Rampiq Agency

BACKGROUND

Introduce your business and what you do there.

I'm an executive at an outdoor spaces booking startup platform. We offer places where people traveling on camper vans can stay for the night. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rampiq Agency?

We needed different Google and social media campaigns from a professional team to test the Spanish market, so we hired them for PPC and digital marketing services.

SOLUTION

What was the scope of their involvement?

Rampiq Agency provided PPC services for us. We described our scope, the target market, and the audience, and they came up with options on what we could do to try and reach our target audience and convert them into customers. They based one of the campaigns on offering a different way of traveling this summer, so we targeted people looking for camper vans to rent and those looking for places to stay the night.

Based on that, Rampiq Agency helped us with PPC, Google Ads, and social media campaigns focused on Facebook and Instagram. Consequently, we created the deliverables and designs based on Rampiq Agency's suggestions.

What is the team composition?

I worked with around five members of their marketing team, including Veronica (Director), who has our main point of contact.

How did you come to work with Rampiq Agency?

One of our investors referred us to Rampiq Agency and wanted us to work with them.

How much have you invested with them?

We spent around $12,000 with them.

What is the status of this engagement?

We worked together from June 2022 –September 2022. Those months were our high season, and we wanted to test our platform.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our site was not ready when we started the campaign, so at the beginning, we had to slow down on spending because we were getting a good number of registrations each month, but we had issues converting to confirmed bookings. After working with Rampiq Agency, we got good results in lowering the general cost per click, getting a higher number of registrations, and narrowing the number of keywords that weren't useful. In addition, the metrics also show that we're increasing our website traffic thanks to them.

How did Rampiq Agency perform from a project management standpoint?

Project management went great; Veronica was always available for us, and it was easy to connect with her. We were getting weekly reports, and they sent us a more structured statement with deeper insights every month.

Regarding communication and tools, we started using email, but then we onboarded them onto our Slack channel. For the weekly and monthly recaps, we used Google Meet and monday.com for project management once every while.

What did you find most impressive about them?

Their communication was one of their best attributes.

Are there any areas they could improve?

They could consider lowering their fees a little bit.

Any advice for potential customers?

If you have the budget, go with them. They're especially good for the US and some specific European markets.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of OMI. OMI is considered as a CRM expert providing services on the Salesforce and Microsoft cloud platforms. OMI is the go-to resource for emerging mid-size companies that embrace Digital Transformation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rampiq Agency?

Content Marketing and SEO activities including, but not limited to: Content plan creation Article copywriting and SEO optimization Technical SEO optimization and monitoring Blog promotion Infographics creation and promotion Podcast promotion Google My Business management Backlink profile building

SOLUTION

How did you select this vendor and what were the deciding factors?

Actually, OMI was referred to Rampiq by a partner based on their reputation and quality of work. Our partner had worked with them for several years and had great results. We met the Rampiq team and felt they were perfect for our needs.

Describe the project in detail and walk through the stages of the project.

Initially, we were assuming we needed only SEO services to help us generate more leads. But after Rampiq’s research - we understood that the website structure itself needs redesign & optimizations. So the Rampiq team helped us with website redesign, SEO strategy execution, and directories management. The SEO team of Rampiq is VERY professional. They cover not only keywords and their allocation, but also found and solved technical errors that had been preventing our website from gaining better positions on Google. Then the team assisted us with creating layouts, copy, and increased landing pages conversions so it was basically a double-win!

We gained better visibility on Google (and got more traffic), and increased conversions - both at the same time! And now Rampiq has been working for years on content marketing and SEO for our website. The results are more than satisfactory, we are very glad that we found Rampiq!

How many resources from the vendor's team worked with you, and what were their positions?

Our first point of contact is a Customer Success Manager. We’re also in very good touch with the CEO, Liudmila. And the team working on our tasks hands-on consists of 3 SEO specialists and a Copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We don’t like sharing meaningless numbers that could easily be misconstrued. The single most important thing that Rampiq did for us is that our website actually started bringing business. Before that, all of our business was coming from anywhere but the website - we just saw it as a thing that every business needs as proof of authority, but never really saw it as a revenue driver. But after some hard work, relevant leads started coming and deals started closing. That was key in us seeing the value of what Rampiq was providing for us.

How effective was the workflow between your team and theirs?

Rampiq’s processes are professional, robust & more than effective. They’re very quick to react to change and efficient at dealing with ad-hoc requests. Their monthly reporting system did not only really help us understand more about our progress, but also taught us a lot about marketing. The quarterly work scopes are always planned out well in advance and executed without delays. It is a pleasure to work with them.

What did you find most impressive or unique about this company?

The quality of Rampiq services remains at the highest level since day one, when we started working with them. The team is very professional and personally vested in our success. They have become an extension of our team in many ways. We trust them to do the right thing.

Are there any areas for improvement or something they could have done differently?

Rampiq has done an excellent job we will continue to work with them. Keeping doing a great work.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder and CTO at SmartApp. We provide end-to-end software development: from consulting and design to implementation and after-launch support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rampiq Agency, and what were your goals?

SEO & PPC services for increasing our leads count

SOLUTION

How did you select this vendor and what were the deciding factors?

Huge expertise in boosting organic traffic and cost-effective PPC solutions of Rampiq Agency persuaded us to work with them. Our colleagues also had positive experience while working with Rampiq and were very happy with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project included several blocks:
1) Strategic Development
2) Website technical optimization
3) Content optimization
4) Promotion
5) PPC campaigns

The major part of the project was website optimization & SEO promotion. PPC campaigns were more of a supportive block, aimed to defend our branded traffic from competitors in Google. Rampiq team provided in-depth analysis of our website, competitors, and niche - their ability to analyze data and get insights truly amazed us. Thanks to their thorough analytics on the campaign kick-off stage, the promotion strategy worked out very well. Now we are getting high-quality leads at a lower cost. As a business owner, I can’t ask for more!

How many resources from the vendor's team worked with you, and what were their positions?

We were in close contact with our manager Veronika, who did a great job providing us with activities details and answering all of our questions. We were also assisted by the Head of SEO department Maria, who always explained every step of the process, i.e. why and what we should be doing next. And we also were in contact with a PPC specialist, who was helpful and supportive as well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important aspect for us was the conversion rate improvement. I can say that we are more than happy with the results. We will definitely stay with Rampiq as clients, as their services help our business grow and bring more clients.

How effective was the workflow between your team and theirs?

100% efficient: quick support and regular reporting from Rampiq made our cooperation transparent and very actionable.

What did you find most impressive or unique about this company?

Their hard-working attitude towards any task and willingness to drive value says it all. We worked with a lot of marketing agencies before, but Rampiq is truly the agency that your business needs to grow sustainably. I was particularly impressed with their attention to detail when it comes to working with data and reports. The insights that they got from our web analytics tools were amazingly clear and actionable.

Are there any areas for improvement or something they could have done differently?

Not really, we are very satisfied with our partnership.

BACKGROUND

Please describe your company and your position there.

My consulting company, 313 Group, oversees the marketing and development of Treemily. I am defacto CMO for Treemily.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rampiq Agency, and what were your goals?

SEO, Content Marketing, and PPC, with the goal of introducing Treemily to the public. Rampiq was charged with overseeing SEO-friendliness of the site, SEO & CM maintenance, as well as executing all PPC campaigns.

SOLUTION

How did you select Rampiq Agency and what were the deciding factors?

I have worked with Rampiq on a number of smaller projects for other clients before and was deeply impressed by their approach and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started almost from scratch. Rampiq team began with niche analysis and technical SEO for the website. Then they helped us a lot with web analytics - they set up all the necessary tracking systems, as well as organized tracking of users actions on every step of the funnel. Thanks to these preliminary stages we could make fast and efficient decisions on our product roadmap.

After that Rampiq team developed and implemented a content marketing strategy that left me nothing but astonished. Rampiq conducted consistent content development that required the minimum of my involvement as a product owner. I should add, the quality of the content was at the top level. It is truly amazing how deeply they explored our niche and provided content that positioned us as industry experts.

Link building and PPC solutions have also been applied at the very professional level every product or business owner would love to see. We also received suggestions on testing new landing pages developed by Rampiq, and I am so happy we agreed on these proposals. Rampiq A/B tests showed us the conversion rates we never achieved before - so after these tests switching to the new page structure/design was only a matter of time. Increased key metrics persuaded me immediately.

How many people from the Rampiq Agency team worked with you, and what were their positions?

I was lucky enough to work with heads of SEO & PPC departments, as well as their specialists. I would also like to mention my account manager - Yulia - highly professional, but at the same time very nice and easy to communicate with! I am also in close contact with their CEO, she is available anytime we need to review overall strategy or touch base on the product roadmap changes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the moment I started working with Rampiq the number of users increased by 300%. And what is the most amazing, they managed to reach 16% signup conversion rate, and 79% conversion rates from registration to demo when we launched our pilot campaigns.

So basically every 4 out of 5 registered users start a demo trial. For a SaaS funnel I believe these are outstanding numbers!

Describe their project management style, including communication tools and timeliness.

As said before - as a product owner, who needs to operate a business - I was happy I did not need to spend time explaining our industry basics. Rampiq’s team dived deep into the topics, did their homework and we were ready to go. But at the same time, regular reporting with all the numbers explained made me feel confident in their actions and solutions.

What did you find most impressive or unique about this company?

A stack of multi-niche expertise of Rampiq Agency stands out in the collaboration. You can always expect to receive various suggestions on how to improve your campaigns and be sure that you will definitely reach your sales goals.

Are there any areas for improvement or something they could have done differently?

No, as a client I am more than happy - since 2018!

BACKGROUND

Introduce your business and what you do there.

I’m the managing editor of Simple, an intermittent fasting and nutrition mobile app. We provide our users a way to lose weight and improve eating habits, and help them become more mindful about food and a healthy lifestyle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rampiq Agency?

We were a young company and we had low visibility in our niche. We needed help to increase our organic performance in Google and other search engines. We have a big editorial team with native authors and medical reviewers, but we lacked the marketing team and the technical side.

SOLUTION

What was the scope of their involvement?

The main feature we worked together on was our web blog. They also processed all the marketing tools for us, did keyword research, and created a content plan for us. They also did the basic ideas of what may be included in the article, but sometimes I gave some of my own ideas because I have a lot of experience creating articles.

Most of their content plan was very great — I only changed the topic 1–2 times in one and a half years. When I request a change, they change it.  From our side, we wrote the text itself and gave it to them for the technical side.

What is the team composition?

I was in contact with the project manager.

How did you come to work with Rampiq Agency?

They were recommended to our CEO and he gave me the information to contact them.

How much have you invested with them?

We invested around $50,000.

What is the status of this engagement?

We started working together in September 2019-March 2021. Our marketing team decided to do everything in-house now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I worked with them directly and was very satisfied with the way they worked with us. Intermittent fasting is a narrow field, so they had to do big research to understand it. I lack knowledge in marketing as I’m just an editor, but I never lacked any marketing support from them — they did their job very well.

When we finished our cooperation together, we requested some analytics from them. With their help, we got about 1,600 brand searches per month, and the total organic impressions were increased by 33%. Our blog articles were published in Google’s featured snippets, which were great. I personally noticed that our articles appear in the top 10 search results in Google by the keywords — when you search for something about intermittent fasting, you’ll probably find our blog there.

How did Rampiq Agency perform from a project management standpoint?

I liked working with them very much because I’ve had bad experiences in the past. We worked with the dedicated project manager and it was very easy to work with them. If they were faced with a medical or nutritional issue, or our readers have queries about the topic, they never answered by themselves even though they did great research on intermittent fasting — they’d come and ask me.

Which was super great for us because they always worried about the tone of voice and our nutritional philosophy. We mostly used Google Docs and Google Sheets, where they downloaded all of the analytics and put it there — it helped me to understand everything,

What did you find most impressive about them?

It was a pleasure working with them because they were very professional, and they were mindful of our needs, tone of voice, and the way we communicate with others. They never interfered in the text itself, and just created all the marketing stuff. They were very responsive.

If I asked for statistics, information, or just an explanation for how things worked, they always answered me quickly.

Are there any areas they could improve?

No, it was a great experience and a pleasure working with them. They predicted any issues I faced and helped me with them.

Do you have any advice for potential customers?

Create a short guide of what should be done by them and what should be done by you. Divide the spheres very attentively, and they will cover their own responsibilities well.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of ACBaltica

Describe what your company does in a single sentence.

SAP Solutions Developer and Integrator

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rampiq Agency to accomplish?

• Establish a presence in Nordic, Baltic, and other markets with the new legal entity
• Explore various marketing channels to reach potential customers
• Utilize PPC advertising for rapid lead generation
• Achieve positive results and growth in the target markets through PPC activities

SOLUTION

How did you find Rampiq Agency?

Referral

Why did you select Rampiq Agency over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Rampiq Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Development of a comprehensive account structure for PPC campaigns, ensuring coverage of our entire service portfolio. 
2. Creation of specific service-focused PPC campaigns in Google Ads and LinkedIn Ads. This segmentation helped to focus efforts on each service area and attract relevant leads. 
3. Redesign of service pages to optimize lead generation. 
4. Continuous optimization of creatives and ad copy for improved performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of the project were tangible and indicative of significant progress. Firstly, PPC leads played a pivotal role, constituting 40% of the total sales pipeline, demonstrating the effectiveness of the PPC campaigns in driving lead generation. 
Moreover, a noteworthy 23% of these PPC leads successfully converted into sales accepted leads (SALs), reflecting the quality and relevance of the generated leads. Additionally, the project facilitated notable strides in market expansion efforts, evidenced by the imminent signing of the first contract, marking a crucial milestone toward achieving ACBaltica's business objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rampiq Agency exhibited effective project management by adhering to timelines and promptly addressing ACBaltica's needs. They demonstrated a proactive approach to campaign optimization and provided timely updates on performance.

What was your primary form of communication with Rampiq Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rampiq Agency's ability to deliver impactful PPC strategies that significantly bolstered ACBaltica's lead generation efforts was particularly noteworthy. Their meticulous attention to detail and commitment to delivering measurable results set them apart.

Are there any areas for improvement or something Rampiq Agency could have done differently?

I am delighted with the results achieved through our collaboration, and I wholeheartedly recommend this team for their expertise in PPC services. Their contributions have exceeded our expectations, and I have full confidence in their capabilities for any future projects.