Seventh Triangle

BACKGROUND

Please describe your company and position.

I am the Director of Zen Maitri

Describe what your company does in a single sentence.

Zen Maitri's mission is to empower people to take take control of their health and wellbeing through the support of natural, herbal products and consultations led by Medical Herbalists.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• To develop a high-performance, conversion-focused website for Zen Maitri by utilizing modern web technologies and user experience best practices. The goal is to create a visually appealing, fully optimized digital platform that embodies the brand’s natural wellness philosophy, enhances customer engagement, and positions Zen Maitri as a leading player in the natural health supplements market

SOLUTION

How did you find Seventh Triangle?

Referral

Why did you select Seventh Triangle over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Seventh Triangle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This project involves redesign and development of the Zen Maitri website, aimed at enhancing its visual identity, performance, and overall user experience. The focus is on creating a calming, wellness-focused design that aligns with the brand’s natural health ethos, optimizing site speed and usability, introducing new sections to better inform and engage visitors, and fixing existing issues to ensure a smooth, reliable experience. The updated website will help Zen Maitri stand out in the natural health space and strengthen its digital presence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The enhanced Zen Maitri website now offers a seamless, calming, and user-friendly shopping experience that aligns with the brand’s natural wellness philosophy. With improved performance, refined design, and optimized user flows, the site has seen increased customer engagement, better retention, and a strengthened presence in the natural health and wellness market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management has been brilliant. Pratham, our project manager, was professional, efficient, trustworthy and had great communications skills. 

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The "can do" attitude. Whenever we faced a problem, seventh triangle helped us to come up with a creative solution to them problem. Also, their time-management was extremely impressive. Everything has been done according to schedule. Most of all, I have been impressed by the high quality and systematic nature of their work. 

Are there any areas for improvement or something Seventh Triangle could have done differently?

I can't think of any. Honestly, these are the best web developers we have ever worked with. We highly recommend. 

BACKGROUND

Please describe your company and position.

I am the AVP - Marketing - Nykd by Nykaa of Nykd by Nykaa

Describe what your company does in a single sentence.

Nykd by Nykaa is a lingerie brand from the house of Nykaa fashion 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Tech implementation

SOLUTION

How did you find Seventh Triangle?

• Referral
• Other

Why did you select Seventh Triangle over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Seventh Triangle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

STC played a pivotal role in transforming Nykdbynykaa into a leading brand in the lingerie by building our website from scratch.  They designed an intuitive, visually appealing platform that streamlined the shopping experience for bras, panties, activewear, and sleepwear. With a focus on seamless navigation, secure payment integration, and mobile optimization, They enhanced user engagement and improved overall shopping experience. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They completely revamped our Shopify website with a robust, intuitive design and loaded it with advanced functionalities tailored to our customer journey. What truly stood out was the level of customization—STC built a dynamic system that empowers our team to manage content, promotions, and layouts without constantly needing a developer.
This flexibility has been a game-changer for our marketing agility. Their deep understanding of D2C commerce and proactive execution made the collaboration seamless and results-driven. Highly recommended!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very methodical, prompt and always available. Delivery was always on time 

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Structural thinking, Problem solving ability 

Are there any areas for improvement or something Seventh Triangle could have done differently?

No. I'm extremely happy with the services they provide.

BACKGROUND

Please describe your company and position.

I am the Product Lead of Knya

Describe what your company does in a single sentence.

D2C brand providing medical apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Ensuring UI/UX of our Shopify Storefront
• Site reliability and maintenance
• Consultation for new features

SOLUTION

How did you find Seventh Triangle?

Online Search

Why did you select Seventh Triangle over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Seventh Triangle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

STC played a pivotal role in crafting Knya’s e-commerce platform, transforming it into a sophisticated and user-friendly experience. We integrated complex functionalities, including dynamic product pages with different templates tailored to showcase a wide range of offerings, such as embroidered and engraved products. These interactive product pages provided in-depth information about fabric technology, customizations, and care instructions, allowing customers to make informed decisions.

Additionally, we introduced seamless third-party integrations, such as secure payment gateways, real-time order tracking, and customer service chatbots, ensuring a smooth and efficient shopping journey. These strategic advancements not only enhanced user experience but also positioned Knya as a leading brand in healthcare apparel, trusted for both functionality and style.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

STC Organization played a pivotal role in transforming our KnyaMed website into a powerful, user-friendly platform tailored for healthcare professionals. As a D2C brand offering apparel for nurses, doctors, and medical staff, we needed a highly functional and detailed site. STC delivered exactly that with complex product pages featuring embroidery and engraving customizations, intuitive navigation, and a sleek, professional design. Their ability to handle intricate requirements with precision

and creativity was truly impressive. The new site not only improved customer experience but also empowered our team with backend flexibility. STC has been a strategic partner in elevating our digital presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the STC team has been an exceptional experience. Their project management is top-notch every milestone was met on time with precision and professionalism. What truly sets them apart is their responsiveness and genuine commitment to understanding our needs. They consistently delivered high-quality solutions, often going above and beyond to ensure the final outcome exceeded expectations. 

Their proactive communication, flexibility, and attention to detail made the entire process smooth and stress-free. STC has been a true partner in our journey, and we look forward to continuing this successful collaboration.

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Seventh Triangle was their ability to bring complex ideas to life with ease. From custom embroidery and engraving features to a seamless user experience, their technical expertise and attention to detail truly stood out. STC’s commitment to delivering tailored solutions made all the difference for Knya.

Are there any areas for improvement or something Seventh Triangle could have done differently?

STC has been an exceptional partner across every phase of our project from strategy and design to development and delivery. Their ability to understand our vision, execute with precision, and stay responsive throughout made the entire experience seamless. While they've delivered excellence in every area, what stood out most was their proactive approach and openness to feedback, which ensured continuous improvement. It's rare to find a team that’s this well-rounded and committed.
We’re extremely satisfied with the collaboration and look forward to achieving even more together.

BACKGROUND

Please describe your company and position.

I am the Product Manager of Salty E-Commerce Private limited

Describe what your company does in a single sentence.

Salty is a contemporary fashion accessories brand offering a wide range of jewelry, sunglasses, and everyday style essentials. We focus on trend-forward, affordable pieces designed for effortless gifting and instant styling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Website development and Technical Support

SOLUTION

How did you find Seventh Triangle?

Referral

Why did you select Seventh Triangle over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seventh Triangle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seventh Triangle Consulting was hired to support end-to-end website and tech development for our D2C brand. Their scope included building a quick commerce delivery flow, optimizing website speed and performance, and developing custom functionalities to enhance UX and backend operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since engaging Seventh Triangle Consulting, we’ve seen a significant improvement in our website performance metrics. Page load speed improved by over 20%, leading to better user retention and a measurable drop in bounce rates. The quick commerce delivery flow they implemented helped us reduce average order-to-delivery time by 30%, aligning with our promise of same day/next day fulfillment. Additionally, the custom functionalities enhanced operational efficiency, reducing manual intervention and improving order accuracy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Seventh Triangle has demonstrated strong project management throughout our engagement. They maintained clear communication, provided regular updates, and adhered to timelines for key deliverables. Their team was highly responsive to feedback and quick to implement changes when priorities shifted. We appreciated their proactive approach in flagging potential issues early and offering practical solutions, which helped us stay on track and meet internal launch deadlines.

What was your primary form of communication with Seventh Triangle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about Seventh Triangle Consulting was their ability to deeply understand both the technical and business aspects of our brand. They didn’t just execute tasks—they offered strategic input that elevated the final outcome. Their flexibility, speed of execution, and commitment to quality made them feel less like a vendor and more like an extension of our in-house team.

Are there any areas for improvement or something Seventh Triangle could have done differently?

While our overall experience was positive, there were a few instances where more detailed documentation or post-deployment testing could have streamlined handovers and reduced minor back-and-forth. Improving this aspect could make their already strong delivery process even more efficient.

BACKGROUND

Please describe your company and position.

I am the Ecommerce Manager of Just In Time Trading Private Limited

Describe what your company does in a single sentence.

We are leading retailers of global watch brands in India.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• To create our Ecommerce website

SOLUTION

How did you find Seventh Triangle?

• Online Search
• Referral

Why did you select Seventh Triangle over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved the complete end-to-end development of our e-commerce website. Key deliverables included:

• Custom website development with a responsive design tailored to our brand identity and customer preferences. This included the development of the homepage, product pages, and custom brand pages, along with advanced filtering and search functionalities.
• Performance and responsiveness optimization to ensure a fast and seamless experience across all devices.
• Integration with third-party systems, including our warehouse management system, shipping partners, and multiple payment gateways.
• Comprehensive pre-launch testing across various devices and browsers to ensure a smooth, bug-free experience for all users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved User Experience: Customers were able to navigate the website more intuitively, which led to a noticeable reduction in bounce rate and an increase in the average time spent on the site.
• Faster Page Load Times: The website performance was significantly optimized, particularly on mobile devices, contributing to a smoother and more seamless shopping experience.
• Better Operational Efficiency: Integrations with our WMS, OMS, and shipping partners helped streamline the entire order fulfillment process, reducing manual effort and improving accuracy.
• Positive Customer Feedback: We received consistently positive feedback from users regarding the website’s look, feel, and overall usability, reinforcing the effectiveness of the design and development work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was good, They maintained a clear timelines & key milestones on time. communication was smooth & proactive. They shared us regular updates took feedbacks & adapted it.

They used collaborative tools to track the progress, & manage deliverables. which made the process more efficient & transperent. whether it was incorporating new use cases or making last minute updates, they were responsive, flexiable and gave us the right solutions.

Overall they were organized, easy to work with & helped the project to run smoothly from start to finish.

What was your primary form of communication with Seventh Triangle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand our requirnments quickly & come with the right solution impressed us. They had a strong team capable of handling all challenges that we shared them.

Their communication was clear & timely which made the entire process smooth. We felt they truly cared about building a good website for us & were committed in delivering a quality work.

Are there any areas for improvement or something Seventh Triangle could have done differently?

The teams were reachable all time, but we feel that having quick help documents or guides for making minor changes on the website would have made it easier for us to handle those updates on our own.

BACKGROUND

Please describe your company and position.

I am the CTO / Co-founde of Khel-Coach

Describe what your company does in a single sentence.

Developing a platform for coach and athletes. It allows coach to manage their calendars and athletes can book sessions or courses on it. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Deliver a scalable multi-role platform
• Facilitate seamless onboarding scheduling and payments
• Launch fully functional mobile app

SOLUTION

How did you find Seventh Triangle?

Referral

Why did you select Seventh Triangle over others?

• High ratings
• Great culture fit
• Referred to me
• Other

How many teammates from Seventh Triangle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Khel Coach is a unified sports coaching platform connecting players and coaches through a web and mobile ecosystem. It enables users to discover, book, and manage coaching sessions while allowing coaches to offer, schedule, and monetize their expertise. Admins oversee the platform’s operations, ensuring quality and support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fully functional multi-role platform (Player, Coach, Admin) accessible via web and mobile (Flutter apps pending store approval):

✅ End-to-end course booking system with real-time scheduling, session management, and automated status updates.

✅ Secure payment integration using Razorpay with support for refunds and wallet transactions.

✅ Coach-led course creation and pricing, enabling a decentralized training ecosystem.

✅ Robust admin controls for managing users, courses, bookings, payments, and feedback.

✅ Integrated ratings, reviews, and analytics, promoting accountability and transparency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Agile project management methodology was applied, and it has worked for a startup like us. They have always delivered high-quality products on time. 

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were equally interested in making our organisation a success, they have worked very closely with us and questioned the go to market strategy based on their market experience. 

Are there any areas for improvement or something Seventh Triangle could have done differently?

No nothing much 

BACKGROUND

Please describe your company and position.

I am the DGM Head of Technology of Miniklub

Describe what your company does in a single sentence.

Leading Indian brand specializing in high-quality, stylish, and comfortable apparel and essentials for babies and young children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• End-to-end migration of our B2C platform
• Fresh B2B platform development

SOLUTION

How did you find Seventh Triangle?

Online Search

Why did you select Seventh Triangle over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Seventh Triangle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seventh Triangle was responsible for the full-scale migration of MiniKlub's B2B and B2C eCommerce platforms to Shopify, covering both technical execution and experience design. The scope included strategic planning, custom development, platform integration, and user experience optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seventh Triangle helped us digitize our B2B operations by moving manual workflows online, streamlining partner management and bulk ordering. The B2C migration to Shopify significantly improved our site’s performance with faster page loads and quicker content updates. Their experienced developers and team guided us through current trends and best practices in modern eCommerce, making the transition smooth and insightful

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They demonstrated strong project management throughout our engagement. They maintained clear timelines, delivered key milestones on schedule, and adapted flexibly to evolving requirements. Communication was consistent, and they were highly responsive to our feedback and support need ensuring we felt involved and informed at every stage.

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easily reachable. They worked like an extension of our team, always willing to discuss, adapt, and align with our vision without hesitation.

Are there any areas for improvement or something Seventh Triangle could have done differently?

There weren’t any major gaps during our collaboration, but i believe they have the potential to expand their strong technical capabilities beyond e-commerce and explore broader verticals, where their problem-solving approach could add significant value.

BACKGROUND

Please describe your company and position.

I am a department director at Picklebay

Describe what your company does in a single sentence.

We at Picklebay are an end-to-end Pickleball platform catering to the entire pickleball community. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• This project involved the full-stack development of Picklebay, a dynamic platform built for the pickleball community. The platform enables users to enroll in tournaments, each comprising multiple events, book courts from a diverse listing, and create and join games. A key feature is the integrated community hub, allowing users to chat, share posts, and engage socially with fellow players. The scope covered designing a scalable architecture, developing both user and admin functionalities, implementing real-time chat, and ensuring a smooth, intuitive user experience across all features.

SOLUTION

How did you find Seventh Triangle?

Referral

Why did you select Seventh Triangle over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Seventh Triangle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The development scope for Picklebay involved building a full-stack, community-driven platform tailored for the pickleball ecosystem. The platform supports secure user authentication, profile management, and a robust tournament system where users can enroll in tournaments comprising multiple events. A dedicated backend was developed to manage the entire tournament lifecycle—including fixtures, scoreboards, and live standings—to ensure smooth and automated competition management. Additional features include , game creation, and an integrated community module with live chat and a social feed for posts and comments. The project also included the development of an admin dashboard, a responsive UI/UX, and a scalable backend architecture optimized for performance and growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The successful development and launch of Picklebay resulted in a robust, all-in-one platform tailored for the pickleball community. Users can now seamlessly enroll in tournaments, book courts, create and join games, and actively engage through the integrated community features. The custom-built backend efficiently manages tournament operations—including fixtures, live scoreboards, and standings—reducing administrative overhead and enhancing the user experience. The platform has fostered greater player interaction, simplified event coordination, and positioned Picklebay as a go-to digital hub for pickleball enthusiasts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very hands-on and responded to all queries within time. Additionally turn around time was satisfactory and they delivered items on time. Moreover, they curated aspects in line with what our needs were. 

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about working with this team was their ability to truly understand our vision and translate it into a seamless, high-performing platform. Their attention to detail, proactive communication, and willingness to solve complex challenges—no matter how nuanced—made the entire process smooth and collaborative. What impressed us most was their blend of technical expertise and product thinking; they didn’t just build what we asked for—they improved it. Their ownership, flexibility, and problem-solving mindset made them feel less like an external team and more like true partners in our journey

Are there any areas for improvement or something Seventh Triangle could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Product Manager of Dr. Reddy's Laboratories

Describe what your company does in a single sentence.

Dr.Reddy's Laboratories - Pharmaceutical company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Migrate from Commerce Tools to Shopify Plus with minimal service disruption.
• Platform maintenance and developing new features as per requirements

SOLUTION

How did you find Seventh Triangle?

Online Search

Why did you select Seventh Triangle over others?

Satisfactory preliminary discussions

How many teammates from Seventh Triangle were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Nerivio Migration Project involved the end-to-end transition of eCommerce stores for Spain and Germany from the Commerce Tools platform to Shopify Plus. This effort encompassed the development of custom storefronts, creation of a proprietary Prescription Validation System (PVS), and middleware integration with the Nekom Order Management System (OMS) to streamline order processing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seamless Migration: Successfully transitioned Spain and Germany stores from Commerce Tools to Shopify Plus with no major disruptions. 

Prescription Compliance: Developed a secure Prescription Validation System (PVS) to manage mandatory prescription uploads and validations, ensuring regulatory compliance.

Subscription Management: Integrated Recharge for managing complex offers like Free Trials and PAP Subscriptions, with custom logic for delayed billing and variant switching.

Localized UX: Launched custom storefronts with localized delivery options (Pickup Points, Packstations), Auth0-based authentication, and a refined checkout experience.

Efficient Fulfillment: Integrated Nekom OMS to handle order fulfillment, tracking, and returns, excluding non-fulfillable variants automatically.

Automation & Data Integrity: Used Shopify Flows and metafields for enforcing business rules, minimizing errors, and automating order tagging and eligibility checks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery was largely on time, barring few bug fixes. Team is very responsive, the overall experience is satisfactory.

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Expertise in shopify platform

Are there any areas for improvement or something Seventh Triangle could have done differently?

More proactive bug fixing

BACKGROUND

Please describe your company and position.

I am the Executive Director of a beauty company.

Describe what your company does in a single sentence.

Our company is India’s first D2C brand offering 100% real human hair solutions including hair toppers, extensions and wigs, designed to add natural volume, length and effortless style.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seventh Triangle to accomplish?

• Consistent website maintenance
• Monitor and resolve technical issues
• Regular website updates and performance optimization

SOLUTION

How did you find Seventh Triangle?

Referral

Why did you select Seventh Triangle over others?

Referred to me

How many teammates from Seventh Triangle were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Ensure regular website updates and performance optimization
2. Monitor and resolve technical issues
3. To ensure consistent website maintenance, including updates, bug fixes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All issues are promptly resolved, and a dedicated team member is always assigned to ensure continuous support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is mostly good. They usually deliver things on time and are responsive when we reach out. Sometimes there are small delays or we have to remind them about minor things, but they do get it sorted quickly once flagged.

What was your primary form of communication with Seventh Triangle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their willingness to take feedback positively and make changes quickly. 

Are there any areas for improvement or something Seventh Triangle could have done differently?

At times, clearer communication on timelines and progress updates would have helped us plan better. A little more proactiveness in flagging potential delays or roadblocks would make the process even smoother.