SEM Nexus

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Ualett

Describe what your company does in a single sentence.

Ualett is a leading mobile app solution offering online cash advances to independent workers in the United States. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Implement targeted advertising strategies to effectively reach our audience and generate high-quality leads

SOLUTION

How did you find SEM Nexus?

Online Search

Why did you select SEM Nexus over others?

• High ratings
• Other

How many teammates from SEM Nexus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creative Development
Design and produce compelling ad creatives tailored for performance across multiple digital platforms, including Meta (Facebook & Instagram) and Google Ads.
Campaign Setup
Build and launch advertising campaigns across various social media platforms, ensuring alignment with brand goals, audience targeting, and platform best practices.
Daily Monitoring & Optimization
Continuously monitor campaign performance metrics, making data-driven adjustments on a daily basis to maximize ROI and improve engagement.
Performance Reporting
Generate regular performance reports highlighting key insights, optimizations made, and recommendations for ongoing improvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital marketing campaigns delivered a 50% increase in lead generation compared to 2024, reflecting significant growth in performance and channel efficiency following the start of our partnership with Sem Nexus.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sem Nexus, has consistently delivered all campaign assets on time. We hold weekly performance review meetings to assess results and implement timely adjustments. Their team is highly responsive and efficient in addressing our requests.

What was your primary form of communication with SEM Nexus?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspects were the strong results delivered by their campaigns and their deep expertise in mobile applications.

Are there any areas for improvement or something SEM Nexus could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Menbita

Describe what your company does in a single sentence.

Organising recruitment events for companies 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• generate traffic to our website in order to get leads.. - Develop an app for our brokerage and generate installs through app promotion campaigns.

SOLUTION

How did you find SEM Nexus?

Online Search

Why did you select SEM Nexus over others?

• High ratings
• Reasonable pricing - After an introduction call with the CEO

How many teammates from SEM Nexus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEM Nexus helped us with:

- Creating advertising campaigns to generate leads for our brokerage.

- Implementing GA4 tracking on our website.

- Developing and marketing our new app.

- Deliverables included market research, ad creatives, keyword search and app store imagery.

- Influencer campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An increase in quantity and quality leads

- We entered a new market by having our own brokerage app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wiam the project manager went above and beyond to ensure we met our goals. Deliverables were always on time, and the team was extremely responsive to our needs. We wanted some changes on the ad creatives and they made it happen quickly.

What was your primary form of communication with SEM Nexus?

Virtual Meeting

What did you find most impressive or unique about this company?

As a startup we needed the flexibility SEM Nexus offers

- Innovative approach to marketing. We worked with another agency before but the results were not as good. Sem nexus's recommendations were spot on. You can tell that even though they are not in the insurance business, they took the time to educate themselves on everything related to our website and app.

- Wiam’s dedication stood out. 

Are there any areas for improvement or something SEM Nexus could have done differently?

None. They've exceeded our expectations at every step.

BACKGROUND

Please describe your company and position.

I am the Founder of an insurance company 

Describe what your company does in a single sentence.

Insurance company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Generate traffic to our website in order to get leads
• Develop an app for our brokerage and generate installs through app promotions

SOLUTION

How did you find SEM Nexus?

Referral

Why did you select SEM Nexus over others?

• High ratings
• Pricing fit our budget

How many teammates from SEM Nexus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating advertising campaigns to generate leads for our brokerage.
Implementing GA4 tracking on our website.
Developing and marketing our new app.
Deliverables included market research, ad creatives, keyword search and app store imagery.
Influencer campaign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• An increase in quantity and quality leads

• We entered a new market by having

our own brokerage app

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wiam the project manager went above and beyond to ensure we met our goals.

Deliverables were always on time, and the team was extremely responsive to our needs. We wanted some changes on the ad creatives and they made it happen quickly.

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a startup we needed the flexibility
SEM Nexus offers
Innovative approach to marketing. We worked with another agency before but the results were not as good. Sem nexus's recommendations were spot on. You can tell that even though they are not in the insurance business, they took the time to educate themselves on everything related to our website and app.
Wiam's dedication stood out.

Are there any areas for improvement or something SEM Nexus could have done differently?

no they exceeded expectations at every step.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a fitness app

Describe what your company does in a single sentence.

We are a cutting-edge fitness app that uses AI to create personalized workout plans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Market App
• Get 3584 downloads

SOLUTION

How did you find SEM Nexus?

• Online Search
• Clutch Site

Why did you select SEM Nexus over others?

• High ratings
• Pricing fit our budget
• I watched a video interview with the CEO (Michael Kordvani) and he seemed like a good guy

How many teammates from SEM Nexus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Deliverables included the following:

• Marketing Strategy 
  • Deliverable was due on 08/23/2024
  • It was received late on 09/02/2024
  • The document included competitor research, pain points, user persona, selling points and a distribution overview.
  • The document also called for a Brand awareness campaign. The purpose of this campaign was to build an audience that could be retarget with an app promotion campaign with the intent of lowering cost per install. This was never done. However, we did already have an audience with our Facebook page that was able to be successfully targeted/copied with our Facebook app promotion campaign. So, although this was not done, perhaps it didn't need to be done since we ended up with a lower than expected cost per install.
• App UX/UI/CRO Audit 
  • Deliverable was due on 08/30/2024.
  • The initial document was delivered on 09/02/2024. However we considered this document to be incomplete. The delivered document did not include UX/UI recommendations
  • 09/12/2024 we communicated with the project manager that we did not receive UX/UI recommendations and we were interested in having that completed. 
  • Completed deliverable was not received until 10/11/2024. 
  • Due to the lateness of the deliverable, it was difficult to implement the recommended changes. The recommendations suggest significant visual changes to the app, which would require us to redo much of the marketing collateral.
• Keyword Research 
  • Deliverable was due on 09/06/2024
  • It was received late on 09/13/024
  • SEM Nexus conducted keyword research on several platforms and gave us a report which included the Keywords, likely difficulty of targeting each keyword, and anticipated volume of traffic for each keyword.
• ASO App Store Description 
  • Deliverable was due on 09/06/2024
  • It was received late on 09/10/2024
  • In addition to being late, the app store description was completed on the WRONG app. We saw this as a clear lack of lack of supervision by the project manager and clear indication that SEM Nexus didn't care about our project since they made such a significant and obvious mistake.
  • The proposal that we signed stated "we will initially create new imagery for the download page using in-app screenshots. From there, we will continue A/B test changes in the description and imagery to boost conversion rates and rankings.
    • No A/B testing was ever done. SEM Nexus only ever sent us 1 version of the app store description (when it was eventually done on the correct app)
• App store Imagery 
  • The proposal that we signed stated "we will initially create new imagery for the download page using in-app screenshots. From there, we will continue A/B test changes in the description and imagery to boost conversion rates and rankings. 
    • No A/B testing was ever done. SEM Nexus only ever sent us 1 version of the app imagery
• Facebook/Instagram Ad creatives 
  • SEM Nexus set up ad creatives for use on Facebook/Instagram advertisement. Some of the ad creatives included obvious grammatical/syntax errors. Although these errors were easy to resolve, we feel that these errors should have been caught and corrected before being sent to us for final review.
• Social Media Marketing 
  • SEM Nexus was to post several social media posts on our instgram & Facebook pages.
  • The initial post was supposed to go live on 10/09/2024. On 10/11/2024, I discovered that the post was not live, as was planned.
• Facebook/Instagram Ad management/optimization 
  • SEM Nexus setup a Facebook/Instagram app promo campaign. The campaign performed better than expected with a relatively low cost per install. We were expecting the project manager to scale up this campaign, due to the effectiveness of the campaign. However, the project manager was reluctant to increase ad spend on this campaign for reasons that were unclear. This seemed to significantly differ from the strategy proposed by the CEO during the initial consultation, which left us confused.
• Apple Search Ads Setup/Management 
  • SEM Nexus did setup an Apple Search Ads campaign based on their keyword research
  • The campaign did not perform as planned. Out cost per install was significantly higher than expected. From our perspective, it seemed like there was minimal action taken to optimize the campaign to reduce the cost per install.
• Scaling of All Advertisements 
  • During our initial consultation, and as it was written in the proposal, we had planned for a ~$15,000 ad spend by the end of the project. 
  • The actual ad spend ended up being only ~$3,500. While we appreciate being under budget, we also only received a small fraction of the total amount of downloads that we were expecting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion of projects/deliverables according to the calender of anticipated completion dates.
• App Installs 
  • Install from organic sources
  • installs from Apple Search Ads Campaign
  • Installs from Facebook/Instagram campaign

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was not good:

• Multiple delays 
  • Keyword Research 
    • Due 09/06/2024 - Received 09/13/2024
  • App Store Description 
    • Due 09/06/2024 - Received 09/10/2024
    • The initial copy we received was also done on the wrong app
    • Revised copy was received on 09/13/2024
  • Ad Copy (Due09/06/2024 - Received 09/10/2024) 
    • The initial copy we received was also done on the wrong app
    • Revised copy was received on 09/13/2024
  • UX/UI Audit
    • Due 08/30/2024 - Incomplete document received 09/02/2024 
      • We felt the document was incomplete, because it did not contain UX/UI recommendations, which was discussed during the initial consultation/proposal with SEM Nexus CEO, Michael.
    • 09/12/2024
      • We communicated to Jocelyn that we did not receive UX/UI recommendations and we were interested in having that completed.
    • 10/11/2024 
      • UX/UI Audit received. Since it was received so late, if was difficult to implement the recommended changes, as a lot of the changes were to visual elements that would affect the advertising collateral, which would have to be redone. This would cause further delays and possibly additional expense.
  • Social media post 
    • Due 10/09/2024 
      • on 10/11/2024, I noticed that the first scheduled social media post for 10/09/2024 was not live. No one at SEM Nexus was aware of this causing me to have concerns about project management oversight.
• Several significant mistakes 
  • Ad Copy done on the wrong app
  • App Description done on the wrong app
• Questionable competency 
  • Organic installs
    • I feel like this should be a rather simple calculation. The project manager attempted to calculate this number live, during a meeting, and came to an egregiously wrong calculation (~26 organic installs in 2-3 months). The project manager then followed up with an email and calculated 32 organic installs per day, which is again wildly inaccurate.
• Poor response time to inquiries 
  • 11/07/2024 email sent to pause retainer period and adjust ad spend. The project manager did not respond to this email (and 2 other emails requesting a response) until 11/13/2024
  • 11/27/2024 - Email sent to request a video copy of a meeting. Email responded to on 12/6/2024
  • 12/3/2024 - email send requesting feedback on churn rate. Project manager replied 12/6
  • 12/4/2024 - email sent requesting update on Apple Search Ads. Project manager replied on 12/6
• Lack of Oversight 
  • Ad copy/App Description 
    • These deliverables were done on the wrong app, and the project manager did not review the material before it was sent to us.
  • Social Media Post 
    • The first social media post was supposed to go live on 10/09/2024. The project manager did not know that the task was not completed until I brought it to her attention on 10/11/2024.
• Poor Communication with CEO 
  • Unclear strategy 
    • During the proposal the CEO outline a strategy for a $15,000 ad spend in about 6 weeks. The project manager wanted to stay at the current rate of ad spend (~$40/day) for about 2 months before scaling up ad spend. 
• Unprofessional conduct
  • Unprepared for meetings 
    • During several meetings, the project manager seemed utterly unprepared. This didn't happen all the time, but it wasn't an irregular occurrence.
    • One particular instance, the project manager was traveling and tasked the CEO to lead the meeting on 10/10/2024. The CEO was not prepared for the meeting. The CEO was under the impression that the project manager would be attending the meeting (the project manager did not attend the meeting).
  • Unable to adequately schedule meetings 
    • 12/5/2024, the project manager stated that the CEO wanted to take part in the meeting. The CEO was not available at our normal meeting time. The project manager stated that she would get back to me about his availability for a meeting later that day. the project manager never got back to me. I was forced to send a follow-up email to attempt to get the meeting scheduled. The meeting took place 6 days later than it should have further delaying things and harming productivity.

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The CEO seems knowledgeable. The CEO also seemed to want to get involved and help at the end of our contract. Unfortunately, it was too little too late, as he waited until literally the last meeting before our contract ended.

Are there any areas for improvement or something SEM Nexus could have done differently?

1. Don't submit a deliverable based on the wrong app to a client.
2. More oversight from project manager to subordinates.
3. Faster response time to emails 
   1. Generally, the response time was adequate. But, there were several instances where getting a response took an inexcusable amount of time.
4. Avoid delaying deliverables
5. Have a consistent strategy between what is proposed and that the project manager will deliver.
6. Be better prepared for meetings.

Company Responses

The vendor responded on December 14, 2024.

Thank you for your feedback, Preston.

Your attention to detail throughout this project has been staggeringly impressive. Working with you has been a humbling experience, to say the least.

Due to the feedback we have received from you throughout this project, we have added numerous new systems to improve our quality assurance and scheduling, as those seemed to consistently mark your primary concerns. So I thank you for making us a more detail oriented, timely, and better agency.

Now in regards to the ad spend, I do want to emphasize we achieved a scalable cost per user acquisition at less than half of the average cost I had initially projected for you, and were poised to spend the remainder of your ad budget very efficiently within the span of an upcoming 1-2 months to reach our target download goals before you terminated. Given just a little more time, we would have quite literally achieved over twice the results the initially promised.

The only reason why the ad budget was not spent in full during the initially proposed timeframe was so that it could be spent efficiently, it was in your benefit and I've done my best to communicate that throughout our engagement. This is precisely why, per what you mentioned, the performance was good.

Above all, on a personal and even professional level, I really just wish you communicated all of this with me just a week ago, as your app was performing phenomenally well, and we were poised to achieve amazing results right before you pulled the plug.

I do wish you the best of luck, I hope that the campaigns we have set up for you can carry the growth of your app moving forward, and I thank you for choosing SEM Nexus

- Mike

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder, co-owner, and CEO of Brisa Therapeutics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We wanted to increase our sales.

SOLUTION

What was the scope of their involvement?

SEM Nexus provides us with mobile app development and digital marketing services. They mainly handle our app’s maintenance and some development work. They also manage our marketing efforts, which include SEO, SMM, and PPC. Their team runs our ad campaigns across Facebook, Instagram, and Google.

What is the team composition?

We’re mostly in touch with three people from their side: Michael (Founder & CEO), Marco (CTO), and Wiam (project manager).

How did you come to work with SEM Nexus?

We found out about them through a Google search.

How much have you invested with them?

We’ve spent about $25,000 on this project. If we include the advertising budget, the total would be around $30,000.

What is the status of this engagement?

We started working with SEM Nexus in May 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with SEM Nexus, our app downloads have increased from 200 to over 5,000.

How did SEM Nexus perform from a project management standpoint?

They’ve always followed through on every promise and met our goals. We also have weekly meetings and goal-setting calls with their team. We communicate using Google Meet, phone calls, and email.

Are there any employees from the service provider's team that you would like to shout out to in this review?

I want to give a shout-out to Michael, Marco, and their project manager, Wiam. All three of them have been very helpful and instrumental in the success of our project. They’re very hands-on, personable, knowledgeable, kind, easy to get in contact with, communicative, responsive, ethical, and professional. Overall, I can only say good things about them and the rest of their team.

What did you find most impressive about them?

Their team always does what they say they’ll do.

Are there any areas they could improve?

No, I don’t think there’s anything SEM Nexus needs to improve on. They’re doing a wonderful job.

Do you have any advice for future clients of theirs?

Trust the process. You’re in good hands with SEM Nexus because they’re a very ethical company.

BACKGROUND

Please describe your company and position.

I am a Manager

Describe what your company does in a single sentence.

ZF Group is a global technology company that provides systems for passenger cars, commercial vehicles, and industrial technology, offering integrated solutions for established vehicle manufacturers, mobility providers, and startup companies in the fields of transportation and mobility.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Social Media campaign for a smartphone app
• Increase product awareness
• Set up and manage an Instagram profile

SOLUTION

How did you find SEM Nexus?

Online Search

Why did you select SEM Nexus over others?

Pricing fit our budget

How many teammates from SEM Nexus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Developing and spearheading comprehensive digital product marketing campaigns for a new marine and pleasure craft boating app. This includes orchestrating both organic and paid advertising strategies on Meta platforms, complemented by innovative content creation. Deliverables:

• Comprehensive digital app marketing strategy
• Innovative content creation and creative development
• Rigorous content moderation
• Strategic setup and optimization on Meta
• Enhanced App Store optimization for both Apple and Google platforms
• Targeted advertising campaigns on Google and Apple platforms

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We exceeded our initial download goal by five times, and our CPI was below the industry average. Additionally, SEM managed the budget with great care, allowing us to do more than initially planned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Initially, we experienced a somewhat bumpy start, taking about a month to acclimate to each other and align our communication. However, after this initial phase, the process became much smoother, largely due to the exceptional work of our campaign manager. She excelled in her role, consistently and mostly on time preparing detailed reports, keeping us informed about the campaign's progress, and suggesting necessary improvements to the app to optimize outcomes.

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team’s adeptness at budget management in relation to our app’s goals is remarkable. Unlike other marketing agencies, which insisted on needing more budget to achieve our objectives within our specified timeframe, this team demonstrated exceptional skill in working effectively within the given budget constraints.

Are there any areas for improvement or something SEM Nexus could have done differently?

The reporting and summarization of metrics for the weekly meetings could be improved for greater clarity and effectiveness. Additionally, there were minor delays in the delivery of some social media posts, which still arrived on the correct day. These delays were due to communication issues between our software tool and their system.

BACKGROUND

Please describe your company and position.

I am the co-founder of Ultimate Playlist App

Describe what your company does in a single sentence.

The Ultimate Playlist App leverages technology to create an incentivized listening platform for music promotion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Full stack app development and maintainence
• Digital Promotion

SOLUTION

How did you find SEM Nexus?

• Online Search
• Referral

Why did you select SEM Nexus over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from SEM Nexus were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEM Nexus first came on board as our digital promotion partner. However, while coordinating with our previous development team, we noticed the professionalism and expediency the SEM developers brought to the space. We switched all development to SEM in March of 2023. This included optimizing the existing app to run more efficiently and enhance UX as well as improve our data stratification tools within the app and backend webadmin area.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our experience with SEM in both the development and marketing realms has been a pleasure. The principal partners are very hands on, invested, bring a high level of technical and relational aptitude to all matters. We can trust the SEM's team to be professional and kind with our other strategic partners as well as always demonstrate proactive measures to iterate and improve our app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEM has delivered all items on time or ahead of time. They are incredible about prep and anticipation of future needs making the iterative process seamless and fun.

What was your primary form of communication with SEM Nexus?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SEM Nexus has exceptional technical talent and execution, but the kindness, communication, and thoroughly professional relational skills of all team members have made this project a triumph and a joy.

Are there any areas for improvement or something SEM Nexus could have done differently?

We are very pleased with our ongoing partnership with SEM and cannot note any needed improvements at this time.

BACKGROUND

Please describe your company and position.

I am the CEO of Cell My Listing

Describe what your company does in a single sentence.

Cell My Listing is an app designed for realtors to take their own cell phone photos for their listings, and our media production company will edit them to make them more marketable

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• App Buildout
• Marketing
• Venture Capital

SOLUTION

How did you find SEM Nexus?

Online Search

Why did you select SEM Nexus over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEM Nexus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially hired SemNexus to handle the marketing side of our app development project. As we got to know them better, we recognized we should have gone to them first for app development. We successfully pivoted from our app developer to take both the development and marketing of our app to SemNexus. Best decision we've made! Key deliverables to date have been the app and marketing of the app, both of which are in progress.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team consistently has done what they said they were going to do, when they said they were going to do it. After a very disappointing app build using another company, we've been blown away with the constant communication and updates on our project.

It has been seamless working with them, and because we are not super high tech as far as all the technical elements of the build, they've given us high level communication we are very comfortable with. They've worked with our vendor to set up a complex API and have handled all elements of the project without us having to reach out for updates or having to get involved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been on time, and all communication is responded to quickly. Mike and Marco have been extremely receptive to our needs, and always respond to emails promptly. If ever we have further questions, they have offered to jump on a call to clarify. They always make us feel like a top priority.

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were a little intimidated at first hiring a company based in Manhattan, as we thought they might be out of our budget. After the initial meeting with Mike, we knew we had to work with them because his style of communication is very much like ours. He is honest, helpful and to the point. Within moments, we knew he was very bright as he pinpointed our needs immediately.

Within just a few weeks of hiring SemNexus to manage our app marketing, we realized we should have hired them for development. Mike was open to the idea, and put us in touch with the CTO Marco. Their ability to meet deadlines and communicate consistently has been a lifesaver for us when we're truly trusting that our vision for our app becomes all that we hope it to be.

I know they have many clients, but they are always welcoming and friendly, happy to answer questions, and extremely patient with us as this is far outside our scope of expertise. They seem genuinely excited about our project and are behind us 100% with our goals.

Are there any areas for improvement or something SEM Nexus could have done differently?

Not that we can think of

BACKGROUND

Please describe your company and position.

I am en executive of (a/an) eCommerce

Describe what your company does in a single sentence.

We are an e-commerce fine jewelry company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• We hired SEM Nexus to help us with our e-commerce sales via digital marketing services.

SOLUTION

How did you find SEM Nexus?

Referral

Why did you select SEM Nexus over others?

• Close to my geographic location
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Wiam, our campaign manager, had sent us a marketing strategy first, then did some keyword research for us and audited our website. Once that was done, she set up Google Analytics and started the ad campaigns on Facebook and Google. We also used Smartlook to check user behavior and Adscapsule to monitor campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales are up! We’ve been seeing a pretty consistent upward trend in sales ever since they started their ad campaigns with us.
• A lot more traffic to our site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wiam and Mike have been super responsive! We get weekly email updates and meetings with them. Projects are managed very organized & everything has been very timely.

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re very knowledgeable on any topic we bring up, and they always figure something out when we stump them with a question.

Are there any areas for improvement or something SEM Nexus could have done differently?

There was a learning curve when we first started. I think they could do better at showing their clients exactly how and why they do what they do.

BACKGROUND

Please describe your company and position.

I am the Principal Broker & Founder of AVENUE REALTY ADVISORS (ARA)

Describe what your company does in a single sentence.

Commercial Real Estate Leasing & Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• More Leads
• Marketing Campaign

SOLUTION

How did you find SEM Nexus?

• Online Search
• Referral

Why did you select SEM Nexus over others?

• High ratings
• Pricing first our budget
• Good value for cost
• Referred to me
• Company values aligned

What was the size of SEM Nexus’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They started the project off with a marketing strategy to tell us about our target audience. Then they put together a keyword research sheet for us to see where we should place our budget. Finally, they setup a Google Ads campaign for us to cover all of our keywords, and set up Google Analytics to review performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Helped me generate more leads for my company.
• Helped gain more traction to my website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always responsive about any changes I needed or concerns I had. They always had someone on their team available for me to speak to and ask questions about my plan. They're very efficient; they always deliver on time.

What was your primary form of communication with SEM Nexus?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

​​​​​​​What did you find most impressive or unique about this company?

They are a small company that pays attention to every detail needed. They do not skip out on anything and truly make you feel valued as one of their customers. They are patient and nice about the whole process and made it as seamless as possible.

Are there any areas for improvement or something SEM Nexus could have done differently?

I personally did not have any bad interactions with SEM Nexus. They were easy to work with, and I plan to continue working with them for a while. No improvements are needed at this time!