S Factor Agency

BACKGROUND

I am the Founder of Chapter two

Chapter Two Communications provides strategic communications counsel, corporate and internal communications, PR and media relations, and content development.

OPPORTUNITY / CHALLENGE

• Build our clients’ reputations and increase brand awareness in key markets.
• Secure meaningful media coverage that reaches relevant audiences.
• Provide strategic communications counsel aligned with our clients’ business objectives.

SOLUTION

Existing Relationship

• High ratings
• Great culture fit
• Referred to me
• Company values aligned
• Strong Media Relationships

The OREO PistachiYO project was a PR campaign supporting the UAE launch of OREO’s pistachio flavour. It centred on a Burj Khalifa projection, supported by media outreach, gifting and spokesperson interviews to build awareness and connect the launch with regional snacking trends.

RESULTS & FEEDBACK

• Earned coverage in relevant UAE media
• Secured a Dubai Eye Business Breakfast interview, amplified across its social channels
• Secured a Campaign Middle East feature, amplified across its social channels
• Increased brand visibility through coverage of the Burj Khalifa launch
• Approximately 40 of 45 media recipients shared the gifted products on their personal social channels, extending organic visibility for the launch.

S Factor was responsive, reliable and flexible throughout the project. Deliverables were completed on time, communication was clear, and Sharon adapted quickly to changing needs while providing practical counsel and keeping the media outreach on track.

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Sharon combines strong media relationships with sound strategic judgment. I value her honest counsel and trust her to identify the right opportunities for each client. She feels like an extension of my team, which makes S Factor a valuable partner to Chapter Two.

No specific areas for improvement stood out during this project. I valued Sharon’s responsiveness, counsel and collaborative approach throughout.

BACKGROUND

Please describe your company and position.

I am the Founder of Wayak Tours & Travels

Describe what your company does in a single sentence.

I hired S Factor for one of my clients to manage their PR, press event, and influencer outreach. They delivered excellent results, handling everything with professionalism and attention to detail. Their ability to connect with the right influencers and execute seamless events made a big difference for my client’s brand exposure. I highly recommend S Factor Agency to anyone looking for a reliable PR agency!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire S Factor Agency to accomplish?

• Media relations
• Influencers management
• Public relations management

SOLUTION

How did you find S Factor Agency?

Referral

Why did you select S Factor Agency over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from S Factor Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Proposing media strategy 
• Media Relations
• Press release editorial 
• Press release distribution 
• Influencer management 
• Media and social media tracking 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 50 media representatives attended 
• 20 influencers 
• More than 70 clips coverage in traditional and social media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Delivered on time
• Daily and weekly updates building up to the event

What was your primary form of communication with S Factor Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

• Flexibility 
• Understanding the market 
• Professional

Are there any areas for improvement or something S Factor Agency could have done differently?

We would like to work more in tbe future