Relation Agency

BACKGROUND

Please describe your company and your position there.

I'm the founder of PluckStudio, an original content studio in Los Angeles & New York.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Relation Agency?

We were part of a group that needed advertising and marketing services for the NY Mayor's Race.

SOLUTION

How did you select this vendor?

We selected Relation through our shared experiences, coupled with their unique approach to cause and political advertising.

Describe the scope of their work in detail.

Relation was in charge of everything from pre-testing, story, production, and measurement.

What was the team composition?

Our primary contact was Jon Jones.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through their Google Brand Lift study, we can show that people who saw our ads were more likely to go vote than people who didn’t see our ads. Google tracks who saw our ads, serves a survey question in a video player to those people and as well as people who didn’t see our ads. This is about as definitive as you can get to show ad effectiveness.

How effective was the workflow between your team and theirs?

Communication was excellent, they give you attention to detail without losing sight of the big picture.

What did you find most impressive about this company?

Political and cause ads tend to be very "by the book" or paint-by-numbers. Not with Relation Agency. They went the extra mile to engage our audience in new ways.

Is there any area for improvement or anything that could have been done differently?

We are very satisfied.