Red Baton

BACKGROUND

Please describe your company and your position there.

I'm the head of digital marketing at a leading business management software

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio, and what were your goals?

We were looking to revamp our websites globally, with specific goals around customer and prospect engagement. Website redesign and development is always a challenging task, more so here with over 500 unique pages, multiple languages, complete content revamp, demanding performance goals and other nuances of the multiple geographies.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated few agencies across the country for this project. Red Baton was referred to us by another company. We had detailed discussion and evaluation for all, and after careful consideration, we were confident that Ronak and his team at Red Baton are the right Partners for this mighty task.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The deliverable was complete redesign and development of 9 websites in Wordpress/PHP and key integrations with our enterprise software. With specific goals around performance, device responsive, security and hosting.

We started, as one would on detailed discussion on business goals, following which they submitted wireframes. They were discussed, iterated and finalized, following which design and development started. This step was again iterated before locking in to start the QA and load testing. This was followed by deployment and further QA.

How many people from the vendor's team worked with you, and what were their positions?

One account manager A lead and team of designers A lead and team of developers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw 30% improvement right away in dwell time on our website Our performance goals as we had set initially were met

Describe their project management style, including communication tools and timeliness.

This was much more involved project for us. So we connected daily with almost everyone on call and weekly once in person for detailed project update

What did you find most impressive or unique about this company?

Throughout the period of this implementation, our communication with the team was seamless and they were invested in seeing this project through as per our satisfaction; a quality quite rare, as I’ve experienced

Are there any areas for improvement or something they could have done differently?

There were few minor delays in milestones, but that was expected given the quantum of the work and iterations.

BACKGROUND

Please describe your company and your position there.

I’m the brand and product development head at AirAsia India (Airline)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio?

Despite the current slump in the domestic aviation market, india will require up to 10,000 new pilots by 2030, we identified this as a problem and wanted to start our own cadet pilot program in india. For which we didn’t have the development capabilities internally and hired Red Baton to develop our sign up website

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at industry expertise, team structure, historical project and cost as our primary decision drivers

Describe the project in detail and walk through the stages of the project.

After a series of initial meetings, we had the team come up with the ideal flow from sign up to payment page in less than 3 pages to ease the sign up process and also increase conversion on our website. Initial phase lasted for 2 weeks, then sprints on 1 week each until the project completion time of within 2 months

How many resources from the vendor's team worked with you, and what were their positions?

In total, 5 members worked on the project, from senior designers, web architects and UI/UX director

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received an overwhelming response on social media with our engagement rate going more than 4x the previous time period and we crossed our sign up goal by over 5x

How effective was the workflow between your team and theirs?

Red Baton was extremely easy to work with, very methodical approach with clear one point of contact for any issues/feedback with weekly sprints with the internal teams

What did you find most impressive or unique about this company?

They’re very patient with their approach, their approach to problem is to understand everything in detail before starting, this initial phase of asking questions, helped us immensely in cutting down back n forth between teams

Are there any areas for improvement or something they could have done differently?

RedBaton is more Quality over speed, but this is something that was mutually agreed, so no complaints.

BACKGROUND

Please describe your company and your position there.

I am the Head of Sales at Unfyd. UNFYD®COMPASS is an IP led initiative which provides end to end Customer Experience and Lifecycle Management solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio?

For our website UI/UX

What were your goals for this project?

We wanted our website to showcase our wide variety of products and product categories in an easy to consume manner. That is why we approached Red Baton to for a solution

SOLUTION

How did you select this vendor?

Got referred to them by friends and evaluated their previous work

Describe the project in detail.

Understanding the business, the product and the potential visitors. Creating a user flow, site map, wireframes and interface design. They also recommended we go for custom illustrations to help keep the website vibrant and interesting

What was the team composition?

Project manager, UI and UX designers, Illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website got completed and delivered on time and was appreciated by all the stakeholders.

How effective was the workflow between your team and theirs?

We didn't face any issues in terms of coordination or timelines.

What did you find most impressive about this company?

Their creativity and design skills were impressive to us.

Are there any areas for improvement?

We didn't face any issues to highlight

BACKGROUND

Please describe your company and your position there.

I am the co-founder of Livdemy. Livdemy is an online live music learning platform that connects talented teachers from across the globe to their students.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio?

We hired Red Baton for the UI/UX of the product and the website and the branding of Livdemy

What were your goals for this project?

To create a platform exclusively focussed on providing seamless music learning and teaching experience to the users. All the features were to be designed specifically to facilitate a music-based interaction.

SOLUTION

How did you select this vendor?

We got connected with them via referrals and were impressed by their work and enthusiasm

Describe the project in detail.

They did in-depth UX workshops with our team to understand and recommend the features and flow for all the different user personas. Post which they recommended the wireframes, brand and visual system which lead to the final UI design of the product.

What was the team composition?

Project manager, UX Lead, UX Designer, UI designers, Information architect

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The product has come out well and we are already live with the beta version. The initial users have given positive reviews about the whole experience and we are all set for a full-fledged launch very soon.

How effective was the workflow between your team and theirs?

Regular feedback sessions at every step helped in keeping a clear picture of the design direction. They were very receptive to our pointers and also were proactive in recommending better alternatives.

What did you find most impressive about this company?

UX and Design capabilities and the speed of work is exemplary.

Are there any areas for improvement?

No. Their work is up to our satisfaction.

BACKGROUND

Please describe your company and your position there.

Yulu is a provider of shared micro-mobility services for short distances, first-mile & last-mile commute. I am the Co-founder and CTO at Yulu.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio ?

We hired red baton to revamp our website.

What were your goals for this project?

Red Baton had re-branded Yulu and thus the website had to be revamped in-line with the new branding. Also, we wanted to update the website to be able to accommodate a new product launch and future product additions.

SOLUTION

How did you select this vendor?

Red Baton was referred to us by a friend. We met them and liked their work. They presented their ideas for the new design which we approved and decided to go with them.

Describe the project in detail.

At the time of this project, Yulu was in a transition phase to becoming the pioneer in shared electric mobility and our website had to reflect the philosophy of Yulu clearly.

Over a number of alignment sessions, we shared our vision with Red baton. They then created the ideal visual design system for us and incorporated the same into the website. They provided the branding and guidelines, strategy, design, development and product photoshoot for the website.

What was the team composition?

Initially, the branding team was involved which included the brand strategist, Chief Creative Officer, Creative Director and illustrators. After the branding was finalised, the UX Lead, UI Lead, UI designers and developers got involved to deliver the final product.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The final website and branding has come out as per our expectations and better. All the stakeholders and employees have been able to incorporate their proposed strategy in our communications and the website is playing an important role in our communications.

How effective was the workflow between your team and theirs?

They have been very responsive and cooperative. All the timelines and expected issues were discussed beforehand and duly taken care of.

What did you find most impressive about this company?

Their design thinking, design process and in-depth immersion with our business vision were noteworthy.

Are there any areas for improvement?

Nothing particular.

BACKGROUND

Please describe your company and your position there.

I’m the product manager at a digital agency with about 500 employees. My primary responsibility is overseeing app content strategy and operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Creative Marketing Solutions?

We hired them to assist with the UX/UI development and branding of a social media app.

What were your goals for this project?

We wanted to provide a social media platform for short videos specifically. We were targeting tier-two and tier-three cities using their local languages.

SOLUTION

How did you select this vendor?

They were highly recommended.

Describe the project in detail.

We shared our ideas with Red Baton Creative Marketing Solutions; then they developed a brand, logo, and UX/UI design. After building the app, they helped us create several promotional videos and store advertisements.

What was the team composition?

I initially spoke with a founder. As the project progressed more founders, designers, and video editors joined the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They chose great designs and colors for the app’s brand. Additionally, the promotional videos were very catchy. We ran them on Facebook as paid advertisement and they generated a record cost per install.

How effective was the workflow between your team and theirs?

The team was young, vibrant, and professional. They delivered their work on time and were very receptive to our feedback. Overall, it was an easy and comfortable collaboration.

What did you find most impressive about this company?

They’re a group of ambitious young chaps.

Are there any areas for improvement?

From my perspective they were great. It was a very smooth and stress-free experience. I wish every vendor was like Red Baton Creative Marketing Solutions.

BACKGROUND

Introduce your business and what you do there.

I'm co-founder and Chief Operating Officer of zipserve.com, which is a real estate risk assessment platform. We offer various legal technical services to our consumers who buy properties in three cities of Bangalore. After the purchase, we do the risk assessment of those properties.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Red Baton?

Since our platform is online, and consumers pay online, we were looking for a creative team that could revamp the website. We needed a better engagement. Our website was not trustworthy, and the graphics were poor quality. It was developed by engineers, and we needed a creative team to work with us. Being a startup, we also had a budget, and most of the high- end agencies had high prices, but Red Baton had a very affordable price.

SOLUTION

What was the scope of their involvement?

Red Baton overhauled the complete frontend, or redesigned the complete UX. We had a lot of hard data, and collected customer feedback. We give Red Baton this feedback, and they revamped the website so that when the customer comes to the website, the flow is such that the customer engages properly. It took time, because it is a large website. They wrote a lot of the content as well, and made it appealing to consumers. We are seeing better engagement.

How did you come to work with Red Baton?

The owner of the company attended the same university where I studied. We were evaluating the standard companies and their prices were very high. And Red Baton contacted us. We talked and in a month's time, we had the confidence to get started with them.

How much have you invested with them?

We have spent over $10,000.

What is the status of the engagement?

We started working together in March of 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of the quality of the work, I would rank them a 7. The changes Red Baton made have definitely resulted in better online engagement. The site is much more trustworthy and professional looking. We had all of the ingredients, but the look and feel was missing.

How did Red Baton perform from a project management standpoint?

Project management and responsiveness are great. We regularly talk over the phone.

What did you find most impressive about them?

Before Red Baton, we worked mostly with freelancers, who are very unreliable and unprofessional. Red Baton has the full stack solution. They can do the UX/UI design and have their own content writers. We didn't have to run it through multiple people. We were able to give the work to one team, and Red Baton split it among themselves. It was smooth for us, which is why we are giving them a new project.

Are there any areas they could improve?

In terms of creativity, they are a 7.5, but they could improve. However, what they lack in that respect, they make up for through their responsiveness and quality of code. Overall, we are pretty happy. 

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CTO at Qoruz. Qoruz helps marketers use the resonating power of social influence to amplify their messages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Baton Design Studio ?

We hired Red Baton for the website UI/UX and development.

What were your goals for this project?

To come with a website that would look asthetically pleasing and give the customers an engaing experience and correct information flow while they browse our website.

SOLUTION

How did you select this vendor?

We got a referral and really liked the work, we spoke to the founders and found synergy and liked their business understanding and approach to problem-solving

Describe the project in detail.

They worked very closely with us in meeting our requirement and made sure they followed up on time. The designed thinking of the company helped us get through our project with ease and on time.

What was the team composition?

Graphic design team, Project manager, User interface designer, Information architect, Experience designer, Front-end developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The reviews we got for the website from our clients was great and they loved the design and interface, internally team is very happy with the work

How effective was the workflow between your team and theirs?

Constant feedbacks in every process, ideation, wireframing, design and development helped us take informed and correct decisions at every point in the project

What did you find most impressive about this company?

Their UX and interface design expertise are their greatest strengths. They also have impressive design thinking.

Are there any areas for improvement?

We are happy with the team's processes and the work delivered.