# SemNexus SemNexus Reviews (69), Pricing, Services & Verified Ratings - Premier Verified - 4.5 out of 5 average review rating - 2 connections joined SemNexus's Network [Visit Website](https://semnexus.com/?utm_source=Clutch&utm_medium=CPC&utm_campaign=Clutch) [Get a Custom Proposal](https://clutch.co/profile/semnexus) **Mobile App Experts | NYC AI App Developers** **Who We Are:** We are the nations hottest AI specialized, mobile app development and marketing agency. We have been using AI to help launch a variety of mobile apps and web companies from their inception, including AI apps themselves. We can attribute a lot of our success to our agile process, and cutting edge methodology, which has made us capable of attributing more of the clients budget to growth. We are always willing to adapt to the market, and are always at the forfront of the mobile app scene. In the recent months, we've leveraged the power of AI to improve our processes, and have excelled at development of AI appplications. **Why You Need Us:** The vast majority of good apps and products never get to see their time in the spotlight. This is due to poor/lack of marketing. Founders often believe that a good product is enough to be noticed on its own, this is no longer the case in todays market. **How We Make It** Discovery: - What is the purpose of the app? - What do people get from it? - Main Competitors? - Who are our target users? - How is it going to get monetized? Design - Create Wireframes - Design the look and feel of the app - Develop Prototypes - User Test - Build Brand Development Development - Agile development - iOS, Android, ReactNative - React.js, Ruby On Rails - Node.js, Java, .NET **How We Market It:** The SEM Nexus Process uses a combination of SEO/ASO, Google/Apple ads, social media ads and influencers to acquire users, followed by in-app/web analytics to retain active and paying users. We follow our checklist rigourously: - SEO/ASO - Social Influencers - Digital Ads - Web/App Analytics - VC Prep As you can see, virality requires capital. Our initial proof of concept campaign will aid you in proving that your app can be a success. Then we can prepare you for the funding required to further scale. ## Company Information - Minimum project size: $10,000+ - Hourly rate: $100 - $149 - Number of employees: 10 - 49 - 1 Locations: - New York, NY (Headquarters) - Founded in 2017 - 4 languages: English, Spanish, Arabic, French - 1 timezones: Eastern Standard Time (EST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 65% Mobile & App Marketing - 35% Mobile App Development ### Industries - 20% Advertising & marketing - 15% Consumer products & services - 65% Medical ### Clients - 70% Small Business (<$10M) - 20% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.4 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: SEM Nexus offers competitive pricing with projects costing between $5,000 to over $80,000. Clients appreciate the value for cost, responsive communication, and effective marketing strategies, leading to improved app downloads and engagement. **Most Common Project Size**: $10,000 to $49,000 based on 60 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Other Digital Marketing: $10,000 to $49,000 based on 24 reviews - Social Media Marketing: $10,000 to $49,000 based on 15 reviews - Search Engine Optimization: $10,000 to $49,000 based on 14 reviews - Advertising: $10,000 to $49,000 based on 11 reviews - Mobile & App Marketing: $10,000 to $49,000 based on 11 reviews - Pay Per Click: $10,000 to $49,000 based on 10 reviews - Mobile App Development: $10,000 to $49,000 based on 8 reviews - Digital Strategy: $10,000 to $49,000 based on 7 reviews - Application Management & Support: $10,000 to $49,000 based on 4 reviews - Content Marketing: Less than $10,000 based on 3 reviews - Graphic Design: $50,000 to $199,999 based on 3 reviews - Web Development: $10,000 to $49,000 based on 3 reviews - Market Research: $10,000 to $49,000 based on 3 reviews - Video Production: $10,000 to $49,000 based on 2 reviews - Product Marketing: $10,000 to $49,000 based on 2 reviews - Marketing Strategy: $10,000 to $49,000 based on 2 reviews - Web Design: $10,000 to $49,000 based on 2 reviews - Other Design: Less than $10,000 based on 2 reviews - UX/UI Design: $10,000 to $49,000 based on 1 review - Architectural Design: $10,000 to $49,000 based on 1 review - Other Application Development: $10,000 to $49,000 based on 1 review - API Development: $10,000 to $49,000 based on 1 review - Application Testing: $10,000 to $49,000 based on 1 review - Ecommerce Marketing: $10,000 to $49,000 based on 1 review - Other Marketing: $10,000 to $49,000 based on 1 review - Conversion Optimization: $10,000 to $49,000 based on 1 review - Custom Software Development: Confidential based on 1 review - Insurance Services & Brokers: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### SemNexus Review Insights Overall Review Rating: 4.5 - Quality: 4.4 - Schedule: 4.5 - Cost: 4.4 - Willing to Refer: 4.5 ### Top Mentions - Timely (18 mentions) - Communicative (14 mentions) - Professional (10 mentions) - Knowledgeable (8 mentions) - Flexible (7 mentions) - Easy to work with (5 mentions) - High-quality work (5 mentions) - Transparent (5 mentions) - Detail-oriented (4 mentions) - Exceeds expectations (4 mentions) - Great project management (4 mentions) - Helpful (4 mentions) - Patient (4 mentions) - Easy to reach (3 mentions) - Honest (3 mentions) - Innovative (3 mentions) - Puts the customer first (3 mentions) - Reliable (3 mentions) - Unique expertise (3 mentions) - Proactive (2 mentions) ### Review Highlights **Emphasis on Data-Driven Strategies** SEM Nexus is known for their data-driven approach to marketing. Clients appreciate their use of analytics and research to inform strategies, which often leads to successful outcomes and measurable improvements in key performance indicators. **Creative and Innovative Marketing Strategies** SEM Nexus is recognized for their creative and innovative marketing strategies, which have resonated well with target audiences and contributed to successful campaign outcomes. **High Client Satisfaction and Relationship Building** Clients frequently express satisfaction with SEM Nexus’s services, highlighting their ability to meet project goals and maintain strong, professional relationships. Many clients plan to continue their engagements based on positive experiences. **Positive Impact on Client Business Growth** SEM Nexus has significantly contributed to client business growth, evidenced by increased web traffic, app downloads, and user engagement. Their marketing efforts have been instrumental in achieving client objectives. **Strong Leadership and Team Support** The leadership at SEM Nexus, particularly the CEO, is often highlighted for their involvement and support in projects. Clients value their hands-on approach and strategic insights, which enhance the overall service experience. **Occasional Delays and Oversight Issues** A few reviews mentioned delays in deliverables and instances of oversight, such as incomplete documentation or missed deadlines. While not widespread, these issues indicate areas where SEM Nexus could enhance their project management practices. **Successful App Launches and Market Penetration** Several reviews note SEM Nexus's success in launching apps and penetrating new markets. Clients have seen substantial increases in app downloads and user engagement, attributing these achievements to SEM Nexus's strategic marketing efforts. **Initial Challenges with Project Onboarding** Some clients reported initial challenges in communication and project onboarding, which were resolved as the projects progressed. This suggests SEM Nexus could improve initial engagement processes to ensure smoother project starts. **Client-Centric Approach and Custom Solutions** Clients appreciate SEM Nexus's client-centric approach, noting their ability to tailor solutions to specific business needs and goals. This personalized service is a key factor in client satisfaction and project success. **Proven Expertise in Digital Marketing** Multiple clients praised SEM Nexus for their ability to increase app downloads and improve digital presence through effective marketing strategies, including SEO, PPC, and social media management. Their campaigns often met or exceeded client expectations, showcasing their expertise in the field. ### SemNexus Reviews #### App Marketing & Optimization for Gig Management Company (Featured Review) **The Project** - Project size: $50,000 to $199,999 - Project length: June 2022 - Ongoing **Project Summary**: SEM Nexus has helped a gig management company with their flagship app's pre-launch campaign, aiming to hit 5,000 downloads by the end of 2022. They did app store optimization, ads, and influencer marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Unison Workforce Technologies - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 16, 2023 **Feedback Summary**: The app is now live on Google Play and App Store, reaching 8,450 downloads and 5,621 accounts created. Overall, the client is extremely happy with these success metrics, thanks to SEM Nexus. The team manages the engagement well through regular meetings. They're always available, polite, and honest. ""We are extremely pleased with the numbers and all measurable outcomes that SEM Nexus delivered."" **BACKGROUND** Please describe your company and your position there. I am the co-owner and CEO of our company Unison Workforce Technologies where we currently launched our app FYSH to the Apple and Google Play store Sept. 2022. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? Our company hired SEM Nexus June of 2022 and our goals were to have a successful Pre Launch campaign for our App FYSH and then to hit a goal of 5,000 downloads by end of year 2022. SEM Nexus delivered this goal. **SOLUTION** How did you select this vendor and what were the deciding factors? I searched online for the best App Marketing Agencies in the US and SEM Nexus company came up as number 2. I interviewed SEM Nexus and the company that came up number 1, and our team really liked SEM Nexus better so we went with them. The reason why we picked them over the other company was Michael appeared to be honest, straightforward, smart, and very experienced in the App marketing sector. He seemed to really want to see our app launch successfully and would do everything he could to hit our goals. To the present date, Michael has stayed true to those qualities, and we did hit our download goals and currently have exceeded those goals. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. SEM Nexus was very organized and spelled everything out for us for the steps we had to take to get started. The following was the step we had to complete for App Store Optimization, Social Media Influencer Marketing and Ad Marketing: Setting up a Meta Business Manager Adding a Page to Your Business Manager Adding an Instagram account to your Business Manager Register as a Meta Developer Registering an app to Meta Developer Creating an Appsflyer account Installing the Appsflyer SDK Setting Up GA4 Installing the GA4 SDK Smartlook Then SEM Nexus worked on the following for our company: App UX Audit App CRO Audit Keyword Research Competitor Research ASO Description Screenshot design for App Store Prep QA Initial Ad Creative Setup Nexus Ads Management/Reporting Setup Google/Apple ads setup and Launch FB/IG Ads Setup and Launch TikTok/Snap/Twitter Ads Setup & Launch Optimize ad campaigns App Analytics Monitoring Influencer Launch Optimizing the app toward active users Optimizing the app toward paying users VC Prep How many resources from the vendor's team worked with you, and what were their positions? Michael met with us often via zoom meetings and excellent, prompt email communication. Marcus met with our team at times when needed. He was very knowledgeable and helpful. Our team manager first was Neil, then we moved to Jeffrey who was very nice and helpful, and now we are currently with Omar who is our team manager. Skylar was our social influencer manager, and John was our Ad creative manager who has been extremely helpful with our ads. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Currently, since our FYSH app launched successfully to Apple App and Google Play stores on September 6th, 2022, we sit at 8,450 downloads, and 5,621 accounts created. We are extremely pleased with the numbers and all measurable outcomes that SEM Nexus delivered. How effective was the workflow between your team and theirs? Our team met weekly with the SEM Nexus team, and then after the launch, we met weekly. Michael and the team have been great to work with; even a few times if I had a concern or question about something and Michael would communicate immediately with me thru email and even would jump on a zoom call anytime I requested. I appreciate that most about Michael and his desire to problem-solve immediately. Michael is honest, polite, and straightforward. There are no problems of miscommunication with him. What did you find most impressive or unique about this company? I am most impressed with Michael's skills when it comes to digital marketing, his communication skills and his desire to see our mobile App FYSH be successful and do whatever it takes to make that happen. Are there any areas for improvement or something they could have done differently? Maybe they could have helped "us" more quickly understand and pinpoint the market segment of our app. But, in defense to them we are a brand new mobile app, and it does take time to get the data needed. SEMNexus is currently helping more with our market segment since we do have that data coming in now. --- #### Digital Strategy, PPC & SMM for Mobile App Solutions Company **The Project** - Services: Digital Strategy, Pay Per Click, Social Media Marketing - Project size: Confidential - Project length: Sep. 2024 - Ongoing **Project Summary**: SEM Nexus provides digital marketing services for a mobile app solutions company. The team's tasks include designing and producing ad creatives and building advertising campaigns for Meta and Google Ads. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Marketing Manager, Ualett - Industry: Financial services - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Jul 7, 2025 **Feedback Summary**: SEM Nexus has helped the client achieve a 50% increase in lead generation. The team delivers all campaign assets on time and holds weekly performance review meetings with the client. SEM Nexus is highly efficient in addressing the client's requests. The team's deep expertise is also remarkable. ""The most impressive aspects were the strong results delivered by their campaigns."" **BACKGROUND** Please describe your company and position.I am the Senior Marketing Manager of UalettDescribe what your company does in a single sentence.Ualett is a leading mobile app solution offering online cash advances to independent workers in the United States.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Implement targeted advertising strategies to effectively reach our audience and generate high-quality leads **SOLUTION** How did you find SEM Nexus?Online SearchWhy did you select SEM Nexus over others?High ratingsOtherHow many teammates from SEM Nexus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Creative DevelopmentDesign and produce compelling ad creatives tailored for performance across multiple digital platforms, including Meta (Facebook & Instagram) and Google Ads.Campaign SetupBuild and launch advertising campaigns across various social media platforms, ensuring alignment with brand goals, audience targeting, and platform best practices.Daily Monitoring & OptimizationContinuously monitor campaign performance metrics, making data-driven adjustments on a daily basis to maximize ROI and improve engagement.Performance ReportingGenerate regular performance reports highlighting key insights, optimizations made, and recommendations for ongoing improvement. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Digital marketing campaigns delivered a 50% increase in lead generation compared to 2024, reflecting significant growth in performance and channel efficiency following the start of our partnership with Sem Nexus.Describe their project management. Did they deliver items on time? How did they respond to your needs?Sem Nexus, has consistently delivered all campaign assets on time. We hold weekly performance review meetings to assess results and implement timely adjustments. Their team is highly responsive and efficient in addressing our requests.What was your primary form of communication with SEM Nexus?Virtual MeetingWhat did you find most impressive or unique about this company?The most impressive aspects were the strong results delivered by their campaigns and their deep expertise in mobile applications.Are there any areas for improvement or something SEM Nexus could have done differently?No --- #### Digital Mktg & Mobile App for Recruitment Event Organizer **The Project** - Services: Content Marketing, Digital Strategy, Mobile App Development - Project size: Less than $10,000 - Project length: July 2024 - Ongoing **Project Summary**: SEM Nexus provides digital marketing services for a recruitment event organizer. Their work focuses on creating lead generation campaigns, implementing GA4 on the client's website, and building a brokerage app. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Menbita - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 31, 2024 **Feedback Summary**: With SEM Nexus' help, the client has seen improvements in their lead quantity and quality; they've also entered a new market through the brokerage app. The team delivers on time and is very responsive to the client's needs. SEM Nexus' flexibility and innovative approach to marketing have stood out. ""They've exceeded our expectations at every step."" **BACKGROUND** Please describe your company and position.I am the CEO of MenbitaDescribe what your company does in a single sentence.Organising recruitment events for companies  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?generate traffic to our website in order to get leads.. - Develop an app for our brokerage and generate installs through app promotion campaigns. **SOLUTION** How did you find SEM Nexus?Online SearchWhy did you select SEM Nexus over others?High ratingsReasonable pricing - After an introduction call with the CEOHow many teammates from SEM Nexus were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.SEM Nexus helped us with:- Creating advertising campaigns to generate leads for our brokerage.- Implementing GA4 tracking on our website.- Developing and marketing our new app.- Deliverables included market research, ad creatives, keyword search and app store imagery.- Influencer campaign **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?An increase in quantity and quality leads- We entered a new market by having our own brokerage appDescribe their project management. Did they deliver items on time? How did they respond to your needs?Wiam the project manager went above and beyond to ensure we met our goals. Deliverables were always on time, and the team was extremely responsive to our needs. We wanted some changes on the ad creatives and they made it happen quickly.What was your primary form of communication with SEM Nexus?Virtual MeetingWhat did you find most impressive or unique about this company?As a startup we needed the flexibility SEM Nexus offers- Innovative approach to marketing. We worked with another agency before but the results were not as good. Sem nexus's recommendations were spot on. You can tell that even though they are not in the insurance business, they took the time to educate themselves on everything related to our website and app.- Wiam’s dedication stood out. Are there any areas for improvement or something SEM Nexus could have done differently?None. They've exceeded our expectations at every step. --- #### App Development & Marketing for Insurance Company **The Project** - Services: Custom Software Development, Insurance Services & Brokers, Mobile & App Marketing - Project size: Confidential - Project length: July - Dec. 2024 **Project Summary**: SEM Nexus provided app development and marketing services for an insurance company. The team created advertising campaigns to generate leads for the client and implemented GA4 tracking on their website. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Insurance Company - Industry: Insurance - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Dec 30, 2024 **Feedback Summary**: SEM Nexus helped the client increase the quantity and quality of leads. The client also entered a new market by having their own brokerage app. SEM Nexus was flexible and showcased an innovative approach to marketing. The team was responsive to the client's needs via email and virtual meetings. ""They exceeded expectations at every step."" **BACKGROUND** Please describe your company and position.I am the Founder of an insurance company Describe what your company does in a single sentence.Insurance company **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Generate traffic to our website in order to get leadsDevelop an app for our brokerage and generate installs through app promotions **SOLUTION** How did you find SEM Nexus?ReferralWhy did you select SEM Nexus over others?High ratingsPricing fit our budgetHow many teammates from SEM Nexus were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Creating advertising campaigns to generate leads for our brokerage.Implementing GA4 tracking on our website.Developing and marketing our new app.Deliverables included market research, ad creatives, keyword search and app store imagery.Influencer campaign **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?• An increase in quantity and quality leads• We entered a new market by havingour own brokerage appDescribe their project management. Did they deliver items on time? How did they respond to your needs?Wiam the project manager went above and beyond to ensure we met our goals.Deliverables were always on time, and the team was extremely responsive to our needs. We wanted some changes on the ad creatives and they made it happen quickly.What was your primary form of communication with SEM Nexus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?As a startup we needed the flexibilitySEM Nexus offersInnovative approach to marketing. We worked with another agency before but the results were not as good. Sem nexus's recommendations were spot on. You can tell that even though they are not in the insurance business, they took the time to educate themselves on everything related to our website and app.Wiam's dedication stood out.Are there any areas for improvement or something SEM Nexus could have done differently?no they exceeded expectations at every step. --- #### Social Media & Mobile App Marketing & SEO for Fitness App **The Project** - Services: Mobile & App Marketing, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Aug. - Dec. 2024 **Project Summary**: A fitness app hired SEM Nexus to provide social media and mobile app marketing services. The team also created a marketing strategy, designed ad creatives, and conducted keyword research and a UX/UI audit. **Review Rating**: 2.0 - Quality: 3.0 - Schedule: 1.0 - Cost: 1.0 - Willing to Refer: 2.0 **The Reviewer** Co-Founder, Fitness App - Industry: Fitness - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 11, 2024 **Feedback Summary**: SEM Nexus failed to meet expectations and made several significant mistakes. The team delivered tasks late, demonstrating poor response times, communication skills, and unprofessional conduct. Their project manager failed to review several tasks, resulting in a soured engagement.This review includes the vendor’s response. ""Their project management was not good."" **BACKGROUND** Please describe your company and position.I am the Co-Founder of a fitness appDescribe what your company does in a single sentence.We are a cutting-edge fitness app that uses AI to create personalized workout plans. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Market AppGet 3584 downloads **SOLUTION** How did you find SEM Nexus?Online SearchClutch SiteWhy did you select SEM Nexus over others?High ratingsPricing fit our budgetI watched a video interview with the CEO (Michael Kordvani) and he seemed like a good guyHow many teammates from SEM Nexus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Deliverables included the following:Marketing Strategy Deliverable was due on 08/23/2024It was received late on 09/02/2024The document included competitor research, pain points, user persona, selling points and a distribution overview.The document also called for a Brand awareness campaign. The purpose of this campaign was to build an audience that could be retarget with an app promotion campaign with the intent of lowering cost per install. This was never done. However, we did already have an audience with our Facebook page that was able to be successfully targeted/copied with our Facebook app promotion campaign. So, although this was not done, perhaps it didn't need to be done since we ended up with a lower than expected cost per install.App UX/UI/CRO Audit Deliverable was due on 08/30/2024.The initial document was delivered on 09/02/2024. However we considered this document to be incomplete. The delivered document did not include UX/UI recommendations09/12/2024 we communicated with the project manager that we did not receive UX/UI recommendations and we were interested in having that completed. Completed deliverable was not received until 10/11/2024. Due to the lateness of the deliverable, it was difficult to implement the recommended changes. The recommendations suggest significant visual changes to the app, which would require us to redo much of the marketing collateral.Keyword Research Deliverable was due on 09/06/2024It was received late on 09/13/024SEM Nexus conducted keyword research on several platforms and gave us a report which included the Keywords, likely difficulty of targeting each keyword, and anticipated volume of traffic for each keyword.ASO App Store Description Deliverable was due on 09/06/2024It was received late on 09/10/2024In addition to being late, the app store description was completed on the WRONG app. We saw this as a clear lack of lack of supervision by the project manager and clear indication that SEM Nexus didn't care about our project since they made such a significant and obvious mistake.The proposal that we signed stated "we will initially create new imagery for the download page using in-app screenshots. From there, we will continue A/B test changes in the description and imagery to boost conversion rates and rankings.No A/B testing was ever done. SEM Nexus only ever sent us 1 version of the app store description (when it was eventually done on the correct app)App store Imagery The proposal that we signed stated "we will initially create new imagery for the download page using in-app screenshots. From there, we will continue A/B test changes in the description and imagery to boost conversion rates and rankings. No A/B testing was ever done. SEM Nexus only ever sent us 1 version of the app imageryFacebook/Instagram Ad creatives SEM Nexus set up ad creatives for use on Facebook/Instagram advertisement. Some of the ad creatives included obvious grammatical/syntax errors. Although these errors were easy to resolve, we feel that these errors should have been caught and corrected before being sent to us for final review.Social Media Marketing SEM Nexus was to post several social media posts on our instgram & Facebook pages.The initial post was supposed to go live on 10/09/2024. On 10/11/2024, I discovered that the post was not live, as was planned.Facebook/Instagram Ad management/optimization SEM Nexus setup a Facebook/Instagram app promo campaign. The campaign performed better than expected with a relatively low cost per install. We were expecting the project manager to scale up this campaign, due to the effectiveness of the campaign. However, the project manager was reluctant to increase ad spend on this campaign for reasons that were unclear. This seemed to significantly differ from the strategy proposed by the CEO during the initial consultation, which left us confused.Apple Search Ads Setup/Management SEM Nexus did setup an Apple Search Ads campaign based on their keyword researchThe campaign did not perform as planned. Out cost per install was significantly higher than expected. From our perspective, it seemed like there was minimal action taken to optimize the campaign to reduce the cost per install.Scaling of All Advertisements During our initial consultation, and as it was written in the proposal, we had planned for a ~$15,000 ad spend by the end of the project. The actual ad spend ended up being only ~$3,500. While we appreciate being under budget, we also only received a small fraction of the total amount of downloads that we were expecting. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Completion of projects/deliverables according to the calender of anticipated completion dates.App Installs Install from organic sourcesinstalls from Apple Search Ads CampaignInstalls from Facebook/Instagram campaignDescribe their project management. Did they deliver items on time? How did they respond to your needs?Their project management was not good:Multiple delays Keyword Research Due 09/06/2024 - Received 09/13/2024App Store Description Due 09/06/2024 - Received 09/10/2024The initial copy we received was also done on the wrong appRevised copy was received on 09/13/2024Ad Copy (Due09/06/2024 - Received 09/10/2024) The initial copy we received was also done on the wrong appRevised copy was received on 09/13/2024UX/UI AuditDue 08/30/2024 - Incomplete document received 09/02/2024 We felt the document was incomplete, because it did not contain UX/UI recommendations, which was discussed during the initial consultation/proposal with SEM Nexus CEO, Michael.09/12/2024We communicated to Jocelyn that we did not receive UX/UI recommendations and we were interested in having that completed.10/11/2024 UX/UI Audit received. Since it was received so late, if was difficult to implement the recommended changes, as a lot of the changes were to visual elements that would affect the advertising collateral, which would have to be redone. This would cause further delays and possibly additional expense.Social media post Due 10/09/2024 on 10/11/2024, I noticed that the first scheduled social media post for 10/09/2024 was not live. No one at SEM Nexus was aware of this causing me to have concerns about project management oversight.Several significant mistakes Ad Copy done on the wrong appApp Description done on the wrong appQuestionable competency Organic installsI feel like this should be a rather simple calculation. The project manager attempted to calculate this number live, during a meeting, and came to an egregiously wrong calculation (~26 organic installs in 2-3 months). The project manager then followed up with an email and calculated 32 organic installs per day, which is again wildly inaccurate.Poor response time to inquiries 11/07/2024 email sent to pause retainer period and adjust ad spend. The project manager did not respond to this email (and 2 other emails requesting a response) until 11/13/202411/27/2024 - Email sent to request a video copy of a meeting. Email responded to on 12/6/202412/3/2024 - email send requesting feedback on churn rate. Project manager replied 12/612/4/2024 - email sent requesting update on Apple Search Ads. Project manager replied on 12/6Lack of Oversight Ad copy/App Description These deliverables were done on the wrong app, and the project manager did not review the material before it was sent to us.Social Media Post The first social media post was supposed to go live on 10/09/2024. The project manager did not know that the task was not completed until I brought it to her attention on 10/11/2024.Poor Communication with CEO Unclear strategy During the proposal the CEO outline a strategy for a $15,000 ad spend in about 6 weeks. The project manager wanted to stay at the current rate of ad spend (~$40/day) for about 2 months before scaling up ad spend. Unprofessional conductUnprepared for meetings During several meetings, the project manager seemed utterly unprepared. This didn't happen all the time, but it wasn't an irregular occurrence.One particular instance, the project manager was traveling and tasked the CEO to lead the meeting on 10/10/2024. The CEO was not prepared for the meeting. The CEO was under the impression that the project manager would be attending the meeting (the project manager did not attend the meeting).Unable to adequately schedule meetings 12/5/2024, the project manager stated that the CEO wanted to take part in the meeting. The CEO was not available at our normal meeting time. The project manager stated that she would get back to me about his availability for a meeting later that day. the project manager never got back to me. I was forced to send a follow-up email to attempt to get the meeting scheduled. The meeting took place 6 days later than it should have further delaying things and harming productivity.What was your primary form of communication with SEM Nexus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The CEO seems knowledgeable. The CEO also seemed to want to get involved and help at the end of our contract. Unfortunately, it was too little too late, as he waited until literally the last meeting before our contract ended.Are there any areas for improvement or something SEM Nexus could have done differently?Don't submit a deliverable based on the wrong app to a client.More oversight from project manager to subordinates.Faster response time to emails Generally, the response time was adequate. But, there were several instances where getting a response took an inexcusable amount of time.Avoid delaying deliverablesHave a consistent strategy between what is proposed and that the project manager will deliver.Be better prepared for meetings. **Company Response** The vendor responded on December 14, 2024.Thank you for your feedback, Preston.Your attention to detail throughout this project has been staggeringly impressive. Working with you has been a humbling experience, to say the least.Due to the feedback we have received from you throughout this project, we have added numerous new systems to improve our quality assurance and scheduling, as those seemed to consistently mark your primary concerns. So I thank you for making us a more detail oriented, timely, and better agency.Now in regards to the ad spend, I do want to emphasize we achieved a scalable cost per user acquisition at less than half of the average cost I had initially projected for you, and were poised to spend the remainder of your ad budget very efficiently within the span of an upcoming 1-2 months to reach our target download goals before you terminated. Given just a little more time, we would have quite literally achieved over twice the results the initially promised.The only reason why the ad budget was not spent in full during the initially proposed timeframe was so that it could be spent efficiently, it was in your benefit and I've done my best to communicate that throughout our engagement. This is precisely why, per what you mentioned, the performance was good.Above all, on a personal and even professional level, I really just wish you communicated all of this with me just a week ago, as your app was performing phenomenally well, and we were poised to achieve amazing results right before you pulled the plug.I do wish you the best of luck, I hope that the campaigns we have set up for you can carry the growth of your app moving forward, and I thank you for choosing SEM Nexus- Mike --- #### Mobile App Dev, SEO, SMM & PPC for Mental Health Service **The Project** - Services: Mobile App Development, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: May 2024 - Ongoing **Project Summary**: SEM Nexus is helping a mental health service develop and maintain their mobile app. They also manage the client’s SEO and run SMM and PPC campaigns across Facebook, Instagram, and Google. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Co-Owner & CEO, Brisa Therapeutics - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 23, 2024 **Feedback Summary**: With SEM Nexus’ help, the client has seen a massive increase in app downloads, from 200 to over 5,000. What stands out about the team is their ability to follow through on their promises consistently. Also, their responsiveness, personable attitude, and professionalism make them a joy to work with. ""Their team always does what they say they’ll do."" **BACKGROUND** Introduce your business and what you do there.I’m the co-founder, co-owner, and CEO of Brisa Therapeutics. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus?We wanted to increase our sales. **SOLUTION** What was the scope of their involvement?SEM Nexus provides us with mobile app development and digital marketing services. They mainly handle our app’s maintenance and some development work. They also manage our marketing efforts, which include SEO, SMM, and PPC. Their team runs our ad campaigns across Facebook, Instagram, and Google.What is the team composition?We’re mostly in touch with three people from their side: Michael (Founder & CEO), Marco (CTO), and Wiam (project manager).How did you come to work with SEM Nexus?We found out about them through a Google search.How much have you invested with them?We’ve spent about $25,000 on this project. If we include the advertising budget, the total would be around $30,000.What is the status of this engagement?We started working with SEM Nexus in May 2024, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Since working with SEM Nexus, our app downloads have increased from 200 to over 5,000.How did SEM Nexus perform from a project management standpoint?They’ve always followed through on every promise and met our goals. We also have weekly meetings and goal-setting calls with their team. We communicate using Google Meet, phone calls, and email.Are there any employees from the service provider's team that you would like to shout out to in this review?I want to give a shout-out to Michael, Marco, and their project manager, Wiam. All three of them have been very helpful and instrumental in the success of our project. They’re very hands-on, personable, knowledgeable, kind, easy to get in contact with, communicative, responsive, ethical, and professional. Overall, I can only say good things about them and the rest of their team.What did you find most impressive about them?Their team always does what they say they’ll do.Are there any areas they could improve?No, I don’t think there’s anything SEM Nexus needs to improve on. They’re doing a wonderful job.Do you have any advice for future clients of theirs?Trust the process. You’re in good hands with SEM Nexus because they’re a very ethical company. --- #### Digital Marketing for Automotive Tech Company **The Project** - Services: Content Marketing, Graphic Design, Pay Per Click, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Apr. 2023 - Ongoing **Project Summary**: An automotive technology firm has hired SEM Nexus for their digital marketing services. The team's tasks range from mobile app marketing and content creation and moderation to SMM and PPC management. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 3.5 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** Manager, ZF Group - Industry: Automotive - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Nov 21, 2023 **Feedback Summary**: With SEM Nexus' help, the client has exceeded their app download goals by 5x; their CPI rate is below the industry average as well. The team has impressed the client with their ability to produce effective campaigns at a budget-friendly price. Also, the assigned campaign manager has been reliable.  ""The team’s adeptness at budget management in relation to our app’s goals is remarkable."" **BACKGROUND** Please describe your company and position.I am a ManagerDescribe what your company does in a single sentence.ZF Group is a global technology company that provides systems for passenger cars, commercial vehicles, and industrial technology, offering integrated solutions for established vehicle manufacturers, mobility providers, and startup companies in the fields of transportation and mobility. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Social Media campaign for a smartphone appIncrease product awarenessSet up and manage an Instagram profile **SOLUTION** How did you find SEM Nexus?Online SearchWhy did you select SEM Nexus over others?Pricing fit our budgetHow many teammates from SEM Nexus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Developing and spearheading comprehensive digital product marketing campaigns for a new marine and pleasure craft boating app. This includes orchestrating both organic and paid advertising strategies on Meta platforms, complemented by innovative content creation. Deliverables:Comprehensive digital app marketing strategyInnovative content creation and creative developmentRigorous content moderationStrategic setup and optimization on MetaEnhanced App Store optimization for both Apple and Google platformsTargeted advertising campaigns on Google and Apple platforms **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We exceeded our initial download goal by five times, and our CPI was below the industry average. Additionally, SEM managed the budget with great care, allowing us to do more than initially planned.Describe their project management. Did they deliver items on time? How did they respond to your needs?Initially, we experienced a somewhat bumpy start, taking about a month to acclimate to each other and align our communication. However, after this initial phase, the process became much smoother, largely due to the exceptional work of our campaign manager. She excelled in her role, consistently and mostly on time preparing detailed reports, keeping us informed about the campaign's progress, and suggesting necessary improvements to the app to optimize outcomes.What was your primary form of communication with SEM Nexus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The team’s adeptness at budget management in relation to our app’s goals is remarkable. Unlike other marketing agencies, which insisted on needing more budget to achieve our objectives within our specified timeframe, this team demonstrated exceptional skill in working effectively within the given budget constraints.Are there any areas for improvement or something SEM Nexus could have done differently?The reporting and summarization of metrics for the weekly meetings could be improved for greater clarity and effectiveness. Additionally, there were minor delays in the delivery of some social media posts, which still arrived on the correct day. These delays were due to communication issues between our software tool and their system. --- #### App Dev & Maintenance for Music Promotion Tech Company **The Project** - Services: Mobile & App Marketing, Mobile App Development - Project size: Confidential - Project length: Mar. 2023 - Ongoing **Project Summary**: SEM Nexus provides development services for a music promotion technology firm. The team has optimized and maintained the client's existing app. They've also provided digital promotion services to the client.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, Ultimate Playlist App - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 6, 2023 **Feedback Summary**: The client praises the SEM Nexus' development services. The team has been truly hands-on in the engagement, leveraging their technical expertise to deliver results to the client. Moreover, they've been highly professional as they implement proactive measures to fully improve the client's product.  ""SEM Nexus has exceptional technical talent and execution."" **BACKGROUND** Please describe your company and position.I am the co-founder of Ultimate Playlist AppDescribe what your company does in a single sentence.The Ultimate Playlist App leverages technology to create an incentivized listening platform for music promotion. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Full stack app development and maintainenceDigital Promotion **SOLUTION** How did you find SEM Nexus?Online SearchReferralWhy did you select SEM Nexus over others?High ratingsGreat culture fitGood value for costReferred to meCompany values alignedHow many teammates from SEM Nexus were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.SEM Nexus first came on board as our digital promotion partner. However, while coordinating with our previous development team, we noticed the professionalism and expediency the SEM developers brought to the space. We switched all development to SEM in March of 2023. This included optimizing the existing app to run more efficiently and enhance UX as well as improve our data stratification tools within the app and backend webadmin area. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Our experience with SEM in both the development and marketing realms has been a pleasure. The principal partners are very hands on, invested, bring a high level of technical and relational aptitude to all matters. We can trust the SEM's team to be professional and kind with our other strategic partners as well as always demonstrate proactive measures to iterate and improve our app.Describe their project management. Did they deliver items on time? How did they respond to your needs?SEM has delivered all items on time or ahead of time. They are incredible about prep and anticipation of future needs making the iterative process seamless and fun.What was your primary form of communication with SEM Nexus?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?SEM Nexus has exceptional technical talent and execution, but the kindness, communication, and thoroughly professional relational skills of all team members have made this project a triumph and a joy.Are there any areas for improvement or something SEM Nexus could have done differently?We are very pleased with our ongoing partnership with SEM and cannot note any needed improvements at this time. --- #### App Development & Mktg for Real Estate Platform **The Project** - Services: Mobile & App Marketing - Project size: $50,000 to $199,999 - Project length: Mar. 2023 - Feb. 2024 **Project Summary**: SEM Nexus has developed a mobile application for a real estate platform. The team is responsible for building a complex API and other elements of the app, as well as marketing the application. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Cell My Listing - Industry: Real estate - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 5, 2023 **Feedback Summary**: The client is satisfied with SEM Nexus' work and performance. The team consistently delivers what they promise, and they maintain a high level of communication. Moreover, they're honest, helpful, and responsive. They're always happy to answer questions and go beyond their scope of expertise. ""They seem genuinely excited about our project and are behind us 100% with our goals."" **BACKGROUND** Please describe your company and position.I am the CEO of Cell My ListingDescribe what your company does in a single sentence.Cell My Listing is an app designed for realtors to take their own cell phone photos for their listings, and our media production company will edit them to make them more marketable **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?App BuildoutMarketingVenture Capital **SOLUTION** How did you find SEM Nexus?Online SearchWhy did you select SEM Nexus over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from SEM Nexus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We initially hired SemNexus to handle the marketing side of our app development project. As we got to know them better, we recognized we should have gone to them first for app development. We successfully pivoted from our app developer to take both the development and marketing of our app to SemNexus. Best decision we've made! Key deliverables to date have been the app and marketing of the app, both of which are in progress. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The team consistently has done what they said they were going to do, when they said they were going to do it. After a very disappointing app build using another company, we've been blown away with the constant communication and updates on our project.It has been seamless working with them, and because we are not super high tech as far as all the technical elements of the build, they've given us high level communication we are very comfortable with. They've worked with our vendor to set up a complex API and have handled all elements of the project without us having to reach out for updates or having to get involved.Describe their project management. Did they deliver items on time? How did they respond to your needs?Everything has been on time, and all communication is responded to quickly. Mike and Marco have been extremely receptive to our needs, and always respond to emails promptly. If ever we have further questions, they have offered to jump on a call to clarify. They always make us feel like a top priority.What was your primary form of communication with SEM Nexus?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were a little intimidated at first hiring a company based in Manhattan, as we thought they might be out of our budget. After the initial meeting with Mike, we knew we had to work with them because his style of communication is very much like ours. He is honest, helpful and to the point. Within moments, we knew he was very bright as he pinpointed our needs immediately.Within just a few weeks of hiring SemNexus to manage our app marketing, we realized we should have hired them for development. Mike was open to the idea, and put us in touch with the CTO Marco. Their ability to meet deadlines and communicate consistently has been a lifesaver for us when we're truly trusting that our vision for our app becomes all that we hope it to be.I know they have many clients, but they are always welcoming and friendly, happy to answer questions, and extremely patient with us as this is far outside our scope of expertise. They seem genuinely excited about our project and are behind us 100% with our goals.Are there any areas for improvement or something SEM Nexus could have done differently?Not that we can think of --- #### Website Audit & SMM for E-Commerce Fine Jewelry Co **The Project** - Services: Advertising, Ecommerce Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: June 2022 - Ongoing **Project Summary**: SEM Nexus has done a website audit for an e-commerce jewelry company and set up Google Analytics. They run ad campaigns on Facebook and Google and use Smartlook and AdsCapsule to monitor users and campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, E-Commerce Fine Jewelry Company - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 27, 2023 **Feedback Summary**: Thanks to SEM Nexus' efforts, the client has seen an upward trend in sales and more traffic on their website. The team is responsive and communicative through weekly email updates and meetings. They're also organized and timely, and their expertise and ability to find answers stand out. ""They’re very knowledgeable on any topic we bring up."" **BACKGROUND** Please describe your company and position. I am en executive of (a/an) eCommerce Describe what your company does in a single sentence. We are an e-commerce fine jewelry company. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish? We hired SEM Nexus to help us with our e-commerce sales via digital marketing services. **SOLUTION** How did you find SEM Nexus? Referral Why did you select SEM Nexus over others? Close to my geographic location Referred to me Describe the scope of work in detail. Please include a summary of key deliverables. Wiam, our campaign manager, had sent us a marketing strategy first, then did some keyword research for us and audited our website. Once that was done, she set up Google Analytics and started the ad campaigns on Facebook and Google. We also used Smartlook to check user behavior and Adscapsule to monitor campaigns **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Sales are up! We’ve been seeing a pretty consistent upward trend in sales ever since they started their ad campaigns with us. A lot more traffic to our site. Describe their project management. Did they deliver items on time? How did they respond to your needs? Wiam and Mike have been super responsive! We get weekly email updates and meetings with them. Projects are managed very organized & everything has been very timely. What was your primary form of communication with SEM Nexus? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? They’re very knowledgeable on any topic we bring up, and they always figure something out when we stump them with a question. Are there any areas for improvement or something SEM Nexus could have done differently? There was a learning curve when we first started. I think they could do better at showing their clients exactly how and why they do what they do. --- #### Digital Marketing Services for Real Estate Firm **The Project** - Services: Advertising, Mobile & App Marketing - Project size: Confidential - Project length: Aug. 2022 - Ongoing **Project Summary**: SEM Nexus provides ongoing digital marketing services for a real estate company. The team has created a marketing strategy, made a keyword research sheet, and set up a Google Ads campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Principal Broker & Founder, Avenue Realty Advisors - Industry: Real estate - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 27, 2023 **Feedback Summary**: The engagement has led to an increase in leads and website traffic, leaving the client pleased with the engagement. SEM Nexus boasts a keen eye for detail, enabling them to produce outputs that align with the client's vision. Moreover, they're very flexible in terms of accommodating sudden tasks. ""They're very efficient; they always deliver on time."" **BACKGROUND** Please describe your company and position. I am the Principal Broker & Founder of AVENUE REALTY ADVISORS (ARA) Describe what your company does in a single sentence. Commercial Real Estate Leasing & Sales **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish? More Leads Marketing Campaign **SOLUTION** How did you find SEM Nexus? Online Search Referral Why did you select SEM Nexus over others? High ratings Pricing first our budget Good value for cost Referred to me Company values aligned What was the size of SEM Nexus’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. They started the project off with a marketing strategy to tell us about our target audience. Then they put together a keyword research sheet for us to see where we should place our budget. Finally, they setup a Google Ads campaign for us to cover all of our keywords, and set up Google Analytics to review performance. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Helped me generate more leads for my company. Helped gain more traction to my website. Describe their project management. Did they deliver items on time? How did they respond to your needs? They were always responsive about any changes I needed or concerns I had. They always had someone on their team available for me to speak to and ask questions about my plan. They're very efficient; they always deliver on time. What was your primary form of communication with SEM Nexus? In-Person Meeting Virtual Meeting Email Messaging App ​​​​​​​What did you find most impressive or unique about this company? They are a small company that pays attention to every detail needed. They do not skip out on anything and truly make you feel valued as one of their customers. They are patient and nice about the whole process and made it as seamless as possible. Are there any areas for improvement or something SEM Nexus could have done differently? I personally did not have any bad interactions with SEM Nexus. They were easy to work with, and I plan to continue working with them for a while. No improvements are needed at this time! --- #### Digital Marketing & ASO for Mental Health App **The Project** - Services: Advertising, Application Management & Support, Application Testing, Architectural Design, Content Marketing, Conversion Optimization, Digital Strategy, Graphic Design, Market Research, Marketing Strategy, Mobile & App Marketing, Other Application Development, Other Design, Other Digital Marketing, Other Marketing, Pay Per Click, Product Marketing, Search Engine Optimization, Social Media Marketing, Web Development - Project size: $10,000 to $49,999 - Project length: Sep. 2022 - Ongoing **Project Summary**: SEM Nexus provides ongoing digital marketing services for a mental health app. The team is responsible for ASO, Apple Search Ads, social media ads for Facebook, influencer marketing, and in-app analytics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & Founder, Wheel Potential, LLC - Industry: Education - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 25, 2023 **Feedback Summary**: SEM Nexus consistently submits deliverables on time. The engagement has facilitated 10,950 clicks, 3,605 downloads, and a 33% conversion rate for the app. The team is responsive and sincere; they investigate issues as needed to sufficiently answer the client's questions.  ""They offer sound judgment in marketing and content suggestions."" **BACKGROUND** Please describe your company and position. I am the President/Founder of Wheel Potential, LLC Describe what your company does in a single sentence. B-Posi+ive helps you to realign your thoughts and feelings when they are misaligned. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish? Market Fit Downloads Subscriptions VC Funding **SOLUTION** How did you find SEM Nexus? Online Search Why did you select SEM Nexus over others? High ratings, Close to my geographic location, Great culture fit, Good value for cost, Company values aligned What was the size of SEM Nexus’s team? 6-10 Employees What was your primary form of communication with SEM Nexus? Virtual Meeting, Email or Messaging App Describe the scope of work in detail. Please include a summary of key deliverables. Scope of work includes market fit, and build user base, use a combination of ASO, App store play ads, social media ads, and influencers to acquire users.In addition, move into in-app analytics to retain active and paying users. A summary of these deliverables are: ASO Keyword search App store description and updated imagery Social Media FaceBook Ad Marketing Google Adwords, Apple Search Ads  Social Media **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? 10, 950 Clicks 3,605 Downloads 33% Conversion Rate Describe their project management. Did they deliver items on time? How did they respond to your needs? SemNexus deliverables were timely and effective week by week. My assigned team is response either the same day or within 24 hours. If the team member did not have an answer they were honest about it and investigated my query with sincerity and care. Also, they offer sound judgment in marketing and content suggestions. What did you find most impressive or unique about this company? The leadership team is responsive with integrity and honesty about my concerns and questions. Second, the workload process is set up into three phases ASO/UX A/B Testing; Digital Ads & Influencers; and User Testing, Scale & VC Prep. Each phase is segmented into 4 week increments which assisted me to follow along with the progression of deliverables. Are there any areas for improvement or something SEM NEXUS could have done differently? N/A --- #### Web & UX/UI Design for Online Search Engine **The Project** - Services: UX/UI Design, Web Design - Project size: $10,000 to $49,999 - Project length: Jan. - Feb. 2023 **Project Summary**: An online search engine hired SEM Nexus for website migration, UX/UI design, and development. Key technologies included GoDaddy, WordPress, and AWS. **Review Rating**: 1.0 - Quality: 1.0 - Schedule: 1.0 - Cost: 1.0 - Willing to Refer: 1.0 **The Reviewer** Executive, Online Search Engine - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 23, 2023 **Feedback Summary**: The client was highly unsatisfied with their experience working with SEM Nexus, and the final product was never completed though the client paid in full. The team from SEM Nexus was difficult to contact and communicate with and was consistently late or skipped meetings altogether. "“We paid them for all of the work, but SEM Nexus gave us an incomplete project.”" **BACKGROUND** Introduce your business and what you do there. I’m an executive for an online search engine. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We hired them for a suite of activities from site design to four major milestones for development including API integration. We also hired them for UX/UI design and migration from another site. **SOLUTION** What was the scope of their involvement? The website was hosted on GoDaddy and was built with WordPress; we were also using AWS.  What is the team dynamic? We never had a project manager, we just met with the CTO.  How did you come to work with SEM Nexus? SEM Nexus was a referral.  How much have you invested with them? We spent about $18,000.  What is the status of this engagement? We worked together between January–February 2023.  **RESULTS & FEEDBACK** How did your relationship with the vendor evolve? We were told the project would be done in six weeks, and after 12 weeks had gone by, we decided to move on without them.  Describe the impact this engagement has had on your business. They delivered the work, but it was never finished. We paid them for all of the work, but SEM Nexus gave us an incomplete project. We’ve had to hire freelancers because the work was incomplete. How was project management handled? They were unpleasant to work with, and they didn’t communicate at all throughout the whole process. We never had meetings or updates from them even though we reached out. SEM Nexus got aggravated at us for reaching out and told us that we were wasting their time.  We reached out via email and were told to sign up for a time slot on their calendar, but we were chasing them down the whole time to follow up on work. In many cases, SEM Nexus would show up late or miss the meetings altogether.  Is there anything that the vendor did well or that you would consider a strength? We thought their UX/UI design on the final website was good.  What advice do you have for clients with similar needs to yours? I would recommend not hiring them, but if you do, expect to do a lot of the work. --- #### Ad Campaign for Construction Company **The Project** - Project size: $50,000 to $199,999 - Project length: Aug. 2022 - Feb. 2023 **Project Summary**: SEM Nexus was hired by a construction company to run their in-house digital marketing campaign on Google Ads to acquire leads. They set up the client's ad account and helped them monitor their performance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Project Manager, Construction Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 20, 2023 **Feedback Summary**: The client has received a collection of new leads since working with the SEM Nexus team. The client appreciated how well the vendor cleared up many of their questions and inquiries within the first few meetings. ""They are really quick to respond, polite, and set realistic expectations."" **BACKGROUND** Please describe your company and your position there. My name is Daniel Behnam, I’m a project manager at the company. The company is a construction company specializing in commercial and retail build outs in the NYC metro area and surrounding areas.   The position of Project Manager focuses on managing the job site and all trades in order to deliver a custom tailored build out for the customer. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? SEM Nexus helped us run our in house digital marketing campaign on Google Ads to acquire leads. **SOLUTION** How did you select this vendor and what were the deciding factors? We searched them up on a google search. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. They’ve set up our ad account, and have run the campaign for it. We received regular reports from their reporting dashboard. SEM Nexus also helped us set up our conversion event so that we could monitor their performance. How many resources from the vendor's team worked with you, and what were their positions? 4 members Mike, ceo Neil, campaign manager John, designer Rafael, copywriter **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We’ve been working together for a little while now and we already have a bunch of new leads. How effective was the workflow between your team and theirs? The workflow has been really good. We have weekly meetings with Mike and Neil. Once in a while other team members would jump in as well. What did you find most impressive or unique about this company? They are really quick to respond, polite and set realistic expectations. A lot of other companies promised us some lofty goals that I didn’t think were possible, and Mike cleared that up for us within our first few meetings. We’re really glad we had the call with them before proceeding with the other firm. Are there any areas for improvement or something they could have done differently? They weren’t the cheapest solution we’ve seen, but they definitely made up for it in quality. Looking back, I don’t think I’d change anything. --- #### Mobile App Dev for Trucking Review Platform **The Project** - Project size: $50,000 to $199,999 - Project length: May 2022 - Ongoing **Project Summary**: SEM Nexus has built a mobile app for a trucking review platform. The app lets truckers use the firm's tools. The team has created wireframes and the TestFlight iOS app version. They've also done beta testing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Truck Networking - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 16, 2023 **Feedback Summary**: The app is user-friendly and easy to navigate. As a result, the company is extremely pleased with SEM Nexus' work, which has surpassed expectations. The team manages the engagement well. Their resources are polite and professional. On top of that, they take full responsibility of the engagement.  ""Their attention to detail was beyond our expectations."" **BACKGROUND** Please describe your company and your position there. I am the CEO of trucking review platform Truck’N headquartered in Dallas, TX. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We wanted to develop a user friendly mobile app for truckers to access our tools. Semnexus was hired to completely save a disaster of a project built by previous developers. Due to my amazing experience I’m also using Semnexus for marketing purposes with hopes of them bringing great traffic to our platform. **SOLUTION** How did you select this vendor and what were the deciding factors? We searched online and read a ton on reviews on different app developers. After speaking with Semnexus and discussing their plans, cost, etc.. I trusted it was a good plan to move forward with them. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. After our initial discovery call we decided to meet twice per week via video call. Our meetings were to discuss changing visions and the objectives of the app. We were provided a wireframe detailing each feature of our app so that. Seeing that wireframe brought confidence to this project. A month in I had a TestFlight iOS version of app. We were giving frequent updates to test. They were always flexible and open minded with all conversations in regards to seeing the vision come to life. App was beta tested prior to going live. How many resources from the vendor's team worked with you, and what were their positions? A project manager (Marco) was our main point of contact. What I appreciated most about him is that he was very realistic with his deliverables. Of course I’d want everything completed in minutes but Marco set real expectations and always delivered on everything he ever stated on time and in great detail. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We chose Semnexus after a bad experience with previous development company. Night and day comparison in our experiences with each. Semnexus exceeded our expectations with the completion of our project. The completed version is user friendly and very simple to navigate. Semnexus focused on the details and it shows. Describe their project management style, including communication tools and timeliness. The project manager (Marco) was very polite and always professional. He was very related which I personally appreciated especially being new to the tech world. He never over promised and under delivered, in fact he was the exact oppposite at times. On several occasions things weren’t smooth (that’s every business relationship) but he always took ownership versus coming up with excuses. We met twice per week via video calling. What did you find most impressive or unique about this company? Their attention to detail was beyond our expectations. The wireframe was very detailed. The finally product on both iOS and Android was even better. They did a thorough job completing this project. I was so impressed with their work that I decided to stay and let them complete the marketing also. Are there any areas for improvement or something they could have done differently? We wouldn’t change much other than ensuring we understand some of the technical terms. Honestly not much I’d change due to such an amazing experience. --- #### App Marketing & Optimization for Gig Management Company **The Project** - Project size: $50,000 to $199,999 - Project length: June 2022 - Ongoing **Project Summary**: SEM Nexus has helped a gig management company with their flagship app's pre-launch campaign, aiming to hit 5,000 downloads by the end of 2022. They did app store optimization, ads, and influencer marketing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Unison Workforce Technologies - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 16, 2023 **Feedback Summary**: The app is now live on Google Play and App Store, reaching 8,450 downloads and 5,621 accounts created. Overall, the client is extremely happy with these success metrics, thanks to SEM Nexus. The team manages the engagement well through regular meetings. They're always available, polite, and honest. ""We are extremely pleased with the numbers and all measurable outcomes that SEM Nexus delivered."" **BACKGROUND** Please describe your company and your position there. I am the co-owner and CEO of our company Unison Workforce Technologies where we currently launched our app FYSH to the Apple and Google Play store Sept. 2022. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? Our company hired SEM Nexus June of 2022 and our goals were to have a successful Pre Launch campaign for our App FYSH and then to hit a goal of 5,000 downloads by end of year 2022. SEM Nexus delivered this goal. **SOLUTION** How did you select this vendor and what were the deciding factors? I searched online for the best App Marketing Agencies in the US and SEM Nexus company came up as number 2. I interviewed SEM Nexus and the company that came up number 1, and our team really liked SEM Nexus better so we went with them. The reason why we picked them over the other company was Michael appeared to be honest, straightforward, smart, and very experienced in the App marketing sector. He seemed to really want to see our app launch successfully and would do everything he could to hit our goals. To the present date, Michael has stayed true to those qualities, and we did hit our download goals and currently have exceeded those goals. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. SEM Nexus was very organized and spelled everything out for us for the steps we had to take to get started. The following was the step we had to complete for App Store Optimization, Social Media Influencer Marketing and Ad Marketing: Setting up a Meta Business Manager Adding a Page to Your Business Manager Adding an Instagram account to your Business Manager Register as a Meta Developer Registering an app to Meta Developer Creating an Appsflyer account Installing the Appsflyer SDK Setting Up GA4 Installing the GA4 SDK Smartlook Then SEM Nexus worked on the following for our company: App UX Audit App CRO Audit Keyword Research Competitor Research ASO Description Screenshot design for App Store Prep QA Initial Ad Creative Setup Nexus Ads Management/Reporting Setup Google/Apple ads setup and Launch FB/IG Ads Setup and Launch TikTok/Snap/Twitter Ads Setup & Launch Optimize ad campaigns App Analytics Monitoring Influencer Launch Optimizing the app toward active users Optimizing the app toward paying users VC Prep How many resources from the vendor's team worked with you, and what were their positions? Michael met with us often via zoom meetings and excellent, prompt email communication. Marcus met with our team at times when needed. He was very knowledgeable and helpful. Our team manager first was Neil, then we moved to Jeffrey who was very nice and helpful, and now we are currently with Omar who is our team manager. Skylar was our social influencer manager, and John was our Ad creative manager who has been extremely helpful with our ads. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Currently, since our FYSH app launched successfully to Apple App and Google Play stores on September 6th, 2022, we sit at 8,450 downloads, and 5,621 accounts created. We are extremely pleased with the numbers and all measurable outcomes that SEM Nexus delivered. How effective was the workflow between your team and theirs? Our team met weekly with the SEM Nexus team, and then after the launch, we met weekly. Michael and the team have been great to work with; even a few times if I had a concern or question about something and Michael would communicate immediately with me thru email and even would jump on a zoom call anytime I requested. I appreciate that most about Michael and his desire to problem-solve immediately. Michael is honest, polite, and straightforward. There are no problems of miscommunication with him. What did you find most impressive or unique about this company? I am most impressed with Michael's skills when it comes to digital marketing, his communication skills and his desire to see our mobile App FYSH be successful and do whatever it takes to make that happen. Are there any areas for improvement or something they could have done differently? Maybe they could have helped "us" more quickly understand and pinpoint the market segment of our app. But, in defense to them we are a brand new mobile app, and it does take time to get the data needed. SEMNexus is currently helping more with our market segment since we do have that data coming in now. --- #### iOS & Android App Dev for Social Media App Provider **The Project** - Project size: $10,000 to $49,999 - Project length: Jan. 2022 - Jan. 2023 **Project Summary**: SEM Nexus developed a social media app provider's iOS and Android app where users could snap and share food photos. **Review Rating**: 1.0 - Quality: 2.0 - Schedule: 2.0 - Cost: 3.0 - Willing to Refer: 1.0 **The Reviewer** Business Liaisons Officer, Foodsnapp Ltd - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 15, 2023 **Feedback Summary**: SEM Nexus failed to deliver the app on time. Their team built the app using Flutter, which wasn't stated in their initial proposal. Half of the Android app's features didn't work on some OS versions, and the iOS app had numerous issues. Moreover, the vendor didn't test the app before launching it. ""Sadly, they were out of their depth with our project and lacked the expertise to complete it."" **BACKGROUND** Please describe your company and your position there. I'm Business liaisons officer and company compliance **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We wanted them to develop a social media app similar to Instagram bu specifically for food. Revenue would be in the form of paid adverts from the hospitality industry. App is on both GooglePlay and iOS. **SOLUTION** How did you select this vendor and what were the deciding factors? As we wanted a social media app we were impressed by SEM Nexus's reviews especially within marketing and thought they would be a good fit. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. We had lots of meetings especially at the beginning, however the app was created in Flutter which was not stated on the original proposal and they failed to deliver on time, in fact they didn't finish the project as it should be, instead they simply gave up as they lacked the expertise to perfect it in the way it should of operated. How many resources from the vendor's team worked with you, and what were their positions? Just 2 the CEO Mike and his so called COO Marco **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? They failed to deliver on time, as soon as they app was live and so called "finished" according to Mike & Marco there were numerous issues in fact half of the features simply didn't work on certain androids and numerous issues on iOS. They were expecting US THE CLIENT to be able to test the product on every android and iOS. I've never come across an app development company that puts an app live without thoroughly testing it. For months & months they would try to tweak or correct something only to cause another major issue & this went on & on and the CEO became defensive and quite frankly dismissive. Describe their project management style, including communication tools and timeliness. In the beginning it seemed great they were communicating well mainly by video conference, but sadly, they were out of their depth with our project and lacked the expertise to complete it and we are now spending more money on another development company to correct all their coding errors. Marco the COO talks over you instead of actually listening and Mike sat in meetings with his hands covering his face as every meeting the errors kept going on and on. What did you find most impressive or unique about this company? Their ability to sound like they know what they're doing, however the reality is the complete opposite. Are there any areas for improvement or something they could have done differently? Communication with Marco the COO was at times difficult and at worst condescending. When things started to go wrong they were unable to cope and got frustrated with us because their expertise was inadequate for such a big project. I would NOT RECOMMEND them for App development. --- #### Digital Marketing for Software Consultancy **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: Nov. 2022 - Ongoing **Project Summary**: SEM Nexus provides digital marketing and campaign management for a software consultancy. They have run multiple digital campaigns across Facebook and Google, designed ad copy, and set up web analytics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Uptick - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jan 26, 2023 **Feedback Summary**: Thanks to SEM Nexus' work, the client has witnessed increased web traffic and a higher conversion rate. They have communicated frequently and responded promptly via Slack, ensuring an effective workflow. Their attentiveness, attention to detail, and responsiveness are hallmarks of their work. ""They were attentive to detail on all of the technicalities of the project."" **BACKGROUND** Please describe your company and your position there. My name is Mason Kalaty, and I’m the founder and CEO of Uptick. Uptick is a software consultancy/IT firm. We also utilize our own custom CRM to assist in our own inbound prospects as well as our clients. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? Digital marketing and campaign management for clientele. **SOLUTION** How did you select this vendor and what were the deciding factors? We found them on Clutch. I spoke with them to decide if they would be helpful and they seemed promising. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. SEM Nexus provided us with the following: Setup and ran multiple digital campaigns across Facebook and Google. Designed the ad copy and creative for our advertisements. Setup web analytics and in depth funnel analysis. Monitored and adjusted our campaigns for optimal performance. How many resources from the vendor's team worked with you, and what were their positions? We worked with 2 people from SEM Nexus, our campaign manager and the owner. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Within a month of starting with them, our client already started seeing more traffic to their products, and ultimately more conversions. How effective was the workflow between your team and theirs? There were initial challenges in communicating with our assigned campaign manager, but as soon as I brought this up, Mike stepped in and resolved the situation. Since then, our communication has been seamless with weekly standup meetings and regular communication through Slack. What did you find most impressive or unique about this company? They were attentive to detail on all of the technicalities of the project. Also, they didn’t shy away from showing us exactly what they did and why they did it. Everything made perfect sense from the very beginning. Are there any areas for improvement or something they could have done differently? Organization and initial communication could use work. Sometimes it was a little challenging to retrieve work they’ve done for us in the past, and in the beginning our communication was not stellar. They need better processes on reporting and communicating with clients from the onset. With that being said, as the campaign progressed, they attended to all of our concerns. --- #### Digital Marketing & PPC for Coach Management App Company **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: April 2022 **Project Summary**: SEM Nexus provided digital marketing services for a golf coach management app company. The team built content campaigns for the App Store, Google, and Instagram. They also managed the firm's PPC ad budget. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, Istruzi - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 5, 2022 **Feedback Summary**: The company saw a quick increase in their app's end users. This allowed them to onboard coaches in one-on-one sessions. SEM Nexus adapted well to the client's preferred workflow and communication technology. They were flexible and attentive to the firm's needs, resulting in a great collaboration.  ""Their work has been stellar."" **BACKGROUND** Please describe your company and your position there. Istruzi is a business management platform built on Ios to address the specific needs of Golf Swing Coaches. Istruzi uses digital and automated alternatives to every aspect of a golf coaches teaching business. Our automated booking platform enables player self serve session booking, payment processing, storage of content and teaching material, and long term player/ coach communication and collaboration. I am the founder and CEO of Istruzi. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus? Digital Marketing campaign management **SOLUTION** How did you select this vendor? Introduction from my development firm Describe the scope of their work in detail. SEM suggested user Event tracking and also Integrating user events from my developers for tracking in Amplitude uses Branch for smart links and tracking origination of user traffic building the content campaigns for Apple, Google, Facebook (Instagram) We spent a lot of time trying to figure out why our FB ads were not integrating and getting approved. This was not the fault of SEM - it was all on the FB side. their team was very attentive and constantly trying to find or suggest fixes. managing the budget and cost per click per my feedback managing key words per their advice outreach and procurement of UGC from influencers to use for marketing material What was the team composition? Founder Mike scope and understood the need Aligned Digital Marketing Campaign Manager - Jeffrey **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Once we got to the app store, we need to add new users to the platform and build out waitlist. within a few weeks of launching public ad campaigns, we saw an immediate lift to net new coaches downloading and creating profiles on our platform. Which allows us to incrementally onboard those coaches with 1 v 1 sessions. How effective was the workflow between your team and theirs? With any partnership we had to work on early project start up and integration of tools. Our tool stack is not their base stack so that took some extra time, which was expected. We also had to work through alignment of SEM campaign managers, but Mike was responsive, took my feedback seriously, and took action right away when it was necessary. What did you find most impressive about this company? Flexibility and attentiveness to Istruzi as a customer. They also know what they are doing and take the time to research topics or questions they may be running into for the first time. Because Mike is an entrepreneur and running a successful business, he also know what it takes and understands the unique challenges of building a business. Is there any area for improvement or anything that could have been done differently? Alignment of Ad Campaign managers to projects who have demonstrated or cleared a certain level of internal training. We understand, its not fair to expect everyone to be professionally mature and/or adept right away. to address this, there should be some combination of: training, mentoring, on the job shadowing, or direct pilot/ co pilot support when adding new Campaign managers to an active customer engagement. this will ensure near term and long term positive results and value delivered. --- #### iOS & Android Dev for Yoga Fitness App **The Project** - Services: Mobile App Development - Project size: $10,000 to $49,999 - Project length: Aug. 2021 - May 2022 **Project Summary**: SEM Nexus designed and developed a yoga fitness app for the iOS and Android platforms. The app connects users with in-home fitness instructors and engages them in chat before and after workout sessions. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO and Co-Founder, Yogi-Go, Inc. - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Aug 10, 2022 **Feedback Summary**: After a month of digital marketing, the app was able to surpass the 500 unique user download benchmark, rendering the project a success in the eyes of the client. The team was highly collaborative, and internal stakeholders were impressed with their innovative thought process and communications. ""Honesty and open communication were key to our business relationship's success."" **BACKGROUND** Please describe your company and your position there. I am the CEO and co-founder for Yogi-Go, Inc. Yogi-Go through the Yogi-Go Fitness app connects individuals looking for an in-home, private workout with the certified personal trainers and yoga instructors in their area. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? Initially, we hired SEM Nexus to handle the marketing for an app made with another developer. That other developer failed to provide the app we needed, but SEM Nexus has onboarded a development team that we quickly hired to help salvage our project. We needed a mobile app that would utilize location services to connect people looking for fitness instructors. It also needed it to handle the communication, booking, and payment for an easy and secure experience. **SOLUTION** How did you select this vendor and what were the deciding factors? We already had a working relationship started, so the choice was easy for us. At the time, we had already seen open communication and on-time deliverables that were satisfactory to our needs (in marketing). When our existing app failed to meet expectations, the SEM Nexus team shared there honest opinions about the project. Honesty and open communication were key to our business relationship's success. The quality work in the deliverables is a close second. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. Once we decided to build a new app with the SEM Nexus team, we had a series of meetings to create a new wireframe design that included the key functions and preferred visual elements. The development team again provided suggestions and shared their opinion with us throughout this process to help guide us toward success. The app was designed for both iOS and Android. It included two different user types: one as the client looking for location matched service providers. The match is based on fitness exercise tags and location data for the provider. Clients can send booking requests and pay in the app, as well as engage in chat before and after sessions. Push notifications and automated emails keep the users informed of various reminders and actions to take. The app even has a rating system to feature on the user profiles. How many resources from the vendor's team worked with you, and what were their positions? For development specifically, we worked directly with the CTO. He helped get our project on track from day one design to development and execution of the app. He continues to be our point of contact for all revisions and support moving forward. He is very easy to work with and schedule call times with when you need more conversation than an email. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The app development process was a little slower than we initially hoped for, but the resulting product has an excellent design that is visually appealing and user friendly. After just over a month of advertising, we have passed the 500 downloads benchmark with a growing base of interested users. Describe their project management style, including communication tools and timeliness. Since we had one main point of contact, it was easy to discuss next steps throughout the project with the person in charge of our development work. We primarily communicated via email and video calls on Google Meet set up several times a week during design phase, then down to weekly and as needed check ins. What did you find most impressive or unique about this company? The ease of communication and the willingness to share an opinion that was counter to our thought at times. We had and a lot to learn about that we needed in an app and even how all of these elements work together, so they provided education and guidance throughout this process. It was wonderful to have a working relationship with someone who will push back and challenge our thoughts on something, which ultimately leads us to the best option. Are there any areas for improvement or something they could have done differently? During development and testing, the app was occasionally shared with us to review a change or update that was not even present or corrected in our test. There a number of reasons that this might happen, but it did give us the impression that there was a miscommunication internally or perhaps a just missing the double check to verify task completion with the work. We wanted to be a part of the process, so this might be different for other projects. --- #### Digital Marketing for Female Dating App **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Dec. 2021 - June 2022 **Project Summary**: SEM Nexus was contracted to provide digital marketing services for a dating app. They created graphics and copy, ran ads, and contacted influencers to help promote the client's app. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** CEO, Dating App - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 15, 2022 **Feedback Summary**: Though the client was ultimately dissatisfied with SEM Nexus's results, they appreciated the CEO's efforts to meet their expectations and praised the initial quality of creative materials. SEM Nexus also took key steps to end the engagement on good terms, including refunding part of the project cost. This review is an update by the client company. The original content is located below the new review. ""The CEO has tried to help me as much as he can and I really appreciate that."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a dating app. I’m also the founder and creator.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? I wanted to hire a marketing company to help me market my app through GoogleAds, Apple Search Ads, Facebook Ads, and Instagram Ads. My goal was to get the word out that there was a new app in the market to give customers and clients the ability to join and create profiles on. SEM Nexus was doing great at first, and I was initially very happy with the team and how professional and supportive the team was. I was impressed with the ads that they created for me to run on various platforms and I saw the potential of working with SEM Nexus to create a success for my app with their expertise. Unfortunately due to internal issues, majority of the employees at SEM Nexus quit and that impacted the performance of the company on my app. The second month of my engagement with SEM Nexus was nothing like my first month, and that is why I updated my original review to reflect my experience with the company. After my second review was published, Mike (CEO) reached out to me to alleviate some of my concerns and to help me resolve the issues that I was having with the company. Mike was extremely apologetic and sympathetic to my concerns, and he offered to refund me my second months retainer costs to alleviate the issues which is very admirable, and I want to make sure that he is recognized for that for helping me resolve my issues. **SOLUTION** What was the scope of their involvement? SEM Nexus does my digital marketing. I also work with their social media director to get influencers to launch the campaign. They’ve also done my graphics, my ads, my video promos, our description in the App Store and Google Play, and keywords. What is the team dynamic? After initially speaking with Mike, he put me in touch with a project manager, as well as someone to help with social media and influencer marketing. When the team is working together and on the same goal, they work pretty well together and is very well cohesive. I know that there are new employees in training, and these employees will become an asset when they are fully trained and ready to take on any project and task. How did you come to work with SEM Nexus? I interviewed several teams on Clutch that were in my price range for my project. I chose SEM Nexus because of the quality of work that they showed me as well as the potential to get more investors from their network of investors. They also will create your VC prep for investors and that to me was something that was not offered by any other company. How much have you invested with them? $15,000-$20,000. What is the status of this engagement? I have decided to work with another company to help me market my app at this point but I have no issues with Sem Nexus as they tried to do their best to their ability to help me and my project and I appreciate that. **RESULTS & FEEDBACK** How did your relationship with the vendor evolve? Initially was great, then it was not so great after the employees quit, and now that they are rebuilding their company back to where it was, I have no issues. The CEO has tried to help me as much as he can and I really appreciate that. How did SEM Nexus address the challenges that arose? Mike refunded me my second-month retainer in good faith attempt to alleviate the issues that I was having with the company. I appreciate this gesture as it was very appreciated. I have limited resources to market my app at this stage so this really helped me try to fix the problems that I was having with my marketing plan. Describe the impact this engagement has had on your business. Initially was great but then it did not work out for me in the end. I am happy with where I am now with my company as I am working with another vendor and I have been refunded half of my costs with SEM Nexus and that is admirable. How was project management handled? It was handled to the best ability. Unfortunately when the company lost employees that affected my outcome and goals. However I have been compensated for the mistakes that were made. Is there anything that the vendor did well or that you would consider a strength? The visuals and ads that were created for me on my first month were really great. In what specific areas can they improve? Account management needs improvement, however this will improve with time as the current employees become more seasoned and experienced. What advice do you have for clients with similar needs to yours? Really do your research before hiring any company. I find that a crucial to your success. **UPDATED REVIEW** Ali Ashouri CEO, Dating App Social Networking 1-10 Employees Los Angeles, California, United States (26487) $10,000 to $49,999 Mar 2022 - Ongoing Project summary: SEM Nexus was contracted to provide social media and digital marketing services. They set agreed-upon goals for users and downloads at the three-month mark and made initial strides to develop creative.  Feedback summary: After missing promised targets by 90%, the vendor ended the relationship and has not refunded any of the cost, despite the client's requests. The client reports high turnover and costly time spent training new resources. When they elevated concerns to management, executives were nonresponsive.  BACKGROUND Introduce your business and what you do there. I’m the CEO of a dating app. I’m also the founder and creator. OPPORTUNITY / CHALLENGE What challenge were you trying to address with SEM Nexus? I wanted to hire a marketing company to help me market my app through GoogleAds, Apple Ads, Facebook Ads, and Instagram Ads. My goal was to get the word out that there was a new app in the market to give customers and clients the ability to join and create profiles on. SOLUTION What is the team composition? The first person I spoke to was Mike (CEO). He told me what his company offered, and everything sounded great. I was particularly excited about the connections with investors that they said would be available to me after I worked with them. Other companies didn’t offer that, and I was looking forward to the ability to raise more money to continue marketing my app. They promised that, after marketing my app on Apple and Google for three months, I would have 10,000 users and 10,000 downloads. After speaking with Mike, he put me in touch with a project manager, as well as someone to help with social media and influencer marketing. How did you come to work with SEM Nexus? I found them on Clutch, along with a number of other companies inside my price range. I interviewed them separately and thought that SEM Nexus had the best pitch for the money I was going to spend. How much have you invested with them? We’ve spent around $15,000–$20,000 so far. What is the status of this engagement? We’ve been working together since March 2022. RESULTS & FEEDBACK How did your relationship with the vendor evolve? We’ve hit that three-month mark, and I have 930 downloads, not 10,000. I paid them a retainer for the creative work during the first month, and I was very happy with the results. I then did a first Clutch interview, as they’d done what said they would so far: create the app store listing and create a few ads. They haven’t done anything since then, however. The project manager and a number of other resources quite simultaneously, and even after giving the CEO time to hire new people, I still had to train the resources they assigned. Moving forward, they created ads that targeted the entirely wrong population. My app is only for women, and they were targeting ads to men, meaning I was wasting money. I even had to remove those people from the app because it wasn’t for them. How did SEM Nexus address the challenges that arose? After bringing these issues up with the CEO, he said that they were going to end the partnership because they didn’t like working with me. I haven’t received any money back. Describe the impact this engagement has had on your business. I didn’t receive any sort of professional marketing — no ads, no social media posts — and I was paying them a $4,000 retainer. On top of that, they kept changing the terms of the contract. When I first did an influencer contract with someone, the only cost was to the influencer, but the second time we did a contract, SEM Nexus instituted a 20% fee for themselves on top of the influencer cost. Additionally, they told me I could pay by credit card but then they never disclosed that this incurred an extra 3% fee. All of these fees were piled on top of them not delivering. They kept changing the terms of my contract without telling me to make themselves more money. I can’t believe I wasted my time and resources with them. Why did I spend all this money when I have limited resources and could have gotten serious, professional help elsewhere? They also promised me that I would get data back on my app, and I never received a single data set. I had app tracking software installed, even paying for it, and SEM Nexus never used it. How was project management handled? Initially, when the relationship was solid, they delivered on time and were available and accessible. They even gave me their phone numbers. Responses to my emails came quickly, and that was nice. Is there anything that the vendor did well or that you would consider a strength? Initially, their connections with investors stood out. I never reached the stage of getting to meet with them, so I don’t know if that was true or something they just said to get my to sign on with them. I don’t know if they were more effective at an earlier time, but they’re not doing well with their current structure. Star Ratings: Overall Rating: 0.5 Quality: 2.5 Cost: 0.5 Schedule: 0.5 Willing to refer: 0.5 --- #### Digital Marketing for Real Estate Investment Firm **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Jan. - June 2022 **Project Summary**: SEM Nexus provided digital marketing services for a real estate investment firm. They automated outreach campaigns and began a targeted LinkedIn ad campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP of Acquisitions, Gorjian Acquisitiosn - Industry: Real estate - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 10, 2022 **Feedback Summary**: Thanks to SEM Nexus's expertise, the company immensely improved their web presence with record-setting website visits and engagements. The team's email outreach automation was highly successful. Customers can expect a responsive and communicative team. ""The company would respond to us in the middle of the night, and there was never a task they could not do."" **BACKGROUND** Please describe your company and your position there. Gorjian Acquisitions is a privately held real estate investment firm based in New York, specializing in acquiring and operating opportunistic value-add properties. As the firm's Vice President, my obligations include overseeing all Real Estate Acquisitions and JV Equity Investments at Gorjian, and in doing so administrates micro-level investment strategies, financial analysis/valuation, due diligence and investor relations. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? Our digital presence prior to working with SEM Nexus was very poor, our website was awful and did not encourage engagement. Additionally, our methods of outreach and communicating with prospective partners was not efficient. **SOLUTION** How did you select this vendor and what were the deciding factors? We decided to go with SEM Nexus after a consultation, as the whole team was on board with solving and understanding our issues to make us a better company. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Upon reviewing our website, SEM Nexus brought in a consultant to build us a new site optimized for our business. They were there every step of the way to ensure the content, layout and SEOs were all in line. Next, they automated our outreach campaigns, allowing the Gorjian team to spend more time deal-making and less time sending out emails and cold calling. Finally, SEM Nexus began a targeted LinkedIn ad campaign that brought in website visits and inquiries. How many resources from the vendor's team worked with you, and what were their positions? We worked with an entire team over at SEM Nexus, each team member had a specialty. Email Marketing LinkedIn Ads Graphic Design Website Monitoring **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? With full credit to SEM Nexus, our web presence is now top notch, with record setting website visits and engagements. Email outreach automation has made a very important impact on our business. We can certainly credit multiple transactions and investments to the help received by SEM Nexus. How effective was the workflow between your team and theirs? Having a shared slack channel made communication with SEM Nexus super easy! What did you find most impressive or unique about this company? The company would respond to us in the middle of the night, and there was never a task they could not do. Are there any areas for improvement or something they could have done differently? They could have a better software or portal to manage ongoing tasks/projects. --- #### Advertising for Geolocation App **The Project** - Services: Advertising, Mobile & App Marketing - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Ongoing **Project Summary**: A geolocation app hired SEM Nexus to provide advertising services. They create strategies based on the client's target audience, develop content for the marketing campaigns, and reach out to influencers, among other efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, X Marks the Spot Software - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — May 27, 2022 **Feedback Summary**: Since the client started working with SEM Nexus, they've been able to scale up to 1,100 users. They lead a communicative process with a responsive approach to ensure a solid project management experience. The team also praises their swift workflows and experience with startup companies. "''Anytime something comes up, they’re able to answer according to what we need.''" **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a geolocation and social media mobile app. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We were looking for marketing and advertising services for an app we were launching. **SOLUTION** What was the scope of their involvement? SEM Nexus has been doing marketing for us; we started by having initial meetings where we talked about our app and what we wanted to do in terms of advertising. After that, they came up with a proposal, and once we accepted it, they started very quickly. We’ve worked on strategies to define the demographics and locations we wanted to target. We also had a meeting with the creative team to develop a plan to hit our download numbers and how we’d roll out a certain period. In terms of content, they did screenshots for the app stores for Google and iOS. They also dud videos for ads that we post on Facebook and Google, among other platforms. In addition, they helped us find influencers and did outreach and bids to them for our campaigns. What is the team composition? We’ve been working with an account manager, Michael (CEO), and a creative and marketing team. Overall, we’ve engaged with 2–5 people throughout the process. How did you come to work with SEM Nexus? We found them through a Google search while looking for advertising agencies specializing in mobile app marketing. How much have you invested in them? We’ve spent $25,000–$30,000 with them so far. What is the status of this engagement? We started working together in October 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We were able to scale up users very quickly; in our first campaign, we scaled up to 1,100 users! How did SEM Nexus perform from a project management standpoint? We have weekly check-ins conducted by our account manager; overall, they’re a responsive team, so if anything is happening, we can email or call them to get a quick answer from their team. Regarding tools, they offer a portal where we can see real-time statistics for our engagement in marketing through the ads. What did you find most impressive about them? They’re more swift and responsive than other providers in the industry. Additionally, they specialize in startups, which is great for us because we’re in a pre-seed funding mode where we don’t have a lot of money at the moment. Overall, they like to build a partnership where, if we succeed, they succeed. Are there any areas they could improve? I don’t think there’s anything they can improve on — anytime something comes up, they’re able to answer according to what we need. Do you have any advice for potential customers? They’re very easy to work with, so I recommend telling them your budget upfront, and they’ll make it work. It’s also helpful to give them the marketing budget control because they’re able to come up with great ideas. --- #### App Marketing for Educational App **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Ongoing **Project Summary**: SEM Nexus is an educational app’s marketing partner. They conduct marketing campaigns on app stores, Facebook, and other platforms. They also handle influencer marketing efforts to promote the tool.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, A Brand New Day - Industry: Education - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 23, 2022 **Feedback Summary**: SEM Nexus has been an effective collaborator with a transparent and open approach. They are communicative, diligent, and cost-conscious. When necessary, they suggest cheaper options to accommodate the client’s budget. Their top-notch customer service skills are impressive.  ""They’re excellent at meeting deadlines and keeping their word."" **BACKGROUND** Introduce your business and what you do there. I’m the founder of an app that teaches kids with autism and other developmental needs to associate words. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? I needed help in marketing. **SOLUTION** What was the scope of their involvement? SEM Nexus is providing us with app optimization services. They’ve helped us find areas of improvement within our app so we can increase our sales and appeal to more people. They’re also marketing our app on Facebook and other platforms. In addition, they handle our influencer marketing efforts.  SEM Nexus creates the visuals, videos, and other assets for our campaigns. They’ve supported our product launch in app stores, which is available on Android and iOS.  What is the team composition? I’ve worked with Greg (Digital Campaign Manager), their COO, and one guy who handles our influencer marketing. Other teammates come and go as needed.  How did you come to work with SEM Nexus? We found SEM Nexus through a Google search. While other companies only sent generic proposals, they met with me, and we discussed their packages and our project’s goals. That spoke to me because they took the time to develop a proposal with data and comparisons. I felt they would see me as a person instead of a number, so I chose to work with them.  How much have you invested with them? We’ve spent $25,000 so far.  What is the status of this engagement? We’ve been working together since October 2021, and our partnership is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  I don’t have any metrics right now.  How did SEM Nexus perform from a project management standpoint? SEM Nexus is great at project management. They’re very transparent and open — if something is not going well, they’re quick to disclose and present solutions. Additionally, they constantly explain things to me and show me data. I can have meetings with their team whenever I want. They’re very responsive and quick to get back to me. SEM Nexus always stays within my budget, and they present cheaper options if we need to do something beyond my range. They’re excellent at meeting deadlines and keeping their word. We communicate through emails and have regular meetings.  What did you find most impressive about them? SEM Nexus’ customer service skills are excellent. In addition, I appreciate that they treat us as if we’re a big organization, even though we’re not.  Are there any areas they could improve? I can’t think of anything.  Do you have any advice for potential customers? You have to be willing to be committed for the long haul — don’t expect changes overnight. It will take some time before things go where they need to be.  --- #### Digital Marketing for Connectivity Mobile App **The Project** - Services: Application Management & Support, Other Digital Marketing, Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Apr. 2021 - Ongoing **Project Summary**: SEM Nexus provides digital marketing services to promote a mobile app focused on connectivity. Those services include SEO, PPC, SMM, email marketing, keyword research, and install cost optimization. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President & Founder, Monkeysphere - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 16, 2022 **Feedback Summary**: SEM Nexus’ efforts have helped the client lower their cost per install while increasing their installs overall. The team is extremely professional and communicative, and they’re always transparent about the budget. Additionally, they’re very knowledgeable, answering all of the client’s questions. ""They simply know what they’re doing."" **BACKGROUND** Introduce your business and what you do there. I’m the president of Monkeysphere, a mobile app that reminds people to call their relatives, friends, and close acquaintances. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We needed help with our digital marketing efforts. **SOLUTION** What was the scope of their involvement? SEM Nexus helps me with very comprehensive digital marketing services, including SEO, social media marketing, PPC, and email marketing. They work closely with us on keyword research and campaign launches. Additionally, they’re currently working with us to get our price per install lowered. What is the team composition? I mainly work with Sergio (COO) and Max (Digital Campaign Manager). In the beginning, I also talked with Michael (Founder & CEO). How did you come to work with SEM Nexus? I looked at different companies online, as well as at their reviews. SEM Nexus had great reviews, so I reached out to them, and they told me what they could do for me. I liked what they offered; that was why I hired them. How much have you invested with them? We’ve invested around $10,000. What is the status of this engagement? I first contacted SEM Nexus a year and a half ago, in 2020. However, our app took a long time to get developed, so we just stayed in touch until we were ready to launch our marketing strategy. Once we got closer to launching, around April 2021, we started working with them, taking steps towards advertising and marketing our app. When it got released, SEM Nexus was able to provide more services. Currently, we’re still working together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  SEM Nexus’ efforts have helped us get more installs. For example, we were able to get 404 installs last week from the Google Play Store alone. Additionally, they’ve greatly decreased our price per install, although we keep working on that. How did SEM Nexus perform from a project management standpoint? SEM Nexus’ project management is very good. They’re very transparent about how much money different campaigns and paid efforts cost. Additionally, they’re very communicative. They set up a meeting with us at least once per week to touch base and let us know what they’re doing. We use Firebase to manage the project, which is the same platform our development company used during that portion of the project. Additionally, we communicate via email and Google Meet. What did you find most impressive about them? SEM Nexus’ professionalism and knowledge are impressive. They’re very punctual to our meetings, and they’re always in a professional setting, even wearing suits to those meetings. Additionally, they don’t second guess themselves, and they seem to know the answers to all of our questions — they simply know what they’re doing. Are there any areas they could improve? No. So far, I have no complaints. Do you have any advice for potential customers? Do your research as I did and give them a shot. Call them, hear them out, and explain your needs so that they can tell you what they can do for you. Once you do, trust that what they tell you they can do, they’ll do it. --- #### Design, Advertising & Influencer Marketing for App Firm **The Project** - Services: Mobile & App Marketing, Mobile App Development, Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Sep. 2021 - Ongoing **Project Summary**: SEM Nexus provides app development guidance and digital marketing services for an app company. The team is also handling the firm’s influencer marketing campaigns and social media advertising activities. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Consultant, Mobile App Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 2, 2021 **Feedback Summary**: The company has hit their initial advertising targets earlier than expected, and they’ve gained hundreds of app downloads and signups. SEM Nexus is communicative and never misses a deadline. They’re flexible and willing to take risks with the client, earning the firm’s confidence in their services.  "“They’re highly communicative, and the team is on point in terms of delivering the data we need.”" **BACKGROUND** Introduce your business and what you do there. I’m working with a smartphone app company in a division that was founded 1–2 years ago. I serve as an external advisor with a background in marketing technology and marketing communications. I’ve been helping their founder in the decision-making process and in managing their relationship with third-party vendors, including SEM Nexus.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We hired SEM Nexus for app development guidance and influencer marketing.  **SOLUTION** What was the scope of their involvement? We’re doing an influencer campaign with SEM Nexus. They've assigned a person to manage the campaigns and to put together a list of people that are audience-appropriate for the app. He takes us through the process of selecting influencers and enables us to work with them. The influencers' end deliverables are videos on their channels to promote the app.  SEM Nexus has also been giving us feedback on the app experience, giving us instructions on how to track all the activity in our app in a sensible way. They also create reports and advise us on user flows, covering how the app is downloaded and how users are onboarded into the app.  We’re in the early stages of this process. So far, we’ve had onboarding conversations about the brand feel. The team has created our ad collateral, including copywriting work. Moreover, SEM Nexus resources have designed all of the assets we need to go live in the App Store and Google Play. These assets include our logo and the compiled pictures users see on the app stores.  The team has also launched ad campaigns on both app platforms. We also have banners on Facebook, and we’ll expand those into Instagram and TikTok. On top of that, their resources help us with our keyword strategy in terms of descriptions and app content. What is the team composition? We’ve primarily worked with Max (Digital Campaign Manager) during the onboarding process and in getting everybody settled. At present, we work with a project lead. Under the project lead, we interface with Kasey (Director of Digital Campaigns), who handles the tactical side of things. He does keyword research and keeps an eye on our budgets for our digital marketing activities. Skyler (Director of Social Media & Influencer Marketing) handles our influencer campaigns, while their internal design team members design our collateral. How did you come to work with SEM Nexus? We looked around for a number of agencies that had experience in app launches, and they turned out to be hard to find. Many agencies, including relatively big-name firms, turned us away. The ones that talked to us came with outrageous costs for a startup running on seed funding.  Then, we found SEM Nexus online. The reason we chose them was that they were comfortable with doing an app launch. On top of that, they had all the components that we were looking to use. Their pricing model was also way lower than other agencies’ offers even when we included the amount of money we’d spend on ads.  More importantly, they offered to give us feedback on how the app was performing. For comparison, it seemed that other agencies only planned to blast our ads out on the internet and then wash their hands after that. In other words, SEM Nexus wanted to help us build a user base, and that was highly compelling to me. That was the start of our engagement.  How much have you invested with them? We spend around $5,000 per month, including their retainer fee and our budget for ads.  What is the status of this engagement? We started working with them in September 2021, and the engagement is ongoing.  **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The first run of ads has been better than expected. In fact, we’ve hit our two-week target in just three days. We’ve also had several hundred downloads and signups, which is in line with our team’s expectations. As we go, we hope to optimize these leads and increase our conversion rates.  While it’s too early to claim success or failure on anything, the SEM Nexus team has been refining the user flows and app processes even more.  Their recommendations are based on data, and they fall in line with what I might have done if I had built and designed the app myself. I’ve been a UX design practitioner for around 15 years, and I sense that we’ll achieve a positive ROI in this project. However, it’s too early to tell.  How did SEM Nexus perform from a project management standpoint? SEM Nexus has managed the project well. They’re highly communicative, and the team is on point in terms of delivering the data we need. They also haven’t missed any deadlines. Meanwhile, our influencer campaigns are a little more fluid. Skyler has to reach out to influencers and sign contracts with them, and we can’t simply put these things on the calendar and work on them. In any case, we’re getting what we need from them from a project management perspective.  Further, we have standing meetings every other week where they talk about the results and data they’ve gathered from the app and our ads. The project itself has been straightforward enough that we can get any information we need through email. We also have access to SEM Nexus’ platform, which shows us ad data and conversion rates.  What did you find most impressive about them? SEM Nexus’ cost structure has been impressive. On top of that, they’re the only agency that’s willing to help us with the project. To reiterate, we’ve experienced rejections from other agencies. Others haven’t said outright that they’re rejecting us, but they’ve priced the project at a cost that isn’t going to work for us.  As a result, I’ve been delighted that SEM Nexus is willing to help us out. We have a new app, and most new apps fail — they’re willing to take that risk with us.  Are there any areas they could improve? In the beginning, we didn’t know what feedback to give to influencers. To be fair, this is a minor sticking point, and we’ve already sorted this out. It’s also a by-product of us not being familiar with influencer marketing.  Do you have any advice for potential customers? Come with a little more pre-existing market research. On top of that, sketch out all your KPIs before engaging with SEM Nexus or any other agencies. That way, you can give them a leg up in terms of optimization and planning. This may accelerate things for your project.  For context, in our engagement with SEM Nexus, we initially didn’t have a fully baked idea of who our audiences were; we were making those decisions as we went. If I had to do it over again, I would have taken a week to put together a research deck that we could present to them before we started.  --- #### Marketing, PPC & Design for Nonprofit Theater Company **The Project** - Services: Advertising, Other Design, Pay Per Click, Search Engine Optimization - Project size: Less than $10,000 - Project length: Sep. 2021 - Ongoing **Project Summary**: SEM Nexus is helping a nonprofit market its app. They suggest app store optimization strategies and manage ad campaigns on Google Ads, Facebook, and so on. They've also created collateral using existing assets. **Review Rating**: 4.0 - Quality: 3.5 - Schedule: 4.5 - Cost: 2.0 - Willing to Refer: 3.0 **The Reviewer** Director, Nonprofit Theater Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Dec 1, 2021 **Feedback Summary**: Due to SEM Nexus' lack of knowledge when it comes to the app, their formulaic strategies have failed to secure the results they've promised. However, the client appreciates their guidance throughout the process. The team's adherence to the timeline and budget is another one of their strong points. This review includes the vendor's response. ""The team does an adequate job, but their approach isn't working out for us."" **BACKGROUND** Introduce your business and what you do there. I’m the artistic director of a nonprofit theater company. We have an app that offers an immersive theater experience. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We needed help marketing our app. **SOLUTION** What was the scope of their involvement? SEM Nexus provides marketing services. First, the team guided us through the process of setting up ad campaigns. They continue to manage our ads on Google Ads, Facebook, and Instagram. We’ve also worked closely with the SEM Nexus team on designing various marketing pieces using our existing assets. Additionally, they’ve offered suggestions on optimizing our app’s listing on the App Store and Google Play Store. What is the team composition? We only work with two teammates, including a project manager. How did you come to work with SEM Nexus? Another marketing agency recommended SEM Nexus to us.  How much have you invested with them? We’ve spent about $10,000. What is the status of this engagement? The project started in September 2021, and it’s ongoing. **RESULTS & FEEDBACK** Describe the impact this engagement has had on your business.  SEM Nexus initially predicted that we would have around 10,000 downloads within three months of the engagement. Unfortunately, we have yet to hit even 1,000. We’re a nonprofit organization, and this was a considerable investment for us. Overall, the team does an adequate job, but their approach isn’t working out for us. We plan on ending the project soon. How was project management handled? Their project management is satisfactory — they’re good at sticking to deadlines and budgets. We primarily communicate via email. Is there anything that the vendor did well or that you would consider a strength? The SEM Nexus team has done a great job of helping us understand the marketing campaign process. Other than that, I don’t think they had strong points. Are there any areas they could improve? SEM Nexus didn’t immediately learn about the app, so we initially felt like they were using a formulaic approach to marketing that wasn’t suited to our product.  They have overcome that challenge by getting more familiar with the app, but they could’ve done that earlier. Do you have any advice for potential customers? Make sure that your app is heavily marketable for a mainstream audience before engaging with SEM Nexus. I think their campaigns would be more successful if your app is trendy. **Company Response** The vendor responded on December 7, 2021. This issue has actually been resolved with the client shortly after this review's submission. The problem was not with the app, but rather with the Grant Google Ads Account we were provided to work with, which is unable to run mobile app campaigns, and restricts us to Google Search Ads. These ads are horrifically inefficient for mobile app campaigns. Using other, less restricted channels/ad accounts, we both are able and have the data on this campaign to show that we have been achieving the KPI's we've aimed for. To any and all future clients reading this, I would heavily advise against relying on any form of Grant account from Google Ads to achieve your mobile app download goals. It is far too restrictive to be of any practical use. --- #### App Dev & Advertising for Gifting Tech Company **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: July 2020 - Jan. 2021 **Project Summary**: SEM Nexus was tasked with helping a gifting tech company with optimizing their app and advertising strategies. They were also tasked with updating their app store profile. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Gifting Tech Company - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 30, 2021 **Feedback Summary**: SEM Nexus delivered the app store optimizations in a timely and professional manner. They had a strong, organized workflow that remained flexible throughout the entire engagement. The vendor also communicated with them on a weekly basis. ""I believe we had a strong workflow between the two teams."" **BACKGROUND** Please describe your company and your position there. I am the Marketing Manager for a technology company that focused on the gifting industry. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We hired SEM Nexus to help us with our app store optimization and advertising. **SOLUTION** How did you select this vendor and what were the deciding factors? We selected this vendor out of many others that we interviewed after speaking with the owner, Mike. He understood our company, goals and how we worked. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Mike and team took the steps to learn about our product in order to deliver their best suggestions for our app store optimizations. They provided the optimizations and instructions for updating in our app store. They also provided the strategy and management of our app store ads. How many resources from the vendor's team worked with you, and what were their positions? We worked mainly with one, Sergio. He was the account manager on our account. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Mike, Sergio and team delivered the app store optimizations very timely and professionally. They also delivered the strategy for the advertising in a timely and organized manner. How effective was the workflow between your team and theirs? I believe we had a strong workflow between the two teams. Both teams were flexible when needed to be and communicated weekly on the progress, any issues and successes. What did you find most impressive or unique about this company? One thing we loved about this company at the time was their size and willingness to move as fast as we do as a startup type of environment. Are there any areas for improvement or something they could have done differently? None that I can think of. The issues we had with these campaigns were on our end. We didn't have the proper infrastructure for the level of tracking needed for this. --- #### Conversion Optimization & Strategy for Dining Marketplace **The Project** - Services: Digital Strategy - Project size: $10,000 to $49,999 - Project length: June - Nov. 2021 **Project Summary**: An online restaurant and diner marketplace needed more downloads and better conversion and retention rates for their business. They partnered with SEM Nexus to define the strategy to get more loyal users. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CEO, Lovvett - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 24, 2021 **Feedback Summary**: The company was most impressed with the SEM Nexus team's subject matter knowledge as they helped in choosing the correct channels to promote the brand. The team also demonstrated their flexibility with work as they quickly pivoted their focus depending on the needs of the project. ""They are 100% data-driven."" **BACKGROUND** Introduce your business and what you do there.   Lovvett is a marketplace creating fair digital connections between local restaurants and diners **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with the vendor?   We needed more downloads, and better conversion and retention **SOLUTION** What was the scope of their involvement?   Define the strategy to get more loyal users in the platform and implement it   What is the team composition?   In the front end we had Mike, the CEO, which was incredibly involved, Greg, our account manager, Sergio, who was focused on methodology and strategic overview and took care of one of the channels. In the background there was a team of graphic designers and copy writers.   How did you come to work with the vendor?   We found them in a list of top 10 digital marketing agencies for apps. We short listed and decided for them based on their holistic approach (download - conversion -retention), CEO’s vision and hands-on involvement, great references and competitive price.   How much have you invested with them?   9k in services, and 5k in ads budget   What is the status of this engagement?   We just wrapped it up. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?   They were incredibly helpful selecting the right channels and pivoting when needed. We had some challenges due to new iOS14 release but they were ready and able to navigate them. Overall, we experience an steady improvement in CPI throughout the project, and received good recommendations to improve the conversion and retention.   How did the vendor perform from a project management standpoint?   Very well. We had weekly meetings to follow up results. Before the meetings, they sent a brief executive summary to bring us up to speed.   What did you find most impressive about them?   Their flexibility. When something did not work, they tried something different or new. They are 100% data-driven. The CEO jumped in when needed and was always of assistance. They feel like an extension of your team.   Are there any areas they could improve?   Maybe on the graphic design / copywriter side (the one we did not have direct contact with), to better hone on the essence of your company and create better performing assets. It would make easier to get good initial CPIs. --- #### Mobile App Marketing for Mobile App Development Company **The Project** - Services: Advertising, Mobile & App Marketing, Mobile App Development, Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: SEM Nexus provides marketing services to help an app development company increase its brand awareness. They create various marketing collateral and manage the client's ASO, SEO, and SMM efforts. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP, Mobile App Development Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 23, 2021 **Feedback Summary**: Demonstrating a willingness to go above and beyond, SEM Nexus works hard to provide effective solutions. As a result, the client has secured a boost in followers and impressions on Instagram and TikTok. Professional and personable, the team offers superb customer service and great value for money. ""Thanks to SEM Nexus, we have over 100,000 users on our app's waitlist."" **BACKGROUND** Introduce your business and what you do there. I’m the VP of a mobile application development company. We offer a live-streaming app. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We needed someone to provide app marketing solutions to help us build our product’s brand awareness. **SOLUTION** What was the scope of their involvement? SEM Nexus handles our marketing campaigns. We first had an introductory call with the team as we were starting to develop our app. They then started building out creatives and advertising materials. Once we finished the app, SEM Nexus helped us position the app and optimize it for both the App Store and Google Play Store. We also asked them to work on our product’s SEO. The SEM Nexus team is now helping us advertise the app on Facebook, Instagram, and other social media platforms. They provide various SEO strategies and implement them through content. What is the team composition? We work with eight people, including the CEO, the CTO, the VP, a social media manager, and marketing associates. How did you come to work with SEM Nexus? I did a Google search for app marketing agencies and found SEM Nexus’ page on Clutch. The team had great reviews from other startups that needed help with brand awareness. After reaching out to SEM Nexus, I found them to be very genuine and understanding.   How much have you invested with them? We’ve spent about $10,000. What is the status of this engagement? The project started in January 2021, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  The project has been highly successful. We’ve gained 500,000 impressions and 2,000 followers on Instagram. Meanwhile, our TikTok has earned about 15,000 views.  Thanks to SEM Nexus, we have over 100,000 users on our app’s waitlist.  How did SEM Nexus perform from a project management standpoint? Their project management is excellent — the team is very professional and always provides perfect customer service. In terms of deadlines, they’re always ahead of the game. They’re always organized and never miss a beat. We used Jira and Trello to manage the project and Slack and Google Meet to communicate. What did you find most impressive about them? We’re impressed with SEM Nexus’ willingness to go above and beyond. Although the project has been very successful, they’re not satisfied and continue to improve our numbers further. They’re one of the most patient teams I’ve ever encountered thus far. SEM Nexus truly cares about providing the best value for us. Overall, our experience has been phenomenal. Are there any areas they could improve? I have no negative feedback — SEM Nexus has done an incredible job. Do you have any advice for potential customers? Make sure they have the documentation they need to fulfill the project. Additionally, set clear deadlines and communicate well with them. --- #### SEO & PPC for Travel Company **The Project** - Services: Advertising, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: July 2021 - Ongoing **Project Summary**: SEM Nexus provided SEO services in order to help a travel firm to retain their app users. They're also managing the client's PPC ads and are supporting them with their other marketing and advertising efforts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** CFO, Be There Do Good LLC - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 22, 2021 **Feedback Summary**: Since SEM Nexus joined the project, the client has been able to secure excellent keywords for their iOS app. Their constant check-ins and their incredible sales and marketing skills allow them to deliver the company's needs. Overall, they maintain a strong and collaborative partnership. ""They’re a one-stop-shop for startups who need sales and marketing."" **BACKGROUND** Introduce your business and what you do there. I’m the CFO of Be There Do Good LLC, which owns the Teletour brand name. We’re a social platform tied to travel. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? Since we were a startup app, we were looking at all the challenges of addressing initial market sales and marketing efforts, including SEO — particularly regarding our iOS app. We also wanted to evaluate our other sales and marketing initiatives, including tying in influencers to assist us with marketing. **SOLUTION** What was the scope of their involvement? SEM Nexus assisted us in optimizing our app and ensured that we had great photos and descriptions. The team reviewed our app and gave us guidance on what they thought would be easy for our new users. They even pointed out some challenges they saw within our app so that we could retain our new users. In addition, they gave us directions on how to track the success of our various ads and initiatives within our app.  They also assisted us in advertising within the App store which involves keyword research and testing. They tested various images and content within our App Store presentation, too. On top of that, they designed various Facebook and Instagram ads. All of our ads are tested on various segments in the US and internationally. Then, on a weekly and biweekly basis, we review all of our efforts and decide where we should be putting our focus going forward as we continuously fine-tune our marketing and advertising efforts. What is the team composition? We’re working with Kasey (Director of Digital), and he’s our primary point of contact who helps coordinate all of our initiatives and has also looped in specialists into the project. We’ve also dealt on and off with Michael (Founder & CEO), and he’s been very available when we need him. How did you come to work with SEM Nexus? We did a lot of research and SEM Nexus seemed to be the right vendor for us because of their broad range of expertise. We saw a lot of organizations that had specific areas of expertise for startups. However, SEM Nexus was a company where we could get resources and assistance across the board, which was something we needed to kickstart our sales and marketing for our app. They were also very responsive to our requests for information and that was a big driving point for us. What is the status of this engagement? We began working together in July 2021, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  SEM Nexus has helped us find keywords for our iOS app through their SEO efforts. They’re able to provide the support we ask for, which is why we’ve been very pleased with their work. How did SEM Nexus perform from a project management standpoint? They’re responsive, and they produced everything they say they’re going to do. We have biweekly calls, and we also get in touch through email. Then, we have some online resources that we use to track the project’s progress. What did you find most impressive about them? They’re a one-stop-shop for startups who need sales and marketing. Are there any areas they could improve? No, I don’t think there are any areas they could improve. They’re already growing pretty rapidly and adding more resources to their organization in various areas. Do you have any advice for potential customers? Have regular discussions with SEM Nexus because it’s important to talk about what your data means and how you can move forward in the most efficient manner. If you’re also working on an app, make sure you have a solid communication relationship with their sales and marketing team to really understand your app’s direction. --- #### ASO & Digital Marketing for Travel Platform **The Project** - Services: Other Digital Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: SEM Nexus helps a travel platform with ASO and social media marketing. They first evaluated the client’s app to create the scope of work, which also included keyword bidding and advertisement campaigns. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** CEO, Travel Platform - Industry: Hospitality & leisure - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 8, 2021 **Feedback Summary**: Thanks to SEM Nexus’s efforts, the client’s app has gone from 300 downloads to over 50,000. The team is proactive, responsive, and creative, and they ensure to stay on track throughout the project. Clients can expect a comprehensive team that provides useful industry insights. "“SEM Nexus has given us great insight and creative solutions, helping us expand into other digital marketing spaces.”" **BACKGROUND** Introduce your business and what you do there. We are a mobile and web travel platform that helps our users plan trips, explore new places, and do more travel-related things. As a company, we’re a startup located in New Orleans, Louisiana. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We were trying to learn more about the advertising space, but like any startup, we had limited resources. We needed to understand how to optimize our application in the App Store and advertise across multiple social media platforms like Facebook, Instagram, and TikTok. However, we had no one in-house who could help us with our advertising needs, so SEM Nexus filled that void for us. **SOLUTION** What was the scope of their involvement? When SEM Nexus joined, our main focus was to increase our app downloads. Initially, they dove deep into our iOS app and gave us insightful, industry-wide feedback, highlighting the different features they thought that the app should include to be more effective and get more downloads. Then, they put together a contract with the scope of work, which included putting together advertisements and running them on Facebook and the App Store, bidding on keywords on the App Store, and reaching out to potential influencers on TikTok. The deliverables for this project included a pitch deck at the end of our four-month contract, encompassing all the metrics and data that we gathered throughout the advertising campaign. For the keyword bidding, we initially provided them with a list of keywords that were relevant to our app. However, they’ve helped us discover new keywords and found great success. What is the team composition? I’ve worked with four people from SEM Nexus. Their team includes Mike (Founder & CEO), Kasey (Director of Digital), who acts as the project manager and my main point of contact, the CTO, and a person who helps us reach out to potential influencers. How did you come to work with SEM Nexus? When we knew that we needed app store optimization (ASO) and help with our digital marketing, we decided to research online. We were looking for a digital marketing agency that could help us with our needs, and we found SEM Nexus. They had great reviews online. After interviewing different agencies, we felt that SEM Nexus had the bandwidth and tools that we needed, and they also had great resources. Mike really understood our concept and was very engaging. The team was also very responsive, so we decided to partner with them. How much have you invested with them? The initial contract cost $40,000. What is the status of this engagement? We started our conversation in July 2021, and we started working together in the same month. We signed a four-month contract, so we finished our initial scope in October 2021. However, we’re still working together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  When we started working together, we had roughly 300 downloads on the App Store. Now, we have over 50,000 downloads, so our growth has been tremendous. How did SEM Nexus perform from a project management standpoint? SEM Nexus has been in charge of the whole project management, ensuring that we stay on pace and on goal for what we were trying to achieve. They have their own proprietary software that allows me to see all of the different advertisements across different platforms, so we don’t need to log into Facebook, Instagram, or TikTok to see how the advertisements are performing. The team has been really responsive and creative. Our biggest need was getting insight from the industry to know how our metrics compared to the industry standards. Fortunately, SEM Nexus has given us great insight and creative solutions, helping us expand into other digital marketing spaces. We work closely with them in the sense that we have weekly updates. We communicate mostly via email, and we use Google Drive to share documents. What did you find most impressive about them? SEM Nexus has a very comprehensive team, and they’re able to handle all of our needs. Other vendors only could help us with ASO or other specific parts, but SEM Nexus offered us full-service digital marketing. Additionally, they provide us with great insight, so they check off all of our boxes. Are there any areas they could improve? SEM Nexus’ initial approach to every project is a little formulaic, so it would be good if they tailored it specifically to every product. Do you have any advice for potential customers? If I had to do this project all over again, I would be more hands-on to get more out of it. You don’t have to stay on top of them to make sure that they get things done; they’re very independent. However, try to be more engaged to ensure a successful relationship. --- #### Digital & Social Media Marketing for Sex Positivity Platform **The Project** - Services: Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Apr. 2021 - Ongoing **Project Summary**: SEM Nexus is managing a sex positivity platform's digital and social media marketing campaigns. The goal was to reach their target audience in a cost-effective manner. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, Thot Experiment - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 5, 2021 **Feedback Summary**: The client achieved over 3,400 paid installations because of SEM Nexus. Their cost per install was also better than the platform's initial budget. They have also shown care for their product and the outcome of each campaign. Overall, the client has proven themselves as a strong partner. ""SEM Nexus has proven to be a strong partner across all areas of digital marketing."" **BACKGROUND** Please describe your company and your position there. ThotExperiment was founded in 2020 to liberate people from arbitrary and harmful restrictions by creating sex positive, inclusive and joyful platforms for sexual exploration and experimentation. Our first platform, Headero is the app for everyone, for one thing: people who love oral pleasure. Headero was designed from inception for people of all gender identities and sexualities. Headero allows for fluidity in gender identity selection and allows you to connect with whoever you're down with at any time, regardless of your sexuality. I am the Founder and CEO of ThotExperiment. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We hired SEM Nexus to manage our digital marketing and social media for the launch of our first platform: Headero, the hookup app for oral pleasure. Our goals were to reach potential Headero members in a cost-effective manner and at scale. **SOLUTION** How did you select this vendor and what were the deciding factors? I undertook a vendor selection process, speaking with marketing agencies - including vendors across various geographies. I sought a partner with demonstrated technical excellence that took the time to understand our key objectives and had a knowledge of digital marketing and social media channels that would be essential for us to reach our member growth aspirations - while staying true to our company values. SEM Nexus was also recommended by another marketing agency that was out of our budget range. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The scope was to build and execute on a marketing plan to facilitate the launch of Headero, the first hookup app for people who love oral pleasure. This included doing a competitor analysis, keyword analysis and evaluating digital marketing platforms and channels. Because Headero is a sex-tech platform, our app faced added challenges marketing on each channel. As a result, to date Apple Ads and Google Ads have been the only channels we have been able to utilize at scale. How many resources from the vendor's team worked with you, and what were their positions? We generally worked with two team members at any given time - our account manager and a social media manager. These two team members worked with the SEM Nexus design team where relevant. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? To date we’ve achieved over 3,400 paid installations at a cost per install that was better than our initial budget. How effective was the workflow between your team and theirs? We held regular weekly meetings to discuss project progress and timelines. What did you find most impressive or unique about this company? SEM Nexus has proven to be a strong partner across all areas of digital marketing. They’ve partnered to iterate on our creative, copy and design. Our digital marketing team and our Account Manager in particular have shown care for our product and our outcomes. They’ve partnered with us as we’ve faced various systematic challenges that we’ve faced as a sex tech company. Are there any areas for improvement or something they could have done differently? No notable areas of improvement. --- #### Market Research & Digital Marketing for Food Inventory App **The Project** - Services: Market Research, Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Mar. 2021 - Ongoing **Project Summary**: SEM Nexus has conducted market research and studied ad mechanisms for a food inventory platform. They've integrated marketing and analytics tools into the app to enable ad spend tracking and boost engagement. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Recelery - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 22, 2021 **Feedback Summary**: The team's high-yielding marketing solutions have rewarded the client with 3,000 user downloads, amplifying their digital presence and engagement. SEM Nexus exhibits utmost dedication to helping their client succeed and maximizing their ad spend, fostering a harmonious and generative engagement. ""We’ve practically started from nothing, and they’ve taken it upon themselves to bring me successful results."" **BACKGROUND** Introduce your business and what you do there. I’m the CEO of Recelery, a food tracker and grocery sharing platform. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? I needed their marketing expertise. **SOLUTION** What was the scope of their involvement? SEM Nexus has devised a marketing strategy to help me get the word out about my mobile application. They’ve integrated marketing and analytics tools into the app, which allow me to track my ad spend and engagement.  Additionally, SEM Nexus studied different ad mechanisms from Facebook, Google, iOS, and Android to gain insights on how I can improve my app’s UX. Once we’ve launched the marketing campaign, their team has helped me reach out to an influencer to boost my engagement. What is the team composition? I work with Sergio (COO) and Greg (Digital Campaign Manager). How did you come to work with SEM Nexus? I originally onboarded a different agency to handle this project. During the early stage of the app development, they referred me to SEM Nexus based on the size of our project and my budget for marketing. How much have you invested with them? We’ve spent over $25,000 so far. What is the status of this engagement? We kicked off the project in March 2021, and we’re planning to conclude the partnership by the end of this month. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve started the projects without any user downloads — SEM Nexus’ team amplified our digital presence, which has led to 3,000 downloads and counting. We’ve only spent $6,500 on Google Ads, and their team has made the most of our money by drastically improving our revenue and user engagement — those are the only success metrics we need for their work. How did SEM Nexus perform from a project management standpoint? We communicate via email and bi-monthly video conference calls. SEM Nexus has a dedicated and responsive approach despite their high volume of clients. Their team’s attentiveness and guidance have done a lot for my company — we’ve practically started from nothing, and they’ve taken it upon themselves to bring me successful results. What did you find most impressive about them? What stands out about their team is their enthusiasm and genuine interest in seeing me succeed. Are there any areas they could improve? SEM Nexus delivers quality solutions, but they can benefit more from assigning rational price points for the services they provide. Do you have any advice for potential customers? Be as prepared as their team — they’re only handling the marketing aspect of your product, so your responsibility is to preserve its quality to gain more traction. --- #### Growth Proof of Concept Campaign for Scooter Company **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: Apr. - July 2021 **Project Summary**: A scooter company partnered with SEM Nexus to achieve three goals regarding their app. They were tasked with generating an active user base, increasing their eCPM, and proving their concept for media support. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.0 **The Reviewer** Head of Business Development & Marketing, Scooter Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 18, 2021 **Feedback Summary**: The SEM Nexus team knew exactly what the company wanted to accomplish with the project with the budget they had. Thanks to the team's efforts the company has been able to measure approximately 3,000 installs of their app. ""They're business model supported ours which was great."" **BACKGROUND** Please describe your company and your position there. I'm head of business development and marketing a routing engine for micromobility. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We are a start-up, and we tasked SEM with three goals as it relates to our app: Generate an Active User Base Increase ScootRoute’s eCPM (app) Prove Concept for Organic/Paid Media Support **SOLUTION** How did you select this vendor and what were the deciding factors? We were introduced to SEM by a partner agency. We selected SEM because their business model and pricing supports start-ups. They understood what we were trying to accomplish from the beginning. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. We were paired with an account partner who helped us set up a three step campaign, inclusive of ASO, app promotion and user testing/feedback. How many resources from the vendor's team worked with you, and what were their positions? We worked with an account partner, account manager, their CEO and their influencer team. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We generated 3K measureable installs with a CPI of < $1.50. Also, 99% of users who view a trip start it. How effective was the workflow between your team and theirs? We had a bi-weekly Zoom status, and the team was accessible via email for all of the in-between moments. What did you find most impressive or unique about this company? They're business model supported ours which was great. They knew exactly what we were hoping to accomplish within our budget, and we walked away with some solid traction and KPIs for our proof of concept campaign. The team, and Sergio and Mike in particular, were great. Are there any areas for improvement or something they could have done differently? If we could have tested our attribution solution prior to launching the campaign that would have helped. In the end, we had a hard time optimizing our campaign in-flight + setting up our attribution partner which caused us to miss out on $1,400 worth of measurable installs.   Also, and our influencer campaign was ultimately cancelled due to the influencer missing deadlines. We would have liked to have seen more accountability and advocacy there. --- #### Marketing for Mobile App Company **The Project** - Services: Advertising, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Feb. 2021 - Ongoing **Project Summary**: A mobile app company hired SEM Nexus to provide marketing services. Their efforts involve app advertising to increase product downloads and consulting work on development and engineering, among other tasks. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Founder & CEO, Famous Media Inc. - Industry: Arts, entertainment & music - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 30, 2021 **Feedback Summary**: Thanks to SEM Nexus' efforts, the client's cost-per-installation has decreased to $0.71, and on the other hand, the app downloads have increased. They lead a high-performance process to enhance the productivity of the project through their metrics knowledge. The young team's intel has also been key. ""They’re experts in the field, so it’s helpful to listen to what a firm like them has to say."" **BACKGROUND** Introduce your business and what you do there. I’m the founder of Famous Media Inc., and we’re a mobile app company. We focus on talent competitions, and we give people a platform to expose their talents on a video-based platform. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We wanted a partner with marketing expertise to get the word out and increase the user downloads of our app. **SOLUTION** What was the scope of their involvement? SEM Nexus does marketing, advertising, and consulting work around development and engineering for our app. They focus on two main objectives; target the correct type of audience for our product, and figure out a cost-efficient solution to get that audience to download the app. Some of their efforts have also involved creating content, coming up with a strategy, and helping us find influencers to partner with. What is the team composition? I’ve worked with Mike (Founder), Max (Digital Campaign Manager), Howard (Head of Marketing), and Sergio (COO). How did you come to work with SEM Nexus? They were referred to me. I reached out to them, talked with Mike, and seemed to be on the same page regarding the scope of the project and the price range of our budget. How much have you invested with them? We’ve spent $25,000–$30,000 with them so far. What is the status of this engagement? We started working together in February 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I initially hired them to help me get the cost-per-install down, and they’re effective at doing that — they were able to reach the CPI to around $0.71, which is solid. Also, the app downloads have increased since I started working with them. How did SEM Nexus perform from a project management standpoint? We have regular weekly meetings to track all the metrics to see which ads are doing the best in order to optimize the higher-performing ones. In terms of communication, we use text messages and back-and-forth emails. What did you find most impressive about them? It’s extremely helpful to have a young team working on our social media space because they bring innovative ideas and insights. Are there any areas they could improve? I don’t think there’s anything they can improve on.  Any advice for potential customers?  Be open to their suggestions. Many clients go into these projects with a clear idea of what we want to do, but they’re experts in the field, so it’s helpful to listen to what a firm like them has to say — be open to giving new ideas a try. --- #### Marketing, Web Design & Video Creation for Real Estate Firm **The Project** - Services: Other Digital Marketing, Video Production, Web Design - Project size: $10,000 to $49,999 - Project length: May 2021 - Ongoing **Project Summary**: SEM Nexus handles a variety of services for a real estate firm, ranging from digital marketing to web design and video creation. The goal is to help the client successfully launch their new mobile application. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Keller Williams Capital Properties - Industry: Real estate - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 29, 2021 **Feedback Summary**: While the work is still ongoing, the client is pleased with SEM Nexus' efforts thus far. The team leads an effective workflow, and they continue to put in the work to meet the client's needs. However, they need to do a better job in submitting deliverables on time. ""I've enjoyed how they take care of all marketing needs, from web design to video scripts and social media management."" **BACKGROUND** Please describe your company and your position there. I am the founder of a new Real Estate app and I will be launching my app within the next couple of months. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We are launching a new Real Estate app and I hired SEM Nexus for digital marketing, website design, social media management, digital ads, mailer ads, video creation, and pre-marketing advice. My goals are to have a successful launch campaign of my new app. **SOLUTION** How did you select this vendor and what were the deciding factors? SEM Nexus was actually referred to me by Moburst since SEM Nexus was more in-line with my budget. I decided to go with SEM Nexus after talking about my goals/plans with the CEO and my app development company agreed that SEM Nexus would be a good fit. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The key deliverables for this project is a pre-registration campaign, new landing page design, social media content, digital ad content/management, mailer ads, videos, and a successful launch campaign. How many resources from the vendor's team worked with you, and what were their positions? I worked with a Director of Social Media & Influencer Marketing, Director of Digital, Digital Campaign Manager, and a graphic designer. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? The measurable outcomes and deliverables are still ongoing since we have not launched a campaign, yet, but I am happy with the work that has been completed thus far. How effective was the workflow between your team and theirs? The workflow between my team and SEM Nexus has been effective. What did you find most impressive or unique about this company? I've enjoyed how they take care of all marketing needs, from web design to video scripts and social media management. Are there any areas for improvement or something they could have done differently? I think that it would have been helpful to have an exact timeline/schedule of all deliverables that are needed and updates on those deliverables as things get delayed or slip. Like a project plan built in Microsoft Project. --- #### User Acquisition for Geosocial Mobile App **The Project** - Services: Other Digital Marketing, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Jan. - June 2021 **Project Summary**: SEM Nexus conducted digital marketing efforts to help a social tech startup acquire users for their recently-launched mobile app. This involved running Facebook Ads, identifying key influencers, and more. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Tito - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jul 1, 2021 **Feedback Summary**: With SEM Nexus' help, the client learned how to implement effective ad campaigns and managed to lower their consumer price index (CPI) from $20 to $2. The team had excellent communication skills and in-depth knowledge of the industry, making them a suitable partner. They were very responsive, too. ""Their workflow was seamless and highly effective." " **BACKGROUND** Please describe your company and your position there. My company is called Tito - we built a geo-social app that shows people what’s happening around them in real-time by combining user photos & videos with events put on by local businesses. It’s Yelp for what’s happening right now. I am the CEO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus, and what were your goals? We hired SEM Nexus to help us acquire initial mobile app users on FB/IG to validate our technology and business model. **SOLUTION** How did you select this vendor and what were the deciding factors? We ran a competitive process among professional services companies. Criteria included price, understanding of our problem, proposed solution, and timeline. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The scope of work included: 1) Setting up our App Store profile 2) Set-up Facebook Campaigns to acquire targeted users at a sub $2 CPI 3) Help identify with influencers to produce creative assets we would run as ads 4) Help set-up analytics (in our case it was Facebook SDK) How many resources from the vendor's team worked with you, and what were their positions? Our primary contact was our Digital Manager and we had access to the CEO, a Digital Director, a Social Media Manager and a Graphic Designer as needed. I most valued the combined knowledge and experience of everybody involved. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? We learned how to run strong campaigns and were able to drive down our CPI from $20 to $2. This in turn helped us create an initial user community to validate key KPIs (retention, stickiness, etc.) How effective was the workflow between your team and theirs? Their workflow was seamless and highly effective. On a personal level, just a pleasure to work with these folks. What did you find most impressive or unique about this company? Three things: 1) Responsiveness - they never kept me waiting, responded quickly, were clear communicators, and were flexible around my schedule. 2) Technical knowledge - helped navigate through the every-changing landscape of Apple vs. Facebook privacy updates 3) Collective Knowledge - if one person in the company didn't know, another one did and we felt like we had access to everybody. Are there any areas for improvement or something they could have done differently? Although this wasn't directly in the scope and not in SEM Nexus' control, I would have loved an easier and cheaper influencer acquisition process or create asset acquisition process. --- #### Content Creation & Ad Management for Tech Company **The Project** - Services: Advertising, Other Digital Marketing, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Sep. 2020 - Ongoing **Project Summary**: Executing their client’s digital marketing strategy, SEM Nexus creates content and posts ads on Google, Apple Search, Facebook, and Snapchat. They also manage their social media accounts. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** VP of Original Programming, App Technology Company - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 18, 2021 **Feedback Summary**: So far, the client is very happy with their work. SEM Nexus has managed the project well, making changes as needed. They’re also very organized and have delivered everything on time. They provide weekly updates on the status of the project to ensure the client is always informed. "“They’re very diligent in their execution and are always looking for ways to pivot if our strategies aren’t working.” " **BACKGROUND** Introduce your business and what you do there. I’m the VP of original programming for a tech company that acts as an incubator for developing apps. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We launched a new trivia app and we brought on SEM Nexus to market the app and grow its user base. **SOLUTION** What was the scope of their involvement? We came up with a digital marketing strategy to attract users. SEM Nexus is in charge of placing Google Ads, Apple Search Ads, Facebook Ads, and Snapchat Ads. We usually provide them with ad content, but they also created some ads for us. They also create content and run our social media accounts. What is the team composition? So far, I’ve worked with four people. One person manages social media, another manages ad accounts, and Michael (Founder & CEO) oversees everything. How did you come to work with SEM Nexus? Our developer worked with SEM Nexus before and recommended them. We interviewed Michael and he seemed to have a sound strategy, so we hired them. How much have you invested with them? We’ve spent between $80,000–$100,000 including ad spend. What is the status of this engagement? We started working with them in September 2020 and our partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  I’m happy with their work so far. They’re very diligent in their execution and are always looking for ways to pivot if our strategies aren’t working.   How did SEM Nexus perform from a project management standpoint? They provide regular updates on user growth during our weekly Zoom call. Otherwise, they manage the project using Trello. So far, they’ve met nearly all of their deadlines unless something happened that was out of their control. What did you find most impressive about them? Michael is a really good leader and manages the team well. He’s very intelligent and knows what’s going on in the digital marketing space.   Are there any areas they could improve? There could be more diversify their social media campaigns by using different platforms. Do you have any advice for potential customers? Listen to their plan and stay on top of it. Communicate with them often about their progress and new strategies. --- #### App Marketing & SMM for Aspirations & Emerging Talent Co **The Project** - Services: Other Digital Marketing, Social Media Marketing - Project size: Less than $10,000 - Project length: Nov. 2020 - Ongoing **Project Summary**: SEM Nexus provides app marketing services for an aspirations and emerging talent platform. Targeting a younger audience, their team handles all of the partner's SMM on TikTok, Snapchat, and Instagram. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, dreamOway - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 9, 2021 **Feedback Summary**: The app now has approximately 1,600 downloads, a more than 10x increase from the metrics prior to the engagement. SEM Nexus is skillful in utilizing the newest technologies and successfully reaching a target audience. They're easy to work with, deliver on time, and provide weekly status updates. "“SEM Nexus is the best investment I’ve made so far to improve my marketing efforts.” " **BACKGROUND** Introduce your business and what you do there. I’m the CEO and founder of dreamOway. It’s an app where people can post videos about their dreams, from wanting to be an artist, musician, dancer, social media influencer, and more. We connect them with a mentor to help them make it a reality. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? Our app launched in 2018 and since then marketing has been a big challenge. It took us some time to realize that app marketing is totally different from online sales marketing. Social media marketing in particular was a challenge for us, and we needed some help. **SOLUTION** What was the scope of their involvement? SEM Nexus helped identify our target audience and which platforms to focus on with app marketing. Their team helped me recognize that my target audience is not on Facebook. I want to reach people who are between the ages of 15–25. Because of that, SEM Nexus has done our campaigns on TikTok, Snapchat, and Instagram. What is the team composition? We work with Michael (CEO), Kasey (Digital Marketing Campaign Manager), Halle (Head of Social), and one other person. How did you come to work with SEM Nexus? I did a lot of research to find a company that was within my budget and had good experience. SEM Nexus was recommended by another company. When I first met them, I was hesitant that Michael and his team members were so young. However, after interviewing them, I was impressed by Michael’s confidence. I really liked his approach and realized that although they are young, they know exactly how to execute marketing practices step by step. I decided we should engage in this journey together. How much have you invested with them? I’ve invested roughly $12,000 so far. I pay about $3,000 a month. What is the status of this engagement? We started working together in November 2020, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We've seen a 10x increase in downloads. Before engaging with SEM Nexus, there were less than 100 downloads of my app. Right now, we have about 1,600 downloads. We’re quite pleased with these results. They know exactly how to deliver and execute. How did SEM Nexus perform from a project management standpoint? They communicate well, give weekly updates, and deliver on time. I’m very punctual and organized, so I make sure to remind them the day before a deadline is due. Michael always communicates with me whenever I need. He walks me through status updates on a weekly basis. Casey corresponds with me on a daily basis. What did you find most impressive about them? They know what they’re doing and execute in a timely manner. Additionally, they understand technology well. Are there any areas they could improve? I’d like things to move a little faster, but they have their own plan and way of working. Do you have any advice for potential customers? They’re a young team who understands new technology and how to reach the right audiences. What’s more, it's very easy to work with them. SEM Nexus is the best investment I’ve made so far to improve my marketing efforts. --- #### Digital Strategy for Mobile Development Company **The Project** - Services: Digital Strategy - Project size: $50,000 to $199,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: SEM Nexus provided digital strategy consulting for a mobile development agency. The team helped the client market to digital service providers and took over their expansion strategy. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO & Co-Founder, Infinixsoft - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Aug 24, 2020 **Feedback Summary**: The engagement met the expectations and goals of the internal team, leading to a successful ongoing partnership. SEM Nexus provides quality results in a collaborative manner, ensuring effective communication between teams. They are technically skilled and creative. ""They have taken ownership of our platform and continue to help us build out the company, which we appreciate." " **BACKGROUND** Please describe your company and your position there. We are a Mobile development agency that also builds and operates our own companies. I am Ivan, the CEO and Co-Founder **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEM Nexus? We worked early on with SEM Nexus on a delivery company to help with the launch and overall marketing strategy. What were your goals for this project? Our goal was to launch locally in Detroit and then expand across the US using the guidance and feedback from SEM Nexus in order to expand strategically. **SOLUTION** How did you select SEM Nexus? They were recommended to us from a trusted partner that we have worked with for years. Describe the scope of their work in detail. Our platform is a gig economy platform and required us to onboard service providers then users. We asked them to digitally market for service providers initially. As they began onbaording service providers rapidly, they then took over the entire marketing strategy and expansion strategy as they grew our company. What was the team composition? We worked closely with Michael and several other of his employees throughout the project, and we continue to expand with his team in house. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? SEM Nexus continues to grow our company and advise on all of the marketing and expansion for the company. We basically gave them the keys and let them continue to run with the company. Our delivery company continues to grow rapidly thanks to the SEM Nexus team. How effective was the workflow between your team and theirs? The workflow has been great. We get weekly reports on the results, and several unscheduled calls when the team has new ideas on how to continue to move forward. What did you find most impressive about this company? They have taken ownership of our platform and continue to help us build out the company, which we appreciate. Are there any areas for improvement? The only thing I would like to see is SEM Nexus grow faster as they have taken over several of our companies and continue to build them. We have a lot more on the plate for them as they expand with us. --- #### Mobile App Marketing for Life Insurance Provider **The Project** - Services: Other Digital Marketing, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: $50,000 to $199,999 - Project length: Mar. 2020 - Ongoing **Project Summary**: SEM Nexus provides ASO services to augment the visibility of products in the Google Play and Apple app stores. They design app listings, support launches, and manage Google Ad and Apple Search Ads campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Jenny Life Inc. - Industry: Financial services - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 5, 2020 **Feedback Summary**: SEM Nexus implemented effective initiatives that significantly improved the quality of product listings as well as the products’ performance in the app stores. Their timeliness and communicativeness surpass the client’s standards. The team’s affability enhances the success of the partnership. ""Their team’s not only professional and reliable but also fun." " **BACKGROUND** Introduce your business and what you do there. I’m the COO of Jenny Life Inc. We provide life insurance nationwide. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We needed to establish digital marketing campaigns but didn’t have the resources or expertise internally. We also didn’t feel that our existing vendors had the necessary expertise to meet our needs. In particular, we needed help with app store marketing. **SOLUTION** What was the scope of their involvement? Since coming onboard, SEM Nexus has worked on multiple projects. Our team creates native mobile applications for services that help our life insurance customers. SEM Nexus helps us with ASO (app store optimization), which includes designing listings for our apps. Their team supports product launches and then markets them. In terms of technologies, their work touches on Apple search ads, Google Play, the Google Play App Store, and the Apple App Store. What is the team composition? We’ve worked with at least four people from SEM Nexus. How did you come to work with SEM Nexus? We talked with different companies in the marketplace to gather recommendations. Two different companies suggested SEM Nexus, so we reached out to them. They then took us on as a client. How much have you invested with them? We’ve spent between $25,000–$50,000 on the project so far. Their price to value ratio is off the charts. What is the status of this engagement? We began the engagement in February 2020, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  SEM Nexus helped to increase our app store performance by several hundred percent. They also increased the overall quality of our listings. We have better optimization techniques too. We improved customers’ ability to find our apps, which was completely led by SEM Nexus. Their team does extremely high-quality work. How did SEM Nexus perform from a project management standpoint? We have weekly web conferences and communicate by email. Their team’s never late. They always meet our expectations. In fact, their team exceeds our expectations for communication and turnaround time. What did you find most impressive about them? SEM Nexus fit the culture of our business well. They have a great sense of humor. Their team’s not only professional and reliable but also fun. We all work long hours, so it's valuable to have positive interactions with vendors that make the days feel less long. All of our interactions with SEM Nexus are great. Are there any areas they could improve? No, absolutely not. I don’t have any constructive feedback. Do you have any advice for potential customers? Don’t think about it. Just do it. That’s what we were told by two other companies before we went into our relationship with them. They’re a great vendor, particularly for mobile and app store optimization projects. --- #### Mobile App Marketing Services for Software Consulting Firm **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization, Social Media Marketing - Project size: Confidential - Project length: Mar. 2019 - Ongoing **Project Summary**: SEM Nexus provides app marketing services to a software consulting company. They’ve done App Store Optimization for both iOS and Android, Facebook and Instagram Ads, listing review, and keyword optimization. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Software Consulting Firm - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 8, 2020 **Feedback Summary**: SEM Nexus’s involvement has opened the door to significant ROI. They not only deliver high-quality work but also facilitate a positive engagement by remaining accessible and communicative. Customers can expect a partner that will set them up for success in the advertising and marketing realm. "“The expertise that SEM Nexus brings to the table from having done it so many times is invaluable.” " **BACKGROUND** Introduce your business and what you do there. I’m the president and CEO of a software consulting company.  **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? I engaged some of SEM Nexus’s team to provide marketing support for an app that I was released. Then, I engaged them again for a separate app for one of my clients. **SOLUTION** What was the scope of their involvement? SEM Nexus provided marketing and advertising services on the Google Play Store and App Store, as well as Facebook and Instagram ads. This included App Store Optimization (ASO), listing review, and writing and optimization for keywords. What is the team composition? I worked with Mike (Founder & CEO) and his team.  How did you come to work with SEM Nexus? About a year-and-a-half ago, I researched companies that were leading the digital advertising space, specifically for mobile apps. SEM Nexus continually came out on top, so I figured that a company that had great SEO for themselves could do something good for my digital products as well. What is the status of this engagement? Our work together began in March 2019, and it’s ongoing. Our work on that initial product was on and off, but now we’re working on another product that we just kicked off about two months ago. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Their most recent work is a very nice example of the quality of work that they do. We targeted app installs in the various app stores for around $3 for the App Store and $2 for the Google Play Store. We continuously exceed that mark by a significant margin; I think we’re sub $1 on both platforms right now. All of that is a testament to the work that they do, not just with keyword optimization and tuning the advertising algorithm so that we get the most out of our dollar, but also keeping us in the loop and engaged.  The experience has been really positive. They make sure that they understand the theme and sentiment that we want to share through our app and use to attract people. They’re all very technical and are always iterating on the tools that they have for us to see the reporting, know what’s going on, and know where our money is going. All of that has been really beneficial to the relationship. How did SEM Nexus perform from a project management standpoint? They have very good communication. I have access to both Mike and another team member who leads all of the efforts on our project. We have weekly meetings for status updates. We’re always in communication; they’re really reachable and easily accessible. Whenever I reach out to them, they respond in a timely fashion.  What did you find most impressive about them? The thing about advertising is that you can do it yourself through trial and error, but the expertise that SEM Nexus brings to the table from having done it so many times is invaluable. I can’t tell you how much money we would’ve thrown away had we tried to do it ourselves. Because they partnered with us and got us going on the right foot, we’ve seen significant ROI in the advertising space. Are there any areas they could improve? I’d like to see some even more advanced tooling that streamlines the work that they’re doing for us across the various platforms. I think that’s a component of their offering that they can spend a little bit more of their time on. From an execution perspective, everything’s going great, and we do get all of the information that we need. It would just be cool to have one dashboard, instead of having to click to different places. If they could somehow aggregate that for us and really own all of the reporting instead of us having to tie things together, that would be really helpful. Any advice for potential customers? Anyone interested in working with SEM Nexus should be aware of what their goals are. SEM Nexus is very goals-driven; they love helping you figure things out, but when you go in with a plan as to what you’d like to see accomplished, that’s where they really shine. That’s how I found the relationship to work out the most. You don’t need to come with the ideas – you just need to come with the vision of what you’d like to see happen, and they can fill in the rest. --- #### SEO & Content Strategy for Fine Jewelry Brand **The Project** - Services: Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2018 - Ongoing **Project Summary**: SEM Nexus led SEO efforts, working to remove false articles from the business’ search results. The team also developed blog content and adjusted a website to make it more SEO-friendly. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sr. Marketing Manager, Fine Jewelry Brand - Industry: Retail - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 1, 2020 **Feedback Summary**: SEM Nexus was instrumental in helping the business achieve its goals. Thanks to their SEO content strategy, the false articles are now on the second page and the rankings for relevant information are on the first. The team’s adaptability, accessibility, and out-of-the-box thinking are valuable. ""They are a team of unorthodox thinkers, and they came up with non-traditional strategies to achieve our goals." " **BACKGROUND** Introduce your business and what you do there. I’m the senior marketing manager of a jewelry brand. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? We own a very high search trademark, and we had some negative, false information articles that were out there. Our challenge was to get our relevant content to be on the first page and on a higher rank and to get the false information on the second. We had worked with big firms before who had charged us a lot of money without producing results, so we needed a new partner. **SOLUTION** What was the scope of their involvement? SEM Nexus does SEO, and they’ve also developed a content strategy. They’ve written different blog content and have made structural changes to our website. The team also provided our developers with recommendations for the website. What is the team composition? Michael (Founder & CEO) is my main point of contact How did you come to work with SEM Nexus? Michael was recommended to us by someone who had worked with him.   How much have you invested with them? We spend about $3,000–$4,000 per month, which comes up to about $40,000–$50,000 per year. What is the status of this engagement? We began working with them in 2018. We had to pause the work because of Coronavirus, but we plan to reengage with SEM Nexus. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We’re very happy with SEM Nexus’ work. Michael came up with a lot of good strategies and helped us achieve the goals we wanted to achieve. The team was able to take some of the false information articles off the first page, and their content strategy got us on the first page.  The strategy also helped us and our retail partners. We’ve made a lot of good progress, and we’ve been able to clean up our Google search results. We’ve identified the next steps that we can focus on. How did SEM Nexus perform from a project management standpoint? They’ve performed well. Michael was willing to come into our office as needed. He was also easy to work with and easy to get a hold of. SEM Nexus also used Google tools. What did you find most impressive about them? They are a team of unorthodox thinkers, and they came up with non-traditional strategies to achieve our goals. SEM Nexus is an entrepreneurial company that doesn’t just follow the playbook. Are there any areas they could improve? No, I have no suggestions. --- #### Mobile App Marketing for Software Company **The Project** - Services: Other Digital Marketing - Project size: Less than $10,000 - Project length: May 2019 - Ongoing **Project Summary**: SEM Nexus directed digital marketing services to support the launch of a mobile application for a software company. They conducted keyword and audience research, which guided the campaigns to drive downloads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Executive, Software Company - Industry: Information technology - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 29, 2020 **Feedback Summary**: Successfully identifying a target audience, SEM Nexus manages effective campaigns that generate an impressive conversion rate. The team’s responsiveness and attentiveness mitigate project oversight to the client’s satisfaction. Their diverse expertise and insight ensure a lasting partnership. ""It’s incredibly helpful to have a partner that thinks about all ends of the marketing spectrum." " **BACKGROUND** Introduce your business and what you do there. I’m the co-founder and co-owner of a software company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? As we approached our initial product launch, I contacted SEM Nexus to handle all of our marketing responsibilities related to that event. The primary goal was to drive downloads for the sake of gathering analytics. The secondary goal was to target certain market segments. **SOLUTION** What was the scope of their involvement? SEM Nexus manages our marketing efforts end-to-end. Their team initially performed research into keywords to understand which words were important in our market space. They wrote the description of our platform for the App Store. Their team works to drive downloads and then analyzes the app’s performance and user activity. Rather than driving downloads from random people, they direct their efforts towards people who are interested in our product. What is the team composition? I have one point of contact, but two people work on the project. How did you come to work with SEM Nexus? I found them through a Google search for the best iOS app marketing firms. I initially contacted SEM Nexus to gather insight. We discussed what our team should think about and the most effective analytics to gather. I described what I needed, and they took the project from there. How much have you invested with them? We’ve invested between $5,000–$10,000 in this collaboration so far. What is the status of this engagement? We started talking in May 2019, and their work’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  Anecdotally, they nailed it. It’s helpful to have a company that solves the problems I asked them to solve as well as those that I hadn't considered. SEM Nexus looks at a project from all ends. The conversion rate for our platform’s very high, so we experience a notable number of downloads. That’s partially attributed to how we’ve marketed the project, but also how well their team targeted our market segment. They’re also a much-needed interpreter of our analytics. While I look at the product from an engineer’s perspective, I can’t look at it from a marketer’s point of view. How did SEM Nexus perform from a project management standpoint? After our initial phone call, we’ve communicated by e-mail. We use Firebase to review the analytics together. They’re thorough and detailed. Their team responds right away. Usually, they wait for my response rather than the reverse. Our communication’s great. What did you find most impressive about them? Their end-to-end services set them apart from the competition. There are companies that push downloads in a set amount of time and have a team that handles the legwork. For us, we don’t even know what we don’t know. It’s incredibly helpful to have a partner that thinks about all ends of the marketing spectrum. I don’t have to worry about our marketing efforts because SEM Nexus handles them. Are there any areas they could improve? No, nothing comes to mind right off the bat. Do you have any advice for potential customers? Since this is a full-service company, I would have come into the initial conversations with more questions related to projects further down the line. There are many initiatives that we’re discussing now that I wish I’d thought about a few months earlier. --- #### Mobile App Marketing for Environmental Solution **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Dec. 2019 - Ongoing **Project Summary**: SEM Nexus manages digital marketing efforts to promote a mobile app. They conducted keyword research, enhanced the site, and directed app store optimizations. They lead Google and Facebook marketing campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Owner, Nautical Eye - Industry: Energy & natural resources - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 4, 2020 **Feedback Summary**: SEM Nexus delivered effective digital marketing initiatives that increased the platform’s rankings in stores and search results. They openly communicate challenges and provide weekly reports to encourage transparent collaboration. Their industry expertise results in a successful partnership. ""Their work has made us more successful." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of the Nautical Eye mobile app. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with SEM Nexus? I needed to advertise and market my mobile app. **SOLUTION** What was the scope of their involvement? SEM Nexus conducted research, which included keyword research. Their team also optimized our website including landing pages and materials. They also adapted our mobile app to rank higher in app stores. Their team helped strategize around our advertising campaigns. They consulted on our social media efforts, helping us with messaging and setting us up. Now, they run our campaigns including our Google, Apple, and Facebook marketing initiatives. What is the team composition? We work with about three people from SEM Nexus. They’re a small company, so I’ve worked with the CEO and two other marketing experts. How did you come to work with SEM Nexus? I went to Clutch actually. I went to recommended companies' websites and held phone interviews. I was told that I didn’t have enough money and one company gave me SEM Nexus’s number. When we met, they laid out a strategy. I felt that their team could cover my business’s marketing needs. That’s how I found them, and I’m so happy that I did. How much have you invested with them? We’ve spent between $10,000–$30,000 on their services. They don’t charge extreme amounts of money, so it’s great. What is the status of this engagement? We started in December 2019, and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  They’re great with SEO strategy. We went from zero traction to a well-represented and growing app. When we type our name into Google, we’re actually recognized. On the App Store, we went from not rated to rated 71st the other day. To me, that’s amazing. How did SEM Nexus perform from a project management standpoint? We use a Slack channel where I post questions to their team. Our communication’s good. Their team provides weekly reports. If I need support, I request it and then they provide it. They’re responsive. If there’s a problem, they let me know and we address it. Their team goes above and beyond. What did you find most impressive about them? Their work has made us more successful. They’ve done a great job with their SEO efforts. Are there any areas they could improve? No, I don’t have anything for them to improve. If I have a need, their team tells me whether or not they can meet it. I’ve been very happy. Do you have any advice for potential customers? For me, one of the hardest tasks was discovering them. The fact that SEM Nexus came on board with a plan comforted me. Mobile app advertising is dynamic, so I felt fortunate to find them. --- #### Web Dev and IT Support for Real Estate Company **The Project** - Services: Web Development - Project size: Less than $10,000 - Project length: Dec. 2018 - Ongoing **Project Summary**: SEMnexus is helping build a website to improve a real estate company’s online presence. The site allows users to reach out for services. The team also provides IT support. The project is ongoing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** CEO, 185 GN LLC - Industry: Real estate - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 24, 2019 **Feedback Summary**: The website has yet to launch, but SEMnexus has delivered quality products that meet all specifications so far. Despite some delays, the team manages a smooth workflow thanks to their collaborative nature, constant communication, and quick response times. ""SEMnexus is highly accessible whenever we need to get in touch with them." " **BACKGROUND** Please describe your company and your position there. I’m the CEO of 185 GN, LLC. We’re a real estate acquisitions and shared coworking space company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEMnexus? We engaged SEMnexus to help develop our website and IT. What were your goals for this project? We wanted to establish an online presence. **SOLUTION** How did you select this vendor? We found SEMnexus online. Describe the project in detail. SEMnexus is helping us create a website that allows visitors to contact us about leasing real estate and coworking spaces. The project remains ongoing as we’re still choosing a domain name. What was the team composition? Michael (Founder & CEO, SEMnexus) serves as our point of contact. We’ve spoken to a few other team members over the phone. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? The project is still underway, but we’re satisfied with SEMnexus’ work so far. We’re considering their team for digital marketing services in the future. How effective was the workflow between your team and theirs? The team keeps in frequent touch with us and excels at collaboration. What did you find most impressive about this company? SEMnexus is highly accessible whenever we need to get in touch with them. Are there any areas for improvement? The project is taking longer than expected, but we’re otherwise happy with the collaboration. --- #### SEO Keyword Strategy and Google Ads for Commercial Realtor **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Apr. 2018 - Ongoing **Project Summary**: SEMnexus provided a wide array of digital marketing services including SEO and PPC campaigns. They planned and executed on a keyword strategy and ran a Google Ads campaign. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Leasing Director, Habendum Real Estate - Industry: Real estate - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 18, 2019 **Feedback Summary**: SEMnexus’s combined organic and paid search efforts boosted traffic considerably to the website. Drawing from an impressive knowledge base, they implemented impactful campaigns to attract potential leads online and offered actionable solutions that secured results.  "“The team from SEMnexus was always just an email away.” " **BACKGROUND** Please describe your company and your position there. My company specializes in commercial leasing for retail, office, and restaurant spaces in the New York City area. We have a focus on dual representation of both the landlord and the tenant.   As the leasing director, I manage all the leasing agents in our company and handle the logistics of day-to-day operations within the team. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEMnexus? We hired SEMnexus to provide digital marketing for our website. What were your goals for this project? We wanted to improve traffic to our website. **SOLUTION** How did you select this vendor? We were referred to SEMnexus by a colleague. Describe the scope of their work in detail. SEMnexus set up a Google Ads campaign for our target keywords. They build out a strategy to improve our SEO. What was the team composition? We worked with the founder of SEMnexus directly. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We had great success with SEMnexus.  The Google Ads campaign they ran brought a lot of traffic to our website. How effective was the workflow between your team and theirs? The team from SEMnexus was always just an email away. They got back to us within 24 hours every time. What did you find most impressive about this company? SEMnexus was very quick to respond to any of our questions. They provided highly knowledgeable answers that produced results. Are there any areas for improvement? Their reporting could have been more transparent. --- #### SEO & Digital Marketing for Gemstone Importer **The Project** - Services: Search Engine Optimization - Project size: $10,000 to $49,999 - Project length: Apr. 2018 - Feb. 2019 **Project Summary**: SEMnexus implemented a number of SEO strategies designed to increase digital visibility. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales, Brilliant Colors Inc. - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Feb 13, 2019 **Feedback Summary**: SEMnexus presented multiple options, responded promptly to questions, and delivered amazing results. Their flexible, friendly attitude made the entire process effortless.   ""We saw results in the first few months." " **BACKGROUND** Please describe your company and your position there. I work at a precious gemstone import company, Brilliant Colors Inc. We mainly wholesale gemstones to jewelry manufacturers **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire SEMnexus? We wanted to market ourselves to potential new manufacturers, retailers and even private customers.  What were your goals for this project? We wanted to show as many people as possible what we do, how we do it, and how competitive our pricing is.  **SOLUTION** How did you select this vendor? I was referred to them by a friend in my industry. Their CEO was well-versed in the jewelry industry.  Describe the scope of their work in detail. Their CEO visited my office to grasp our needs. He was personal and down-to-earth, which helped me communicate my needs better. He showed me how to direct our online presence, and demonstrated the difference that SEO can make.  What was the team composition? Their CEO, interns, and outsourced staff members worked on the project. He managed the workflow with more ease and efficiency than anyone I'd tried before him. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Over the past year, clients have found us on the platforms they use. How effective was the workflow between your team and theirs? They were clear and responsive about everything. They often gave us choices and potential results before making decisions. The team responded to emails, texts, and phone calls within minutes, without exception. What did you find most impressive about this company? I loved their simple process. The CEO took notes, explained his suggestions, gave us options, and explained the pros and cons thoroughly. We saw results in the first few months, but almost forgot they were due to his services because his dealings were so smooth. It was like talking to a friend. Are there any areas for improvement? I sincerely can't think of anything. I wish they offered more services that met their standards.  --- #### Mobile App Development for Retail Company **The Project** - Services: Mobile App Development - Project size: $10,000 to $49,999 - Project length: May - Dec. 2023 **Project Summary**: A retail company hired SemNexus to provide mobile app development services. The team was responsible for fixing the work of a previous provider and ensuring that the client's app was deployable. **Review Rating**: 1.5 - Quality: 2.5 - Schedule: 3.5 - Cost: 0.5 - Willing to Refer: 2.0 **The Reviewer** CEO, Virtual Window Shop - Industry: Retail - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Feb 26, 2026 **Feedback Summary**: SemNexus delivered the app update, but it still had issues. When the client asked SemNexus about it, the team stopped responding. Furthermore, the client later had the app examined by a team in Germany, whose report stated that the app was non-deployable and appeared to be only a demo. ""They had a persona and carried themselves as the best in the industry."" **BACKGROUND** Please describe your company and position.I am the CEO of Virtual Window ShopDescribe what your company does in a single sentence.Retail Business **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SemNexus to accomplish?To MarketChange to updating the App **SOLUTION** How did you find SemNexus?Online SearchWhy did you select SemNexus over others?High ratingsHow many teammates from SemNexus were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.Thank you for allowing me the opportunity to review this team. Before anything else, I want to note that I have attempted to contact Semnexus several times, and I have emails showing that I received no response. That is important to mention first.My situation began with an app created by a company called Appsketier. At the time, I had no idea the app was written poorly. I approached Semnexus to discuss marketing, and during that conversation, I explained that we were already experiencing issues with the app. I also told them that Appsketier claimed they were working on those issues.Semnexus asked if their team could take a look at the app. I agreed and provided everything they requested. After reviewing it, they told me the app was a mess and that they could fix it for $5,500 every two weeks, in what they called “sprints.” We started late, but Marco convinced me that Semnexus was the best team for the job. There were no guarantees, but according to the IBL report done by a professional company, it stated that it was obvious to any developer to know the app was not deployable. My question to Sem Nexus was why they did not see that? How could they say they are the best and yet not see as a developer that the App was not even Demo worthy.After paying more than $32,000 to Sem Nexus, the app was sent to me with the same issues it had before. The one main reason is that it was never fixable, never deployable; they had to know. I was not suspiscious, untill they stop answeringSemnexus later provided the attorney who helped me take legal action against Appsketier. I don't think Sem Nexus knew that we were going to hire a team of developers in Germany that would examine the work done by Appsketier.  We are working to raise the money to see the work that Sem Nexus did, but I wish they would just email me back and stop avoiding me. Through that process, we had the app examined by a team in Germany. Their report stated clearly that the app was non‑deployable and appeared to be only a demo. Based on that, I believe a professional team like Semnexus should have recognized this from the beginning.When I tried to ask Semnexus whether they knew the app was not deployable, they stopped responding to me immediately. That silence is what concerns me now. I did not blame them at first, but their refusal to answer basic questions has made me suspicious.I will be posting videos about both Appsketier and Semnexus on my channel @virtualwindowshop, where I will show the documentation and explain what happened so others can protect themselves. but you can my YouTube channel On Developers @virtualwindowshop You tube Thanks **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?I don't know, the sprints to fix the app are what Michael called them, charging 5000 to 7000 a week was very fast, I believe in the idea that I was creating, i ended up with the App still not functioning correctlyDescribe their project management. Did they deliver items on time? How did they respond to your needs?In the beginning, they seem to gaslight about the time. They showed me a list of things they did, I was more concern in getting the app to work properly, but in the end the app did not functionWhat was your primary form of communication with SemNexus?Virtual MeetingWhat did you find most impressive or unique about this company?They had a persona and carried themselves as the best in the industry; they knew about Appsketier, and they heard that they were no good. I thought they would be capable of seeing that the app was not fixable. , without knowing we woud hire a professional team to dissect the work. According to them Sem Nexus if they are true developers would of seen the App was not deployable, Marco had even said that he could not beilieve that one man did this work from Appsketier, the proffesional said the same thing. this alone shows signs that Sem Nexus had to know it was non deployable but they made more then 32000 from a retired veteran who protect them for the freedon they have. sadAre there any areas for improvement or something SemNexus could have done differently?Answer your customers, I did not blame them, but not responding shows something is wrong. But now we are about to eveluate thier work professionally --- #### Web Development & Digital Strategy for Game Dev Studio **The Project** - Services: Digital Strategy, Other Digital Marketing, Web Development - Project size: $10,000 to $49,999 - Project length: Sep. - Dec. 2024 **Project Summary**: SEM Nexus provided web development consulting and digital marketing services for a game development studio. The team was responsible for improving the client's UX/UI design and creating Google Ads campaigns. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Shrouding Studios - Industry: Gaming - Client size: 1-10 Employees - Review Type: Online Review **The Review** — Mar 11, 2025 **Feedback Summary**: SEM Nexus helped the client achieve a 30% increase in organic traffic and a 20% reduction in bounce rate within the first three months. The team was easy to work with and very responsive via virtual meetings. SEM Nexus delivered work on time and joined the client's calls to provide assistance. ""Our experience with SEM Nexus was satisfactory."" **BACKGROUND** Please describe your company and position.I am the Founder of Shrouding StudiosDescribe what your company does in a single sentence.We are a game development studio. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire SEM Nexus to accomplish?Promotion of landing pageConsulting on landing page development **SOLUTION** How did you find SEM Nexus?ReferralWhy did you select SEM Nexus over others?High ratingsClose to my geographic locationPricing fit our budgetGood value for costReferred to meHow many teammates from SEM Nexus were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.SEM Nexus has been a game-changer for my studio. They consulted on both our website development and digital marketing strategy, and their expertise really helped us take things to the next level.1. Website Development ConsultationUser Experience & Design: They gave us great advice on how to make our website more user-friendly and visually appealing. Their insights on design and layout helped us create a site that really reflects the vibe of our games.Mobile Optimization: SEM Nexus made sure we were thinking about mobile users, helping us optimize for phones and tablets. They gave us a clear strategy for making sure our site works smoothly across all devices.Speed & SEO: They advised us on how to improve loading times and provided tips to make our site more SEO-friendly. Their recommendations helped us rank better and keep visitors on the site longer.Game Portfolio: They helped us organize and present our game portfolio in the most effective way, making sure our trailers, demos, and game descriptions were easy to find and showcased well.2. Digital MarketingSearch Engine Marketing (SEM): SEM Nexus guided us on running Google Ads campaigns. They helped us target the right audience, which boosted traffic during key times like game launches.Content & Blogging: They recommended starting a blog to share updates and behind-the-scenes content. This not only keeps our audience engaged but also helps with SEO.Email Marketing: They suggested email strategies to keep our players in the loop with game updates, news, and special promotions, which has been great for staying connected with our fans.3. Brand Strategy & PositioningBrand Identity: SEM Nexus gave us a fresh perspective on refining our brand. They helped us make sure our studio’s identity is clear and consistent across all platforms, from our website to social media.Audience Insights: They helped us dig into our target audience’s preferences and behaviors, giving us data-driven insights to fine-tune our approach and connect with the players who would love our games.All in all, SEM Nexus provided us with the guidance and strategies we needed to grow our online presence, attract more players, and make sure our games get the attention they deserve. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increased Traffic: After optimizing for SEO and following their advice on site structure, we saw a 30% increase in organic traffic within the first three months.Lower Bounce Rate: The tweaks they suggested for mobile optimization and loading speeds resulted in a 20% reduction in bounce rate, meaning visitors were staying on the site longer.Better Conversion Rates: By restructuring our game portfolio and focusing on calls-to-action, we noticed a 15% increase in demo downloads and inquiries about new games.Describe their project management. Did they deliver items on time? How did they respond to your needs?They were very responsive to our needs and delivered everything on time. Mike and Wiam would join a call whenever we needed their assistance.What was your primary form of communication with SEM Nexus?Virtual MeetingWhat did you find most impressive or unique about this company?They were very easy to work with and very responsive.Are there any areas for improvement or something SEM Nexus could have done differently?I felt our experience with SEM Nexus was satisfactory. --- ## Portfolio & Awards ### Nautical Eye Who they are: Nautical Eye is a forecasting and all-in-one maritime app to help you along your fishing misadventures! Their problem: Nautical Eye is a fantastic mobile app, but they had no users! Our Solution: We developed a full scale marketing plan from conception to execution. As of writing this, the app sports over 50,000 unique users. ### Lux Lighting The Luxlighting app allows you to control your LED lights from your phone. You can create custom themes or have the lights sync with the music playing around you. ### YogiGo Fitness Connect with Certified Yoga and Physical Fitness Trainers in your area. Work out from the comfort of your own home, park, or even hotel gym. YogiGoFitness is your premier all-in-one tool for discovering, messaging, and booking appointments with nearby yoga/fitness instructors and personal trainers. It’s also a great way for trainers to be found by potential clients! ### Tito Who they are: Tito is a popup social event app in NYC Their Problem: The app came to us from inception. No users Our solution: A full app marketing strategy was deployed and executed on. Tito now has a thriving active userbase in NYC, and experiences some of the best retention we've ever seen ### Teletour Who they are: Teletour is an AR global touring app that provides you with in depth visual tours at any location you select accross the world Their Problem: The app came to us from inception. No users Our solution: A full app marketing strategy was deployed and executed on. For Teletour, we are seeing incredible CPI numbers, as low as $1 per download in the US. ### Scan And Translate +1,000,000 Downloads Who they are: Scan & Translate is a text translation app, designed to help you travel easily Their problem: Ironically, the apps description was only available in english, and they needed assistance with ASO, translation & app localization Our Solution: We optimized the app store page, provided localized translations for various countries, improved their app rankings, and drove downloads to the app. As of writing, the app has reached a 20% increase in organic user acquisitions ### Scootroute Who they are:  Scootroute is a micro-mobility navigation app helping riders of mopeds, scooters, and bicycles navigate to their destinations safely. Their Problem: The app came to us shortly after launching with a small user base and base app store imagery. Our Solution: A combination of ASO and App Promotion helped Scootroute find success in downloads.  On just 3,000 Product Page Views, Scootroute achieved over 1,600 installs leading to a conversion rate of over 53%.  ### WinQuik Who they are: We are the proud app marketing agency behind WinQuik. Clickstreams star studded trivia game app. Their Problem: The app came to us from inception. No users Our solution: A full app marketing strategy was deployed and executed on. As of writing this, the app has 50k unique users, and the CLIS stock is up 10x since our original involvement. ### Off Market Who they are: Off Market is a mobile real estate app that simplifies housing transactions. Their problem: Came to us with an underdeveloped app with no design. Our Solution: Created a completely original design for the app. Launched a pre-registration campaign while the app finished development, and eventually a fully live campaign with a conversion rate of 43% on both iOS and Android. ### Vodacast Who they are: Vodacast is a podcasting app providing bonus content to users and treating podcasters more fairly while offering a more complete all-in-one podcasting solution. Fully immerse yourself in your favorite podcasts with the Vodacast app. Their Problem: The app came to us from inception. They had no users and were looking for podcasters & listeners. Our Solution: A full app marketing strategy was deployed and executed. We are seeing incredible CPI numbers, as low as $1.53 per download in the US. We also increased their conversion rate by 25%. ### Famous Who they are: A digital talent show that ranks users based on their favorability instead of their likes/followers. Winners each week are given cash or career prizes such as $500 or a session with Aloe Blacc Their Problem: They had brought in users previously but they were primarily low value installs lacking talent Our Solution: Completely redid their App Store listing. Primarily used Google Ads and Facebook Ads to target individuals that would be able to create higher quality submissions. Brought in IOS users at a sub $1 CPI.   ### Headero Who they are: A unique dating app that focuses on oral pleasure. They have created an open and honest dating community that rejects the binary and encourages users to be themselves. Their Problem: They came to us in an early beta stage. We guided them through the pre-marketing process, into pre-registration and finally to a fully live product. Due to the nature of the app, we have been rejected from most ad networks. We found our place on Google Ads and have successfully created a diverse and deep community of users. Our Solution: Leverage both digital and social marketing along with IRL events to help build the community. Went from being banned on all ad platforms to building a self-sustaining user base in NYC. Additionally, we have begun expansion into San Francisco. ### Know Wake Who they are: Join the #1 fastest growing community navigating together. Their Problem: The app came to us with only focusing on specific waters with specific users. They wanted to map more wake zones & become more user friendly to casuals    Our Solution: A full app marketing strategy was deployed and executed on Apple, Google, Facebook, Twitter, Tik Tok.. We are seeing incredible total install number of 20k ### GrainSt The Best Farm Management tool to Determine Grain Pricing!   GrainSt helps you find the best prices for the corn and soybean crops. Find corn and soybeans at the nearest grain markets.  Search for the best bids on old and new crops, and keep tabs on agriculture markets near you.   GrainSt provides you with regularly updated  grain economy data that will keep you ahead of the grain market.  View up-to-date corn and soybean crop delivery location bids in your location to help determine the best price for your crops on the grain market.  Specialized in soybean and corn marketing, GrainSt is the companion app for both new and old crops.   Browse current and future commodity market prices within your area!  Find crop markets closest to you or up to 100 miles away.  GrainSt provides you with the contact information to delivery locations within the app, saving you the hassle of searching for it yourself!   ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_mobile__app_marketing_company_united_states_2026.svg) ### Industry Recognitions - #1 Best App Marketing Company on JustCreateApp - Influencer Marketing Hubs Top 20 Mobile Agencies - # 5 App Development Company on Business2Community - Rated a 9.2 by Best Alternatives - PR Web Awarded Best App Design - Yahoo best design award - 4.4 Rating on Glassdoor - Top Ranking App Agency Notify Visitors - Peer to Peer Marketing Top Mobile Marketing Agency - #4 on Inbeat.Agency - TheGlobe Award Winning Digital Marketing Firm - Nasdaq Award Winning Digital Marketing Firm - Benzinga Mibit Best App Design - Design Awards Recognizes SEM Nexus For MIBit App - Yahoo Finance Award Winning Digital Marketing Firm - Accesswire Award Winning Digital Marketing Agency - 99firms Top App Marketing Agency - BoA Top App Marketing Companies (2021) - ITRate Top Swift Companies New York - BusinessOfApps Top USA App Developers (2021) - PeertoPeerMarketing 15 Best Mobile Agencies - GraffersID Android App Development Companies NY - MobileAppDaily Top App Marketing Agency - Digital.com Top App Marketing Agency ## Key Clients - https://semnexus.com/case-studies/ ## Packages ## Verification Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services. - Verified Client Reviews: 62 - Overall Review Rating: 4.5 Last Updated: 2026-06-18T10:57:03Z ### Business Entity - Business Entity Name: SEMNEXUS LLC - Source: New York Secretary of State - Jurisdiction of Formation: New York - Date of Formation: February 26, 2018 - Status: Active - Last Updated: December 3, 2021 - ID: 5293214 ### Credit Report Results - International Credit Risk Assessment: Moderate Risk - Source: Creditsafe - Last Updated: December 3, 2021 ## Locations (1) ### New York, NY (Headquarters) - 243 West 30th Street - New York, NY 10001 - United States - 16 - 20 employees - Phone: 5169837771 ## Connections - shubham Singh (Azikya Software Solutions Private Limited) ## Contact SemNexus [Send a message](https://clutch.co/profile/semnexus) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/18557936) - [Facebook](https://www.facebook.com/SEMnexus-154525185259512/)