Serpact

BACKGROUND

Please describe your company and position.

I am the Digital transformation of BTV Media Group

Describe what your company does in a single sentence.

bTV Media Group is a leading media company in Bulgaria, operating multiple television channels and digital platforms that deliver trusted news, entertainment, and premium content to millions of viewers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• Improve our website’s technical SEO performance.
• Provide strategic content optimization guidance.
• Strengthen our overall search visibility and organic traffic growth.

SOLUTION

How did you find Serpact?

Online Search

Why did you select Serpact over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Serpact included a full-scale, multi-year SEO growth strategy focused on technical excellence, content optimization, and stronger visibility in Google channels.

Their key deliverables covered:

Regular technical SEO audits and implementation of structured recommendations to ensure a solid site foundation.
Refactoring and optimization of high-priority pages and content categories across multiple brands and verticals (News, Sports, Lifestyle, Business).
Strategic optimization for Google Discover and Google News, focusing on E-E-A-T signals, indexing speed, and visibility.
Continuous monitoring, reporting, and adaptive strategy updates aligned with Google algorithm changes.
As a result, the project achieved over +280% organic traffic growth in 3 years, positioning bTV Media Group among the top digital news destinations in the country.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he project delivered over +280% organic traffic growth in 3 years, driven by improved visibility in Google Search, Google Discover, and Google News.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — they consistently delivered on time, maintained clear communication, and quickly adapted their approach to our evolving needs and priorities. 

What was your primary form of communication with Serpact?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep expertise in Google Discover and News, their proactive problem-solving mindset, and the fact that they always came with clear, actionable solutions — not just reports.

Are there any areas for improvement or something Serpact could have done differently?

Overall, the collaboration was excellent

BACKGROUND

Please describe your company and position.

I am the CMO of euShipments.com

Describe what your company does in a single sentence.

euShipments.com is a top-tier provider of eCommerce fulfillment and cross-border delivery solutions in Europe, offering a unique blend of scalability, speed, and flexibility. The company seamlessly integrates logistics services from over 60 leading local last-mile carriers and provides access to more than 800 delivery methods, enabling merchants to optimize their checkout experience and delivery performance.

With a logistics network spanning 27+ European countries and operating through 15 strategically located fulfillment centers, euShipments.com empowers online merchants to expand internationally with ease. The company has earned prestigious recognition, including a Forbes Innovation Award, and has been featured for three consecutive years (2023, 2024, 2025) in the FT1000: Europe’s Fastest-Growing Companies ranking. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• SEO optimization and multilingual content strategy creation

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work: 

• Research & Strategy Development
• On-Site Content Optimization
• Technical & Multilingual SEO Alignment
• Analytics & Continuous Improvement 

Key deliverables: 

• Increase Organic Visibility & Traffic
• Increased Number of Qualified Leads & Conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic and conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SERPact managed the project with professionalism, delivering all items on time and keeping us updated at every stage. They were highly responsive to our needs, adapting quickly and offering effective solutions whenever adjustments were required.

What was your primary form of communication with Serpact?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their combination of strategic expertise and client-focused approach. They not only brought deep knowledge of SEO and content marketing but also took the time to understand our business needs, tailoring their work to deliver results that felt both relevant and impactful.

Are there any areas for improvement or something Serpact could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Web master of DSK Bank

Describe what your company does in a single sentence.

DSK Bank is the leading retail bank in Bulgaria, part of the internationally renowned OTP
Group

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• Boost ranking & visibility
• Increase organic traffic

SOLUTION

How did you find Serpact?

Contact

Why did you select Serpact over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Serpact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Serpact Agency to help us boost our ranking & visibility on important keywords and phrases. They are important to our business and bring us conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Organic Traffic: We observed a substantial increase in organic traffic, with a [specific percentage] growth in monthly visitors from search engines within the first [timeframe, e.g., 3 months]. This reflected the enhanced visibility of our website in search results.
Higher Search Engine Rankings: Targeted keywords saw notable improvements in their rankings. Several of our core keywords moved into the top 5 positions on Google, leading to greater exposure and higher click-through rates (CTR).
Improved Conversion Rates: As a result of the optimized landing pages and refined user experience, our conversion rate improved by [specific percentage], translating into more leads and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serpact demonstrated exceptional project management throughout our collaboration. They adhered to established timelines and consistently delivered items on schedule, ensuring smooth and efficient progress. 

What was your primary form of communication with Serpact?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects about Serpact is their deep expertise and data-driven approach to SEO.  Whenever we had specific requests or needed adjustments to the strategy, Serpact responded quickly and effectively. Beyond just meeting deadlines, Serpact worked closely with our team to understand our evolving needs. 

Are there any areas for improvement or something Serpact could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing Manager of OnlineMashini.BG

Describe what your company does in a single sentence.

OnlineMashini.BG is the biggest specialized online shop for machines and tools on the Bulgarian market. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• SEO

SOLUTION

How did you find Serpact?

Online Search

Why did you select Serpact over others?

• High ratings
• Company values aligned

How many teammates from Serpact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have collaborated with Serpact on the SEO of our online shop for more than 2 years and the project is ongoing. As we were already quite a successful business with substantial traffic and very good position in SERP we needed a partner which would help us move to a new level and build on the already good results. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We believe Serpact are a very professionally organized agency that is eager to help businesses grow in a sustainable way with an outlook for long-term success. They are not looking for shorcuts and are willing to work hard to achieve the set goals. Together over the last couple of years we managed to work on over 700 pages and 80 technical tasks. As a result, combined with good work in all other channels, we have seen a very good results in all inportant KPIs like Sessions, Conversion Rate and especially Transactions and Revenue, which at the end of the day is the ultimate goal for every e-shop. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is professional and organized. All tasks are easily traceable with up to date statuses and actionable next steps. Responce time is fast. 

What was your primary form of communication with Serpact?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What i find very precious in our cooperation is that we have built common trust which is very important between partners. I value the active participation of everyone involved in the project including the CEO Nikola Minkov.

Are there any areas for improvement or something Serpact could have done differently?

Even deeper dive in to the specifics of the product niche, which is never easy as it is a sea of information and details. 

BACKGROUND

Please describe your company and position.

I am the CMO of Tavex

Describe what your company does in a single sentence.

Tavex is leading investment gold and silver dealer in Bulgaria. We also deal in currency exchange of over 60 currencies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• We hired Serpact for three of the Tavex domains we manage in Bulgaria, Romania and Serbia respectively. Our goal was to help us improve the visibility of our sites and gain top positions in key searches for our business.

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

Referred to me

How many teammates from Serpact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serpact took a systematic approach to our project. We started with an analysis of the current state of our sites and built a super detailed strategy to work in different directions. Once this introductory part of the project was complete, we continued with monthly prioritization of strategy implementation and analysis of results. And so on to today. Thanks to them, we managed to gain first positions on the leading searches related to our brand and to significantly improve the visibility of our website on other related searches.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Average position of main searches; Non-branded Impressions, Click, CTR; Minization of the tech issues and others

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serpak have an extremely good internal organisation. They manage our project tasks through a task management platform that is convenient and customized for our needs. At the same time, they are flexible to the changes in our business and internal organization and they are able to adapt so that we achieve results together. Serpact's CEO also regularly monitors the progress of our projects, giving us peace of mind about the company's commitment to delivering results. When needed, they offer us ideas "out of the box". 

What was your primary form of communication with Serpact?

Virtual Meeting

What did you find most impressive or unique about this company?

The personal approach!

Are there any areas for improvement or something Serpact could have done differently?

Nothing specific.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Translation agency arte.doc

Describe what your company does in a single sentence.

Expert translation services, interpreting, and document legalisation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

We wanted to increase organic traffic to the project and expand our audience, to make our brand even more visible.

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serpact’s team carried out a comprehensive analysis and plan to increase organic traffic - the services include technical audit, content /semantic analysis/ and promotion, respectively guidelines for these analyzes and action tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With their focused work, they significantly increased all of our organic metrics: 

• clicks by 63%
• impressions by 317%
• sessions by 132% 
• goals set - by 3757 %

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All was delivered on time. They have a well-built internal structure and processes and communicate well within their team and with us, which made a good impression on us and made a significant contribution to the success of the project.

What was your primary form of communication with Serpact?

Virtual Meeting

What did you find most impressive or unique about this company?

Our process of working with Serpact took place in a spirit of friendliness, fairness and familiarity with our project. They approached globally - taking care of the technical condition of our site, content plan, and measures for its promotion. We were satisfied because they raised our business visibility to a top-level and gave us useful guidelines for managing the site and its content. 

Thank you for the partnership and the results you have brought us. The arte.doc team

Are there any areas for improvement or something Serpact could have done differently?

No, everything was ok.

BACKGROUND

Please describe your company and position.

I am the Global Marketing Manager of Stanton Chase

Describe what your company does in a single sentence.

Stanton Chase is a top-ranked global retained executive search and leadership advisory firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• Website Migration
• Increasing Organic Traffic
• Local SEO optimization

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

• Close to my geographic location
• Referred to me
• Professional but also easy to understand presentation by the owner

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main project objective was to do a website migration without losing organic traffic, ideally with an increase after migration. The team followed a very diligent process that included:

• Тechnical SEO Audit before and after the migration
• Keyword Analysis
• Content Marketing Strategy (CMS)
• Semantic Content Analysis
• Clusterization and much more

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website migration did not result in any loss of organic traffic. In fact, two months after the migration, we saw more than 30% growth in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Serpact's team is highly skilled in project management. 
• We had flawless communication. 
• They were there in critical moments, working overtime to make sure that the project ran smoothly.

I am very grateful that I had a chance to work with Serpact; they're such professionals!

What was your primary form of communication with Serpact?

Virtual Meeting

What did you find most impressive or unique about this company?

• They understood very well our business and challenges. 
• They assigned the top people from their team to work on our project. 
• They were very patient along the way. 
• They explain well and in an easy-to-grasp language the complex SEO terminology and actions.

Are there any areas for improvement or something Serpact could have done differently?

Keep up the good work!

BACKGROUND

Please describe your company and position.

I am the ex-CEO of Rush

Describe what your company does in a single sentence.

We specialize in the creation of highly effective direct response marketing campaigns tailored specifically for E-commerce brands, with a strong focus on maximizing profitability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• Improve search visibility
• Build monthly content calendar
• Optimize the site for SEO based on keyword intent

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

• Great culture fit
• Referred to me

How many teammates from Serpact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Focus of the project was to create a plan and strategy for increasing the search visibility of a SaaS business that was already getting some traction but needed to be polished and improved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Serpact team was able to build a niche specific content calendar focused on turning visitor into prospects. They did that in less than 2 weeks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serpact are exceptional when it comes down to deadlines, expectations and outcomes. One of the best teams we've worked with.

What was your primary form of communication with Serpact?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication is nothing next to outstanding. They are great listeners and understand how to prioritize the projects problems and challenges and overcoming them with solid solutions that deliver measurable value.

Are there any areas for improvement or something Serpact could have done differently?

Sounds to good to be true, but the team is well optimized and polished. Do not hesitate to work with them.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist of medium company selling furniture in 7 European countries. We focused provide to our customer the best service for living.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact, and what were your goals?

We hired Serpact to provide full SEO services for 3 foreign countries and improve our rankings and grow traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for company for Bulgarian market and the Serpact was the best of all. After communication with them, their proposal and price we decided. We are perfect team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Serpact started with big analysis of our e-shops and created key words analysis. After that we made a meeting and spoke about all issues and weak points. Now we have regular meeting every week, they send us monthly reports and together we solve technic and content seo include linkbuilding.

How many people from the vendor's team worked with you, and what were their positions?

Usually we communicate with 1 - 5 people. One of them is the manager and boss of project. Sure, we cooperate with creative, copywriter or technician too and more...

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, our performance is perfect. Organic traffic is increasing or stabil. We made big step with page speed and the other technican issues. We are a little limited by our provider of e-shop.

Describe their project management style, including communication tools and timeliness.

We mostly use Monday.com and emailing to communicate. All tasks we add to Monday.com where we can see the project progressions. We have s weekly meeting where we can speak about project and all task in Monday.com. Usually we check our result of SEO in GSC and Page Speed.

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge, not only with SEO, is impressive. Their approach, patience and effort to learn us all necessary thing about SEO. They are able to create for us audit of content and more. It is the team of smart people.

Are there any areas for improvement or something they could have done differently?

They are still learning news thing and win big awards, i think they do maximum for improving themselves.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of iZone.bg. We’re importers and refurbish used computers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Serpact?

We needed help with our company website migration as well as SEO services.

SOLUTION

What was the scope of their involvement?

We started out with website migration. They helped us migrate from one platform to another. They helped with both our company website and our e-commerce web store. They consulted us on this and put a lot of effort to make this happen. 

They worked on keyword research and SEO. They did both onsite and offsite SEO, proving content for the site as well. 

What is the team composition? 

I was in contact with Nikola (Founder & CEO).

How did you come to work with Serpact?

I met Nikola at a conference for the e-commerce industry. When we decided to work together, we had a brief conversation about what we needed and what they could offer to us. He gave us some feedback on their projects they’d achieved so far. I felt I could trust him.

How much have you invested with them?

We spent $25,000.

What is the status of this engagement?

We started working together in March 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re very satisfied working with them. We’ve achieved a lot of good results and overall improvement of our company's Google rankings. We see many improvements compared to periods before working with them. Each year, it’s improving.

How did Serpact perform from a project management standpoint?

We haven’t had any issues with deadlines or project management. We’re satisfied. We use email and online scheduled monthly meetings.

What did you find most impressive about them?

Their knowledge of SEO is really good. They have the ability to think very deeply through problems. They can explain their reasoning in a way that's easy to understand.

Are there any areas they could improve?

No, they’ve achieved everything.

Do you have any advice for potential customers?

I recommend working with them. They’re a young team that can achieve a lot.