Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

 I am the Brand Manager of a lingerie brand.

Describe what your company does in a single sentence.

We are an international, family-owned company and a Paris-based creative studio designing lingerie since 1876. Through our brands, built on the principles of collaboration and innovation, we challenge conventional ways of crafting and thinking about lingerie.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To increase sales on our amazon profile and also convert visitors to customers

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence commerce helped us to optimize our Amazon listings and also rewrote our product contents to ensure it feels more targeted and pointing our brand out to visitors in the good light with realistic reasons to choose our brands over competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we saw an inrease in our top products sales from about 6.84% to 33.1% in the first 3 months and also had better Ads conversion with a reduction in Ad cost by 11.6% from a high 28.11%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were fast to deliver results and also informed us ahead if we were to experience a longer delivery time with real stats that can be traced to result seen.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company's deep in-house team of experts, with full transparency and dedication to our project, impresses us.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

nil

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Honeybee Gardens, a natural cosmetics and body care products manufacturer and distributor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sequence Commerce - The Best Amazon Advertising Agency?

We needed help bringing structure, efficiency, and sustainable growth to our Amazon channel. Our primary goal was not just to increase sales but to ensure that growth was profitable and strategically sound. Specifically, we wanted support in:

• Improving advertising performance and reducing wasted spend
• Optimizing listings (SEO, images, and A+ content) to increase organic visibility and conversion
• Identifying and fixing structural issues within the account (such as broken variations and suppressed listings)
• Building a more balanced advertising strategy that extended beyond branded campaigns into non-branded customer acquisition
• Gaining clearer visibility into true profitability at both the account and SKU level

Ultimately, we were looking for a partner who could help us transition Amazon from a break-even channel into one that delivers efficient, scalable, and sustainable growth — while maintaining a strong focus on margins.

SOLUTION

What was the scope of their involvement?

Sequence Commerce manages our Amazon channel end-to-end, focusing on performance marketing and listing optimization. Their scope of work includes PPC management, listing optimization, creative enhancements, catalog management, performance monitoring and reporting, and growth strategy. Their scope of work includes:

• PPC Management: Ongoing management and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including bid adjustments, keyword expansion, negative keyword implementation, and budget allocation.
• Listing Optimization: SEO-driven updates to product titles, bullet points, and descriptions to improve search visibility and conversion rates.
• Creative Enhancements: Development and optimization of A+ content, along with recommendations for improved hero images and lifestyle visuals to increase click-through rates.
• Catalog Management: Identifying and resolving structural issues within the account, such as broken variations, suppressed listings, and category misclassifications.
• Performance Monitoring & Reporting: Regular reporting on key metrics such as ACoS, TACoS, conversion rate, and overall account performance, along with strategic recommendations.
• Growth Strategy: Ongoing guidance around scaling the business, including budget planning, new campaign structures, and preparation for major events like seasonal promotions and Prime Day.

Overall, their deliverables are both strategic and executional, helping us improve efficiency, increase visibility, and support sustainable growth on Amazon.

What is the team composition?

We work with one teammate from Sequence Commerce.

How did you come to work with Sequence Commerce - The Best Amazon Advertising Agency?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Sequence Commerce, we’ve seen meaningful improvements across several key metrics. Monthly sales have increased, with year-over-year growth trending positively, and we’ve significantly narrowed the gap compared to the previous year. Advertising efficiency has also improved, with ACoS decreasing while maintaining steady spend, and TACoS remaining at a healthy level — indicating stronger organic contribution. Additionally, SEO and listing optimizations have driven noticeable increases in organic sales across multiple SKUs.

Organic sales are increasing while ad spend has remained relatively stable, which suggests that SEO and listing optimizations are having a positive impact. We’ve also seen improvements in key efficiency metrics, including a downward trend in ACoS and steady TACoS, indicating more effective use of advertising spend. In addition, overall sales are trending upward with solid year-over-year growth. These trends give us confidence that the account is becoming more efficient and better positioned for sustainable growth. Overall, the combination of sales growth, improved efficiency, and stronger organic performance demonstrates clear progress.

How did Sequence Commerce - The Best Amazon Advertising Agency perform from a project management standpoint?

They deliver on time. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Sequence Commerce’s attention to detail, thorough reporting, and deep knowledge and understanding of Amazon are impressive.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a healthcare company 

Describe what your company does in a single sentence.

We are an early-stage health-tech startup developing quantitative, point-of-need diagnostics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Disruptive Advertising was good but their cookie-cutter approach wasn't working
• Needed customized strategies for our niche market
• Wanted better integration between Amazon and our website

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete marketing strategy overhaul, implemented subscription-focused campaigns, built nutrition keyword database, created compliance-friendly ad copy, integrated Amazon Attribution with our website. They even recommended inventory software specific to supplements with expiration dates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS improved from 2.1:1 to 6.3:1 in months.
• Subscribe & Save adoption increased. 
• Website traffic from Amazon grew 280%. 
• Reduced Ads cost by 29%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team understands our industry's unique challenges.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treat each brand uniquely.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil. Should have switched much sooner.

BACKGROUND

Please describe your company and position.

I am the Technical Operations Analyst of The Juice Plus+ Company

Describe what your company does in a single sentence.

The Juice Plus Company is a manufacturing company focused on promoting healthy living with our Juice Plus and Tower Garden by Juice Plus product lines for the last 20 years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our product visibilty using Amazon super URLs
• To improve our product descriptions and image to drive sale increase

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sequence Commerce helped us generate and use Super URLs to improve product visibility.
• Their expertise in driving traffic through optimized URLs led to higher ranking and more sales.
• Our business has observered a marked increase in sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our product ranking improved, and we saw a significant increase in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and worked with us to implement Super URLs effectively and promptly.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic use of Super URLs to boost rankings and sales and time conscious delivery.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

No, their solution worked as expected

BACKGROUND

Please describe your company and position.

I am the Executive Consultant of Rodan + Fields

Describe what your company does in a single sentence.

We are Rodan + Fields, founded by Stanford-trained dermatologists with a mission to revolutionize skincare for women everywhere.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce, Amazon Advertising Agency to accomplish?

• Fix stranded listings and improve product visibility.
• Optimize the relaunch of our best-sellers to increase sales.

SOLUTION

How did you find Sequence Commerce, Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce, Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sequence Commerce, Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce addressed our stranded listings and provided a smooth relaunch for our top-selling products. Their expertise in handling beauty product-specific hurdles made the process seamless and led to impressive sales improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our best-sellers relaunched without issues and saw a steady increase in sales.
• Stranded listings were resolved quickly, improving our inventory management and sales flow.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and adhered to timelines. Their approach was tailored to the unique needs of our brand.

What was your primary form of communication with Sequence Commerce, Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the beauty sector and Amazon’s complexities really stood out.

Are there any areas for improvement or something Sequence Commerce, Amazon Advertising Agency could have done differently?

Nothing major—our experience was smooth, but expanding their services to include influencer marketing could enhance their offerings.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Haven & Home Living

Describe what your company does in a single sentence.

We offer thoughtfully curated home and lifestyle products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• SEO Strategy , Technical Optimization

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce performed a complete SEO audit, resolved technical issues, refreshed core category pages, improved internal linking, developed a commercial-intent content strategy, and provided monthly reporting on organic growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Non-brand organic traffic increased steadily month over month, first-page keyword rankings expanded, category page revenue became the fastest-growing organic channel, and overall organic conversion rates improved because the traffic was more qualified.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed professionally with timely delivery, organized reporting, and clear communication through email, Google Meet, and Slack.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They focused on solving real business problems instead of chasing vanity metrics. Every recommendation supported long-term growth.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd appreciate more detailed competitor benchmarking in future reports, although the existing reporting is already valuable.

BACKGROUND

Please describe your company and position.

I am the Manager of Chef Craft Kitchenware

Describe what your company does in a single sentence.

My company sells kitchen tools and cookware

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Amazon PPC Management

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce completed a full Amazon account audit, restructured campaigns, separated branded and non-branded traffic, expanded long-tail keyword targeting, rebuilt Sponsored Brands and Sponsored Display campaigns, optimized placements, and provided ongoing bid management with weekly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within four months, ACoS dropped by about 30%, ROAS improved, and several priority keywords reached page-one organic rankings. We also discovered that some high-performing keywords no longer required paid support.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on schedule. The team explained every optimization clearly, and Slack communication was consistently fast and helpful.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Instead of simply adjusting bids, they rebuilt the account structure, which made the biggest difference in overall campaign performance.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

The onboarding process involved more paperwork than expected, but it ultimately helped create a smoother working relationship.

BACKGROUND

Please describe your company and position.

I am the Founder of LuxetPure Personal Care

Describe what your company does in a single sentence.

We provide high-quality skincare, haircare, and personal care products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• AI Visibility, Technical SEO
• Content Optimization

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce audited our visibility across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. They rewrote product pages, improved category pages, implemented AI-friendly schema, built FAQ hubs, created educational content, and monitored performance with weekly updates and monthly reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within about 90 days, our products started appearing in ChatGPT and Perplexity for key buyer searches. Branded search volume increased by roughly 18% QoQ, AI referral traffic became measurable in GA4, and both Amazon and Shopify organic conversions improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized with clear timelines. Communication through Slack was fast, weekly meetings kept everything on track, and they quickly adjusted priorities when we launched a new product.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly understand AI product discovery. Every recommendation was backed by a clear explanation of how AI models evaluate and recommend brands.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We'd like deeper competitor benchmarking that compares our visibility against the same AI prompts. They mentioned this feature is already on their roadmap.

BACKGROUND

Please describe your company and position.

 I am the Founder of a baby products retailer.

Describe what your company does in a single sentence.

We create and sell baby products designed to make everyday life easier for parents and caregivers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We hired Sequence Commerce to improve our Amazon advertising performance, manage DSP and PPC campaigns and help us increase sales through better marketplace visibility.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Great culture fit

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce managed our Amazon DSP and PPC campaigns, audited our product listings, identified conversion issues and implemented ongoing advertising and ecommerce marketing strategies to improve visibility, traffic and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They spotted a listing issue on week one that had been costing us sales for months. After addressing the issue and optimizing our advertising efforts, we saw improvements in account performance and marketplace visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team delivered on time, communication was clear and there was close monitoring campaign performance.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team geniunely knows their stuff. It was clear from the beginning that they had deep knowledge of Amazon and could quickly identify issues that others had overlooked.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

We were very happy with the engagement.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a fitness company 

Describe what your company does in a single sentence.

We develop and sell sport supplements to help athletes achieve their perfoemance goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our Amazon advertising performance
• To create a more effective keyword strategy to drive long-term growth

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team conducted a full audit of our Amazon account, restructured our PPC campaigns and also refined our keyword strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Campaign efficiency improved. Within the first three months, we saw a noticeable improvement in our organic rankings. Overall visibility increased, the ROI is very clear.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, responsive and proactive throughout the project. They kept us updated on progress.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The improvements to our keyword strategy and campaign structure delivered results much faster than previous approaches we had tried.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Overall, we were very satisfied with the engagement and did not encounter any significant issues during the project.