RenderTribe

BACKGROUND

Please describe your company and position.

I am an Executive of PolicyMap

Describe what your company does in a single sentence.

PolicyMap is a geospatial data and mapping software company. We provide access to hundreds of publicly available and proprietary data sources to customers across health, housing and education. The data is accessible through an online mapping platform and for license. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RenderTribe to accomplish?

• Help with lead tracking, scoring and reporting
• General rev ops assistance

SOLUTION

How did you find RenderTribe?

Referral

Why did you select RenderTribe over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from RenderTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PolicyMap is a small company with years of customer and prospect data in Salesforce. As we look to scale and grow, we need to take this data, extract insights and create reporting that can be used to show our program ROI, conversion rates, etc. to help inform our future roadmap. RenderTribe has helped us get a solid grasp of our data, help us understand how to clean it up, the optimal reports to run to help with different types of decision making. They have helped to build a lead scoring and status process in addition to providing insights on our pipeline structure and KPI reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our CRM is much cleaner and it is much easier for us to extract meaningful reports and demonstrate KPIs to senior leadership/board members. Without RenderTribe's help and expertise, we could not have accomplished this

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RenderTribe is proactive and helpful, not just answering questions but also anticipating our needs, providing suggestions and solutions. They are very fast to respond (it feels like we have a special bat phone) and just a pleasure to work with. 

What was your primary form of communication with RenderTribe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture seems strong, people are motivated and happy. It doesnt feel like they are dragging and just going through the motions. They are eager to help, work through suggestions, and collaborate on solutions. They understand that there isn't a one size fits all approach so they blend being open to new suggestions with recommending best practices that they've seen through experience with customers. 

Are there any areas for improvement or something RenderTribe could have done differently?

We recently opened a Slack channel for faster communication - I wish we did this from the beginning!

BACKGROUND

Please describe your company and position.

I am the VP Head of Global Marketing of Network Perception

Describe what your company does in a single sentence.

RenderTribe has been a game-changer for us, driving a 30% increase in pipeline growth through their data-driven marketing strategies. Their expertise in lead generation, SEO, and analytics has simplified complex challenges, delivering measurable impact.

The team is professional, responsive, and laser-focused on results, making them an ideal partner for mid-sized businesses ready to scale smarter. If you need strategic growth, RenderTribe is a partner you can trust.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RenderTribe to accomplish?

• Lead Generation
• Brand Awareness

SOLUTION

How did you find RenderTribe?

• Online Search
• Other

Why did you select RenderTribe over others?

Company values aligned

How many teammates from RenderTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Pipeline Optimization: Data-driven strategies that enhance sales pipeline efficiency and drive measurable growth.
• Lead Generation: Targeted campaigns to attract and convert high-quality leads tailored to your business.
• Marketing Analytics: Deep insights into performance metrics to refine strategies and maximize ROI.
• SEO and Content Strategy: Tailored content and search optimization to increase visibility and engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes included a 30% increase in pipeline growth, improved lead quality through targeted strategies, and a more streamlined sales process. Additionally, enhanced SEO and content efforts resulted in increased website traffic and engagement, while analytics provided actionable insights, leading to higher marketing ROI. These metrics clearly demonstrated progress and success in aligning marketing efforts with business goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RenderTribe’s project management was outstanding. They consistently delivered on time, often exceeding expectations, and their responsiveness was top-notch. They were proactive in addressing our needs, adapting quickly to changes, and ensuring we stayed on track. Their attention to detail and commitment to our goals made them an invaluable partner throughout the project.

What was your primary form of communication with RenderTribe?

Virtual Meeting

What did you find most impressive or unique about this company?

RenderTribe's most impressive attribute is their data-driven approach to marketing, which consistently delivers measurable results. Their team's responsiveness and professionalism stand out, ensuring timely and effective communication. Additionally, their expertise in lead generation, SEO, and marketing analytics simplifies complex challenges, making them a valuable partner for strategic growth initiatives.

Are there any areas for improvement or something RenderTribe could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the CEO (and fCMO) of Location Analytics

Describe what your company does in a single sentence.

My company provides Sales Effeectiveness Consulting and Fractional CMO services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RenderTribe to accomplish?

• Increase pipeline
• Target larger, enterprise opportunities
• Increase cross sell/upsell opps

SOLUTION

How did you find RenderTribe?

Referral

Why did you select RenderTribe over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from RenderTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have engaged with Rendertribe on several projects at different organizations over the past 10 years.  They have helped fill critical resource gaps and provide strategic expertise in critical demand generation areas.  Each time they were professional, offered the advice and services for the situation.  One was for a small bootstrapped software company low on resources looking to grow its base. Two others were looking to moving up market, targeting enterpise companies, leveraging ABM efforts along with SEO and paid.  The most recent engagement was with an organization with minimal market awareness and virtually no inbound prospects - after working with them, as part of the integrated team, a change in messaging, targeting, and refocussing the total spend, leads started to flow with some regularity.  In each case they became part of team, and it often felt like gettng a whole team for the cost one headcount.  They implemented systems, flows and executed significant campaigns.  They provided broader project management coordination as part of the team. Each engagement yielded positive results.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Going from zero to X is difficult to calculate a percent gain.  Each engagement successfully yeilded positive results with either revenues directly recognized from their efforts or net new pipeline from our desired pipeline that didn't previously exist.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management skills.  In virtually every engagement with Rendertribe, they have managed projects and calendars that often went beyond their scope of responsibility.  They properly set expectations and deliver on time, even when we, the client, throw lots of wrenches into the process.  

What was your primary form of communication with RenderTribe?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After working with them over the course of years at different companies, they have kept a core group of employees that continue to impress - they keep up with constant changes of what's working and not, tech options, etc...  As the market environments change, they have grown and changed too.  As a CMO with responsibilities across several compantancies, it's great to have to a go to organization to turn to to augment the team and know they have demand gen and rev ops covered.  

Are there any areas for improvement or something RenderTribe could have done differently?

If they expanded their offierings, perhaps, but they do more than I would have originally expected and they do it quite well.