Scarlet Media

BACKGROUND

Please describe your company and position.

I am the Senior Manager of True Botanicals

Describe what your company does in a single sentence.

True Botanicals is a clean beauty brand that specializes in non-toxic, anti-aging skincare products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scarlet Media to accomplish?
We needed to build a predictable and robust DTC revenue engine. I worked closely with Scarlet Media team to build our entire paid media program from scratch. We set up our creative and reporting process, determine the best channels to start with, and executed on the plan. They were truly partners in every way. We ended up building the business almost entirely on Meta, and began layering on email campaigns.

SOLUTION

How did you find Scarlet Media?

Clutch Site

Why did you select Scarlet Media over others?

Pricing fit our budget

How many teammates from Scarlet Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They ran an audit of our analytics, email and ad account and proposed a plan that prioritized focusing on paid Meta campaign, with the option to expand channels into affiliate and eventually email campaigns. We then brainstormed on different kind of creative to experiment with, the appropriate budgets, testing allocation, and parameters needed to arrive to our (aggressive) target CAC. Every week, they monitor the ad account and report back with insights. They've also taken the initiative to mock up emails and affiliate ideas as we began exploring the possibility to expand beyond paid media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 4 months of launching, we had hit $1MM run rate. We've also managed to build an entire paid media program, which continues to exceed our very aggressive CPA goals. Their deliverables are always fantastic, and their work continues to exceed expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is very communicative. We meet on a weekly basis, but they also have a shared slack channel, which we use multiple times a day. I also speak to the founder on the phone almost daily, including weekends...They're usually very quick and flexible when developing deliverables, and are quick to address last minute requests. Sometimes, it feels like I'm their only client, and for better or worse, it's easy to forget that we're not!

What was your primary form of communication with Scarlet Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It's almost the standard to praise them for industry knowledge and professionalism. What sets Scarlet Media apart was their willingness to roll up their sleeves and become partners. Having been on the agency side, I am constantly shocked by how good at they are making us feel like we are their only client, and how they seem to genuinely care about our business. There are thousands of great agencies that can help strategize and execute, but this is the first that truly feels like a part of the team.

Are there any areas for improvement or something Scarlet Media could have done differently?

Honestly, no. Nothing comes up.

BACKGROUND

Please describe your company and position.

I am the VP of Acom Integrated Solutions

Describe what your company does in a single sentence.

MSP

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scarlet Media to accomplish?

• Increase revenue on emails
• Revamp Email Design

SOLUTION

How did you find Scarlet Media?

Referral

Why did you select Scarlet Media over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Scarlet Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and strategy for several email flows on Klayiyo. One campaign email. Cleaning our email lists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fantastic design on our emails for our Welcome flow, Trade Sign-Up Flow, Abandon Cart, Win-Back, and Campaign. We already saw $2k in revenue from the first few days of the new series going live. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on-time. The team was a joy to work with and extremely collobrative. 

What was your primary form of communication with Scarlet Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They understood our company values and aesthetic immediately and brought great ideas to the table from day one. I also appreciate that they were flexible with their billing and project structure and proposed something within our budget with great results.

Are there any areas for improvement or something Scarlet Media could have done differently?

No notes really! I was used to contacting partners via email, but it was nice to have everything contained within Slack and Figma.