Serpact

BACKGROUND

Please describe your company and your position there.

I am Georgi Lichkov - owner of Linson Moto Ltd. Linson Moto is a Bulgarian company that sells motorcycle equipment. We have two physical and two online stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact, and what were your goals?

We hired Serpact to make use of their services in SEO Optimization. We were a new online store and needed Serpact to help us establish our online presence and increase client reach and sales.

SOLUTION

How did you select Serpact and what were the deciding factors?

We looked at a wide range of agencies in Bulgaria that offer SEO services and after getting in contact with Serpact and discussing our needs they offered the best price to quality service.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The audit usually covers 3 components: 1. Research of the key words and selection of adequate words and word combinations to work on; 2. In-depth analysis of the structure, code and content of the site, along with all errors and inaccuracies that affect search engine indexing; 3. Competition intelligence - sites, good practices and techniques. 4.Blog maintenance

How many people from the vendor's team worked with you, and what were their positions?

We work with a personal brand manager from Serpact. He distributes the work of his team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When we started working with Serpact, we were new on the online market and after the assistance of Serpact our sales increased by 100%. We are currently successfully developing the second online store

Describe their project management style, including communication tools and timelines.

We were impressed by Serpact's readiness and fast response to all our queries and needs. They send us monthly reports and have made it clear that they are there for us 24/7.

What did you find most impressive or unique about this company?

Serpact always delivers fast results of high quality.

Are there any areas for improvement or something they could have done differently?

No comment.

BACKGROUND

Please describe your company and your position there.

Hello, I am the CEO and HEAD of WEBSA LTD - a company which aims to provide unbiased and honest reviews about the different bookmakers and casinos online (worldwide). We are into affiliate marketing since 2007. We are developing our projects with a team of 15 people from all around the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact?

We are using Serpact for the SEO of our four main projects. This includes SEO campaign, link auditing, SEO content strategies and managing difficult tasks for our marketing.

What were your goals for this project?

Our goal was to hit the top 5 spots in Google for the hardest to rank keywords we've ever met

SOLUTION

How did you select this vendor?

I found Nikola from Serpact thru Facebook. This happened on DEC 2015. :)

Describe the scope of their work in detail.

Strict control, good reports - every week and at the end of the month. They give great ideas, the audit is very good and their main goal is to follow everything that Google is recommending.

What was the team composition?

The collaboration with my team and their team is perfect! No problem to communicate and do the tasks almost instantly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are having huge improvements in our organic traffic (hundreds of % each year which is an awesome result) Also, our SERP`s visibility is growing each day more and more. I wish I could post our analytics stats here but as they said it is confidential. On the other side - Our site became faster, well-optimized and more user-friendly thanks to their instructions.

How effective was the workflow between your team and theirs?

More than good! It is easy to communicate and to take action on each task we got from them. They are always responding fast to our requests no matter if it's thru skype or email which is very important!

What did you find most impressive about this company?

A team of real experts. Well trained, with a lot of passion and non-stop learning team. They provide the top-notch service following the latest trends and the most effective and useful techniques.

Are there any areas for improvement?

Maybe they should hire more people so the work-flow will stay on the same top-quality.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of HI Hotels Imperial Resosrt

Describe what your company does in a single sentence.

We have a hotel, located in Sunny beach

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• More visibility in google search
• More direct reservation
• brand recognition

SOLUTION

How did you find Serpact?

Referral

Why did you select Serpact over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Writting of new texts in our website
• Create new pages in our website
• Improve the speed of the website
• Improve the dirrect reservations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• more than 30% increase of website reservation
• more direct calls 
• a bigger brand recognition since previous years

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes for both questions

What was your primary form of communication with Serpact?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The employees are very engaged with the project, they are professional, and the requests came in very fast.

Are there any areas for improvement or something Serpact could have done differently?

No! Continue with the same energy!

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Lucky Bansko

Describe what your company does in a single sentence.

Hotel complex operating in the hospitality sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

Improvement of the online visibility of the hotel, incl. better SEO and website enhancement

SOLUTION

How did you find Serpact?

Online Search

Why did you select Serpact over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Serpact were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creation of content marketing strategy
• Full SEO of the main website of the hotel and related programs - technical SEO, content & link building

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• increased occupancy of the hotel
• improvement of the reputation of the product
• increased popularity of the brand on the Bulgarian market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• all items were delivered on time
• the quality of the deliverables exceeded our expectations
• genuine care and great atitude to our business throughout the entire duration of our partnership
• Serpact have always been informed of the latest trends in the areas of SEO 

What was your primary form of communication with Serpact?

Virtual Meeting

What did you find most impressive or unique about this company?

• the work style
• the attitude towards my business
• willingnes to provide the best possible deliverables
• They are innovative, dynamic, and not afraid of challenges.

Are there any areas for improvement or something Serpact could have done differently?

Serpact have always covered all criteria applicable for my business

BACKGROUND

Please describe your company and position.

I am the Marketing Director of CloudSigma

Describe what your company does in a single sentence.

CloudSigma is a Swiss company established in 2009 that supplies the international markets with advanced cloud hybrid hosting solutions for the digital industrial economy, flexible enterprise-class cloud servers and cloud hosting solutions in Europe, USA, APAC and the Middle East.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serpact to accomplish?

• To clean up the SEO technical errors on the site 
• To increase and stabilize the organic traffic to the site 
• To improve the vital indicators of the site

SOLUTION

How did you find Serpact?

Marketing manager knows the CEO of the company

Why did you select Serpact over others?

Referred to me

How many teammates from Serpact were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Preparation of OnPage technical audit according to the procedures described on pages 11 and 12 in the Offer (Appendix 1)
• Preparation of Content Marketing Strategy according to the described procedures 
• Preparation of Content Promotion Strategy, according to the procedures 
• Monthly SEO services, according to the procedures

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased engagement and longer session durations,

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Sepract delivered items on time and were very responsive to our needs.

What was your primary form of communication with Serpact?

In-Person Meeting

What did you find most impressive or unique about this company?

The personalized approach was impressive.

Are there any areas for improvement or something Serpact could have done differently?

Meetings need to be more often.

BACKGROUND

Please describe your company and your position there.

I am the owner of a retail company, trading with gold, silver and diamond jewellery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact, and what were your goals?

We hired Serpact to redesign, migrate and optimise our website, as we experienced difficulties with improving speed and generating organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've collected information online on several agencies and after contacting each of them and discussing the problems and the decisions, we've decided that Serpact is the proper vendor, based on their expertise and cost estimates.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

• SEO Audit 
• Creating the design and structure of the new website 
• Installation and configuration 
• Migration 
• Content upload 
• Developing a content marketing strategy 
• Copywriting 
• SEO Audit

How many people from the vendor's team worked with you, and what were their positions?

Mainly project managers, a developer and a content writer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the new website, we had perfectly working filters and several new functionalities. We saw an increase in traffic and income leads. The updated design is more user-friendly and the mobile version is noticeably improved.

Describe their project management style, including communication tools and timeliness.

I was daily updated on the process of the project by our project manager. Communication was sleek and easy. We used emails, Google Meet and Google Docs to coordinate.

What did you find most impressive or unique about this company?

Professional approach on every level!

Are there any areas for improvement or something they could have done differently?

After the launch of the site, a couple of times, there was slight delay in the fix of some issues, concerning cache and fonts.

BACKGROUND

Please describe your company and your position there.

EM ART offers a wide variety of beads, hobby and craft materials suitable for all creative projects, gemstones, handmade martenitsas and materials for their crafting.

For all creative personalities who love to create their own decorations, make handmade gifts for their loved ones, we have tried to choose unique craft materials. On the web site www.emart.bg you can find different quilting bands, stumps, styrofoam figurines, decoupage napkins, felt, EVA microporous rubber, MDF items, beer carton figurines, a wide variety of hobby tools and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with the vendor?

Our challenge was how to increase the organic traffic and the visibility of the website in Google. 

SOLUTION

What was the scope of their involvement? 

Serpact started to work on the project with SEO planning, preparation of SEO strategy and SEO plan with tasks for on-page SEO, off-page SEO and content marketing.

What is the team composition? 

Serpact works on this project with the following team members – experts from departments on-page SEO, content marketing, off-page SEO and project management. 

How did you come to work with the vendor?

We've watched a lot of Serpact webinars

How much have you invested with them?

3000 EUR

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Invoices

How did the vendor perform from a project management standpoint?

Perfect

What did you find most impressive about them?

Professionals. We work with them very quickly and easily.

Are there any areas they could improve?

No

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Nas Auto Bulgaria Ltd. We are online shop for new car parts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact, and what were your goals?

We wanted to achieve a quick result and start appearing in the organic search in Google.

SOLUTION

How did you select Serpact and what were the deciding factors?

After a brief survey of companies working in the field of SEO. Several people recommended this company to me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with On-Page SEO audit. Then they made a content marketing strategy and have been working on it for more than 3 years.

How many people from the vendor's team worked with you, and what were their positions?

• 1 Project Manager
• 1 SEO Strategist
• 1 On-Page SEO Specialist
• 1 Off-Page SEO Specialist
• 1 Copyright Specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I know that in our industry the competition is fierce. However, we achieve good results and our site ranks in the top positions in Google.

Describe their project management style, including communication tools and timelines.

They are a very well organized company. Communication is easy. They constantly send analyzes and meet the deadlines.

What did you find most impressive or unique about this company?

They have a young and very energetic team.

Are there any areas for improvement or something they could have done differently?

Probably there, but I still think they're doing well.

BACKGROUND

Please describe your company and your position there.

I am a partner at a law firm that handles family law, civil litigation and business litigation matters.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Serpact?

Search Engine Optimization of our website.

What were your goals for this project?

Increased visibility and reach.

SOLUTION

How did you select this vendor?

Personal referral.

Describe the project in detail.

Built a customized website; update website information frequently; gather reviews;

What was the team composition?

Regular communication with various Serpact team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased number of inquiries; increased volume of phone calls;

How effective was the workflow between your team and theirs?

It is always a pleasure to work with Serpact. They are easy to get a hold of, and fast to respond to any need.

What did you find most impressive about this company?

They are knowledgeable, talented, hard-working and dedicated professionals.

Are there any areas for improvement?

N/A