Sherlock Communications

BACKGROUND

Please describe your company and position.

I am the Asst PR Manager of a financial services company. 

Describe what your company does in a single sentence.

Our company is a multi-asset broker with a presence in over 160 countries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• 1. Establish us as the leading regulated multi-broker trusted by clients in over 160 countries in LATAM
• 2. Establish us and its spokespeople as thought-leaders in the industry
• 3. Build brand awareness and visibility of our company in LATAM

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• High ratings
• Pricing fit our budget

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sherlock Comms’ scope of work for us in LATAM covered strategic PR planning, media outreach, thought-leadership content, with key deliverables including tailored press releases, media placements, interviews for spokespeople, and regular coverage reports to build our credibility, authority, and brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in strategic PR mentions in key leading publications in the region, greater share of voice for us in LATAM’s financial media landscape.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently took the time to listen and understand our needs before proposing the best strategies and solutions. 

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by the team’s proactive attitude and genuine willingness to help, consistently going the extra mile to support our goals.

Are there any areas for improvement or something Sherlock Communications could have done differently?

Overall, the collaboration has been very positive. An area of improvement could be increasing the frequency of progress updates and proactive suggestions to capture emerging opportunities in the region.

BACKGROUND

Please describe your company and position.

I am the Executive Director of INFANT PERU

Describe what your company does in a single sentence.

We are the TRAINING INSTITUTE for TEENAGERS and WORKING CHILDREN – INFANT, a non-profit organization that works to build a society where children and adolescents in Peru are recognized and taken into account as agents of change and can exercise citizenship with leadership and responsibility for the enjoyment of a full life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Strategic consulting in public relations
• Media content management

SOLUTION

How did you find Sherlock Communications?

• Online Search
• website

Why did you select Sherlock Communications over others?

• Good value for cost
• Company values aligned
• Other

How many teammates from Sherlock Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of this contract encompasses the provision of services focused on the following key areas:

• Strategic Consulting in Public Relations

Objective:
Develop a comprehensive communication strategy that highlights the initiatives undertaken by Infant in support of women and girls. The goal is to enhance the recognition of the NGO's social contributions among its stakeholders.

Deliverables:

-A tailored communication strategy document.
-Recommendations on positioning and messaging to elevate the NGO's visibility and impact.

• Media Content Management

Objective:
Create and distribute content to media outlets that emphasizes the actions carried out by Infant to benefit women and girls. All content will align with the communication strategy and require prior approval from Infant before publication.

Deliverables:

-Drafted and finalized media releases and content pieces.
-Coordination with media outlets for dissemination.
-A content approval workflow to ensure alignment with Infant’s goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes that demonstrate progress or success from the project could include the following:

a. Strategic Consulting in Public Relations

Increased Stakeholder Awareness:

-Percentage increase in recognition of Infant's efforts among stakeholders, measured through surveys or feedback mechanisms.
-Growth in the number of stakeholders engaging with the NGO (e.g., partnerships, collaborations, or inquiries).
Enhanced Brand Positioning:

Development of a clear and consistent messaging framework for all communication channels.
Inclusion of Infant in relevant discussions or forums within the social development and NGO community.
 
b. Media Content Management

Media Coverage Metrics:

-Number of media outlets that published the shared content.
-Volume of earned media coverage (e.g., articles, interviews, or features).
-Geographic reach of media content (e.g., local, national, or international).

Engagement Statistics:

-Increase in web traffic or social media engagement (e.g., likes, shares, and comments) resulting from media coverage.
-Growth in the number of followers or subscribers across Infant’s communication platforms.

Content Approval and Delivery Efficiency:

-Percentage of content pieces approved and delivered within agreed timelines.
 
c. Long-term Impact Indicators
-Growth in donations or funding directed toward Infant’s initiatives.
-Broader recognition of Infant’s work in advocacy and social development.
-Invitations for collaboration with influential organizations or thought leaders in the field.

 Sherlock Communications delivered high-quality services and outputs. Their tailored communication strategies and impactful media content aligned perfectly with our objectives, showcasing professionalism and expertise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

1. Timeliness of Deliverables

The Sherlock Communications team demonstrated strong project management skills by delivering all items within the agreed-upon deadlines. Key milestones, such as the development of the communication strategy and the creation of media content, were completed on schedule, ensuring the project progressed without delays.

2. Responsiveness to Needs

The Sherlock Communications team was highly responsive and adaptive to our requirements. They maintained open lines of communication, regularly checking in to understand our evolving needs and priorities.
Feedback was incorporated efficiently, with clear workflows for content approval that minimized delays and ensured alignment with our goals.

3. Organization and Coordination

They utilized a structured approach, likely incorporating tools for tracking progress and maintaining transparency. This allowed for seamless collaboration and kept all stakeholders informed of progress and next steps.

4. Problem-Solving and Flexibility

The Sherlock Communications team exhibited flexibility in addressing unforeseen challenges, such as accommodating last-minute changes to content or strategy. Their proactive attitude ensured that these adjustments did not compromise the quality or timeline of deliverables.

 Despite being a pro bono project, the level of service provided was equivalent to what one would expect from a high-value, premium agency. Their generosity and dedication to social impact were truly commendable.

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1.Tailored Approach

Sherlock Communications stood out for their ability to deeply understand the unique needs of our organization. They tailored their strategies and deliverables to align perfectly with our goals, particularly in amplifying Infant’s initiatives for women and girls.

2.Expertise in Media Relations

Their strong connections with media outlets and deep understanding of how to craft impactful stories resulted in widespread and meaningful coverage. This level of expertise ensured our message reached the right audiences in an effective and compelling way.

3.Proactive and Collaborative Team

The Sherlock Communications team demonstrated a high level of proactivity and collaboration. They were not only responsive to our requests but also brought innovative ideas to the table, anticipating opportunities and challenges we hadn’t considered.

4.Commitment to Social Impact

Sherlock Communications’ genuine commitment to social causes was evident throughout the project. Their passion for driving positive change aligned seamlessly with our mission, which made them not just a service provider but a true partner in advocacy.

5.Delivery of Measurable Results

The combination of their strategic approach and execution led to clear, measurable outcomes, such as increased media visibility and stakeholder engagement, which directly contributed to advancing our objectives.
Working with Sherlock Communications was a seamless and rewarding experience. Their expertise, responsiveness, and commitment to our mission made them a valuable partner, and their contribution significantly enhanced the visibility of our initiatives.

Are there any areas for improvement or something Sherlock Communications could have done differently?

Their responsiveness, clarity, and collaborative approach consistently exceeded expectations.

Every interaction was professional, timely, and well-aligned with our goals, making their communication a standout strength throughout the engagement. We would highly recommend Sherlock Communications. Their professionalism, expertise, and dedication to delivering high-quality results were evident throughout the project. They consistently exceeded expectations, offering a tailored approach and effective media strategies. Their responsiveness and commitment to our mission made them a standout partner. Given the impact they had on our visibility and the success of our project, we have full confidence in recommending them to others seeking strategic communication support.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager | Assessment of Oxford University Press

Describe what your company does in a single sentence.

Publishing and editorial services for education and English language teaching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• To support the communication and promotion activities associated to the launch of the Oxford Test of English Advanced in Costa Rica, Colombia, Peru, Argentina, and Chile

SOLUTION

How did you find Sherlock Communications?

Referral

Why did you select Sherlock Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Oxford University Press launched and international English proficiency certification, the Oxford Test of English Advanced, only test certified by the University of Oxford. With the the objective of promoting this test, a series of launch events were organized at the UK Embassies in Costa Rica, Colombia, Chile and with a partner in Peru. Sherlock was hired to support and accompany activities oriented to promote the launch events in the main media outlets in each country.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Publications in media outlets in the main countries reached over 5,000,000 viewers in through different channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were committed and responsible and demonstrated professionalism in all of their activities. Deliverables were clear and on time and were always easy to reach.

What was your primary form of communication with Sherlock Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The coverage and available staff in each one of the countries we carried out the launch events.

Are there any areas for improvement or something Sherlock Communications could have done differently?

The only recommendation is that we would suggest that the team in Chile improves their relationships with tier 1 media outlets because we feel that it could have had better coverage in more important media.

BACKGROUND

Please describe your company and position.

I am the Communication Assistant of Abraço Cultural

Describe what your company does in a single sentence.

Language and culture courses with refugees.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Help the communication team
• Manage ads in social media
• Work in SEO content for blog
• PR results in media and press

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• Pricing fits our budget
• Company values aligned

How many teammates from Sherlock Communications were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sherlock Communications help Abraço Cultural in many PR actions. Some of them are:
• Write and develop SEO for contents about culture, languages and refuge.
• Organize and manage ads in social media for subscriptions of the courses. 
• PR services and briefings about events and other actions in the communication team. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic management strategies, new ideas about blog content that allow more visibility, including spreadsheets and SEO organization for the contents; World Refugee Day support in many actions, like press release elaborations, new employee to join and help the team, good time management in meetings, etc. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver items on time and are responsive to our needs. They give us what we need and also provide new ideas to expand our collaboration. There is a good urgency management of contents and ads, and new strategy plans when needed.

What was your primary form of communication with Sherlock Communications?

Email or Messaging App

What did you find most impressive or unique about this company?

They are invested in collaborating for free helping a third sector company and developing ESG strategies. 

Are there any areas for improvement or something Sherlock Communications could have done differently?

We missed having more support in our blog contents, but this year the Sherlock team started to work in this area, suggesting a scope increase in the contract.

BACKGROUND

Please describe your company and position.

I am the Director of Brand Strategy of Overhaul

Describe what your company does in a single sentence.

Overhaul provides in-transit risk management and visibility solutions for supply chains around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sherlock Communications to accomplish?

• Brand awareness in new markets
• Multi-lingual SEO and website support
• Digital marketing

SOLUTION

How did you find Sherlock Communications?

Online Search

Why did you select Sherlock Communications over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Sherlock Communications were assigned to this project?

12-15

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Sherlock to help us with new markets post-acquisition. They have been our partner in PR efforts, link building, and digital marketing for several months and we have been blown away by their success. Our PPC rates are higher than we’ve ever seen and we have more traffic coming to our website from the new markets than anywhere else. 
Within weeks we had dozens of media pickups and soon had interviews and full features in the press. They create unique, region-specific content that fits with our brand and overall messaging with little to no edits from us. We had them do a full audit of our website and they have gone through the painstaking process of fixing thousands of broken links and errors, not just on the Spanish and Portuguese versions but on all pages of the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exponential growth in PR hits,1000+% growth in website visitors, a new microsite, social media growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Sherlock team is always enthusiastic and ready to take on any challenge we throw their way. They move quickly and thoroughly and I am always amazed at how quickly they catch on to what we need.

What was your primary form of communication with Sherlock Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

They are a collaborative team that can do almost anything. They speak to each other so we don’t have to go through a Rolodex of POCs to make sure everyone is in the loop. They work hard, catch on quickly, and seem committed to our success. They feel like an integral part of our team, not an outside agency.

Are there any areas for improvement or something Sherlock Communications could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I am an SEO Executive at a global online gambling company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications, and what were your goals?

We hired Sherlock to support us in our outreach and link building efforts in Colombia to increase our share of voice in the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our internal PR team recommended Sherlock Communications to us a local partner in Colombia. The internal recommendation and the initial offer made by Sherlock convinced us to start the collaboration.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We work on multiple projects. For the outreach project, we submit deliverables every month based on our key targets. Sherlock proposes outreach opportunities to us and we review internally and Sherlock takes care of the outreach process. Another project we collaborate with Sherlock on is content production. Typically, we request each piece of content we require including details such as keywords and internal links but Sherlock have supported us with this on some occasions which has proven work well.

How many people from the vendor's team worked with you, and what were their positions?

There were 2 team members working with us. Karen - SEO Team Lead - Our main point of contact for outreach and content Bianca - Head of Digital Marketing - Point of contact for any projects outside of outreach and content

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since collaborating with Sherlock our rankings have steadily improved for highly competitive keywords. Sherlock has also supported us with gaining top rankings for predictions and informative searches with their high quality of content around key events such as the Champions League final and World Cup Qualifiers.

Describe their project management style, including communication tools and timeliness.

Karen is a great communicator and keeps us up to date on the progression of our projects regularly per email. This agency is putting the clients satisfaction first. We have had support when we required the compiling of additional data and keyword research and a great level of flexibility when we requested changes to working processes.

What did you find most impressive or unique about this company?

They're very client-oriented and forthcoming with supporting on all fronts.

Are there any areas for improvement or something they could have done differently?

I'd be happy to recommend this agency for any projects around link building, PR and SEO content production.

BACKGROUND

Please describe your company and your position there.

I am the Digital PR Manager at an online language learning platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications, and what were your goals?

We hired Sherlock to help us grow the link profile for our PT market through public relations and manual link-building methods. The ultimate goal is for SEO purposes, to increase the growth and visibility for our PT domain.

SOLUTION

How did you select this vendor and what were the deciding factors?

Another colleague was managing Sherlock and passed this client to me. I'm unsure of her method for selecting the agency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Since starting with Sherlock, we have been very clear about our goals and what we want to achieve. I've worked with Sherlock to communicate a plan for each campaign and negotiate the best way forward for each one so that we get the best results.

How many people from the vendor's team worked with you, and what were their positions?

I am working most closely with Luisa (digital PR) and Karen (account management).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen some fantastic results, especially for the digital PR campaigns that Sherlock has supported us with. For example, in a recent campaign about the best foreign language films we have seen coverage in high-profile newspapers and magazines in Brazil. I'm really impressed by the caliber of coverage the team has secured.

Describe their project management style, including communication tools and timeliness.

We have regular bi-weekly catchups, there is regular reporting, and our primary method of communication is email.

What did you find most impressive or unique about this company?

I liked that the team was flexible and willing to take extra steps to create great campaigns and get results. They are open to ideas and feedback and also know what works well for the PT market.

Are there any areas for improvement or something they could have done differently?

I would suggest that the team considers using Slack as a communication channel. This would provide a much smoother and quicker way to communicate. I've suggested this in the past but the team is not open to this.

BACKGROUND

Introduce your business and what you do there.

I am a PR manager at Getty Images, a visual content provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sherlock Communications?

About two and a half years ago, we expanded our PR efforts into Latin America. We were looking for help telling stories in that market.

SOLUTION

What was the scope of their involvement?

Sherlock Communications develops and executes our PR strategy in Argentina, Brazil, Mexico, and Colombia. Their team liaises with reports, writes byline articles from our spokespeople, and more. They help publicize the work done by our creative team.

What is the team composition?

I have two main points of contact at Sherlock Communications, a manager and an associate.

How did you come to work with Sherlock Communications?

After performing a Google search of Latin American PR Firms, we sent an RFP to three of them. Sherlock Communications stood out because of their Rolodex of reporters. Since we had never done this kind of work in the region, we needed someone with those connections. 

How much have you invested with them?

We invest about $8,000 per month.

What is the status of this engagement?

Our ongoing partnership with Sherlock Communications began in August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve hit every benchmark we set out to achieve so far. Sherlock Communications has gone above and beyond what we expected to receive. We aim for 1,200 pieces of value coverage around the world per quarter, and not only does Sherlock Communications hit their portion of that mark, but they exceed it. They’ve done an amazing job.

How did Sherlock Communications perform from a project management standpoint?

Sherlock Communications provides reliable and honest feedback on how our strategy will play in the Latin American market. We trust them and their expertise on the matter. 

Their account management skills are incredible. Their reaction times are head and shoulders above other agencies. Our teams primarily communicate via Slack and email with weekly phone calls.

What did you find most impressive about them?

We appreciate their old-school approach. They pick up the phone and establish relationships with journalists, which has been instrumental in their success. I can give them a story at 2 pm on a Tuesday afternoon and by Wednesday morning they have that story placed in a major news outlet. 

Are there any areas they could improve?

They could work on producing written strategy documents in English. They’re quite good at doing it in other languages. It’s not a glaring issue because we rarely need them to do that.

Do you have any advice for potential customers?

If you’re looking to tell stories in the Latin American market, Sherlock Communications is the agency to go to.

BACKGROUND

Please describe your company and your position there.

Our company is a biotechnology company based in France, founded in 2013 and listed on the Paris Stock Exchange since 2015. Our company's innovative technology platforms have the objective to modulate the body’s natural immune system machinery to treat patients with inflammatory diseases, viral infections and cancer.

As a clinical-stage company, our company leverages its immune enhancing and antiviral platforms to optimize and develop drug candidates to treat ulcerative colitis, Crohn’s disease, rheumatoid arthritis, and other inflammatory diseases (ABX464), Covid-19 (ABX464) and liver cancer (ABX196).

Our company’s mission is to utilize its drug development platforms to bring innovative and effective solutions to patients in these therapeutic areas with significant unmet medical needs. I am the Director of Communications and responsible for all aspects related to communication, PR, media relations and social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

Focus of the collaboration was a media and communications campaign around a clinical phase 2b/3 trial in Covid-19 that evaluates the effectiveness of our company’s lead drug-candidate (ABX464) for the prevention of severe disease in high-risk Covid-19 patients.

Our company is conducting this trial in Europe and Latin America. Brazil was the first Latin American country where the trial started and we had no experience with the Brazilian market, neither for clinical trials nor in terms of communiation.

What were your goals for this project?

The objective of the media and communications campaign was an increased visibility of the trial among the broad public as well as specialized healthcare staff.

Potentially eligible patients and healthcare professionals should be made aware of the ongoing clinical study, appropriate platforms had to be established to provide all necessary information about the inclusion criteria for eligible patients and access to the contact information of the participating trial site and the responsible investigators had to be insured.

SOLUTION

How did you select Sherlock Communications?

We were searching for different communication agencies in Latin America and Brazil on the internet and had a calls with several potential partners. We discussed with the Sherlock team over the phone and they convinced us with their understanding of our needs and their capabilities.

Describe the scope of their work in detail.

• Guidance on different options and possibilities as well as on the functioning of the Brazilian media environment
• Drafting and publishing a press release about the clinical trial, including translation from English into Portuguese
• As not all trial centers were ready for recruitment at the same time, the release was issued in the respective regions where the site opened up, including the media follow-up with the local network
• A dedicated website, flyers and social media campaign was set up, submitted for approval to the Brazilian ethics committee and deployed
• Set-up of a hotline to inform potentially interested trial participants about the modalities
• Organization of a radio web with the local trial coordinator and radio advertisements on different radio channels

What was the team composition?

Two senior advisors were involved in setting up the entire strategy and were available whenever help was needed. My main contacts were three more junior, very capable and motivated Sherlock colleagues, for:

• the PR and media campaign
• social media and
• website and flyer design.

As far as I understood more team members were involved in the background and all were in close exchange with the senior advisors in the course of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Approximately 200 articles (print and online) were issued in Brazil from July to December 2020 (campaign still ongoing in 2021), incl. very impactful top level journals as well as radio and TV interviews. Traffic from social media is driven towards the website. The traffic on the website is very good with app. 100 to 150 visitors per day.

How effective was the workflow between your team and theirs?

Most communciation was done vie email and, more rarely, over the phone. The Sherlock team is extraordinarily reactive and responsive and communicates very well to make sure all information is shared timely.

All tasks were addressed within the timelines. Potential issues were identified by the Sherlock team, flagged to us and solutions were proposed. Whenever contact needed to be established with local people (e.g. responsible medical doctors on site to organize interviews) the team took over coordination and organization.

They have an excellent balance between working independently and coming back to the client if a decision needs to be taken. Despite the different time zones, the team was always available and responsive to short-term or urgent requests.

What did you find most impressive about this company?

The Sherlock Communications team understands our requirements very well and is very proactive, comes up with own initiatives and new ideas how to improve the outcome. The team does not only execute on tasks that they are asked to fulfil, but does proactively go beyond the defined requests if they see the need to do so to solve an issue or to get better results.

They act in a very professional manner and no need to follow up or remind them of outstanding tasks. They have a great media and third party vendor network (e.g. to do radio advertisement) that was very precious for us in the course of the campaign. All team members are highly motivated and committed to the project.

Are there any areas for improvement?

I had an excellent experience and no suggestions for improvement.

BACKGROUND

Please describe your company and your position there.

I am Latin America Communications Manager for a UK-based organisation that develops and promotes the idea of a circular economy. We work with, and inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sherlock Communications?

We hired Sherlock Communications for continued PR support in a number of Latin American countries. We were expanding our regional focus in Latin America and needed an agency that could provide market expertise and on-the-ground support in different locations.

What were your goals for this project?

We wanted to expand the reach and uptake of the circular economy idea in Latin America, across sectors and countries.

In order to do that, we needed to mainstream the opportunities that a circular economy offers for better growth and its relevance in the solutions space for key challenges such as climate change, pollution, and biodiversity loss.

And we needed to do it in a way that spoke to the different audiences in Latin America that have a role in the transition to a circular economy.

SOLUTION

How did you select Sherlock Communications?

I researched online for PR agencies that had offices in multiple key locations across Latin America. After an initial selection based on portfolio and values, I interviewed 4 shortlisted agencies including Sherlock Communications.

Sherlock was an obvious choice for a number of reasons including their professionalism, genuine interest in our work, and their unique integrated approach to regional communications.

Describe the scope of their work in detail.

After an initial briefing meeting where we clarified our objectives, needs and core messaging, I worked with the account manager to set up the tools and processes that support our ongoing work.

The Sherlock team has since worked with us on several regional campaigns, helping localise messages, plan and execute press outreach, and track media coverage.

With their support, we have been able to reach key audiences in several countries with the idea of a circular economy and its benefits for the business, society and the environment.

What was the team composition?

The team is composed of a Latin America Account Manager, that is my main liaison, and an online team of consultant leads and PR executives in four countries.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to increase the reach of our campaigns, geographically and numerically, as demonstrated by various metrics relevant to different campaigns.

How effective was the workflow between your team and theirs?

I have regular fortnightly calls with the account manager, covering status updates and campaign briefings. I also communicate with the broader team on an ongoing basis via email, whatsapp and shared documents.

Overall, I have been very impressed with their responsiveness and the ease of coordination.

What did you find most impressive about this company?

The team is driven and has a great deal of market expertise. Sherlock also has a very unique approach to regional communications.

Their way of working with clients in multiple countries relies on careful coordination within the regional account teams that makes the relationship very manageable while also offering access to their local teams' market expertise and support.

Are there any areas for improvement?

None that I have identified.