Shift8 Web

BACKGROUND

Please describe your company and position.

I am the CEO of Pungo Roots

Describe what your company does in a single sentence.

At Pungo Roots, we blend sustainable living with premium quality, crafting products that honor nature and everyday comfort.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• To increase visibility in AI search results (AI Overviews/LLMs), drive more qualified organic traffic, and boost conversions and revenue.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

• High ratings
• Good value for cost

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

What Suprised me most was how fast things  moved. Within maybe 2 weeks we started noticing our products actually showing up in those AI answers. At first I though it was a fluke, but then it kept happening across more searches which was kind of crazy to see.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They showed us some internal tracking around AI visibility and it went from basically zero to somewhere around the 20 percent range across a chunk of our main keywords in the first month. I dont know exactly how they calculate that, but the traffic backed it up pretty clearly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We saw about a 30 percent lift in organic traffic pretty quickly, and a lot of that felt like it was coming from longer searches and AI driven stuff. The bigger thing though was conversions. That traffic was way more qualified then what we were getting before. Revenue ended up up a bit over 20 percent in that first stretch which honestly we werent expecting that fast.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

Communication was solid the whole time. Quick replies, straight answers, no overpromising or weird agency talk. Scott knows this space better than anyone I have spoken with.

Are there any areas for improvement or something Shift8 Web could have done differently?

Overall, the experience was very positive, but one area for improvement could be providing more transparency around how AI visibility metrics are calculated. While the results were clearly reflected in traffic and revenue, having a clearer breakdown of the reporting methodology would make it easier to fully understand and communicate performance internally.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Designers Oil Perfumes

Describe what your company does in a single sentence.

A glimpse into our luxurious scents and elegant packaging.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• We hired Shift8 Web to redesign and redevelop our website with a focus on better performance, scalability, and improved SEO.

SOLUTION

How did you find Shift8 Web?

Referral

Why did you select Shift8 Web over others?

• High ratings
• Referred to me

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Shift8 Web to redesign and redevelop our website, with a focus on scalability, performance, and improving our digital marketing capabilities across multiple locations.

They handled the full process including UX/UI design, custom WordPress development, and deployment. A key requirement was building a scalable structure that could support a growing number of locations while maintaining consistent branding and performance.

Shift8 implemented a flexible content architecture that allows us to manage location-specific pages, menus, and promotions efficiently. They also optimized the site for SEO best practices, including improved site structure, metadata handling, and internal linking to better support organic search visibility.

Performance was a major focus. The new site is significantly faster, with improved load times across both desktop and mobile. They also ensured the site was fully responsive and optimized for mobile-first indexing, which is critical for our customer base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post-launch, we saw measurable improvements in site performance and user engagement. Page load times decreased noticeably, and mobile usability improved across the board.

From an SEO perspective, we’ve seen better indexing of our location pages and stronger visibility for branded and location-based search queries. More users are landing directly on the correct location pages, which has improved overall user flow.

Engagement metrics have also improved, particularly on key pages like menus and location finders. These are critical conversion points for us, and the improvements have had a direct impact on how customers interact with the brand online.

Internally, the new CMS setup has made a big difference. Our marketing team can now manage updates, promotions, and new location launches without relying on developers, which has significantly improved our speed to market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Shift8’s project management was structured and reliable. They worked in clearly defined phases and kept everything on track with regular updates.

They were responsive to both technical and marketing-related requests, and they adapted quickly when priorities shifted. When we needed changes to support campaigns or new locations, they were able to implement updates efficiently without disrupting the overall timeline.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to bridge the gap between development and marketing. They didn’t just build a visually appealing site—they built a platform that supports SEO, performance, and long-term scalability.

Are there any areas for improvement or something Shift8 Web could have done differently?

Overall, the experience was very positive. If anything, allocating more time upfront for content and SEO planning could have streamlined some of the later stages, but that’s a minor consideration. The final result met our expectations both technically and from a marketing standpoint.

BACKGROUND

Please describe your company and position.

I am the Director of AMZ One Step of AMZ One Step

Describe what your company does in a single sentence.

We provide business consulting and digital strategy services to help organizations improve performance and drive growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• > To redesign our website, improve user experience, and increase lead generation.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Shift8 Web to modernize our website and improve the way it supported lead generation. The site had grown piecemeal and was no longer consistent from a design or usability standpoint. Their team handled design updates, development, content restructuring, form improvements, and technical clean-up in the CMS. They also helped improve the user flow across our service pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site performs much better from both a user and business perspective. We saw improved engagement on our priority pages and a stronger conversion path for prospective clients. Our internal team also spends less time managing routine website updates, which has been a real benefit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized and responsive. Deliverables came in when expected, communication was timely, and they adapted well when we requested refinements. It never felt like we had to chase them for updates.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

They were thoughtful without being overly formal. The advice they gave was grounded in real experience, and they were good at translating technical topics into something our marketing team could actually use.

Are there any areas for improvement or something Shift8 Web could have done differently?

Nothing significant. Post-launch follow-up was good, but a few additional recommendations for longer-term optimization would have been a nice bonus.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of IXEN

Describe what your company does in a single sentence.

We provide business consulting, financial advisory, and strategic planning services that help organizations improve performance, efficiency, and long-term growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• To redesign our website, improve performance, and enhance user experience.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We retained Shift8 Web for a significant website redesign and redevelopment project. The scope covered discovery, information architecture, UX/UI design, custom development, CMS implementation, accessibility and performance considerations, analytics setup, and migration planning. We also needed a more scalable content model that could support multiple business units without becoming difficult to govern internally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered meaningful improvements in both marketing performance and internal workflow. Key pages performed better from an engagement standpoint, site performance improved, and our teams gained a much more usable publishing environment. The final platform is more stable, more flexible, and much better suited to how our organization operates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the work professionally and with a high level of consistency. Expectations were clear, meetings were productive, and they were transparent about risks or dependencies. The team was responsive throughout and did a good job of balancing structure with flexibility when priorities shifted.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bridge strategic thinking and technical execution stood out. They understood the broader business goals behind the project and still handled the details well. That is not always easy to find.

Are there any areas for improvement or something Shift8 Web could have done differently?

For a project with several internal stakeholders, even more formal change tracking might have been useful on our side. That said, the team was highly collaborative and the overall engagement was very successful.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Broadline Group

Describe what your company does in a single sentence.

Broadline Group provides business consulting and professional services to help companies improve operations, customer engagement, and growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• We hired Shift8 Web to redesign our website, improve usability, and increase lead generation.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a smaller-scale website refresh, mostly focused on cleaning up the design, improving mobile usability, and making our service pages easier to update. Shift8 Web handled the redesign, development, template cleanup, and some basic SEO and performance fixes. They also improved our contact flow so leads were easier to capture and route internally.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site is much easier to use and feels more polished. We saw an uptick in enquiry volume after launch, and the leads coming through were more aligned with the services we wanted to promote. From our side, updates that used to take too long are now simple enough for our marketing team to handle directly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were straightforward and easy to work with. Nothing felt overcomplicated. They delivered on time, followed up when they needed input, and turned around revisions quickly. It felt like a good fit for a lean internal team like ours.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated how practical they were. They did not try to turn a focused project into a giant engagement. They listened to what we needed, made sensible recommendations, and executed well.

Are there any areas for improvement or something Shift8 Web could have done differently?

No major concerns. In a couple of places, we probably could have benefited from a bit more proactive content guidance, but that was a minor point in an otherwise very smooth process.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Parkview Capital Management

Describe what your company does in a single sentence.

We offer web design and development services, including website redesign, UI/UX improvements, and front-end/back-end development to create modern, user-friendly, and high-performing websites.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• We hired Shift8 Web to redesign our website and improve user experience and performance.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Shift8 Web to redesign our corporate website and improve the user experience across key service pages. Our existing site had become fragmented over time and no longer reflected our brand properly. Their team handled design direction, front-end and back-end development, page template creation, technical improvements, and content migration support. They also helped us simplify the site structure so visitors could get to the right information much faster.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The updated site gave us a clear improvement in engagement. We saw stronger performance on our core landing pages, lower bounce rates, and an increase in qualified form submissions. Internally, our team also became much more efficient because content updates were easier to manage and required less back-and-forth with developers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very dependable. Timelines were laid out clearly, milestones were met, and communication stayed consistent throughout the engagement. They were easy to work with and responded quickly when feedback or revisions came up. We always knew where things stood.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

They combine strong technical knowledge with good judgment. A lot of agencies can build what you ask for, but Shift8 Web also pushed back when something was unnecessary or suggested a better way to solve the problem. That was valuable.

Are there any areas for improvement or something Shift8 Web could have done differently?

Very little to note. A bit more training material for less technical internal users would have been helpful at the end of the project, but their team was responsive whenever we had questions.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Scribendi

Describe what your company does in a single sentence.

We offer marketing and digital solutions that help businesses grow their online presence and generate qualified leads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

We hired Shift8 Web to redesign our website, improve user experience, and increase qualified lead generation.

SOLUTION

How did you find Shift8 Web?

• Online Search
• Clutch Site

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Shift8 Web to redesign our corporate website and enhance the backend experience for our internal team. Our previous site was outdated, hard to manage, and not effectively supporting lead generation. 
Their scope of work included strategy development, UX planning, custom design, WordPress development, template building, form integrations, technical SEO enhancements, and full migration support. They also addressed several long-standing structural issues that were impacting site performance and reporting accuracy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site showed immediate improvements in performance, with a lower bounce rate, increased time on site, and a clear rise in qualified inbound leads within the first few months after launch. Internally, the biggest benefit was the ability for our team to update pages and publish content independently without relying on developer support, which significantly improved efficiency and made our marketing efforts more responsive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid throughout the engagement. They consistently kept the project on track, met deadlines, and promptly highlighted any areas requiring our input. Communication was clear, direct, and practical, which made collaboration easy. They also showed good flexibility when priorities changed mid-project, which is common in marketing projects.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out was how balanced they were. Some agencies are good at design but weak on development, and others can build but do not think much about the user experience. Shift8 Web handled both sides well. They also gave honest recommendations instead of trying to upsell every possible feature.

Are there any areas for improvement or something Shift8 Web could have done differently?

Overall, it was a very strong engagement. If anything, more detailed documentation at handoff would have helped some of our less technical internal team members. That said, their team remained readily available and supportive whenever we had questions.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of La Fusée

Describe what your company does in a single sentence.

We provide web design and development services focused on building modern, high-performing websites that support business growth and lead generation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

We hired Shift8 Web to redesign our website to better represent our business, improve user experience, and increase lead generation and conversion rates.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a new website that better reflected the scale of our business and supported lead generation in a more consistent way. Shift8 Web handled the redesign and development from planning through launch. 
Their scope included UX recommendations, custom page templates, development, content migration support, performance improvements, and integrations for lead capture. They also helped us rethink how we presented our services so the site was more useful to prospective clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The site gave us a more professional presence right away, but the bigger result was improved conversion activity. We started seeing more relevant enquiries come through, especially on the pages tied to our core service offerings. We also reduced a lot of friction internally because updates no longer required workarounds or outside help every time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project well and kept expectations clear from the start. Timelines were respected, communication was consistent, and they were quick to respond when questions came up. We had a few late-stage requests, and they handled those without making it feel like a problem.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was that they understood how to build for business goals, not just aesthetics. The site looks much better, but it is also more functional, easier to use, and more aligned with how our team actually works. That mix of design and practicality made a difference.

Are there any areas for improvement or something Shift8 Web could have done differently?

Very minor points only. There were a few moments where we needed to consolidate feedback from multiple stakeholders, and a slightly more formal review framework may have helped. Outside of that, the experience was very positive and I would recommend them.

BACKGROUND

Please describe your company and position.

I am the Director of Canadian Web Designs of Canadian Web Designs

Describe what your company does in a single sentence.

We provide digital marketing services to grow online visibility and generate leads.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

• We hired Shift8 Web to modernize our website, improve user experience, and increase conversions across key service pages.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Shift8 Web to modernize our website and improve conversion paths for a few core service lines. The project included design updates, custom development, better page layouts, improvements to mobile usability, lead form enhancements, and technical cleanup in the CMS. A big part of the work was making the site easier for our internal team to maintain while still improving the customer-facing experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we saw stronger engagement on service pages and a noticeable improvement in lead quality. Our internal team also became more self-sufficient, which was important because we did not want to rely on outside support for every small update. Site speed and usability both improved, and the end result feels much more aligned with our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were organized, responsive, and easy to reach. Deliverables were completed when expected, and they handled revisions efficiently. I appreciated that they were not defensive when feedback came in. They just worked through it and kept the project moving, which made the process feel smooth.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness was excellent, but beyond that, I liked that they approached the work with a problem-solving mindset. They did not just build what was asked for. They looked at the bigger picture and suggested improvements that made the final product stronger.

Are there any areas for improvement or something Shift8 Web could have done differently?

Nothing major comes to mind. In a perfect world, we would have liked even more post-launch recommendations around ongoing optimization, but the core delivery was strong and the project met expectations.

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of HostPapa

Describe what your company does in a single sentence.

We provide web development and digital solutions including website design, custom development, UX/UI design, CMS implementation, and performance optimization to help businesses improve their online presence and growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Shift8 Web to accomplish?

We hired Shift8 Web to redesign our website, improve performance and UX, and build a scalable, easy-to-manage platform.

SOLUTION

How did you find Shift8 Web?

Online Search

Why did you select Shift8 Web over others?

High ratings

How many teammates from Shift8 Web were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Shift8 Web supported a large-scale redesign and redevelopment initiative for our public-facing website. 
The project involved discovery, information architecture, UX/UI design, custom development, CMS implementation, accessibility considerations, performance optimization, analytics setup, and migration planning. We also needed the new platform to support multiple internal stakeholders, more complex content workflows, and future growth without becoming difficult to maintain.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered improvements across both marketing and operational metrics. We saw stronger page speed scores, better engagement on key landing pages, and more efficient lead routing after launch. From an internal standpoint, publishing became much easier and governance improved because content responsibilities were clearer. The overall quality of the site is simply much higher than what we had before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ran the project with a good balance of structure and flexibility. There were regular check-ins, clear action items, and no ambiguity around next steps. They were dependable with deadlines and transparent when something required discussion or a decision. That consistency made a complex project much easier to manage.

What was your primary form of communication with Shift8 Web?

Email or Messaging App

What did you find most impressive or unique about this company?

Their strength is that they understand both strategy and execution. They can talk through user journeys, content structure, and conversion goals, but they can also get into the technical details without losing momentum. That combination was valuable for us because this was not a simple design exercise. It required real depth.

Are there any areas for improvement or something Shift8 Web could have done differently?

The only area I would mention is that on a project of this size, even more formalized documentation during certain phases would have helped with internal alignment on our side. That said, the team was highly responsive and worked through feedback well. I would still rate the experience very positively."