Risely Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Mediterra Herbal

Describe what your company does in a single sentence.

Uchka Cosmetics offers sustainable, hand-made skincare products crafted with locally sourced wild plants extracts to promote natural beauty and well-being.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We initially engaged Risely Digital for social media management and advertising to improve our digital outreach.
• Later, they expanded their role to include administration and maintenance of our webshop.
• As our needs evolved, we partnered with them to redesign our website with specific goals of enhancing user experience, modernizing design to align with our brand identity, and creating a robust platform that effectively showcases Uchka's unique products and values.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

Good value for cost

How many teammates from Risely Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to create a modern, functional, and user-friendly eCommerce website that seamlessly integrates Uchka's brand identity while improving the overall shopping experience. The project scope included:

• eCommerce enhancements: Improved product categorization, content management, and functionality for a smoother user experience.
• New features: Predictive search, geolocation-based language redirection, and accessibility features to ensure inclusivity for users with disabilities.
• Database transition: Transferred and integrated the existing webshop database to ensure a seamless transition to the new platform.
• Design and layout adaptation: Created a visually appealing, responsive, and mobile-friendly design aligned with the Uchka brand. 
• Multi-language setup: Implemented a multilingual structure to cater to diverse audiences.
• Testing and deployment: Conducted rigorous testing to ensure all functionalities work flawlessly before the launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The redesigned website features an improved structure, faster loading times, and a seamless mobile-friendly design, providing users with a smoother and more intuitive browsing experience. The implementation of features such as predictive search, geolocation-based language redirection, and enhanced accessibility ensures the website caters to a wider range of users, making it more inclusive and efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital excelled at managing the complexity of this project. The initial phase included a collaborative workshop to define goals and set expectations. Throughout the process, we communicated via email, regular calls, and online meetings where deliverables were presented and discussed in detail. They consistently met deadlines, even under a tight timeline, and their responsiveness to feedback was exceptional. Minor adjustments, such as content updates and font size refinements, are still ongoing, but the agency has remained highly supportive and available.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to manage a complex e-commerce project while maintaining excellent communication and meeting every milestone was remarkable. The inclusion of a strategist in the project added depth to their approach, ensuring that the final product aligned perfectly with our business objectives.

Are there any areas for improvement or something Risely Digital could have done differently?

While the overall experience was excellent, a more proactive approach in the early stages—such as providing additional clarity on timelines and deliverables—could have further streamlined the process. That said, their responsiveness and adaptability throughout the project made up for this, and they were quick to address any concerns we raised. 

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Syskit

Describe what your company does in a single sentence.

Syskit creates advanced software solutions that enable businesses to efficiently manage and secure their Microsoft 365 and SharePoint environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We engaged Risely Digital to help us scale lead generation efforts for our flagship product, Syskit Point. Our primary goals were to significantly increase Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) while optimizing costs and maintaining lead quality. Additionally, we needed their expertise to restructure our Google Ads account, implement advanced tracking, and discover new market opportunities.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital’s scope of work included:
Google Ads Account Reconstruction: Restructuring the Google Ads account to prioritize Syskit Point and improve efficiency.
Advanced Analytics Implementation: Implementing GA4 and enhanced tracking systems for accurate attribution of leads and campaign performance.
Real-Time Reporting: Developing a Google Looker report to present real-time campaign metrics and share results monthly.
Lead Quality Optimization: Leveraging Power BI and Google Ads data to refine keywords, targeting, and bidding strategies for better lead quality.
Campaign Management: Executing and optimizing Google Search campaigns and dynamic ads, focusing on micro-conversions and lead generation.
Market Expansion: Conducting focused and exploratory campaigns to identify promising new markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered outstanding results, including:
130% Increase in MQLs and SQLs in first year of cooperation
Notable growth in micro conversions, such as e-book downloads.
Cost Efficiency: While there was a 14% increase in cost per lead initially, subsequent periods saw improvements in cost efficiency as optimizations continued.
Market Expansion: Successful identification of new market opportunities alongside robust performance in core markets such as the US and UK.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Describe their project management. Did they deliver items on time? How did they respond to your needs?
Risely Digital demonstrated exceptional project management. They maintained clear communication, delivered milestones on time, and proactively addressed challenges. Their ability to adapt strategies based on data insights ensured alignment with our business goals.

What was your primary form of communication with Risely Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their extensive experience in B2B marketing within the IT industry is particularly impressive. It was evident that they had thoroughly familiarized themselves with our industry, business operations, and products. This deep understanding, combined with their expertise in digital advertising, analytics, and a data-driven approach, resulted in outstanding outcomes.

Are there any areas for improvement or something Risely Digital could have done differently?

Overall, we were highly satisfied with their work. One area for potential improvement could be more frequent interim updates during the exploratory phases, which would provide additional clarity during market expansion efforts.

BACKGROUND

Please describe your company and position.

I am the CEO of FIRA Solutions d.o.o.

Describe what your company does in a single sentence.

FIRA Finance simplifies (e)-invoicing and fiscal billing with an innovative SaaS solution tailored for modern businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Boosting SaaS Growth: Lead Generation with Google & Meta Ads

SOLUTION

How did you find Risely Digital?

Other

Why did you select Risely Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital conducted a comprehensive audit of our marketing activities and redefined our strategy. Their work included:

Developing a tailored SaaS marketing strategy.
Conducting in-depth competitor and audience analysis.
Optimizing our landing page for better conversion rates.
Implementing advanced tracking through Google Analytics and Ads platforms.
Managing targeted Google Ads, Meta Ads, and LinkedIn campaigns.
Delivering real-time Looker Studio performance dashboards and monthly report presentations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead generation was significantly improved, with a consistent stream of high-quality leads that converted into customers. Brand awareness also saw a notable uplift, enhancing our visibility in a competitive market. Their strategic approach contributed directly to our sustained growth and profitability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. Deliverables were always on time, and they maintained clear, proactive communication. They ensured that we were well-informed and that the campaigns aligned with our objectives.

What was your primary form of communication with Risely Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to focus on lead generation while simultaneously building our brand presence was remarkable. Their strategic insights and results-oriented execution set them apart as a truly exceptional partner.

Are there any areas for improvement or something Risely Digital could have done differently?

There are no significant areas for improvement. Their approach exceeded our expectations and delivered results beyond what we initially envisioned.

BACKGROUND

Please describe your company and position.

I am the Project Manager of Wine&more

Describe what your company does in a single sentence.

Wine&more is an international platform dedicated to promoting and selling Croatian wines. It connects enthusiasts worldwide with Croatia's rich stories, regions, and winemakers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Building a strong digital presence to rank highly on search engines for key terms related to Croatian wines.
• To attract organic traffic, publish engaging and informative content about Croatian wines, regions, and winemakers daily.
• Amplifying the platform’s reach and visibility through effective Google and Facebook advertising campaigns.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wine&more was envisioned as a global project to showcase and sell Croatian wines to an international audience. The primary challenge was creating an online platform that combined a webshop and a content portal. We discovered Risely Digital through industry recommendations for their e-commerce and digital marketing expertise. Their comprehensive understanding of digital marketing strategies, particularly in SEO and paid advertising, and their ability to tailor solutions for niche markets like wine made them the perfect partner. A team of digital marketing experts from Risely Digital worked collaboratively with us on all aspects of the project.

This required:
- Building a strong digital presence to rank highly on search engines for key terms related to Croatian wines.
- To attract organic traffic, publish engaging and informative content about Croatian wines, regions, and winemakers daily.
- Amplifying the platform’s reach and visibility through effective Google and Facebook advertising campaigns.

• Scope of Work:

1. Semantic SEO & Strategy: Risely Digital played a pivotal role in designing a robust SEO strategy.

-They helped create a topical map to structure our content effectively.

- They implemented semantic SEO techniques to ensure our platform ranked highly on search engines for key terms like “Croatian wine,” “Croatian wine regions,” and “Croatian winemakers.”

-They ensured all published content aligned with this strategy, positioning us as a trusted source of information on Croatian wines.

2. Content Integration: Their strategy supported the daily publication of engaging content that not only informed but also boosted organic search rankings.

3. Google & Facebook Ads: Risely Digital managed paid advertising campaigns to amplify the results achieved through SEO. Their work on Google and Facebook ads drove additional traffic to the platform and converted visitors into customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mesurable outcomes are following:

• High Search Engine Rankings - Thanks to Risely Digital’s SEO strategy, Wine&more consistently appears as one of the top results for key terms related to Croatian wines. This has significantly increased organic traffic to the site.
• Global Reach - The combination of high-quality content and targeted advertising attracted an international audience, fulfilling our vision of promoting Croatian wines worldwide.
• Amplified Results with Advertising - The Google and Facebook ad campaigns reinforced our organic SEO efforts, driving even more traffic and conversions.
• Increased Engagement - The informative and well-structured content resonated with visitors, keeping them engaged and encouraging them to explore the webshop.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital exhibited exceptional project management, delivering strategies and campaigns on time while maintaining a high level of responsiveness and adaptability. Regular communication primarily via email and scheduled video calls ensured that all parties were aligned and the project progressed smoothly.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive we found Risely Digital’s ability to integrate a detailed SEO strategy with semantic SEO principles and their creation of a topical map, which were the game-changers. Risely Digital's expertise established our company as a trusted authority on Croatian wines. Additionally, their mastery of paid advertising seamlessly amplified the organic results, showcasing a holistic approach to digital marketing.

Are there any areas for improvement or something Risely Digital could have done differently?

While their performance was exceptional, we would have benefited from more frequent updates on campaign performance metrics to further refine and optimize strategies during the implementation phase.

BACKGROUND

Please describe your company and position.

I am the CEO & Owner of BUSINESS GROWTH d.o.o.

Describe what your company does in a single sentence.

All type business consulting 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Increase in queries
• Target Market

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• High ratings
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital began by analyzing our competitors and target audience to identify key pain points. They created a strategy and advertising plan, focusing on Google Ads to target individuals searching for advice on starting, buying, or selling a business.

In addition to managing the ad campaigns, they also provided valuable advice on optimizing our landing page to improve conversions. They implemented tracking through Google Analytics and Google Ads to ensure accurate performance measurement and data-driven decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Google Ads campaigns quickly delivered results. Most of the leads generated were high quality, with a significant portion converting into our clients. Over two years of collaboration, we've achieved consistently excellent results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is exceptional. Everything was delivered on time, and they respond to our needs promptly and effectively. They handle the entire process, requiring minimal time and effort from our side.

What was your primary form of communication with Risely Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are impressed by their ability to simplify complex digital marketing concepts and present them in a way that's easy for us to understand. Their dedication, professionalism, and results-driven approach truly set them apart.

Are there any areas for improvement or something Risely Digital could have done differently?

Honestly, we don’t have any significant suggestions for improvement. They’ve exceeded our expectations in every aspect of the collaboration.

BACKGROUND

Please describe your company and position.

I am the Co-Founder / CEO of Tipsy.hr

Describe what your company does in a single sentence.

Tipsy.hr is a Croatian platform offering fast delivery of drinks, snacks, and party essentials for home gatherings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• We needed an engaging, user-friendly webshop to streamline ordering party supplies with a focus on fast delivery and a standout user experience. The goal was to create a digital platform that mirrored the speed and convenience of modern delivery apps like Wolt, Bolt, and Glovo.

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Risely Digital was responsible for designing and developing a webshop with:

• Seamless navigation and fast ordering.
• Integration of a loyalty program ("Tipsy Klub") with point-based rewards.
• Bug reporting features are incentivized by free beer rewards.
• Scalability for handling orders across Zagreb and the rest of Croatia.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Seamless Webshop Development: Risely Digital developed a robust, user-friendly webshop tailored to Tipsy.hr’s needs. Their technical expertise ensured that all backend and frontend functionalities were optimized to support our promise of fast delivery—within 150 minutes in Zagreb and 1–2 days across Croatia. By building a platform capable of handling orders efficiently and integrating it seamlessly with our logistics operations, they empowered us to deliver on our key promise of speed and reliability.
• User-Centric Design: Risely Digital’s thoughtful design approach focused on providing a simple and intuitive user experience, which played a significant role in boosting customer engagement and satisfaction. Their ability to design a visually appealing and functional interface was instrumental in turning first-time visitors into loyal customers.
• Support for Rapid Deployment: Developing the entire platform in just three months was no small feat. Risely Digital worked tirelessly to ensure that the webshop was launched within this short time frame. This rapid execution allowed us to go to market quickly and take advantage of the rising demand for home-delivery services during the pandemic.
• Advanced Features: Risely Digital implemented key features that supported the success of Tipsy.hr, including: 
  • A loyalty rewards system (“Tipsy Klub”) to incentivize repeat purchases.
  • Bug-reporting functionality, which not only improved the platform but also created a fun, engaging experience for users by rewarding them with free beer for identifying issues.
• Media-Worthy Execution: The exceptional quality of Risely Digital’s work attracted attention from leading Croatian media outlets. Their ability to translate our vision into a fully realized platform was a key factor in Tipsy.hr being featured in every relevant media channel. The innovative and polished execution of the idea in such a short time frame was a highlight in media coverage, earning praise for both the concept and the technical execution.
• Enhanced Brand Perception: Thanks to the platform’s high-quality design, functionality, and the seamless integration of our fast delivery promise, Tipsy.hr quickly became recognized as a reliable and innovative solution for home parties. Risely Digital’s contributions directly supported this brand's positioning and public recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Risely Digital’s project management was exceptional, especially given the unique challenges and urgency of developing Tipsy.hr during the pandemic. The timing of the project was critical because, at the time, Tipsy.hr was the company’s primary and only channel for selling products. With lockdowns in place and traditional retail options unavailable, our ability to launch on time directly impacted our ability to generate revenue and serve our customers.

Risely Digital understood the high stakes and demonstrated a strong commitment to meeting deadlines. They delivered each phase of the project on schedule, ensuring that the webshop was fully functional and ready to go live within the tight three-month timeframe we had set. Their meticulous planning, clear communication, and responsiveness to our feedback were crucial in achieving this.

What set their project management apart was their ability to stay agile under pressure. As the project progressed, they addressed any challenges or adjustments quickly and efficiently, keeping us informed and confident throughout. Their dedication to staying on track allowed us to seize the opportunity to meet customer demand during the pandemic, ensuring that Tipsy.hr was operational exactly when it was needed most. Their exceptional performance played a pivotal role in the successful launch of our platform and the establishment of our business during such a critical period.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Risely Digital’s ability to create a webshop that not only met functional goals but also reflected Tipsy.hr’s unique and playful brand identity was outstanding. They also seamlessly integrated advanced features like loyalty rewards and bug-reporting incentives.

Are there any areas for improvement or something Risely Digital could have done differently?

While their execution was excellent, some additional focus on optimizing post-launch analytics could enhance data-driven decision-making for future improvements.

BACKGROUND

Please describe your company and position.

I am the CEO / owner of Pizzeria Rumore

Describe what your company does in a single sentence.

We are one of the best Pizzeria in Croatia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• raise awareness about our new business
• bring guests
• collect reviews
• engagement on social media

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We opened pizzeria in the middle of the coronavirus lockdown but after consultation with the agency, we decided to start with social media marketing anyway. It gave us results very fast and it seemed that their marketing knowledge combined with a great product (our pizza) resulted in our Pizzeria becoming famous very fast. They engaged our guests to become our ambassadors and user-generated content helped us spread the word very fast. We also learned that reviews are very important for such a business so we followed the strategy from the beginning and managed to collect almost 4000 reviews with a very good 4,8 grade. Our social media community is constantly growing as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social media strategy and social media content lead to constant growth in the number of social media followers, engagement, reach, and most importantly - reviews.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We needed strategy very fast and they delivered it even before the agreed timing. Social media content is always prepared in advance month to month so there's never a problem with delivery on time. The results are much better than expected since the beginning of the cooperation.

What was your primary form of communication with Risely Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great strategy which helped us to achieve great results with not so big investment. However, we understand that our great pizza helped a lot.

Are there any areas for improvement or something Risely Digital could have done differently?

We are satisfied with the whole cooperation. There might be some things that would be easier if we were in the same city, but they made great results and that's what's most important to us.

BACKGROUND

Please describe your company and position.

I am the director of FORMARMO

Describe what your company does in a single sentence.

The agency developed our website, which included consulting and website planning, content writing, design, and development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Interart media usluge d.o.o. to accomplish?

• create website that will help us stand out in front of competitors
• present ourselfs to potential customers and employees
• lead generation

SOLUTION

How did you find Interart media usluge d.o.o.?

Referral

Why did you select Interart media usluge d.o.o. over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Interart media usluge d.o.o. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged the agency for the development of our company's website, seeking a modern, simple, user-friendly, and visually appealing online presence. Our goal was to enhance our brand image, improve customer engagement, and streamline user experience. They The scope of our project with the agency included several key areas: 

• Digital consulting and website planning, which was necessary for the company like ours that didn't have idea what we need and what should be done 
• Website Design: They provided a series of design prototypes, focusing on a clean, responsive layout that reflects our brand ethos. The design phase included wireframing, mock-ups, and iterative feedback sessions. 
• Content Management System (CMS) Integration, allows our team to easily update website content without needing technical expertise. 
• Local SEO Optimization: They conducted thorough SEO optimization to ensure high visibility in search engine results, integrating relevant keywords and meta tags. 
• Mobile Responsiveness: The website was optimized for mobile devices, ensuring a seamless experience across all platforms. 
• User Experience (UX) Optimization: Focused on creating an intuitive navigation structure and engaging user interface. 
• Analytics Integration: Integrated tools like Google Analytics for tracking website performance and user engagement. 
• Testing and Launch: testing was conducted across different browsers and devices before the final launch to ensure functionality and performance. 
• Key Deliverables: 
  • A fully functional, responsive website 
  • SEO optimized content and structure 
  • CMS for content updates 
  • Analytics setup for performance tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic and better visibility on Search engines for most relevant keywords, what also resulted with growth of the number of leads and conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great and that was crucial for the completion of the project. We don't have a marketing person in-house and they had to lead us through the whole process of web development. Everything was delivered on time.

What was your primary form of communication with Interart media usluge d.o.o.?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most impressively about the agency was their exceptional research and discovery workshop. From the outset, they conducted a comprehensive and meticulously planned workshop that was instrumental in quickly and thoroughly understanding our business. This deep dive into our company's ethos, objectives, and unique challenges was not only efficient but also showcased their commitment to tailor their approach specifically to our needs. 

The way they assimilated and leveraged this information to craft a website that truly resonates with our brand identity was both unique and commendable. Their ability to grasp the nuances of our business rapidly and effectively was a key factor in the project's success and distinguished them from other agencies we've worked with.

Are there any areas for improvement or something Interart media usluge d.o.o. could have done differently?

We think there are no significant areas for improvement in their approach or delivery. They exceeded our expectations in terms of quality, communication, and overall project management.

BACKGROUND

Please describe your company and position.

I'm a department director at Argentum

Describe what your company does in a single sentence.

Argentum is a well-established jewelry brand offering contemporary silver jewelry through both retail stores and a fast-growing eCommerce channel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Risely Digital to accomplish?

• Support the launch of our first eCommerce webshop
• Set up advanced Google Analytics and performance tracking
• Ensure accurate measurement and attribution across all relevant platforms
• Establish a performance-focused eCommerce marketing strategy to drive growth and scalability
• Provide ongoing analytics support, reporting, and consulting to continuously improve performance and adapt to new tracking standards and technologies

SOLUTION

How did you find Risely Digital?

Referral

Why did you select Risely Digital over others?

• Great culture fit
• Good value for cost

How many teammates from Risely Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In addition to the core services, Risely Digital implemented advanced tracking across all major platforms, including Google Ads, Meta (via CAPI), and TikTok tracking. They handled all redirects from the old website to the new webshop to ensure no loss of organic traffic and SEO value. Beyond the initial implementation, Risely Digital provides continuous reporting, analysis, and consulting support. They proactively introduce improvements, ensure that all new developments in analytics and tracking are implemented on time, and help us continuously optimize performance based on data insights. They also set up comprehensive Looker Studio reports to allow full visibility into performance and business metrics. When Google Analytics 4 was introduced, they implemented GA4 and later upgraded the setup with server-side tracking to ensure the highest possible data accuracy. After the launch of our loyalty app, Risely Digital also implemented advanced tracking within the app and fully connected it with all advertising platforms, enabling consistent measurement across web, app, and paid media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the launch of the webshop, we have seen consistent growth in online sales and overall revenue, supported by reliable and actionable performance data. Ongoing improvements in tracking accuracy and reporting have also enabled better decision-making and more efficient allocation of marketing budgets over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured and transparent. Deliverables were completed on time, and the team was highly responsive, proactive, and flexible whenever additional needs or changes arose.

What was your primary form of communication with Risely Digital?

In-Person Meeting

What did you find most impressive or unique about this company?

 Their deep technical knowledge of analytics and tracking, combined with a strong understanding of eCommerce business logic. They don’t just “set things up” — they think long-term and build scalable measurement systems.

Are there any areas for improvement or something Risely Digital could have done differently?

 At this point, we don’t see any major areas for improvement. The collaboration has evolved over time and continues to meet our expectations.

BACKGROUND

Introduce your business and what you do there.

I am an optometrist at Optika Kobačić, a retail vision care company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Risely Digital?

We needed help with digital advertising.

SOLUTION

What was the scope of their involvement?

Risely Digital manages our Google Ads campaigns.

What is the team composition?

I don’t know how many teammates from Risely Digital are assigned to our project.

How did you come to work with Risely Digital?

I found Risely Digital through an online search. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, and offered good value for the cost.

What is the status of this engagement?

We started working with Risely Digital in March 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Risely Digital’s work has resulted in an increase in website visits and inquiries.

How did Risely Digital perform from a project management standpoint?

We communicate with Risely Digital through virtual meetings.

What did you find most impressive about them?

I’m impressed by Risely Digital’s innovativeness.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.