Rokket Digital

BACKGROUND

Please describe your company and your position there.

I work for an Irish subscription box brand. As a growing company I work on many facets of the business, but mainly within eCommerce and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MailMi, and what were your goals?

The company was looking to build out a robust email marketing strategy that would passively reach out to customers with a complex flow system within Klaviyo, levelling up the design whilst retaining the tone of voice. In addition to this, building out a strategy for ongoing campaigns and working to create and execute those campaigns with high expectations on results.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Upwork as a platform for finding freelancers/companies and spoke to Alex at MailMi. After having some chats with MailMi and other companies, we felt MailMi's price and service level were most appropriate for our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, MailMi looked at our current stats and determined what uptick we could see with their work. We then discussed the reliability of data due to Klaviyo's integration with our subscription platform and built out a robust dashboard to help give us the cleanest data possible. MailMi took time to understand our audience and what we wanted to achieve, coming back with a proposal around what flows and design would be most impactful. Once built, the team here met with MailMi for a sign-off, and moved onto building a strategy around creating campaigns on Trello.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Alex at MailMi, but others had access to our Trello board. I believe Alex is a director/owner of MailMi.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns resulted in an uptick in open, click through and purchase rates- and the revenue generated from flows is continuing to grow with an email pop-up now on-site with an effective welcome strategy to turn viewers into buyers.

How effective was the workflow between your team and theirs?

Alex from MailMi not only worked within Trello, but he also joined our company Slack group and engaged directly with the team. Zoom calls were also available for hashing out any specific edge cases. Overall- a workflow was established from the get-go meaning communication was efficient!

What did you find most impressive or unique about this company?

I found MailMi's ability to get up and going quickly impressive. They had a true understanding of the product of Klaviyo and had worked with e-com brands before meaning there was little required in explaining what we wanted.

Are there any areas for improvement or something they could have done differently?

MailMi went above and beyond for us. we're really happy with the service received. Their availability is sadly reduced now.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a pub.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MailMi?

We needed someone who could set up Mailchimp for us.

SOLUTION

What was the scope of their involvement?

They’re currently setting up Mailchimp forms on our website to get subscribers for our mailing list.

What is the team composition?

We just work with one person from their team.

How did you come to work with MailMi?

I subscribed to Mailchimp, and they sent a list of people to reach out to for assistance in setting up the service. Additionally, they’re based near my business, and that was important for me. We sent messages to 2–3 other providers, but they came back at us first.

How much have you invested with them?

We’ve spent around £120 (approximately $170 USD) with them so far.

What is the status of this engagement?

We started working together in April 2021, and we’re still using them as an adviser service.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There are now about 120 people signed up to our mailing list.

How did MailMi perform from a project management standpoint?

They’re good; they’re responsive, meet deadlines, and report processes. We’ve communicated through email and video calls as well.

What did you find most impressive about them?

They understand my business. We didn’t want to hire a foreign company that couldn’t understand the market of a house in the countryside of England — they got a grip on that, and I picked them.

Are there any areas they could improve?

They haven’t been as aware of the follow-up process as I’d like them to be, but it hasn’t reached a point where I’m concerned about it. 

Any advice for potential customers?

Take the time to talk through your business needs. They’re great at understanding your requirements, so assess the time up front to explain what you want.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Animation Explainers, an animation company that produces explainer videos for companies worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MailMi?

We needed help in reaching out to more people about our work. We had tried using LinkedIn to generate leads in the past but with limited success.

SOLUTION

What was the scope of their involvement?

We worked with MailMi to build a strategy for an email marketing campaign. We didn’t have to provide them with much documentation. We only sent them information about our company, a link to our website, and some of the videos we produced for the campaign. We provided them the email accounts to use.

MailMi creates the email templates and sequences, and they constantly monitor the data and performance of the campaign. They have their finger on the pulse all the time.

What is the team composition?

We are working with one person and briefly with another colleague who helped with some of the copy for the project.

How did you come to work with MailMi?

We found MailMi on Clutch, and we contacted them to help our email marketing efforts. They were within our budget range, and they had good reviews on their profile. We also got in touch with a few other vendors, but we felt MailMi’s services were the best fit for us based on their cost, quality, and quick timeline.  

How much have you invested with them?

We have spent around $10,000–$15,000.

What is the status of this engagement?

We started working together in October 2020, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We love working with MailMi. After an email marketing campaign in Q1 this year, we landed our biggest client to date. Their attention to detail is exceptional and the quality of their work shines through. We like that everything about their service is metrics-driven because we really see the value that they provide.

How did MailMi perform from a project management standpoint?

MailMi’s project management is fantastic. If we have a question, they’re usually online and always ready to help us. They’re very accommodating with our needs. 

We would review their work every few months to see how the campaign is performing. We collaborate using Skype. They use HubSpot and a few other email marketing software to manage and measure an email’s performance.

What did you find most impressive about them?

MailMi delivers quality work, and they bring a human touch. Their work is at an affordable cost, and it gets results.

Are there any areas they could improve?

I don’t have any complaints about MailMi’s work. However, we’re still working with them to improve the quality of our sourced data. Every provider has to constantly improve the deliverability of the emails that are going out. 

Do you have any advice for potential customers?

Make sure you know how to manage your email accounts and how to share its administrative access. That requires some technical work during the handover process. Also, be open to change the way you communicate your message — MailMi is experienced and knows what campaigns work. Trust in their abilities, and you will succeed.

BACKGROUND

Introduce your business and what you do there.

We are an e-commerce store that sells yoga goods in France. I am the director and an investor.       

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MailMi?

We were trying to get email campaigns set up and our email sales channel in general up and running.

SOLUTION

What was the scope of their involvement?

The engagement had three phases. First, MailMi was responsible for integrating Klaviyo with our Shopify store and ensuring that there was a smooth integration and notification of emails between the two platforms.

The second phase involved ensuring that all mail communication sent out is branded with our specific brand and sent out in the correct flows. For example, when someone wants to make a purchase, that they receive a post-purchase flow, or when someone has abandoned their cart, they receive an abandoned cart flow, and again making sure that they are all branded.

The third and final phase was monetization. This involved making sure that those flows, as well as future campaigns which MailMi set up for us, are making money and that we were are keeping up with the revenue KPIs we had set for them when they first started working on it.

What is the team composition?

I have worked with three people at MailMi. There was an account manager, an email manager, and a designer.

How did you come to work with MailMi?

I found them through a series of Google searches. I typically use Clutch when I am looking for reviews, but I couldn’t find a Clutch profile for them at that time. When I searched the people from their team individually, one of them showed up on Upwork and there were a number of reviews for them.

How much have you invested in them?

So far, we have invested £3,000 (approximately $5,000 USD).

What is the status of this engagement?

The project began in November 2020, and we are still working with them. We are in month four now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success in two ways. First, we measure against the market standard. We have an understanding of what the market open rates are, bounce rates from the emails and spam rates are, so it is just ensuring that we are keeping up with industry standards specifically within our niche which is fashion E-Commerce.

We also have a track record and our own history. MailMi weren’t the first email company we have gone with, so we already had historical data that showed how we performed in the past. We handed that to MailMi and set some goals on growth, beyond where we had been already. Between those two things, we then measure on dashboards to see how we are doing month to month.

How did MailMi perform from a project management standpoint?

I really enjoy working with MailMi. Although they are an agency, I find them to be great team players in terms of really making us feel like we are speaking to one individual.

We make updates where we need them, and they don’t mind going above and beyond in terms of scope. I have worked with agencies in the past who have said something is out of scope, but I don’t get that vibe or feeling from MailMi.

All formal communication, such as end-of-month updates, is done through emails. They share a Google spreadsheet within those emails on the dashboard. All day-to-day communication is done through our company Slack, which we have included them in. We also have monthly and bi-monthly calls which are on Whereby.

What did you find most impressive about them?

MailMi is easy to reach out to. I don’t feel that they have blacked out hours where I can’t speak to them. I really enjoy the ease of communication, across all channels as well, whether they are emailing us, their dashboards are clear to read, or the fact that they get back to messages on Slack quite quickly. 

They also integrated quickly with our team. I feel that they had a very short onboarding phase. That made life a lot easier for us too as a small company that doesn’t have maybe as much time to invest in each person. It was nice to just hand over a guide to them and they knew what they were doing.

Are there any areas they could improve?

I would like to see them be more innovative. I think that they are very classical in what they offer, and I would like to see ideas that are more out of the box.

Do you have any advice for potential customers?

I would highly recommend them. I would definitely say give them a try especially if you are working with Shopify or Klaviyo; you want to be working with MailMi. They really are excellent in that sense, and they are the third agency I have tried. I can tell you that I am very happy with them when I compare them to the others I had worked with previously.

BACKGROUND

Please describe your company and your position there.

We are a full-service translation agency, translating for international companies worldwide. I am a director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MailMi?

We needed a company to manage our company newsletter and grow our subscriber base.

What were your goals for this project?

To design, write and send a company newsletter on a monthly basis to our current subscribers. To design and write sales messages to be sent to potential leads. To grow our subscriber base.

SOLUTION

How did you select MailMi?

We looked at a selection of companies and individuals and found that many could only do part of the project. Leaving the rest for our in house staff who did not have the time. When we talked to Alex at MailMi it was apparent his company could do it all for us, with minimal intervention from us. The website is slick and gave us confidence he had the resources and knowledge to carry it out. The price was right too!

Describe the scope of their work in detail.

Design, write and send the company newsletter on a monthly basis. Research leads for cold emails to grow our subscriber list. Write sales emails to target various sectors and manage responses etc

What was the team composition?

The directors of Brightlines Translation worked closely with Alex at MailMi to get the project off the ground.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our open rate for our newsletter has gone from around 12% to a whopping 60% since MailMi came on board.

How effective was the workflow between your team and theirs?

Alex is very easy to communicate with, so getting different parts of the project signed off and to our liking was swift and painless.

What did you find most impressive about this company?

Alex has a lot of knowledge which helped us make decisions and took a lot of guesswork out what we needed to do and where we want to be. He has a good eye for design and great writing skills.

Are there any areas for improvement?

Not at the moment.

BACKGROUND

Introduce your business and what you do there.

I work for an international summer school and I’m a marketing executive there.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MailMi?

Alex (Founder) basically helps me with email templates and provides me with training on how to use those on different sites.

SOLUTION

What was the scope of their involvement?

Basically, I’m in charge of email communications and MailMi helps me with building our emails, specifically design-wise. I usually send him over the content and he shows me how to place all of it onto an email template that we have on Adestra.  

What is the team composition?

I’ve only worked with Alex and I’m pretty sure our company also only collaborates with him.

How did you come to work with MailMi?

I’m not sure how they came to work with us.

How much have you invested with them?

We pay MailMi around £500 (approximately $655 USD) per month. 

What is the status of this engagement?

We started our partnership last March 2020 and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In terms of success, MailMi has openly led our customers and engagement rate. Additionally, he’s just helped me get the ropes of my work by allowing me to get used to all of the software that we have in the company.  Furthermore, he’s also helped me tremendously to get to know everything in terms of email, communications, templates, building content, and more. 

How did MailMi perform from a project management standpoint?

He’s been approachable in all aspects and just whenever we need him, he is always contactable and always available to help. We mainly use Google Hangouts and share documents using Google Drive. 

They’ve also been incredibly responsive to any queries that I have. MailMi never takes longer than 10 minutes to get back to me on anything. It’s been great whenever we need quick replies. 

What did you find most impressive about them?

Their level of personal investment in the projects that we do is impressive. Moreover, their level of commitment and responsiveness are also amazing. 

Are there any areas they could improve?

I don’t think they have any areas they could improve on. 

Do you have any advice for potential customers?

Keep open communication, that’s the most important thing. From my end, I find projects go much quicker if you’re keeping everyone up to date with everything that they need to know. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of TechTrek, an online and offline coding course for kids between the ages of 7–10.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MailMi?

We needed help with marketing in the UK.

SOLUTION

What was the scope of their involvement?

They did our email marketing and a little bit of website work. Their team also handled our Facebook marketing.

What is the team composition?

I dealt directly with only one person. I’m sure there were others behind the scenes though.

How did you come to work with MailMi?

I reached out to a couple of people on Upwork and other online platforms. I found MailMi through an online search. I sent out a bunch of inquiries and descriptions.

Their team came back with the right response. Their response touched on the things I cared about. Somehow, they intuitively figured out what I cared about the most. They understood what I was talking about in a clear turnaround; and they got to the point the quickest.

How much have you invested with them?

We invested $7,000.

What is the status of this engagement?

We worked together from March–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a result of the Facebook campaign, about 30% of people were coming to our site to sign up for a free trial. We’re all around happy with the results.

How did MailMi perform from a project management standpoint?

We communicated via WhatsApp.

What did you find most impressive about them?

They had a clear understanding of the brief. Their team provided good and timely communication.

Are there any areas they could improve?

They could’ve managed me a little bit better. I probably asked too much or was a bit out there sometimes. It would’ve been useful for them to tell me they have a lot on their plate and it’d be better if we achieved, for example, three of the five goals.

Do you have any advice for potential customers?

Be clear about your goals. Set realistic goals for yourself and the project.

BACKGROUND

Please describe your company and your position there.

We are law firm specialising in the VC space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MailMi?

We used MailMi for their email campaign management services.

What were your goals for this project?

MailMi designed a beautiful and eye catching template for us on Zoho, to be used for our newsletters.

SOLUTION

How did you select this vendor?

Via recommendations.

Describe the scope of their work in detail.

MailMi designed a beautiful and easy to read template for us to be used for our newsletter. They were super helpful, and on hand to assist with any issues we encountered when making the final edits to our newsletter.

What was the team composition?

We worked closely with one of the founders, Alex.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our campaign had a high open and click rate compared to previous campaigns we had done without MailMi.

How effective was the workflow between your team and theirs?

They were excellent at communicating with us and continuously followed up with us to make sure our newsletter went out on time.

What did you find most impressive about this company?

I was the most impressed by the quality of the newsletter they produced, as well as how helpful and fast they responded to all our queries and put in all amends we requested very quickly.

Are there any areas for improvement?

none!