The S3 Agency

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of a non-profit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The S3 Agency?

We needed help with our long-term strategy, website development, ad placements, and social media strategy.

SOLUTION

What was the scope of their involvement?

The S3 Agency led the strategy, creative, and execution for our marketing. The team skillfully put together ad campaigns and reinvented our social media presence. The S3 Agency also led key projects that generated a new standard for revenue, views, and engagement. The team produced two new iterations of our website and was responsible for the client's design needs, development, and content creation. The S3 Agency also created countless social posts and engagement, creative briefs, and consumer-ready communication materials to market individual programs.

What is the team composition?

We worked with multiple teammates from The S3 Agency over the years.

How did you come to work with The S3 Agency?

The S3 Agency was already working with our organization when I joined. We chose them because their pricing fit our budget, they were a great culture fit, offered good value for the cost, and their company values aligned with ours. Additionally, they were incredibly supportive of our mission and believed in our organization's potential.

What is the status of this engagement?

We worked together from March 2012 to December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw an increase in revenue, transactions, website visits, and social engagement. Our membership grew 5x.

How did The S3 Agency perform from a project management standpoint?

The S3 Agency delivered on time and on budget. We primarily communicated via virtual meetings.

What did you find most impressive about them?

Their expertise and belief in our organization's potential were impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Sr. Director, Brand Strategy & Operations of DrFirst, Inc.

Describe what your company does in a single sentence.

DrFirst offers software and consulting solutions that optimize the medication management journey from prescribing through adherence, with the goal of improving patient outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The S3 Agency to accomplish?

• DrFirst was known for its many individual healthcare technology solutions, but the brand itself lacked a clear, unified point of differentiation. The goals were to define what made DrFirst uniquely valuable and create a powerful brand position that transcended any individual product.

SOLUTION

How did you find The S3 Agency?

Other

Why did you select The S3 Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The S3 Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The S3 Agency developed the brand strategy, positioning, messaging, and creative platform for DrFirst, then translated that strategy into a cohesive market-facing brand system. S3 created the “Unite the Healthiverse” launch campaign across a redesigned website, digital advertising, print advertising, social media, and broader marketing communications. The work gave DrFirst an ownable, consistent way to communicate its value across audiences and channels while elevating the corporate brand beyond any individual product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

S3 coined “Healthiverse” to represent the vast healthcare ecosystem DrFirst’s solutions help connect by closing gaps between disparate data systems. This became the foundation of the brand and its mission to “Unite the Healthiverse,” serving as both an external tagline and internal rallying cry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In addition to regular meetings with the greater S3 team, our account executive provided us with daily and weekly progress reports to ensure that we were informed and that the project deliveralbes were on time and on track.

What was your primary form of communication with The S3 Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The S3 team delivers extraordinary creativity complemented by solid project management and professionalism. Most agencies are better at one of these aspects, but S3 is strong in all three areas.

I have been working with The S3 Agency for more than 15 years, across a variety of industries. They have helped me to communicate each brand's promise with intelligence, wit, and extraordinary creativity. Their leadership is highly experienced, and their creative team some of the best in the business.

Are there any areas for improvement or something The S3 Agency could have done differently?

I do not have any suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m a partner and co-founder of Nukk-Freeman & Cerra, a boutique law firm specializing in employment law. We offer litigation, counseling, training, and workplace investigations for employers nationally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The S3 Agency to accomplish for Nukk-Freeman & Cerra?

We needed help launching our initial branding strategy and supporting it on an ongoing basis, along with some targeted marketing campaigns and a visual depiction of our core values.

SOLUTION

What was the scope of their involvement?

The S3 Agency created our firm's branding strategy, including our logo and its look, feel, color palette, and design. S3 also developed a postcard campaign to help launch our brand, and created a visual depiction of our firm's core values leveraging the brand design.  S3 then extended our brand to a postcard campaign and a visual depiction of our firm's core values.

What is the team composition?

We worked with 2–5 teammates from The S3 Agency.

How did you come to work with The S3 Agency?

We found them through a referral and chose them over other options because of their high ratings, personal touch, and commitment to excellence. 

What is the status of this engagement?

We worked together from January 2006–October 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The S3 Agency created our logo and brand identity and developed a creative marketing campaign that immediately raised our visibility. Working with them was a genuinely positive experience. Their creativity and professionalism brought our vision to life and truly exceeded our expectations. More than 20 years later, we still use the same logo and brand identity. It has proven timeless: even after dramatic growth, it still captures who we are as a firm. S3's visual expression of our core values is so strong that it hangs in our hallways, our conference rooms, and every team member's work space. Everything from our website to our pitch decks builds on the foundation S3 created for us. 

How did The S3 Agency perform from a project management standpoint?

They delivered exceptional work product in a timely manner. 

How did you communicate?

We had in-person meetings and communicated via email and messaging apps.

What did you find most impressive about them?

The S3 Agency's team creativity, care, passion for what they do, responsiveness, and quality of work.

Are there any areas they could improve?

There was nothing they could have done better or differently.

BACKGROUND

Introduce your business and what you do there.

I was the SVP of Live Media and RR1 at Robb Report, a luxury lifestyle magazine and media network that showcases high-end products, services, and experiences for ultra-affluent consumers worldwide. We also curated high-end experiences for high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs).

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The S3 Agency?

I hired The S3 Agency to develop and deliver the full creative and communications campaign for Red Sea Week, an exclusive luxury lifestyle event for 600 attendees, targeting UHNW yacht owners.

SOLUTION

What was the scope of their involvement?

The S3 Agency worked as an extension of our team to develop and execute the full marketing and communications program for Red Sea Week, celebrating the grand opening of a luxury island destination in Saudi Arabia.
Their scope included strategy, creative development, and the visual identity of event communications, along with personalized invitations, six months of email campaigns, password-protected websites, executive presentations, event app direction, content, and extensive printed, yacht, and on-island collateral.
The S3 Agency brought together the messaging needs of Robb Report, our sponsors, and the island client, managing copy, design, approvals, and distribution across the guest journey before, during, and after the event. Every touchpoint needed to reflect the caliber of the audience while driving engagement and providing clear, timely information.
More specifically, they managed everything from the look and feel and copywriting to distribution and the approval process, ensuring every touchpoint reflected the caliber of the event and its audience.

What is the team composition?

We worked with 6-10 teammates from The S3 Agency.

How did you come to work with The S3 Agency?

I discovered The S3 Agency more than 20 years ago, and they've been my go-to creative and communications partner ever since. From targeted outreach to lifestyle and automotive media to campaign development, website design, and upscale marketing and event collateral, they consistently deliver thoughtful creative and exceptionally well-written work.
They know how to bring a brand to life for HNW and UHNW audiences while adapting the message and creative for a more accessible market entry point. They understand the standard I expect and bring it to life. Moreover, they were a great culture fit, offered good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We spent around $200,000 to $999,999.

What is the status of this engagement?

We worked together from May 2024 –September 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We assessed success through guest attendance, email engagement and click-throughs, website activity, and responses to invitations. The S3 Agency's creative and communications helped build engagement and excitement leading up to the event.
Robb Report's main partner in the event was also very pleased with the overall look and feel and the strategy The S3 Agency helped develop, which was an important measure of success.Specifically, we exceeded our guest attendance goal by more than 50%, and our email open rates were well above 40%. Those results reflected the engagement and excitement The S3 Agency helped build through the campaign.

How did The S3 Agency perform from a project management standpoint?

I would give The S3 Agency an A+ for project management. They established clear timelines and a detailed work-back plan, then proactively followed up with every stakeholder to secure the information and approvals needed to deliver on schedule.
They kept everyone accountable and the work moving forward. Their efficiency and persistence made a real difference on a project with so many moving parts.We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

Their hands-on approach and do-whatever-it-takes mentality stood out the most. They never gave up when challenges arose and consistently went above and beyond to get the job done. They shared our pride in the work and took ownership of its success, which made them feel like an extension of our team.

Are there any areas they could improve?

Nothing significant comes to mind. It was a complex project with many stakeholders and evolving needs, and The S3 Agency remained responsive, flexible, and focused throughout. When challenges arose, they worked through them with us and kept things moving.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Delta Carbona LP

Describe what your company does in a single sentence.

Consumer products

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The S3 Agency to accomplish?

As a challenger CPG brand competing against much larger household names, Carbona needed an agency that could help it stand out and grow. S3 was initially engaged to bring its new positioning to life through an advertising campaign, beginning a strategic partnership that ultimately spanned 10 years.

SOLUTION

How did you find The S3 Agency?

Online Search

Why did you select The S3 Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from The S3 Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The S3 Agency initially brought Carbona’s positioning to life through advertising, uncovering the emotional insight behind stain removal and creating “Life Unstained,” which became the brand’s defining U.S. tagline and creative platform. The relationship expanded across integrated marketing, including advertising, digital and social media, consumer research, brand ambassador programs and other initiatives.
As Carbona’s PR Agency of Record, S3 developed an ongoing earned-media program designed to keep the challenger brand relevant and visible, using timely storytelling, original research and creative media angles to generate national coverage and reach new audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PR became a cornerstone of Carbona’s marketing, generating outsized national media coverage and growing interest year over year. That visibility helped build brand awareness and supported expanded distribution and sales growth that exceeded the brand’s aggressive goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team consistently met deadlines, communicated effectively, and quickly addressed any issues or feedback.

What was your primary form of communication with The S3 Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a small CPG company with limited resources, we relied on S3 as a true extension of our marketing team. They brought strong strategic oversight, a deep understanding of our brand, and a proactive approach to bringing fresh, differentiated ideas to the table. They were more than an agency partner—they were an integral part of our team.

Are there any areas for improvement or something The S3 Agency could have done differently?

Nothing significant comes to mind. Like any agency-client relationship, there were opportunities to fine-tune priorities and processes along the way, but S3 was always collaborative, responsive, and willing to adapt to our evolving business needs.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Elevated Energy, a company that designs, engineers, installs, and maintains large-scale solar installations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The S3 Agency?

We needed help with marketing our company.

SOLUTION

What was the scope of their involvement?

The S3 Agency has helped us with all aspects of marketing our company, including creating our logo, launching our website, and providing continued support. The team has also created marketing posts and PR outreach.

What is the team composition?

We’ve worked with two members of The S3 Agency’s team.

How did you come to work with The S3 Agency?

I knew Denise through the Entrepreneur Organization (EO).

How much have you invested with them?

We’ve spent around $10,000 to $49,999

What is the status of this engagement?

We started working together in November 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The S3 Agency has created a logo, launched a website, and provided PR. Our goal was to create a branding website, and everyone has loved the work they’ve done.

How did The S3 Agency perform from a project management standpoint?

The S3 Agency has delivered on time and is very responsive. We communicate via virtual meetings.

What did you find most impressive about them?

The S3 Agency doesn’t push a specific agenda. They listen to what we want and deliver a timely, creative product that meets our needs.

Are there any areas they could improve?

I can’t think of anything for The S3 Agency to improve.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing at a fintech and SaaS marketing firm.

Describe what your company does in a single sentence.

I lead full stack Marketing teams for midsized to large fintech and SaaS companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The S3 Agency to accomplish?

• We sought to reposition and evolve our brand to reflect its expanded capabilities and support its next stage of growth. Following a strategic acquisition, the private equity-backed company had evolved from a payments vendor into a sophisticated logistics infrastructure enterprise.

SOLUTION

How did you find The S3 Agency?

Referral

Why did you select The S3 Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Capabilities fit our need

How many teammates from The S3 Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

S3M helped us create new company and value proposition messaging that reflected our new company positioning and capabailities. Then they created new branding elements to reflect these. Finally, they designed and built a website to hightlight it all.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new positioning clarified the company's value and differentiation in the marketplace, while aligning the organization around one authentic enterprise narrative. The new brand and website were built to scale, readying the company for rapid growth as headcount nearly tripled in under a year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent time management. In several cases, they adjusted timeframes to fit our changing needs.  Project was delivered on time

What was your primary form of communication with The S3 Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

Absolutly great and talented people that were dedicated to our success. The S3 Agency worked hard to deliver an excellent project on time and on budget. They flexed as our needs changed and challenges came up.

Are there any areas for improvement or something The S3 Agency could have done differently?

N/A