Rushing Tap

BACKGROUND

Please describe your company and your position there.

I am the deputy creative director at Bluebird communications, a marketing communications company in Lagos, Nigeria. We provide marketing communications solutions to clients in Financial services, FMCG, government and multinationals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rushing Tap?

We've hired Rushing Tap for several projects. The most recent was for European union

What were your goals for this project?

The European union had been supporting the people and government of Nigeria with rural off-grid eletrification and wanted to bring public awareness to this

SOLUTION

How did you select this vendor?

We sent creative brief to several production houses in Lagos and shortlisted based on creative treatment and capacity

Describe the video(s) and the process in detail.

3 videos were shot in all. Went to rural araes round lagos to recreate the locality were these interventions by the EU realistically.

What was your vendors' project management or feedback process?

They provided end-end production service. A complete crew with all the departments fully represented. DoP, costumer, makeup, art department, sound , animators and all.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Campaign was a success.

How effective was the workflow between your team and theirs?

Communication between us and Rushing Tap is smooth and very professional.

What did you find most impressive about this company?

They are young, very creative, work smart, udpates their equipments regularly and delivers on timeline every time.

Are there any areas for improvement?

We are very satisfied with their services

BACKGROUND

Introduce your business and what you do there.

I’m a brand and communications executive at Transcorp Power Limited, a power company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rushing Tap?

We hired Rushing Tap to produce our corporate documentary.

SOLUTION

What was the scope of their involvement?

They produced our corporate documentary to show to our customers. We gave them the background of what we wanted and they came up with the script. The interviews took place with different CEOs and the chairman of our company. They also spoke to staff members and went to different locations as well. All of the post-production work was handled by their team, too. 

What is the team composition?

My main point of contact was Soji (Founder & CEO, Rushing Tap) and had three people working with him on the project.

How did you come to work with Rushing Tap?

They came highly recommended by people who have used them before.

How much have you invested with them?

We spent between $10,000–$50,000.

What is the status of this engagement?

We worked together between July–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They created a very good documentary. We’ve received positive feedback from internal staff members and customers, too.

How did Rushing Tap perform from a project management standpoint?

Their project management approach was pretty solid. We used email, phone calls, and in-person meetings, and I went to most of the locations they filmed at to ask questions in the interviews. 

What did you find most impressive about them?

They were very detail-oriented and responsive. When we needed something from them, they didn’t complain. 

Are there any areas they could improve?

No, they were perfect.

Do you have any advice for potential customers?

Speak to past customers and have them fill out questionnaires.