ideas, new editing styles, hooks, and recommendations based on what’s currently performing would make the partnership even stronger. We produced a high volume of content, so having that additional creative input alongside the editing helped us keep the content fresh and continue experimenting.

BACKGROUND

Please describe your company and position.

I am the COO of K Y B E R

Describe what your company does in a single sentence.

Our company is a revenue attribution firm. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ShortVids to accomplish?

• Quick and seamless creative

SOLUTION

How did you find ShortVids?

Referral

Why did you select ShortVids over others?

Great culture fit

How many teammates from ShortVids were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project needed good and quick creative and ShortVids provided quality content fast!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Client was able to advertise due to ShortVids

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ShortVids promptly gave us what we needed in the expected timeline!

What was your primary form of communication with ShortVids?

Email or Messaging App

What did you find most impressive or unique about this company?

They have clear communication and teamwork — this is a rare find!

Are there any areas for improvement or something ShortVids could have done differently?

Nothing I could speak to!