Search Hog

BACKGROUND

Please describe your company and your position there.

Brand Manager, Horwood Homewares Ltd (kitchenware company)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Content Drive, and what were your goals?

Services: SEO and PPC support

Goals: increase both organic and paid traffic to our consumer websites

SOLUTION

How did you select this vendor and what were the deciding factors?

A brief was sent out to several agencies and freelancers in the SEO field, including Content Drive who had been recommended to us by another company working with them. Matthew at Content Drive was very efficient in replying to the brief and his approach was both professional and personable. His rates were in line with our budget and he demonstrated a clear understanding of our SEO and PPC needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO support: from technical audits, websites' CRO improvements and content creation, Matthew's skills are very broad and cover all aspects of SEO. PPC support: set-up, management and optimisation of seasonal Google Ads campaigns (search, shopping & display).

How many people from the vendor's team worked with you, and what were their positions?

One person - Matthew: SEO consultant and owner of Content Drive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SEO support: steady and healthy organic growth across all sites. PPC support: effective optimisation of seasonal campaigns, hitting the company ROI targets.

Describe their project management style, including communication tools and timeliness.

Matthew is great at providing speedy feedback and support in all areas, always very helpful and professional. We communicate with him mainly via email and Trello. Matthew also provides us with regular monthly reports and insightful project updates, which are used to inform further improvements and next steps.

What did you find most impressive or unique about this company?

Content Drive is the perfect fit for our SEO and PPC needs. With the possibility of scaling monthly hours up whenever needed and during peak periods, Matthew has always provided us with excellent support. Their services are very cost-effective and more focused and customized than that of bigger agencies.

Are there any areas for improvement or something they could have done differently?

No, we have always been very satisfied with Content Drive's services - the perfect fit for us.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at Checkpoint Safety. We manufacture and distribute a range of real safety products, primarily for use on commercial vehicles and public transport vehicles, and in the mining sector. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Content Drive?

We hired Content Drive to do a website review and to provide an SEO report. The goal was to identify how we can attract more people to the website by using the right keywords for Google. 

SOLUTION

What was the scope of their involvement?

The team asked a lot of questions about our products, keywords, and marketing materials. They checked our organic traffic and the layout of our website. They also explored how we sell our products, who are our competitors, and which countries we were looking to improve our Google ranking. Basically, it was consultation.

After that, they gave us some figures, graphs, and charts about what we’re currently doing. They also offered suggestions on where we could improve and what we could do, as well as how to spend our money wisely. They also reviewed our PPC efforts. 

What is the team composition?

Our main point of contact was Matthew (SEO Consultant & Owner). 

How did you come to work with Content Drive?

I’ve known Matthew for a few years. I’m from another company and they used to supply us with marketing materials for banners, trade fairs, and printed material. 

How much have you invested with them?

We spent less than $5,000.

What is the status of this engagement?

We worked together from September–October 2020.  It was for about six weeks. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With their work, we felt a lot busier and we got a lot more inquiries on the website. In addition, some of the keywords we talked about rose to the top of Google, right in the top three of the page — Some people just click on the first couple of suggestions, so that’s a big thing. Before, we didn’t understand PPC, but Content Drive really helped us. Their work really brought business to us and made our spending more meaningful. 

How did Content Drive perform from a project management standpoint?

Everything they did was clear and concise. I’m not an expert on SEO and PPC, but from the conversations and working with Content Drive, I know and understand a lot more than I did before. I learned the importance of SEO and PPC and how important it is to utilize them. 

Their communication was good. We discussed various stages of the project through Zoom. We also had a few emails and shared information that they need. They conducted research, analysis, and other things. 

What did you find most impressive about them?

I liked their transparency and cost-effective pricing. We knew what we were going to pay for a certain service and I thought that was refreshing, rather than not knowing and wondering if a certain service was going to cost more. They offered us a good package. In addition, their reports were clear and easy to understand. Content Drive just made it so easier to make an educated decision with all the information they provided. Above all, we knew what they would bring to the table. 

Are there any areas they could improve?

No, I don’t think they have any areas they could improve. 

Do you have any advice for potential customers?

Look at what the current situation is and check if you’re happy with the way your website works. Share information and details to Content Drive right from the start of your partnership. By doing that, you get more in the end. Take it seriously because it’s important for your business.