SaaStorm

BACKGROUND

Introduce your business and what you do there.

I’m the marketing strategy and go-to-market (GTM) lead for Introw, an AI-native partner relationship management (PRM) software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SaaStorm?

When we started in March 2025, we had almost no search visibility in the PRM category. Bigger, older players owned the rankings, and buyers were starting to research software in AI assistants instead of Google. We needed a partner to turn organic and AI search into a real pipeline channel, measured on deals and revenue, not just traffic.

SOLUTION

What was the scope of their involvement?

SaaStorm owns our full organic and AI search program, from strategy to execution, and reports on it in HubSpot so every result ties back to the pipeline and revenue. The team has created 160+ assets, including expert-written and AI-assisted articles and 14 downloadable templates. SaaStorm has also created new website sections, including 12 industry pages, nine partner type pages, five role pages, and a competitor comparison hub. Moreover, SaaStorm has created 27+ product and integration pages for our Partner MCP, Pipedrive, ChatGPT, Stripe, and Chargebee. The team has also managed our off-site visibility, securing 15+ placements on independent listicles, four of them in the #1 spot. SaaStorm tracks and improves how we show up in AI assistants using buyer prompts we collect from new leads each week. Finally, SaaStorm reports on our ongoing performance tracking across HubSpot, Google Search Console, Semrush, and Scrunch, with a clear line from content to deals and revenue.

What is the team composition?

We work with 2–5 teammates from SaaStorm.

How did you come to work with SaaStorm?

SaaStorm was referred to me, and they were a great culture fit.

How much have you invested with them?

We’ve spent an undisclosed amount.

What is the status of this engagement?

We started working with SaaStorm in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure SaaStorm’s work based on the pipeline and revenue, and the results speak for themselves. In 19 months, organic and AI search became our #1 source of deals. It generated more than 20x our investment in the sales qualified lead (SQL) pipeline and a 4x+ return in closed won annual recurring revenue (ARR), which keeps compounding. Our closed won ARR from search more than doubled from the second half of 2025 to the first half of 2026. Our third quarter of 2026 was our best quarter yet, and our search-sourced deals grow every half year. AI search has been the biggest shift. AI assistants went from zero to the main driver within search, accounting for 71% of our search-sourced deals and 76% of our search-sourced demos in the third quarter of 2026. Introw is now #2 of 13 tracked PRM brands in AI answers, the most cited domain in our category with 2x+ the citations of the top rival, and has 98%+ positive sentiment. On classic search, we went from near 0% visibility to a top five PRM domain in Semrush, with 150+ keywords in the top three and #1 placement in Google’s AI Overview for 91 keywords. We also track a few layers of supporting KPIs, including our Semrush visibility against other PRM domains, keywords in the top 100, on page 1, and in the top three, and how often we’re the #1 source in Google’s AI Overview. Search Console covers impressions, clicks, and traffic to the pages SaaStorm builds. We track our AI visibility through Scrunch, tracking our rank among 13 PRM brands in AI answers, citation share, average mention rank, and sentiment. That’s how we know we’re #2 in the category, the most cited domain, and at 98%+ positive sentiment. We also track our lead quality, demos, and deals by channel, plus progression from marketing qualified lead (MQL) to SQL to closed won, so we can see that search doesn’t just bring volume but leads that actually convert.

How did SaaStorm perform from a project management standpoint?

SaaStorm’s project management is structured and proactive. The team works with clear priorities and a steady publishing rhythm. SaaStorm keeps us updated in a shared Slack channel and comes to us with ideas instead of waiting for direction. Deliverables arrive on time, and when priorities shift, for example, toward AI search or new product pages, the team adapts quickly without losing momentum. It feels like working with an extension of our own team.

What did you find most impressive about them?

What impresses me most is how early SaaStorm bet on AI search. Long before most agencies were talking about it, they were shaping our content to show up in AI assistants, and that bet paid off: AI search went from zero to the main driver of our search-sourced deals in about a year.The other thing that makes SaaStorm unique is their focus on revenue. They don’t hide behind traffic or rankings. Everything is tied back to HubSpot, so we talk about the pipeline and closed won deals, not vanity metrics. Combined with how hands-on and proactive the team is, it genuinely feels like they’re part of our GTM team rather than an outside agency.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

I am the Cofounder of Jimo

Jimo is a B2B SaaS platform that helps software companies onboard and activate their users in-app, with an AI agent that guides users and answers their questions inside the product.

OPPORTUNITY / CHALLENGE

• We compete in a crowded category (Pendo, Appcues, WalkMe) and most of our pipeline came from outbound. We wanted organic to become a real acquisition channel: rank on the queries our buyers search for, and show up when they ask ChatGPT or Claude for a user onboarding tool.

SOLUTION

Referral

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

2-5 Employees

SaaStorm ran our SEO and content from February to September 2026. They started with a discovery phase and a content plan, then published 93 articles (a mix of human-written and AI-assisted pieces), built a 50-term glossary and secured 24 backlinks. Every week they also tracked how often AI assistants cited Jimo across 61 buyer prompts, which gave us a GEO baseline we still use today.

RESULTS & FEEDBACK

Over eight months, organic content brought in 43 qualified leads, 19 demos, 13 trials and 3 new customers. Two of those customers found us through AI assistants, which confirmed the bet on AI search. The blog and glossary now drive around 400 clicks a month.

Monthly reporting was clear and tied to pipeline, not just traffic. When we ended the retainer, they delivered a complete handover: discovery deck, page-by-page content inventory and the full citation dataset.

Virtual Meeting

They took AI search seriously from the first month. Weekly citation tracking across assistants was something we hadn't seen from other agencies at the time.

Lead volume stayed below what we needed for the retainer to pay back within the first year, which is why we ended it after eight months.

BACKGROUND

Please describe your company and position.

I am the Marketing Executive of Asora

Describe what your company does in a single sentence.

Asora is a SAAS solution for single and multi-family offices to track and oversee assets, automating data capture and providing digital on-demand reporting on the web and mobile. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Generate pipeline and actual MRR growth with content, SEO and LLMO

SOLUTION

How did you find SaaStorm?

Referral

Why did you select SaaStorm over others?

Referred to me

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SaaStorm supported us with an SEO-led growth programme focused on increasing qualified organic traffic and improving performance across the funnel.

The scope of work included:

• SEO strategy and planning aligned to our ICP and commercial goals
• Keyword research and opportunity mapping (including prioritisation by intent)
• Content strategy, including topic planning and recommendations for high-converting pages
• On-page optimisation across key landing pages (structure, metadata, internal linking, content improvements)
• Technical SEO support and recommendations to improve crawlability, site health, and performance
• Ongoing performance tracking and reporting tied to outcomes (traffic, MQLs, SQLs, and funnel conversion)
• Iteration based on results, with continuous optimisation to improve both volume and lead quality

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements across both traffic and commercial performance.

Organic sessions increased by over 200%, while total users grew by more than 300% during the engagement period. Importantly, this growth translated into qualified demand — SEO-driven MQLs doubled.

Despite the significant increase in volume, MQL-to-SQL conversion remained consistently around 80%, demonstrating that lead quality was maintained while scaling acquisition.

Overall, SEO evolved into a reliable contributor to qualified pipeline rather than just a visibility channel, with clear impact across the funnel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Work was organised around a clear roadmap, priorities were well managed, and deliverables were consistently on time.

They communicated proactively, responded quickly to feedback, and adapted the plan when we needed to shift focus. Overall, they were structured, reliable, and easy to work with.

What was your primary form of communication with SaaStorm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their focus on revenue, not just SEO metrics. They consistently tied strategy and execution back to qualified pipeline and commercial outcomes, rather than rankings or traffic alone.

We were also impressed by their forward-thinking approach to LLM optimisation. They weren’t just focused on traditional search, but proactively positioned us for how discovery is evolving, ensuring our content strategy stays competitive as search behaviour changes.

Are there any areas for improvement or something SaaStorm could have done differently?

No major areas for improvement. The engagement was well run, and SaaStorm were proactive, responsive, and focused on outcomes throughout.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of OneUp Sales

Describe what your company does in a single sentence.

Sales and recruitment analytics and insights platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Increase organic traffic through targeted SEO, quality content, and backlinks.
• Enhance content visibility by focusing on high-intent keywords and improving rankings.
• Optimize existing content regularly for relevance and improved performance.
• Utilize AI for content creation, producing SEO-friendly templates and industry-specific assets.

SOLUTION

How did you find SaaStorm?

Referral

Why did you select SaaStorm over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SaaStorm became the SEO and content engine of our small marketing team. We work closely together to increase targeted organic search traffic through focussed blog content.

They helped with:

• Content audit
• Topic clusters
• Keyword research
• Competitor analysis
• Content plan
• Blog content creation
• Link building
• and much, much more

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key results SaaStorm has helped deliver are:

• 100%+ year-over-year (2023 vs 2024) growth in organic traffic, demonstrating consistent success of SEO efforts
• 16%+ visibility for our target keywords in SEMrush (outranking almost all major SaaS company websites for our target keywords)

80.14% increase in organic traffic quarter-over-quarter in Q4 2024, underscoring continued momentum.

66 backlinks published with an average DR of 68, boosting domain authority.

70+ blog articles published, driving significant content growth throughout the year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SaaStorm have always delivered work on time, been available (we communicate via Slack) to any requests or feedback, and provided consistent quality reports and feedback on a timeline that works for me. They've been great to work with, give complete visibility into what they are doing, and I'm always confident in what they are delivering.

What was your primary form of communication with SaaStorm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I feel like they have slotted right into our team and I can rely on them as if they were part of our company.

Are there any areas for improvement or something SaaStorm could have done differently?

Nope, they've been great to work with.

BACKGROUND

Please describe your company and position.

I am the Founder of Reditus

Describe what your company does in a single sentence.

We help B2B SaaS companies to setup, manage & grow an affiliate program. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Implement targeted content strategies to attract high-intent leads.
• Build the inbound pipeline for Reditus, driving consistent lead generation.
• Redesign Reditus’ website for improved UX, SEO, and higher conversions.

SOLUTION

How did you find SaaStorm?

Referral

Why did you select SaaStorm over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Great people to work with

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SaaStorm became my all-you-can-think-of marketing team. Since we started working together, our inbound pipeline has grown by 128%, and they’ve helped us create a $1.3M ARR pipeline through their marketing efforts. SaaStorm doesn’t just execute — they think, act, and work like an extension of my internal team.
 

The helped us with: 

• UI/UX website action plan
• Re-launch of our website 
• CRO improvements
• Competitor gap analysis
• Competitor comparison pages
• Organic growth opportunities
• Topic cluster mapping
• 20+ actionable content ideas
• Internal linking strategies
• A technical website audit
• And more. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

127.84% growth in inbound pipeline

$1.3M ARR pipeline created

100+ sales opportunities generated

50+ featured snippets won

100+ keywords ranked in Google’s top 20

Achieved a 13.55% visibility score in Semrush, ranking in front of larger competitors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It is great that they take full control; they created a planning based on needs and requirements. From here it is easy to see when things will happen, as they will make sure we are fully aware on the ongoing efforts; either via slack messages or our recurring catchups. 

I never had to ask when things where going to be delivered, as they set deadlines and will make sure they meet them. 

What was your primary form of communication with SaaStorm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I always like the combination of; Great People who get things done. You don't need to tell what they need to do, based on our goals they will come up with idea's, execute them and report on them. We wouldn't be where we are right now without them 💙

Are there any areas for improvement or something SaaStorm could have done differently?

Not really, they have been really flexible during our time working together. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Lingio

Describe what your company does in a single sentence.

Lingio delivers consumer-grade learning experiences for frontline workers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Build the inbound engine that would generate meaningful traffic, boost visibility, and drive high-quality leads

SOLUTION

How did you find SaaStorm?

Referral

Why did you select SaaStorm over others?

Great culture fit

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to rapidly grow our organic traffic as a way to support our ambitions to grow internationally.  SaaStorm helped us:

• Set up a content plan with suggested keywords
• Created topic clusters and topics for articles to be produced
• Project management of the whole content creation process, including coordination of our own internal resources (copywriter, designer, frontend engineer etc).
• AI-assisted content creation
• Copywriting
• Technical SEO assistance in tandem with our tech team.
• Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 500% Organic Traffic Growth in 7 months
• 11x increase of MQLs from organic traffic
• Huge increase in brand visibility for tracked keywords. We are now placed in a top position vs our main competitors.

11x MQLs Increase

50K+ Organic Clicks to Blog

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their help with project management was actually one of the biggest advantages of working with SaaStorm. There are a lot of "Content and SEO experts" out there, but having someone who actually take ownership and collaborate with our internal resources was awesome. No need for me to keep poking my team about every little small detail or to tidy up in Asana.

What was your primary form of communication with SaaStorm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fun and easy to work with. They're adaptable and also a great cultural fit with my team.

Are there any areas for improvement or something SaaStorm could have done differently?

If they could learn the nordic languages too, so that they can help me also for the local market:)

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Omnia

Describe what your company does in a single sentence.

AI visibility software for marketing teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Grow SEO Traffic & Pipeline
• Grow AI Traffic & Pipeline

SOLUTION

How did you find SaaStorm?

LinkedIn

Why did you select SaaStorm over others?

Company values aligned

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO strategy and content writing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO and AI search traffic increased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, great team to work with.

What was your primary form of communication with SaaStorm?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of work and the flexibility in collaboration were impressive.

Are there any areas for improvement or something SaaStorm could have done differently?

Be more proactive when SEO traffic is stagnating in tackling it, and coming up with an adjusted action plan.

BACKGROUND

Introduce your business and what you do there.

Marketing team at an AI-powered scale up 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish for Stravito's AI-powered insights platform?

We hired SaaStorm for content creation for our website on specific technical subjects of interest to our audiences.

SOLUTION

What was the scope of their involvement?

SaaStorm conducted SEO and GEO research, proposed subject areas, and produced content in a collaborative process. They regularly produced thoughtful, well-written blog posts that met our quality standards. They also completed some web design and publishing on our site.

What is the team composition?

We worked with 2–5 teammates from SaaStorm.

How did you come to work with SaaStorm?

They were referred to me. We chose them because they were a great culture fit and offered good value for the cost.

What is the status of this engagement?

We worked together from JJune 2025–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw a measurable uplift in site traffic over the short time that we worked together.

How did SaaStorm perform from a project management standpoint?

They were always on time, proactively managing to meet deadlines and deliver quality content. We communicated via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

They were flexible and ready to ideate. They had lots of creative ideas for driving growth.

Are there any areas they could improve?

They were excellent partners.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Atmoz

Describe what your company does in a single sentence.

Atmoz makes it easy for companies to manage carbon emissions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

Help Atmoz drive organic traffic, localise the website in Swedish, and unify three Wordpress websites into one

SOLUTION

How did you find SaaStorm?

Referral

Why did you select SaaStorm over others?

• Great culture fit
• Good value for cost

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SaaStorm helped us with an SEO/LLM audit and then helped implement these findings in addition to support with localization of our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic clicks, organic impressions, website performance

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is very attentive, flexible, and quick to respond and always delivers as promised.

What was your primary form of communication with SaaStorm?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think their approach to driving organic growth is very well packaged so it is easy for you as a client to quickly get up and running. They are also moving in the forefront of the market so you know that you are being supported with the most up to date processes, tools etc.

Are there any areas for improvement or something SaaStorm could have done differently?

I can't actually not think about something right now

BACKGROUND

Please describe your company and position.

I am the CEO of Esteeme

Describe what your company does in a single sentence.

Esteeme is a game-like recognition space to keep employees engaged while helping companies save budget 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SaaStorm to accomplish?

• Build a Scalable SEO Content Strategy for U.S. Expansion
• Set Up a Consistent Content Production Process
• Deliver High-Quality SEO Blog Content and Train Internal Team
• Provide LinkedIn Training for Social Media Management
• Migrate and Set Up CRM for Marketing and Sales Alignment
• Coordinate Website Redesign and Development

SOLUTION

How did you find SaaStorm?

• Referral
• Other

Why did you select SaaStorm over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Outstanding skills of SaaStorm team

How many teammates from SaaStorm were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SaaStorm supported Esteeme with SEO, CRM, and website growth initiatives during their international expansion. We created and optimized 25+ SEO blog articles, leading to Esteeme’s first featured snippets, AI overviews, LLM traffic and rising keyword rankings. We redesigned the website, including the homepage, solution pages, and “Book a Demo” funnel, to improve UX and conversion. On the CRM side, we migrated the team to HubSpot, built custom pipelines, reports, and automated workflows for marketing and sales. We also provided LinkedIn training to leadership and created thought leadership content and outreach campaigns to build brand visibility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website Redesign Successfully Launched for Better UX and LLMO

Early SEO Wins: First Keywords Ranked + Featured Snippet

CRM Migration and Workflow Automation Implemented

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SaaStorm team was incredibly attentive to each of our needs, providing thoughtful, in-depth explanations that helped us better understand both our own goals and the broader market context.

From the very beginning, we had a clear plan of action, and we stuck to it throughout the entire collaboration. Even when delays occurred on our side, the SaaStorm team went above and beyond to make sure we stayed on track with our KPIs, adjusting timelines where needed without compromising the outcome.

What was your primary form of communication with SaaStorm?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was the unique combination of outstanding work ethic and equally exceptional professional skills across the entire SaaStorm team

Indeed, every time communication was always open and respectful, and every approach they suggested was carefully tailored to our specific needs. Their strong experience with startups really shows — they know how to build marketing pipelines that not only drive fast growth but also lay the foundation for scalable, sustainable processes moving forward.

Are there any areas for improvement or something SaaStorm could have done differently?

I sincerely wish the SaaStorm team many great clients and a fast track to becoming a market leader in their sector — they truly deserve it!