SEM Nexus

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Jenny Life Inc. We provide life insurance nationwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We needed to establish digital marketing campaigns but didn’t have the resources or expertise internally. We also didn’t feel that our existing vendors had the necessary expertise to meet our needs. In particular, we needed help with app store marketing.

SOLUTION

What was the scope of their involvement?

Since coming onboard, SEM Nexus has worked on multiple projects. Our team creates native mobile applications for services that help our life insurance customers. SEM Nexus helps us with ASO (app store optimization), which includes designing listings for our apps. Their team supports product launches and then markets them. In terms of technologies, their work touches on Apple search ads, Google Play, the Google Play App Store, and the Apple App Store.

What is the team composition?

We’ve worked with at least four people from SEM Nexus.

How did you come to work with SEM Nexus?

We talked with different companies in the marketplace to gather recommendations. Two different companies suggested SEM Nexus, so we reached out to them. They then took us on as a client.

How much have you invested with them?

We’ve spent between $25,000–$50,000 on the project so far. Their price to value ratio is off the charts.

What is the status of this engagement?

We began the engagement in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

SEM Nexus helped to increase our app store performance by several hundred percent. They also increased the overall quality of our listings. We have better optimization techniques too. We improved customers’ ability to find our apps, which was completely led by SEM Nexus. Their team does extremely high-quality work.

How did SEM Nexus perform from a project management standpoint?

We have weekly web conferences and communicate by email. Their team’s never late. They always meet our expectations. In fact, their team exceeds our expectations for communication and turnaround time.

What did you find most impressive about them?

SEM Nexus fit the culture of our business well. They have a great sense of humor. Their team’s not only professional and reliable but also fun. We all work long hours, so it's valuable to have positive interactions with vendors that make the days feel less long. All of our interactions with SEM Nexus are great.

Are there any areas they could improve?

No, absolutely not. I don’t have any constructive feedback.

Do you have any advice for potential customers?

Don’t think about it. Just do it. That’s what we were told by two other companies before we went into our relationship with them. They’re a great vendor, particularly for mobile and app store optimization projects.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a software consulting company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

I engaged some of SEM Nexus’s team to provide marketing support for an app that I was released. Then, I engaged them again for a separate app for one of my clients.

SOLUTION

What was the scope of their involvement?

SEM Nexus provided marketing and advertising services on the Google Play Store and App Store, as well as Facebook and Instagram ads. This included App Store Optimization (ASO), listing review, and writing and optimization for keywords.

What is the team composition?

I worked with Mike (Founder & CEO) and his team. 

How did you come to work with SEM Nexus?

About a year-and-a-half ago, I researched companies that were leading the digital advertising space, specifically for mobile apps. SEM Nexus continually came out on top, so I figured that a company that had great SEO for themselves could do something good for my digital products as well.

What is the status of this engagement?

Our work together began in March 2019, and it’s ongoing. Our work on that initial product was on and off, but now we’re working on another product that we just kicked off about two months ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their most recent work is a very nice example of the quality of work that they do. We targeted app installs in the various app stores for around $3 for the App Store and $2 for the Google Play Store. We continuously exceed that mark by a significant margin; I think we’re sub $1 on both platforms right now. All of that is a testament to the work that they do, not just with keyword optimization and tuning the advertising algorithm so that we get the most out of our dollar, but also keeping us in the loop and engaged. 

The experience has been really positive. They make sure that they understand the theme and sentiment that we want to share through our app and use to attract people. They’re all very technical and are always iterating on the tools that they have for us to see the reporting, know what’s going on, and know where our money is going. All of that has been really beneficial to the relationship.

How did SEM Nexus perform from a project management standpoint?

They have very good communication. I have access to both Mike and another team member who leads all of the efforts on our project. We have weekly meetings for status updates. We’re always in communication; they’re really reachable and easily accessible. Whenever I reach out to them, they respond in a timely fashion. 

What did you find most impressive about them?

The thing about advertising is that you can do it yourself through trial and error, but the expertise that SEM Nexus brings to the table from having done it so many times is invaluable. I can’t tell you how much money we would’ve thrown away had we tried to do it ourselves. Because they partnered with us and got us going on the right foot, we’ve seen significant ROI in the advertising space.

Are there any areas they could improve?

I’d like to see some even more advanced tooling that streamlines the work that they’re doing for us across the various platforms. I think that’s a component of their offering that they can spend a little bit more of their time on. From an execution perspective, everything’s going great, and we do get all of the information that we need. It would just be cool to have one dashboard, instead of having to click to different places. If they could somehow aggregate that for us and really own all of the reporting instead of us having to tie things together, that would be really helpful.

Any advice for potential customers?

Anyone interested in working with SEM Nexus should be aware of what their goals are. SEM Nexus is very goals-driven; they love helping you figure things out, but when you go in with a plan as to what you’d like to see accomplished, that’s where they really shine. That’s how I found the relationship to work out the most. You don’t need to come with the ideas – you just need to come with the vision of what you’d like to see happen, and they can fill in the rest.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of a jewelry brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

We own a very high search trademark, and we had some negative, false information articles that were out there. Our challenge was to get our relevant content to be on the first page and on a higher rank and to get the false information on the second.

We had worked with big firms before who had charged us a lot of money without producing results, so we needed a new partner.

SOLUTION

What was the scope of their involvement?

SEM Nexus does SEO, and they’ve also developed a content strategy. They’ve written different blog content and have made structural changes to our website. The team also provided our developers with recommendations for the website.

What is the team composition?

Michael (Founder & CEO) is my main point of contact

How did you come to work with SEM Nexus?

Michael was recommended to us by someone who had worked with him.  

How much have you invested with them?

We spend about $3,000–$4,000 per month, which comes up to about $40,000–$50,000 per year.

What is the status of this engagement?

We began working with them in 2018. We had to pause the work because of Coronavirus, but we plan to reengage with SEM Nexus.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re very happy with SEM Nexus’ work. Michael came up with a lot of good strategies and helped us achieve the goals we wanted to achieve. The team was able to take some of the false information articles off the first page, and their content strategy got us on the first page. 

The strategy also helped us and our retail partners. We’ve made a lot of good progress, and we’ve been able to clean up our Google search results. We’ve identified the next steps that we can focus on.

How did SEM Nexus perform from a project management standpoint?

They’ve performed well. Michael was willing to come into our office as needed. He was also easy to work with and easy to get a hold of. SEM Nexus also used Google tools.

What did you find most impressive about them?

They are a team of unorthodox thinkers, and they came up with non-traditional strategies to achieve our goals. SEM Nexus is an entrepreneurial company that doesn’t just follow the playbook.

Are there any areas they could improve?

No, I have no suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and co-owner of a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

As we approached our initial product launch, I contacted SEM Nexus to handle all of our marketing responsibilities related to that event. The primary goal was to drive downloads for the sake of gathering analytics. The secondary goal was to target certain market segments.

SOLUTION

What was the scope of their involvement?

SEM Nexus manages our marketing efforts end-to-end. Their team initially performed research into keywords to understand which words were important in our market space. They wrote the description of our platform for the App Store.

Their team works to drive downloads and then analyzes the app’s performance and user activity. Rather than driving downloads from random people, they direct their efforts towards people who are interested in our product.

What is the team composition?

I have one point of contact, but two people work on the project.

How did you come to work with SEM Nexus?

I found them through a Google search for the best iOS app marketing firms. I initially contacted SEM Nexus to gather insight. We discussed what our team should think about and the most effective analytics to gather. I described what I needed, and they took the project from there.

How much have you invested with them?

We’ve invested between $5,000–$10,000 in this collaboration so far.

What is the status of this engagement?

We started talking in May 2019, and their work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Anecdotally, they nailed it. It’s helpful to have a company that solves the problems I asked them to solve as well as those that I hadn't considered. SEM Nexus looks at a project from all ends.

The conversion rate for our platform’s very high, so we experience a notable number of downloads. That’s partially attributed to how we’ve marketed the project, but also how well their team targeted our market segment.

They’re also a much-needed interpreter of our analytics. While I look at the product from an engineer’s perspective, I can’t look at it from a marketer’s point of view.

How did SEM Nexus perform from a project management standpoint?

After our initial phone call, we’ve communicated by e-mail. We use Firebase to review the analytics together. They’re thorough and detailed.

Their team responds right away. Usually, they wait for my response rather than the reverse. Our communication’s great.

What did you find most impressive about them?

Their end-to-end services set them apart from the competition. There are companies that push downloads in a set amount of time and have a team that handles the legwork. For us, we don’t even know what we don’t know. It’s incredibly helpful to have a partner that thinks about all ends of the marketing spectrum. I don’t have to worry about our marketing efforts because SEM Nexus handles them.

Are there any areas they could improve?

No, nothing comes to mind right off the bat.

Do you have any advice for potential customers?

Since this is a full-service company, I would have come into the initial conversations with more questions related to projects further down the line. There are many initiatives that we’re discussing now that I wish I’d thought about a few months earlier.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of the Nautical Eye mobile app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEM Nexus?

I needed to advertise and market my mobile app.

SOLUTION

What was the scope of their involvement?

SEM Nexus conducted research, which included keyword research. Their team also optimized our website including landing pages and materials. They also adapted our mobile app to rank higher in app stores.

Their team helped strategize around our advertising campaigns. They consulted on our social media efforts, helping us with messaging and setting us up. Now, they run our campaigns including our Google, Apple, and Facebook marketing initiatives.

What is the team composition?

We work with about three people from SEM Nexus. They’re a small company, so I’ve worked with the CEO and two other marketing experts.

How did you come to work with SEM Nexus?

I went to Clutch actually. I went to recommended companies' websites and held phone interviews. I was told that I didn’t have enough money and one company gave me SEM Nexus’s number.

When we met, they laid out a strategy. I felt that their team could cover my business’s marketing needs. That’s how I found them, and I’m so happy that I did.

How much have you invested with them?

We’ve spent between $10,000–$30,000 on their services. They don’t charge extreme amounts of money, so it’s great.

What is the status of this engagement?

We started in December 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re great with SEO strategy. We went from zero traction to a well-represented and growing app. When we type our name into Google, we’re actually recognized. On the App Store, we went from not rated to rated 71st the other day. To me, that’s amazing.

How did SEM Nexus perform from a project management standpoint?

We use a Slack channel where I post questions to their team. Our communication’s good. Their team provides weekly reports. If I need support, I request it and then they provide it.

They’re responsive. If there’s a problem, they let me know and we address it. Their team goes above and beyond.

What did you find most impressive about them?

Their work has made us more successful. They’ve done a great job with their SEO efforts.

Are there any areas they could improve?

No, I don’t have anything for them to improve. If I have a need, their team tells me whether or not they can meet it. I’ve been very happy.

Do you have any advice for potential customers?

For me, one of the hardest tasks was discovering them. The fact that SEM Nexus came on board with a plan comforted me. Mobile app advertising is dynamic, so I felt fortunate to find them.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of 185 GN, LLC. We’re a real estate acquisitions and shared coworking space company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEMnexus?

We engaged SEMnexus to help develop our website and IT.

What were your goals for this project?

We wanted to establish an online presence.

SOLUTION

How did you select this vendor?

We found SEMnexus online.

Describe the project in detail.

SEMnexus is helping us create a website that allows visitors to contact us about leasing real estate and coworking spaces. The project remains ongoing as we’re still choosing a domain name.

What was the team composition?

Michael (Founder & CEO, SEMnexus) serves as our point of contact. We’ve spoken to a few other team members over the phone.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is still underway, but we’re satisfied with SEMnexus’ work so far. We’re considering their team for digital marketing services in the future.

How effective was the workflow between your team and theirs?

The team keeps in frequent touch with us and excels at collaboration.

What did you find most impressive about this company?

SEMnexus is highly accessible whenever we need to get in touch with them.

Are there any areas for improvement?

The project is taking longer than expected, but we’re otherwise happy with the collaboration.

BACKGROUND

Please describe your company and your position there.

My company specializes in commercial leasing for retail, office, and restaurant spaces in the New York City area. We have a focus on dual representation of both the landlord and the tenant.  

As the leasing director, I manage all the leasing agents in our company and handle the logistics of day-to-day operations within the team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEMnexus?

We hired SEMnexus to provide digital marketing for our website.

What were your goals for this project?

We wanted to improve traffic to our website.

SOLUTION

How did you select this vendor?

We were referred to SEMnexus by a colleague.

Describe the scope of their work in detail.

SEMnexus set up a Google Ads campaign for our target keywords. They build out a strategy to improve our SEO.

What was the team composition?

We worked with the founder of SEMnexus directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great success with SEMnexus.  The Google Ads campaign they ran brought a lot of traffic to our website.

How effective was the workflow between your team and theirs?

The team from SEMnexus was always just an email away. They got back to us within 24 hours every time.

What did you find most impressive about this company?

SEMnexus was very quick to respond to any of our questions. They provided highly knowledgeable answers that produced results.

Are there any areas for improvement?

Their reporting could have been more transparent.

BACKGROUND

Please describe your company and your position there.

I work at a precious gemstone import company, Brilliant Colors Inc. We mainly wholesale gemstones to jewelry manufacturers

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEMnexus?

We wanted to market ourselves to potential new manufacturers, retailers and even private customers. 

What were your goals for this project?

We wanted to show as many people as possible what we do, how we do it, and how competitive our pricing is. 

SOLUTION

How did you select this vendor?

I was referred to them by a friend in my industry. Their CEO was well-versed in the jewelry industry. 

Describe the scope of their work in detail.

Their CEO visited my office to grasp our needs. He was personal and down-to-earth, which helped me communicate my needs better. He showed me how to direct our online presence, and demonstrated the difference that SEO can make. 

What was the team composition?

Their CEO, interns, and outsourced staff members worked on the project. He managed the workflow with more ease and efficiency than anyone I'd tried before him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past year, clients have found us on the platforms they use.

How effective was the workflow between your team and theirs?

They were clear and responsive about everything. They often gave us choices and potential results before making decisions. The team responded to emails, texts, and phone calls within minutes, without exception.

What did you find most impressive about this company?

I loved their simple process. The CEO took notes, explained his suggestions, gave us options, and explained the pros and cons thoroughly. We saw results in the first few months, but almost forgot they were due to his services because his dealings were so smooth. It was like talking to a friend.

Are there any areas for improvement?

I sincerely can't think of anything. I wish they offered more services that met their standards. 

BACKGROUND

Please describe your company and position.

I am the Founder of Shrouding Studios

Describe what your company does in a single sentence.

We are a game development studio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Promotion of landing page
• Consulting on landing page development

SOLUTION

How did you find SEM Nexus?

Referral

Why did you select SEM Nexus over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from SEM Nexus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEM Nexus has been a game-changer for my studio. They consulted on both our website development and digital marketing strategy, and their expertise really helped us take things to the next level.

1. Website Development Consultation
User Experience & Design: They gave us great advice on how to make our website more user-friendly and visually appealing. Their insights on design and layout helped us create a site that really reflects the vibe of our games.
Mobile Optimization: SEM Nexus made sure we were thinking about mobile users, helping us optimize for phones and tablets. They gave us a clear strategy for making sure our site works smoothly across all devices.
Speed & SEO: They advised us on how to improve loading times and provided tips to make our site more SEO-friendly. Their recommendations helped us rank better and keep visitors on the site longer.
Game Portfolio: They helped us organize and present our game portfolio in the most effective way, making sure our trailers, demos, and game descriptions were easy to find and showcased well.

2. Digital Marketing
Search Engine Marketing (SEM): SEM Nexus guided us on running Google Ads campaigns. They helped us target the right audience, which boosted traffic during key times like game launches.
Content & Blogging: They recommended starting a blog to share updates and behind-the-scenes content. This not only keeps our audience engaged but also helps with SEO.
Email Marketing: They suggested email strategies to keep our players in the loop with game updates, news, and special promotions, which has been great for staying connected with our fans.

3. Brand Strategy & Positioning
Brand Identity: SEM Nexus gave us a fresh perspective on refining our brand. They helped us make sure our studio’s identity is clear and consistent across all platforms, from our website to social media.
Audience Insights: They helped us dig into our target audience’s preferences and behaviors, giving us data-driven insights to fine-tune our approach and connect with the players who would love our games.

All in all, SEM Nexus provided us with the guidance and strategies we needed to grow our online presence, attract more players, and make sure our games get the attention they deserve.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Traffic: After optimizing for SEO and following their advice on site structure, we saw a 30% increase in organic traffic within the first three months.

Lower Bounce Rate: The tweaks they suggested for mobile optimization and loading speeds resulted in a 20% reduction in bounce rate, meaning visitors were staying on the site longer.

Better Conversion Rates: By restructuring our game portfolio and focusing on calls-to-action, we noticed a 15% increase in demo downloads and inquiries about new games.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive to our needs and delivered everything on time. Mike and Wiam would join a call whenever we needed their assistance.

What was your primary form of communication with SEM Nexus?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very easy to work with and very responsive.

Are there any areas for improvement or something SEM Nexus could have done differently?

I felt our experience with SEM Nexus was satisfactory.

BACKGROUND

Please describe your company and position.

I am an Executive of Complete Supervision

Describe what your company does in a single sentence.

Develop software for mental health clinical supervisors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEM Nexus to accomplish?

• Develop an app for training therapists who require supervision for licensure.

SOLUTION

How did you find SEM Nexus?

Online Search

Why did you select SEM Nexus over others?

• Pricing fit our budget
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Marco with our team on creating an original SAS product. We met met weekly, sometimes daily concerning our design. He helped to put our vision in code. He made himself available, even when we were annoying, to execute all needed changes. We ironed out every last detail to perfection! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creation of functioning application.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive, courteous, and professional. 

What was your primary form of communication with SEM Nexus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The development of the working relationship. 

Are there any areas for improvement or something SEM Nexus could have done differently?

.