Searchbloom

BACKGROUND

Please describe your company and your position there.

I am an attorney at a local law practice and we specialize in family law including: Annulment Divorce Uncontested Divorce Paternity Child Custody Child Support Restraining Orders – Family, Civil and Elder Abuse Domestic Violence Child Abduction By Parent And Move Away Prenuptial Agreements Name Changes Child Support Modification Spousal Support Modification Grandparent Rights

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

Our law firm does not have a marketing team, so we retained Searchbloom for their Local SEO and Google Ads management services.

What were your goals for this project?

Our primary goal is to generate leads from the web. We wanted to take advantage of our organic rankings as well as Google Ads so that we could have a strong pipeline of potential clients for intake.

SOLUTION

How did you select this vendor?

We wanted to find an agency that practiced what they preached, so we searched Google and came across Searchbloom along with a few other companies that were on the first page. We interviewed about 4 of them, but as soon as I spoke with Jordan, I knew they would be the agency we would select. They were straight to the point and were transparent with the strategies they would employ.

Describe the project in detail.

We started with a kick-off call so we could familiarize them with our company and the types of clients we wanted to attract. They did several rounds of in-depth research, and we agreed on our initial keyword targets. Since then, we have expanded that list into other practice areas because we are doing so well with the initial keywords. They have done a great job of managing every aspect of our website.

They executed many changes to our site to make it more conversion-focused without compromising our rankings. Our SEO & PPC analyst have made many recommendations over the years, and because they have always worked so well, we now trust them to make any changes they recommend because we know they have our best interests at heart.

What was the team composition?

We work directly with our analysts regularly, and I like this because we don't have to work with someone in-between.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the past few years of working with Searchbloom, our firm has grown substantially. We rank #1 and #2 for our primary keywords like "long beach divorce lawyer" among many others. Our Google Ads were helpful in the beginning; however, we no longer need much because we are so busy.

How effective was the workflow between your team and theirs?

Working with their team has been seamless. Searchbloom understands what we need and are quick to carry out even small changes we may need done to our website from time to time. They're also really personable on the phone, and our calls are some of my favorite meetings.

What did you find most impressive about this company?

I appreciate how reliable they are. They don't miss deadlines or meetings, even if I sometimes do. I also really like how educational they are. If I don't understand something, they go to great lengths to explain and help me.

Are there any areas for improvement?

I have no recommendations for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a heating, cooling, electrical, and solar heat company. We service San Jose, Silicon Valley, and South Bay.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We wanted to generate more leads from the Internet.

SOLUTION

What was the scope of their involvement?

Initially, I was looking to do a paid Google search advertising campaign. Jordan (VP, Searchbloom) showed me that the average cost per click was very high for my industry, so he introduced organic search as an option. He also examined my site’s current rankings, which were good but could definitely be improved. 

From there, I gave them the login information to our WordPress site and they got to work on SEO. The team did keyword research and competitor analysis. In the end, they came up with a list of about 100 keywords for us to target. They handled everything on that front, checking in with me regularly for feedback.

What is the team composition?

Jordan was my first point of contact. After we were onboarded, the project was handed off to Alex (SEO Analyst, Searchbloom) who has been managing the effort since we signed up.

How did you come to work with Searchbloom?

I found them on Clutch after our owner said we needed more leads. Along with a few other local digital marketing agencies, we interviewed them. Following our initial conversations, we got a lot of long proposals from other companies, full of verbiage we didn’t fully understand. However, Searchbloom was transparent from the beginning. After they guided us toward SEO, it was a no-brainer for me. I felt like they really cared about our project.

How much have you invested with them?

We’ve spent just under $25,000 with them on this project. 

What is the status of this engagement?

Our collaboration started in February 2019, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even in the first few months after implementing their work, I noticed our keywords increasing. Since partnering with them, we’ve been receiving 400% more online leads. They even helped us get more phone calls by making our phone number clickable on mobile devices. Now, we're ranking for pretty much all of our keywords. We’re ranked first for several of them. 

How did Searchbloom perform from a project management standpoint?

They’ve run the show. Alex reaches out to me on a bi-weekly basis with either a report or request to chat about progress. We also have standing phone calls, which he’s on top of coordinating. Otherwise, I haven’t needed to bombard them with phone calls, because I trust them and have been impressed with their results.

What did you find most impressive about them?

Their team cares about our success and follows through on their promises. They use all their available resources to hit milestones. 

Are there any areas they could improve?

I don’t think so. They’re pros at digital marketing, so I just let them do their thing.

Do you have any advice for potential customers?

Trust them. They don’t work with new clients unless they know they can generate a good ROI.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Snowy Pines White Labs. We've been raising and training champion English Labradors for over a decade.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We needed a company that we could trust to manage our website and our SEO campaigns.

SOLUTION

What was the scope of their involvement?

Searchbloom started by redesigning our website from top to bottom. They transitioned us from a standard Weebly site to a WordPress platform with multiple pages and features that we didn’t have before. Their SEO work with us is ongoing. They work on content writing and blog management. Additionally, they create phenomenal long-form guides every month.

What is the team composition?

Bryce (SEO Analyst, Searchbloom) is our account manager and point person for SEO services. Payal (Director of Technology, Searchbloom) is our contact for web design and technical aspects.

How did you come to work with Searchbloom?

We researched many different companies, and we interviewed about 10 in total before choosing Searchbloom. We read their reviews on Clutch and thought they’d work well for us. They convinced us of their one-on-one approach. There were other SEO companies that we thought were trying to stockpile clients. Searchbloom seemed committed to using a methodology that was fitted just for us.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We started working together in January 2019, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They provided a phenomenal website design. We believe we have one of the best websites in the country in our industry. And in addition to seeing more website traffic, our retention time has similarly increased.

How did Searchbloom perform from a project management standpoint?

We have calls and reports with them every other week. We typically communicate using phone calls and emails.

What did you find most impressive about them?

We greatly appreciate the individualized attention they give to our project and our needs. They’re willing to be flexible and modify what they need to so that they can meet our expectations. They haven’t acted like other companies that expect you to fall in line with their methods.

Are there any areas they could improve?

Because they are flexible and willing to alter methods very quickly, sometimes the reporting doesn’t catch up with that for a little while. Their reporting method is good, but I think it’s something that could continue to improve.

Do you have any advice for potential customers?

Don’t enter into a relationship with them with short-term expectations. You’ll see short-term results, but it’s worth it to have a long-term engagement. It will free up time and generate more revenue if you have a long-term approach.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a direct marketing and lead generation company with multiple product lines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We’d hired numerous firms to manage our SEO, but none of them were able to meet our ROI standards. We needed a reliable partner who could reach the goals we wanted to achieve.

SOLUTION

What was the scope of their involvement?

Searchbloom’s main function is to provide SEO services and some on-site conversion rate optimization (CRO). They made structural changes to our site and did keyword research and composition, backlinking, and content writing. We also tasked them with obtaining high domain authority and creating structured snippets. They also did a bit of design work.

What is the team composition?

I've worked with about ten people. They offered an account manager, but I wanted to be able to contact the team members directly.

How did you come to work with Searchbloom?

They ranked high on a national list of the best SEO firms to work with. The list was based on user submissions as opposed to paid spots, so I knew they must be good.

What is the status of this engagement?

We began working together in 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For every highly-searched keyword that we’ve given them, they’ve gotten us within the top two spaces in Google. They not only improve and sustain our keyword rankings, but they also focus on converting that success to sales.

How did Searchbloom perform from a project management standpoint?

They have phone calls every week or two and send emails every other day. However, we’re able to call them whenever we want, and they’re flexible with the amount and type of contact we have. They also provide regular analytics and keyword updates.

What did you find most impressive about them?

They’re able to achieve results. I’ve fired six agencies who couldn’t deliver on what they promised, but Searchbloom isn’t like that. I’ve worked with around 100 agencies in my career, and Searchbloom is the only one that guaranteed and achieved a particular ranking for particular keywords in a particular amount of time. No one else has ever done that.

Are there any areas they could improve?

Whenever a problem arises, I’ve always been able to call the owner and discuss the issue. They listen to our concerns and promptly resolve them, which keeps us satisfied.

Do you have any advice for future clients of theirs?

Provide specific goals and make sure they're clear about what they can and can't accomplish.

BACKGROUND

Please describe your company and your position there.

I am the president of Top Edge, a window tinting shop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We hired them for SEO.

What were your goals for this project?

We wanted to be ranked on the first page of search results for numerous keywords. We wanted to see an increase in online exposure, phone calls, and more.

SOLUTION

How did you select this vendor?

After a lot of research and interviews, Searchbloom gave me the most confidence. I also liked that SEO is their specialty, not just an add-on service.

Describe the project in detail.

They took the time to get to know my business and my competitors and what my site was currently producing. They set forth a three-month road map to get us started.

What was the team composition?

My main point of contact was their project manager.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen tremendous improvements in our metrics, ranging from 30% to 700% increases in targeted areas.

How did the Searchbloom perform from a project management standpoint?

They understood my needs and created a plan to accomplish them, and they did it in a timely manner.

What impresses you about the Searchbloom?

I felt they were constantly going above and beyond.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I worked for a consumer products company that wanted to compete in search results against companies like Apple, Samsung, and other big-time retail players. My role was to ensure we ranked and to meet all e-commerce revenue goals for three websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Searchbloom?

We needed SEO, PPC and outreach work.

What were your goals for this project?

We mainly wanted to improve our search engine results pages (SERP) rankings and increase the number of new customers at a low cost per acquisition.

SOLUTION

How did you select this vendor?

Searchbloom was already a vendor before I was brought on to the project, so I didn't have the chance to vet out the process. I believe they showed up as the top SEO agency in Utah.

Describe the project in detail.

My role was to be connected and meet with Cody (Founder, Searchbloom) to align our thoughts with what we had to do to grow the business. They would tell us to increase our spend in certain areas as well as identify content opportunities to improve our search rankings. They also helped us lift the penalties we were experiencing on some websites.

One of Searchbloom’s experts handled PPC, and does a great job of providing weekly reports detailing where we are at and where we are trending. The SEO efforts are more strategic in the sense that we decided which keywords we were targeting and how we would attack the big players in the market.

What was the team composition?

I managed the day-to-day operations and our director of e-commerce was also involved to make most decisions. Our team size never changed.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Cody and his team delivered multiple metrics including all general PPC data and allowed us to tap into tools to see our current rankings. They managed a lot for us including Google Tag Manager, and RankRanger, and allowed us to gain insights with products like SEMRush and Ahrefs.

How did the Searchbloom perform from a project management standpoint?

Searchbloom is pretty hands on. They actually wanted to take on more work but we were limited by our internal security requirements. Personally, I would’ve trusted them to get the job done on the technical side of things because they could scale quickly. However, they have a team of developers on hand to help us.

What impresses you about the Searchbloom?

Searchbloom can do it all, all you have to do is ask and they’re on it.

Are there any areas for improvement?

They didn’t have anyone managing programmatic ads, but sometimes, when a company diversifies, they lose quality performance. It was an area that we had to outsource to a different agency, so it all worked out. However, knowing them and their expertise, it would’ve been nice to have an ad expert from their side.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of a digital marketing agency. We specialize in Google Ads management, and we offer other digital marketing services, such as SEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

The need was SEO. We wanted a good resource to help out with some of the aspects of our strategy.

SOLUTION

What was the scope of their involvement?

We go to them when we need different posts created, from higher-domain authorities. If we need a really good backlink created, we’ll go to Searchbloom, so that we can get the proper content created on the right websites, and link that back to our client. We deal with SEO on our end, so we track all analytics in-house.

What is the team composition?

I talk to Cody (Founder, Searchbloom), but I’m not sure whom we’re dealing with when it comes to fulfillment.

How did you come to work with Searchbloom?

I’d known their owner for quite a few years, and we remained in contact.

How much have you invested with them?

Our monthly fee depends on the project we're currently working on; the work is as-needed, rather than on a retainer basis. Over the last three years, we’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with them in July 2015, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do a great job—we’ve been able to correlate their efforts to results. There are still a lot of assumptions because they don’t do all the SEO work, but only one arm. There’s a combination of several things taking place, so it’s difficult to actually put a metric on a project or account.

However, their work has been very consistent, and their turnaround time is always within their estimates. They’re reliable in terms of the domain authority we’re looking for. Their work is dependable, quick, and high quality.

How did Searchbloom perform from a project management standpoint?

We have a simple process, without too many back-and-forths. We basically let them know our need and they do it. We’ve setup a spreadsheet for all our orders, so we can tie each one to its results. The communication is great, and there are no issues.

What did you find most impressive about them?

The relationship they have with their publishers is impressive, as is their ability to get content on high-ranking websites.

Are there any areas they could improve?

Not from my perspective. The experience we’ve had has been great.

Do you have any advice for future clients of theirs?

I’ve been happy with how everything’s gone, and there haven’t been any real problems. Everybody wants a lower price, but, aside from that, the work they provide is great.

BACKGROUND

Introduce your business and what you do there.

I’m the advertising director for a locally-based pest control company. We have 18 branches that are locally-owned and operated in different markets across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We wanted to capture the online demand for pest control. We needed to make sure that we show up when people search to hire a pest control company.

SOLUTION

What was the scope of their involvement?

Searchbloom provides SEO and PPC services to ensure we show up in the Google My Business section. I give them information about the different products and services we offer that are unique to each branch. They make sure we show up organically and via paid search to cover the search results page as much as possible. They create campaigns with both negative keywords and targeted keywords. They mostly use Google Analytics and AdWords.

What is the team composition?

I worked exclusively with Cody (founder, Searchbloom) for two years. For the last six months, I’ve worked with Sam (SEO analyst, Searchbloom).

How did you come to work with Searchbloom?

I'd worked with them in the past at other companies.

How much have you invested with them?

The amount we spend varies from branch to branch. The monthly fee for paid search is 15% or $750, whichever is greater. That doesn’t include the ad spend. Each branch also spends money on SEO, which ranges from $1,000–$3,000 per month.

What is the status of this engagement?

We started working together in November 2016 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can't give statistics right now, but I can say that we finally have an online lead funnel that's working for us. All of our branches are generating sales and income from the combination of SEO and PPC efforts. Searchbloom has done a good job of building our Google My Business rankings. Almost all the branches are in the top search position for keywords such as “pest control” or “pest control near me.”

How did Searchbloom perform from a project management standpoint?

They’re extremely responsive. I don't typically have to have an appointment to speak with them. I can just call and reach someone. There's been times where I've had to speak to them after business hours or on the weekends and they make themselves available. I prefer to talk on the phone rather than email and they've adapted without complaining.

What did you find most impressive about them?

They do a great job creating custom campaigns. Searchbloom customizes their strategies on what fits us best. They really look at us as individuals. They know what works for us and what we prefer, and they work with us in that way.

Are there any areas they could improve?

Their reporting could be better. What they're reporting is good but not great. It takes a lot of time for them to do, and then doesn't have the substance to make it really valuable. I want them to be able to tell me: “Because of this report, we have these actionable items.”

Do you have any advice for potential customers?

Be very frank with them. They don't have a thin skin. I've had some struggles in the past but we stuck with them because they responded quickly. Be very open and honest with them and they will responded well.

BACKGROUND

Introduce your business and what you do there.

I’m a sales manager for MegaStir Technologies, a subsidiary of a large oil and gas company. We’re a small organization focusing on friction stir welding, which is a relatively new technology.

As part of a massive organization, we have to follow their line, which is a challenge. We depend on overhead services such as HR, safety, legal, and marketing in addition to other organizations’ support within the network.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Searchbloom?

We weren’t generating the revenue nor the exposure that we needed. We didn’t feel the value, the hits, nor the traffic, so we wanted help with SEO and content marketing.

Manufacturers in the industry are aggressively adopting our technology because it provides superior performance to conventional processes. We needed to get this word out to customers, to help inform their mentality.

SOLUTION

What was the scope of their involvement?

There were certain criteria we had to meet when it came to the hosting. Searchbloom helped us get us on the host site, provided content to the hosting source, and generally helped us navigate that process.

They helped us to create content, beginning by visiting our shop. We showed them what we do so they could get a feel for who we are. They provided a template that I filled out and gave them a couple of references. We exchanged that document back and forth, and then they published sections over time until we had a full webpage.

They also take care of our Google Analytics. We initially sat down every couple of weeks, though now we have a monthly review.

What is the team composition?

We’ve worked with around five members of their team. Each person’s core competency added value to the exchange. We had a day-to-day manager that got us through the process, and then the project was turned over to the SEO person.

How did you come to work with Searchbloom?

We searched for someone who could help us in the industry. We requested quotes from several suppliers and evaluated them, while our corporate headquarters also provided us with some names. Searchbloom came highly recommended and responded well to us.

What is the status of this engagement?

We began working together in September 2017 and have an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in traffic due to their SEO work.

How did Searchbloom perform from a project management standpoint?

Their project management has been great. They’ve been available to meet the timelines, and while the project wasn’t delivered on time, that was only because of us. It took us longer than expected to put the copy and content together. They were very patient with us.

What did you find most impressive about them?

They were very accommodating in helping us put the website together. Their strength is with SEO and gaining visibility for us and making us relevant in the marketplace. They helped us achieve what we needed to get us where we wanted to be.

Alex (SEO Analyst), keeps us current, in terms of content. It all goes back to Google Analytics: they look at trends and search words in order to build them into our blogs.

Are there any areas they could improve?

I appreciate the people I work with. They’re always accommodating and have gone above and beyond. There were things that really weren’t within the scope of their work, and they were more than willing to make modifications and updates without additional billing.

The only thing I would have liked, which wasn’t their responsibility, was some graphics and development on the website side. They did provide some content, such as welding images, as a courtesy.

Do you have any advice for potential customers?

Because of their acquired knowledge base, if they have a customer that’s similar to us, they would be able to represent them very well. They had to learn a whole new industry and build up their understanding of who we were and what we were trying to accomplish.