Rankings.io

BACKGROUND

Please describe your company and your position there.

I’m the director of operations at the Dolman Law Group, a personal injury civil trial firm. We handle personal injury matters of all sizes. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rankings.io?

We retained Rankings.io for SEO and keyword ranking services to increase our organic traffic and conversion to cases.

What were your goals for this project?

We wanted to double our organic traffic for over a hundred search terms and increase our conversion rate.

SOLUTION

How did you select this vendor?

Rankings.io came highly recommended from others in the community.

Describe the project in detail.

We met with Chris (CEO, Rankings.io) and discussed our goal and plans. He developed a strategy in concert with our managing partner, and his team put it into motion. Our website pre-existed the relationship, but he had no problem revamping and rebuilding it to suit our needs and optimize our outcomes.

What was the team composition?

We typically communicate directly with the owner, but there are also team members available as needed.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We rank #1 for approximately 100 keywords in several distinct geographic regions.

How did the Rankings.io perform from a project management standpoint?

Our communication with the team is daily, and they’re incredibly responsive. There’s never been a time where we felt we were being placed on the back burner. They’re accessible via email, phone, text, and Skype if necessary.

What impresses you about the Rankings.io?

The responsiveness and results are incredibly impressive with Rankings.io.

Are there any areas for improvement?

There are no areas where I feel Rankings.io could improve.

BACKGROUND

Introduce your business and what you do there.

We are a law firm that represents individuals who have suffered harm or loss due to negligence. I’m the firm’s principal and founder.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

We did a lot of traditional print advertising for several years. We were active in the nonprofit community and supported local artists to create our ads. We understood the importance of SEO and decided that we needed to focus more on our digital presence. People look to the internet more and more to find an attorney, so we made a conscious decision to find a good company to help us improve our online presence.

SOLUTION

What was the scope of their involvement?

They’ve helped us become much more accessible online. They found ways to publicize our services at the state level and beyond. They identified key search terms and geographical areas to help people find us. They educated us about the importance of reviews by current and past clients and how valuable that feedback is. They’ve refreshed our website and help us add important terms to blogs and news items. They’ve also helped us build a presence on various social media platforms to expand our digital footprint.

They’ve also assisted with some of our community initiatives, including scholarship programs for rising college students and individuals who plan to attend law schools. We’re in our second year of this scholarship program and they were very helpful with the establishment of it.

What is the team composition?

We worked directly with the owner for a long time. He is very accessible, which is a strength of the organization. We recently started working with an SEO project manager.

How did you come to work with Rankings.io?

We were spending a certain amount on traditional advertising and decided we could apply that same amount of money more effectively to SEO. We asked people in the legal community for referrals and several people recommended Rankings.io. I scheduled a meeting with them, showed them our website, and discussed some of our goals. They came up with a detailed proposal and gave us a breakdown of the expected expenses. We reached an agreement and decided to move forward.

How much have you invested with them?

We’ve spent approximately $50,000 on their services.

What is the status of this engagement?

We've been working together since at least 2016 and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can look at how we rank on different search engines and have seen a discernable improvement and tangible results. We’ve seen a measurable increase in the number of people who reach us directly through the internet. Much of our work comes to us via referrals and we’re confident that Rankings.io has had a significant impact in helping people find us.

How did Rankings.io perform from a project management standpoint?

They performed well and are accessible. They send us regular monthly reports to review and update us on blog or news items so we can preapprove them. They suggest ideas to us and we are directly involved in their work.

What did you find most impressive about them?

They have a very good focus and work hard to accomplish everything they say they will. They’re focused, thoughtful, and attentive.

Are there any areas they could improve?

We’re in a very competitive space but are pleased with the work they provide. They continue to adapt and stay in touch with us. We’ve renewed our contract with them and hope to continue the collaboration into the future.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at Meldon Law. We deal with personal injury and criminal defense in the local Florida market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

We needed SEO assistance to achieve higher organic rankings on Google. We have three Google My Business pages, and we wanted to be visible in a flooded market.

SOLUTION

What was the scope of their involvement?

They helped us with backlink acquisition, content creation, and web development for landing pages and campaigns. They implemented features such as a video essay contest for college scholarships. They performed technical SEO tasks, developed key-words, and continue to write monthly blog content.

What is the team composition?

We have two primary contacts on their team.

How did you come to work with Rankings.io?

They came recommended to us, and we researched multiple companies. After meeting with the CEO, we decided to work with his team. 

How much have you invested in them?

We have a monthly contract with them for around $3,400 each month.

What is the status of this engagement?

We began working with them in May 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a significant improvement in our local rankings on Google. From looking at our Google Analytics, we’ve seen an increase in traffic to all three of our sites. The keywords they implemented had a positive result and made it easier for our company to stand out from the other local lawyers.

How did Rankings.io perform from a project management standpoint?

We primarily communicate over email and on the phone because they aren’t local; it has been good, for the most part.

What did you find most impressive about them?

We appreciated that they give us a comprehensive breakdown of reports so we can understand the data and fact check with Google Analytics. Rankings.io give us timely updates every month and provide hands-on feedback throughout the process. We’re able to compare the monthly reports to refocus, if necessary.

Are there any areas they could improve?

There could be some improvement in communicating about project timelines. They’ve been better about meeting deadlines since we discussed the issue.

OPPORTUNITY / CHALLENGE

Introduce your business and what you do there.

I'm a co-owner and founder of Sibley Dolman Law Group. We’re personal injury lawyers, based in South Florida.

SOLUTION

What challenge were you trying to address with Rankings.io?

We’re a relatively new firm. We were looking for help with SEO in order to grow our business.

RESULTS & FEEDBACK

What was the scope of their involvement?

Rankings.io is a full service SEO firm. They handle everything for us in terms of our main domain that generates most of our leads. They help us build new subpages, build backlinks, and manage listings in other directories. They make suggestions for changes to the website on an ongoing basis. In terms of content, they’re helping us write blogs. They also contribute six guest posts a month.

What is the team composition?

I deal with their CEO and their CTO.

How did you come to work with Rankings.io?

I can't speak to that because my partner established the relationship before I joined the firm.

What is the status of this engagement?

Our work together began in October 2017 and the engagement is ongoing.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Skinner Law Firm, LLC. We specialize in criminal defense law.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

I hired Rankings.io to lead an SEO effort and increase our online presence.

SOLUTION

What was the scope of their involvement?

I’ve had other companies handle my firm’s SEO in the past, so I knew a bit about what the process involved. However, Rankings.io took over the project and communicated their approach to me in great detail. They worked to revamp our entire SEO strategy. That process involved establishing new keywords and geographical locations to pinpoint a target audience.

Rankings.io went above and beyond our expectations when we initially became their client. They helped to redesign and rebuild our website using WordPress. Through my input, we created a brand new visual-focused website to go along with the SEO. Once the revitalized website was fit to act as our foundation, Rankings.io turned their attention to our social media accounts. Their SEO strategy extended to our Facebook and YouTube pages to further bolster our web presence. Now that the system is up-and-running, we don’t need to contact each other as much. They send regular reports that outline keyword rankings and updates.

What is the team composition?

We interact with Chris (CEO, Rankings.io), Steven (CTO, Rankings.io), and Kylie (Project Manager, Rankings.io).

How did you come to work with Rankings.io?

I originally got in touch with them through one of their competitors. I was looking to hire that company, but they felt that working with us would be a conflict of interest. So, they referred me to several other companies that offered similar services. We researched each company and spoke to multiple vendors on the phone. I felt comfortable talking with Chris as walked me through each step of their process. As a result, I hired Rankings.io to manage the SEO campaign.

How much have you invested with them?

We spend $2,300 a month for SEO services. They didn’t charge us for the web development work.

What is the status of this engagement?

We started working together in March 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of clients say that they hired us because of our high-quality website. Rankins.io helped my company cultivate a strong web presence that separates us from the competition. They managed to get our keywords top ranked on relevant searches. Targeting specific geographic areas has done wonders for the number of cases we receive.

How did Rankings.io perform from a project management standpoint?

Their responsiveness is one of the critical factors that satisfy us as a client. I can email them right now, and I’ll get a response back within the same day if not faster. Steven was our primary contact at first. He guided us through the web development aspect of our engagement and made any requested changes. More recently, Kylie works with us to approve content and communicate any changes to the site. She responds to our emails even when she’s out of the office.

What did you find most impressive about them?

I appreciate their ability to communicate and keep me in the loop regarding future updates or issues. As an attorney, I provide my clients with a similar level of attention. It’s an essential aspect of any business relationship.

Are there any areas they could improve?

My conversions are up, so I don’t have any complaints.

BACKGROUND

Introduce your business and what you do there.

We are a Maryland law firm that represents individuals in personal injury, car accidents, medical malpractice, and related cases.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

We wanted to improve our SEO rankings. We had worked with other development firms, but weren’t seeing the results we wanted. We were looking for a new team to help us.

SOLUTION

What was the scope of their involvement?

They work on our site strategy, set our goals, and help us establish what information we need to provide for our users. They handle our UI/UX and we did a completely new URL restructuring of the site. We conducted an exhaustive manual site audit and they worked to make changes and improvements that overhauled the site layout and visuals.

We speak daily on the phone and are more involved than most law firms are with their SEO. Their team is responsive and implements our requests or offers suggestions.

What is the team composition?

We have direct contact with three members of their senior staff. We also have a project manager who oversees their team.

How did you come to work with Rankings.io?

We looked at other law firms and their sites and identified who had the most successful online presence. We found Rankings represented some of the best sites, so we reached out to them.

How much have you invested with them?

We spend around $40,000 per year.

What is the status of this engagement?

We started working together around August 2016. It’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gone from a site that was barely competitive to a web presence that helps us reach our goals. Rankings is in tune with the challenges law firms face and know how to identify target issues and improve our SEO.

All of our major keywords are stronger and the number of impressions and conversions have increased exponentially. In May 2017, our site impressions were around 2,800. Now we’re up to 22,000–25,000.

How did Rankings.io perform from a project management standpoint?

There are a lot of different people working on the site. We have direct contact with all their senior staff and can call or email them several times a day. Our project manager is in constant contact and they oversee the daily workings of their team. They’re a great group of people to work with.

What did you find most impressive about them?

They are very results driven. We’re in a heavily competitive market but they make sure we do better than other firms in our area. We don’t feel like just another client with them. They make sure our website is an asset that produces quality leads.

Are there any areas they could improve?

I’ve been happy with everything they’ve done for me. I can’t think of anything they could have done better, which is one reason I’ve stayed with them for so long. We’ve never had this long a relationship with any other development firm. I value them and they’re important to my success.

BACKGROUND

Introduce your business and what you do there.

I’m the technology manager for Stewart J. Guss, Attorney At Law. It’s a personal injury law firm of which I oversee the marketing, technology, and legal intake departments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

We originally hired them to manage our PPC AdWords campaign. Now, they support our website and provide SEO services.

SOLUTION

What was the scope of their involvement?

Rankings.io utilized various SEO strategies to increase our keyword rankings in relevant geographic areas. This effort included the creation of blogs, articles, and backlinks. They also lead community outreach initiatives and suggested guest posts for the blog to further increase web traffic. They conduct a lot of research and that puts them ahead of industry trends.

They work hard to facilitate organic growth for us, but it’s also a collaborative process. Rankings.io offers article topics and we tweak them to better appeal to the geographical locations we’re marketing towards. Then, our in-house marketing associate edits the copy they produce to ensure that each article is cohesive with our brand voice.

What is the team composition?

We work directly with their CEO, CTO, and an outreach specialist. I interface with different members of their team based on whatever project we’re working at the time.

How did you come to work with Rankings.io?

I just joined the team last year, so I don’t know the exact backstory of how the engagement began.

How much have you invested with them?

We’ve probably spent between $50,000 and $200,000 thus far.

What is the status of this engagement?

We started working together in November 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Web traffic has increased by several hundred percentage points and continues to grow each year. That generates new and organic leads for us. We wanted more visitors to the site and that’s what they deliver.

How did Rankings.io perform from a project management standpoint?

They’re very organized, responsive, and communicate frequently. Rankings.io demonstrated their ability to excellently manage multiple tasks within a single project. I’ve nothing negative to say about them regarding this aspect of the engagement. They’re great partners to work with.

What did you find most impressive about them?

They operate with a high level of integrity. Their team is honest, transparent, and personable. Those are rare characteristics, so they’re partners we want to work with for the foreseeable future.

Are there any areas they could improve?

Overall they do a great job, but there are always ways to perform better. We have an open dialogue with them and are constantly looking for ways to improve on both sides. We're demanding clients, so I’d like to see them organize all of our ongoing projects within a comprehensive tracking system.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager at Duffy Law, L.L.C. I manage ongoing marketing for that firm and provide marketing consultation to other firms. I also run a law firm business consultancy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rankings.io?

We launched a new law firm that had two distinct practice areas, and we wanted to establish a robust web presence in each.

SOLUTION

What was the scope of their involvement?

They started out by designing our website from scratch, which included mapping out the architecture and planning the UX/UI design. They also helped us create a logo and establish a graphic identity. On the site itself, they built out niche sections for each area of law, integrated images and video, and embedded contact forms. We also have blog sections that they create content for on a monthly basis, and they also perform regular backlinking to improve our SEO.

What is the team composition?

We work with their CEO, their lead designer, and an account manager.

How did you come to work with Rankings?

I’d been looking at the design of other industry sites and noticed their name at the bottom of one I liked. From there, I cold-called them and set up a meeting.

How much have you invested with them?

We paid about $9,000 for the initial site design, and we’ve spent around $66,000 so far in monthly fees.

What is the status of this engagement?

We started working with them in July 2015 and they’re still working with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a phenomenal job of elevating our web presence. We’re ranked #1 nationally for our information that deals with Title IX. We’ve also seen a return on investment of nearly $1 million since we launched the firm and we receive between 5–10 calls per week, which is almost more than we can handle, based on our traffic to our site.

How did Rankings perform from a project management standpoint?

They’re incredibly responsive. The design process was really effective and prompt. They also run a genuinely transparent reporting and client communications process that’s very clearly laid out and far more accessible than those their competitors provide.

What did you find most impressive about them?

I can’t say enough about their responsiveness and ability to communicate well. They do an excellent job of explaining what they’re doing throughout their process and clarifying how things work. I’m also still so impressed by the results they’ve earned for us with regard to our search ranking and ROI.

Are there any areas they could improve?

In their desire to stay up-to-date on the latest client communication tools, they’ll change software often, which can be frustrating to keep up with. They’ve also grown quickly and added a lot of new staff over the past year, which has led to occasional redundancies and issues with quality on the blog content. Sometimes I’ll receive three copies of the same report by mistake, or we’ll catch errors in who an article on the site is attributed to.

BACKGROUND

Please describe your company and position.

I am the Partner of Palmer Law Group

Describe what your company does in a single sentence.

Personal Injury Law Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rankings.io to accomplish?

• Help with Search Engine Optimization
• Help with PPC (pay per click) advertising

SOLUTION

How did you find Rankings.io?

• Online Search
• Other

Why did you select Rankings.io over others?

High ratings

How many teammates from Rankings.io were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rankings.io were hired to assist us with search engine optimization and pay per click advertising and immediately delivered an increase in both lead volume and quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in lead traffic and quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nicole and Jacob were awesome and responded to all our inquiries promptly.

What was your primary form of communication with Rankings.io?

Virtual Meeting

What did you find most impressive or unique about this company?

Their responsiveness and expertise were impressive.

Are there any areas for improvement or something Rankings.io could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Partner of Yellowstone Law

Describe what your company does in a single sentence.

Personal injury law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rankings.io to accomplish?

• Aid with online marketing

SOLUTION

How did you find Rankings.io?

Online Search

Why did you select Rankings.io over others?

• High ratings
• Company values aligned

How many teammates from Rankings.io were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, website management, suggestions re marketing in other areas, LSA ads. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rankings.io does a great job tracking metrics for our clicks, calls, website visits, etc. So, each month we have a meeting to discuss the metrics that they put together through graphs and data. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - they delivered all services on time, they also respond promptly to questions, and they are very timely with new tasks. 

What was your primary form of communication with Rankings.io?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Online marketing is not in our wheelhouse; we rely on expert advice to implement best practices. We felt that Rankings.io delivered information in a way that we understood and gave us actionable tools that we could use to help with the projects. We have always felt like a priority and all of our questions have been answered promptly and issues dealt with in a timely manner. 

Are there any areas for improvement or something Rankings.io could have done differently?

Nothing