Rise Marketing Group

BACKGROUND

Please describe your company and your position there.

The CatholicTV Network is a 24/7 television station that broadcasts local and national religious programming and live coverage of Pope Francis. The heart of our Network is the daily broadcast of live Mass from our chapel.

I'm the Director of Social Media & Marketing, and I oversee all of our social media channels and email marketing campaigns and create content for new media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rise Marketing Group, and what were your goals?

When the pandemic hit and churches closed in March 2020, we realized our daily televised Mass would fill a huge need for Catholics who could no longer worship in their churches. We hired Rise Marketing to help us create paid digital ads, with the goal of increasing awareness of the CatholicTV Mass and boosting website traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our board members previously worked with Ben and highly recommended Rise Marketing. Our initial conversation with Ben made it clear that he understood our goals and could help us craft an effective strategy to reach them. We don't have anyone in-house with experience in paid digital advertising, so we were excited to tap into Rise's expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We met with our account manager, Jess, to discuss our goals, and she proposed an initial campaign consisting of paid Facebook and Google ads to increase web traffic. CatholicTV's graphics department designed the visuals, and Jess and I collaborated to write copy for the ads.

Once the ads were live, Jess checked in with me weekly to share reports. She also coordinated a collaboration between CatholicTV's podcasting network and another large Christian media network. After the initial campaign for the CatholicTV Mass, Rise helped us with another podcast campaign, and most recently a Google campaign for our new website.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with founder Ben, an account manager, and briefly with an SEO specialist/copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been very satisfied with the results of our campaigns, and they continue to improve over time. Our cost per click is always extremely low, and we're happy with our click-through rates.

How effective was the workflow between your team and theirs?

At the beginning we had weekly meetings to discuss campaign health and go over metrics reports. Now we meet bi-weekly to look at metrics. Our account manager is always very responsive to emails throughout the week and has also offered us valuable counsel about a variety of other things including social media strategy.

What did you find most impressive or unique about this company?

I appreciate how easy it is to work with them and how responsive and helpful they are. If something is not performing as well as it could, they're honest about it and take the time to figure out how to improve.

I also appreciate that even though I had no prior experience with paid ads, Rise really made sure I was part of the process and explained exactly what they were doing so I could understand the strategy.

Are there any areas for improvement or something they could have done differently?

No!

BACKGROUND

Please describe your company and your position there.

I am the online marketing manager for azoffice.com. We are an Arizona based office furniture company that has been in business since 1986. We sell both new and pre-owned office furniture.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rise Marketing Group, and what were your goals?

We brought on RISE Marketing back in March of 2019 to help manage our PPC campaigns via Google, Bing, LinkedIn and YouTube. Their goal is to drive as many leads as possible at or under an agreed upon CPA ceiling.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with Ben and his team on a separate project of another company and really enjoyed working with them. They are great communicators and very well informed in their industry. They follow though and more often than not, they accomplish the goal at hand. I also like the fact that they can be very autonomous.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

RISE has been working with us for some time now. The project started with a deep dive and audit of what we were currently doing. We looked at our current strategies, keywords, audiences, etc. and assessed what needed to be updated. The team presented an extensive list of new keywords that they thought we should go after as well as provided copy that they thought should run in search results. We then started testing and adapting as necessary to start refining the campaigns. We continue to adapt and refine as we go. Rise has since doubled the number of monthly leads while reducing the CPA significantly.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with Ben and Ashley. They have internal team members that work on the account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Rise has doubled the number of monthly leads while reducing the cost per lead significantly.

How effective was the workflow between your team and theirs?

We have established a very efficient workflow that allows us to meet on a limited basis.

What did you find most impressive or unique about this company?

They are down to earth. This is rare when it comes to working with marketing firms. We appreciate their authenticity and trustworthiness.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the owner of small chain of wine retail stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rise Marketing Group?

Email marketing, social media ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral from our web developer, followed by interviews.

Describe the project in detail and walk through the stages of the project.

Kick-off, action plan, implementation and monitoring. Weekly, then bi-weekly check-in meetings.

How many resources from the vendor's team worked with you, and what were their positions?

4-5.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased sales for our virtual events business.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

I loved their timeliness and quality of work.

Are there any areas for improvement or something they could have done differently?

Maybe better explain to us the difference between ad agency and marketing agency earlier on.

BACKGROUND

Please describe your company and your position there.

Oliberte Limited has multiple brands and I oversee operations for the company and brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rise Marketing Group?

To manage the paid and social ads for our brands. As well as some content creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We needed a company smart, versatile and able to work on a delicate budget. But ready to move quickly when needed. Rise accomplished that.

Describe the project in detail and walk through the stages of the project.

Via regular communications, calls, etc, Rise works and reviews the progress our ads are making or not, and regularly adjust accordingly. We have project boards where we can see how things are going transparently, built by Rise to monitor our success.

How many resources from the vendor's team worked with you, and what were their positions?

We work primarily with 2 people that help us manage our 2 main brands. They manage our campaign, provide feedback and provide regular updates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We continue to strive towards a high transaction and conversation rate and RISE works hard to accomplish that for us.

How effective was the workflow between your team and theirs?

They have a strong workflow. Most of the challenge is on my side as I have to miss many meetings and reschedule but the team at RISE has been more than flexible.

What did you find most impressive or unique about this company?

They are nimble.

Are there any areas for improvement or something they could have done differently?

Nope. We are happy.

BACKGROUND

Please describe your company and your position there.

e-waste recycling, including computers, laptops, servers, hard drives, printers, etc. We also provide secure hard drive destruction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rise Marketing Group, and what were your goals?

We hired Rise Marketing to basically completely outsource our entire Digital Marketing department.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found Rise through word of mouth of some close relationships

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Phase 1 was to get a snapshot of what we were doing with digital media at the time.
• Phase 2 was Rise presenting us with a new strategy on how to get the most bang out of our marketing dollars.
• Phase 3 was implementing the strategy and
• Phase 4 is ongoing support to continue to tweak the strategy so as to have the most efficient marketing dollars at work.

How many resources from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we are very happy with Rise and the team

How effective was the workflow between your team and theirs?

very effective

What did you find most impressive or unique about this company?

very responsive to our needs and questions and very professional.

Are there any areas for improvement or something they could have done differently?

not really