RELLO

BACKGROUND

Please describe your company and your position there.

OneTag is a premium global programmatic demand platform. I am the VP of Sales for North America.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RELLO, and what were your goals?

We were interested in creating a new website to address our value proposition and to allow us to be heavily indexed on the search engines. RELLO was hired to help us with the design and content creation of the new site that allows our site visitors to easily understand our value proposition.

SOLUTION

How did you select this vendor and what were the deciding factors?

RELLO was hired due to their years' experience in the digital marketing and adtech industry.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through the discovery phase. Then we established creative deliverables, timelines, and launch dates.

How many resources from the vendor's team worked with you, and what were their positions?

The owner of the company was the primary person that handle the entire project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After the final design and content layout were finished, the site was launched in the timeframe we agreed to. Feedback on the new site design has been very positive.

How effective was the workflow between your team and theirs?

The workflow was seamless. We had weekly calls and constant communications via email and chat.

What did you find most impressive or unique about this company?

They have an impressive experience in the agency side and the ad tech industry.

Are there any areas for improvement or something they could have done differently?

As RELLO is rapidly growing they are very proactive in hiring internal team members to handle the many client projects they have.

BACKGROUND

Please describe your company and your position there.

Business owner at Hinterland Skis

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RELLO, and what were your goals?

We hired Rello to setup multiple advertising campaigns in the outdoor recreation space. These included PPC and retargeting ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

I went with Rello for their expertise in the digital advertising area and their willingness to bring ideas to the table.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rello took our assets and brand message and created multiple ads. They also setup campaigns based off of our current customer base, reaching out to similar potential customers.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Stuart who was phenomenal in walking me through the ad spend process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We has significant increase in our traffic and brand awareness. We were able to create some KPI's from the campaigns. The data feedback will help us into the future. Our ROI was about what we expected.

Describe their project management style, including communication tools and timeliness.

Communication was timely and delivered when we needed it. They were happy to work with our busy schedule and even chime us in when I forgot about meetings.

What did you find most impressive or unique about this company?

The attention to detail and attentiveness to my business was impressive. We came in with likely a smaller spend that most and we were treated like top notch customers.

Are there any areas for improvement or something they could have done differently?

I cant think of anything. I look forward further integrating Rello services into our busienss.

BACKGROUND

Please describe your company and position.

I am the CMO of an energy & natural resources company 

Describe what your company does in a single sentence.

We are a large residential and commercial solar sales and installation company based in California, serving multiple markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RELLO to accomplish?

• Develop a scalable inbound marketing program to reduce reliance on paid lead providers.
• Reduce our customer acquisition cost in challenging markets
• Increase revenue and profitability
• Expand our organic search presence through SEO

SOLUTION

How did you find RELLO?

Referral

Why did you select RELLO over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from RELLO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RELLO has been our full-service marketing partner and the primary team overseeing all our marketing strategy and execution. This is a full-funnel program from demand gen to referral generation and content marketing. Their SEO, web design, and content have been strong and purposeful, resulting in tangible business growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, it all comes down to Customer acquisition cost and close rates. The program RELLO has built for us has done just that. Our CAC is down, and profits are up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RELLO's team does a great just with client communication and we've felt supported, pushed to expand our thinking and overall quite happy.

What was your primary form of communication with RELLO?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their expertise and knowledge of solar is excellent and hard to come by. It's led to a successful engagement I'm not sure we could replicate with another agency. 

Are there any areas for improvement or something RELLO could have done differently?

RELLO is a young agency any is still defining some of its processes which can be a bit jarring but its a minor point and has improved every month.

BACKGROUND

Please describe your company and your position there.

We are a business consultancy that specializes in helping founders raise venture capital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RELLO, and what were your goals?

We hired RELLO to help us with SEO, PPC & Email Automation.

SOLUTION

How did you select this vendor and what were the deciding factors?

After reviewing their client base and experience in our space we selected RELLO to help us grow.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

RELLO has been a key part of our growth strategy.

How many people from the vendor's team worked with you, and what were their positions?

2, a lead strategist and their jounior account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with RELLO we have been able to double our new client acquisition. They are the first agency we've worked with that has brought the level of expertise and professionalism we have been looking for.

Describe their project management style, including communication tools and timeliness.

RELLO is well organized and guided by strong processes that have led to a great client experience.

What did you find most impressive or unique about this company?

Their attention to detail and ability to understand our unique business needs are impeccable.

Are there any areas for improvement or something they could have done differently?

Not really. We've been very happy with RELLO.