Selkie was established by researchers with experience in psychology, service design and UX dating back to 2012.
What do we do?
We use our experience, knowledge and methods to help our partners take the right direction and make informed decisions when developing their products and services.
For example?
Usability testing
Verifying whether the product enables users to achieve their goals under specific conditions. This takes into account not only users' conscious expectations, but also their habits and deeper sources of behaviour.
Methods and techniques: task-based usability testing, Rapid Iterative Testing and Evaluation (RITE), structure testing, first-click testing, click tracking
Possible outcomes: erros list with prioritisation, area-based recommendations for improvement, directional recommendations for the entire product/service, conclusions on user fit.
Exploratory research
Helps validate a product or service idea by understanding the needs and problems of the audience. Through exploratory research, we determine the market and help prioritise further product development.
Outcomes: area- and strategy-based recommendations, development of a customer journey map, conclusions on customisation.
Accesibility research on the needs of sight- and hearing-impaired users
Testing the whole process
Usability audit
Communication audit
Analysis of foundational data, benchmarking and inspiration review
Desk research enriched by social listening and netnography
Tailor made research can cover different 'touch points' with the brand and even the entire service delivery process. Combining various ethnographic methods allows to capture even very unusual or complex problems
and way more.
What do you get?
Research backed knowledge that facilitates your next step, in a form that can be communicated to your stakeholders.
Selkie Research is noted for providing good value for cost, with clients emphasizing high-quality deliverables and timely project execution. They typically involve 2-5 employees per project, ensuring effective communication and collaboration without any reported significant areas for improvement.
Clients have not identified significant areas for improvement, indicating high satisfaction with Selkie Research's services. Their ability to meet complex project requirements without issues is frequently highlighted.
Cultural Fit and Value Alignment
Selkie Research is often chosen for their cultural fit and alignment with client values. Their ability to integrate seamlessly into different organizational cultures adds significant value to their partnerships.
Commitment to High-Quality Deliverables
Selkie Research consistently delivers high-quality reports and recommendations that exceed client expectations. Their dedication to providing insightful and detailed outputs facilitates strategic decision-making for their clients.
Impressive Communication and Collaboration
Selkie Research is recognized for their high communication skills and transparency. They provide a smooth organization of sessions and foster a collaborative environment, making stakeholders feel included throughout the research process.
Expertise in Accessibility Studies
Selkie Research excels in conducting accessibility studies, providing detailed recommendations that align with standards such as WCAG 2.1. Their work in this area is particularly noted for its thoroughness and impact on client projects.
Book Adaptation Consulting & Research for Design Agency
Business ConsultingMarket ResearchProduct Design
Accessibility Consulting
+2
Less than $10,000
July - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Selkie is a highly professional and reliable partner."
Feb 17, 2025
Founder & Service Designer, NOWY
Paweł Nowak
Verified
Other industries
Gliwice, Poland
1-10 Employees
Online Review
Verified
Selkie Research conducted a comprehensive accessibility study of an eye-friendly book for a design agency's end client. The team defined and recruited the reader's sample and conducted tests and interviews.
Selkie Research completed the project according to the agreed specifications and provided a nearly 70-page research report with valuable information that exceeded the client's expectations. The team communicated effectively, managed the project well, and completed the work on time with no delays.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder / Service Designer of NOWY
Describe what your company does in a single sentence.
We are a research, design and development agency focused on digital services and products.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Selkie Research to accomplish?
Develop and conduct a research process to adapt a printed book to the needs of people with visual impairments.
Conducting task tests using physical prototypes of books
Conducting in-depth interviews
SOLUTION
How did you find Selkie Research?
Referral
Why did you select Selkie Research over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
Top quality
How many teammates from Selkie Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
During our collaboration, Selkie conducted a comprehensive accessibility study of an unusual product, an "eye-friendly book" - a book dedicated to people with visual impairments (an innovative physical and digital product that is a project of one of our client's R&D departments).
Selkie's tasks included:
obtaining detailed information about the subject matter of the product to be tested,
providing recommendations for prototypes variants to be tested,
defining the sample of respondents to participate in the study,
recruitment of respondents,
conducting two types of research: task tests and in-depth interviews (IDI).
preparation of the research report with detailed recommendations on how to participate in the study.
In addition, Selkie prepared a set of recommendations for the website of the tested product based on the WCAG 2.1 standard.
The whole cooperation was very smooth and valuable.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The project was carried out 100% according to the agreed research objectives, so the first measurable indicator is the completion of the project according to the agreed specifications.
An extremely important aspect of the collaboration was the accessibility recommendations for the tested product. The nearly 70-page research report provided extremely valuable information, the amount and detail of which exceeded our expectations.
As a result, our client was able to move forward with their innovative project.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Selkie is a highly professional and reliable partner. Not only in the expertise of its work, but also in the management of the projects entrusted to it.
Communication was exemplary. All arrangements were made according to the schedule agreed at the beginning of the project. There were no unnecessary, superfluous meetings. Meetings were short, pre-planned and extremely effective.
We knew how difficult this research was and wanted to be sure that all the important details would be included in the final report, so Selkie gave us access to a high-quality working document that we could ask questions about before receiving the final result.
The entire project was on a very tight schedule and took place during the holiday season, yet Selkie completed the project on time with no delays.
What was your primary form of communication with Selkie Research?
Virtual Meeting
What did you find most impressive or unique about this company?
Professionalism combined with a friendly and warm atmosphere of cooperation. Selkie's team really puts its heart into what it does - not only in the substantive sphere, but also in such a purely human one.
They really care about people. All people - those involved in the project, users, employees. Everyone is treated with warmth and respect.
Are there any areas for improvement or something Selkie Research could have done differently?
I think they know very well how to carry out complex research projects, because in our case they carried out a really difficult project, meeting all the agreements, deadlines, not only doing research but also recruiting.
RATINGS
5.0
"The best research agency I have ever worked with."
Quality
5.0
Service & Deliverables
"Excellent communication throughout the entire project. Above average accessibility study report."
Schedule
5.0
On time / deadlines
"The timely implementation of the project, despite the very short time frame and the holiday season."
Cost
5.0
Value / within estimates
"The project was completed at very competitive rates and with quality well above the market average (a top research provider)."
Willing to Refer
5.0
NPS
"Anyone who cares about the highest quality of results and a friendly atmosphere of cooperation should use the services of Selkie.
User Research & Competitive Testing for Career Dev Co
Market Research
Usability Testing
+2
Confidential
May - July 2024
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They consistently meet deadlines and demonstrate exceptional cooperation and flexibility."
Oct 25, 2024
Senior UX Researcher, BOLD
Anna Kupilas
Verified
Other industries
Guaynabo, Puerto Rico
1,001-5,000 Employees
Online Review
Verified
A career development company hired Selkie Research to conduct user research and competitive testing. The team created a study plan, interview scripts, and a final report with insights and conclusions.
Selkie Research delivered high-quality work on time. The team conducted more user testing sessions than initially agreed upon to provide meaningful recommendations, helping the client make important strategic decisions based on the report. Overall, the team was reliable, flexible, and collaborative.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Senior UX Researcher of BOLD
Describe what your company does in a single sentence.
BOLD provides online products, tools, and support to help job seekers make their careers and workplaces better.
BOLD's vision is to transform work lives, and its mission is to empower job seekers.
We’re achieving our mission by delivering industry-leading products focused on the technology and resources needed during career transition.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Selkie Research to accomplish?
Introduce users' perspective to enrich and validate internal expert competitive analysis
SOLUTION
How did you find Selkie Research?
Previous cooperation on another research project
Why did you select Selkie Research over others?
From previous experience with Selkie I knew the deliverables will be of highest quality
How many teammates from Selkie Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The project concluded by Selkie Research for Bold was a user's research competitive testing. This included study plan, interviews scripts, mixed methods competitive testing with participants including live streaming for the observers. The interviews were analysed and a final report including insights, comparison and conclusions on the focused subject was presented.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
All deliverables Selkie agreed on providing were high quality and delivered on time.
Number of user testing sessions was even higher than initially discussed, as Selkie felt they need more high quality respondents to provide meaningful recommendations
All deadlines were met
Based on provided report we were able to make important strategic decisions
Describe their project management. Did they deliver items on time? How did they respond to your needs?
All deadlines were met, deliverables were provided in a timely manner. The project was highly collaborative, and we felt fully included throughout the process. Communication was clear and seamless.
What was your primary form of communication with Selkie Research?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me most about Selkie is their commitment to delivering high-quality service with unwavering reliability. They consistently meet deadlines and demonstrate exceptional cooperation and flexibility, adapting to project needs with ease. Their expertise in all aspects of user research is evident, making them a trusted partner in achieving impactful results.
Are there any areas for improvement or something Selkie Research could have done differently?
None that I can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Application Testing for Airline Compensation Company
Application Testing
Confidential
Feb. - Mar. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed by their openness and transparency."
May 5, 2025
UX Research Lead, AirHelp
Aga Kaim
Verified
Other industries
Berlin, Germany
201-500 Employees
Online Review
Verified
Selkie Research conducted usability testing for an airline compensation company's mobile app. The team created a research plan, developed the test script, and provided remote and on-site support.
Selkie Research met all deliverables in the client's expected quality and level of detail. The team was available, adhered to deadlines, and demonstrated excellent integration through Slack and Condens. Their transparency, flexibility, and smooth organizational skills impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the UX Research Lead of AirHelp
Describe what your company does in a single sentence.
AirHelp is an online service that allow airline passengers to seek compensation for flight cancellations, delays, or overbookings.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Selkie Research to accomplish?
Conducting usability testing of a mobile app
SOLUTION
How did you find Selkie Research?
Previous cooperation
Why did you select Selkie Research over others?
High ratings
Great culture fit
Good value for cost
How many teammates from Selkie Research were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We invited Selkie to support us with remote and on-site mobile app usability testing. Their role included creating a research plan, developing the test script, running a pilot session, leading usability testing sessions, conducting qualitative analysis and preparing a comprehensive report with our team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
All agreed deliverables (report, results presentations) were provided according to the deadlines in the expected quality and level of detail.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We were included in the research process. Selkie team memebers assigned to the project were constantly available to us. They integreted smoothly into our environment (Slack, Condens). Stakeholders were able to observe streamed user testing sessions.
What was your primary form of communication with Selkie Research?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
High communications skills
Smooth organization of both online and offline sessions
We were impressed by their openness and transparency.
Flexibility
Fast delivery
Are there any areas for improvement or something Selkie Research could have done differently?
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