Rampiq Agency

Please describe your company and your position there.

I am the Co-Founder and CTO at SmartApp. We provide end-to-end software development: from consulting and design to implementation and after-launch support.

For what projects/services did your company hire Rampiq Agency, and what were your goals?

SEO & PPC services for increasing our leads count

How did you select this vendor and what were the deciding factors?

Huge expertise in boosting organic traffic and cost-effective PPC solutions of Rampiq Agency persuaded us to work with them. Our colleagues also had positive experience while working with Rampiq and were very happy with the results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project included several blocks:
1) Strategic Development
2) Website technical optimization
3) Content optimization
4) Promotion
5) PPC campaigns

The major part of the project was website optimization & SEO promotion. PPC campaigns were more of a supportive block, aimed to defend our branded traffic from competitors in Google. Rampiq team provided in-depth analysis of our website, competitors, and niche - their ability to analyze data and get insights truly amazed us. Thanks to their thorough analytics on the campaign kick-off stage, the promotion strategy worked out very well. Now we are getting high-quality leads at a lower cost. As a business owner, I can’t ask for more!

How many resources from the vendor's team worked with you, and what were their positions?

We were in close contact with our manager Veronika, who did a great job providing us with activities details and answering all of our questions. We were also assisted by the Head of SEO department Maria, who always explained every step of the process, i.e. why and what we should be doing next. And we also were in contact with a PPC specialist, who was helpful and supportive as well.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The most important aspect for us was the conversion rate improvement. I can say that we are more than happy with the results. We will definitely stay with Rampiq as clients, as their services help our business grow and bring more clients.

How effective was the workflow between your team and theirs?

100% efficient: quick support and regular reporting from Rampiq made our cooperation transparent and very actionable.

What did you find most impressive or unique about this company?

Their hard-working attitude towards any task and willingness to drive value says it all. We worked with a lot of marketing agencies before, but Rampiq is truly the agency that your business needs to grow sustainably. I was particularly impressed with their attention to detail when it comes to working with data and reports. The insights that they got from our web analytics tools were amazingly clear and actionable.

Are there any areas for improvement or something they could have done differently?

Not really, we are very satisfied with our partnership.

Please describe your company and your position there.

My consulting company, 313 Group, oversees the marketing and development of Treemily. I am defacto CMO for Treemily.

For what projects/services did your company hire Rampiq Agency, and what were your goals?

SEO, Content Marketing, and PPC, with the goal of introducing Treemily to the public. Rampiq was charged with overseeing SEO-friendliness of the site, SEO & CM maintenance, as well as executing all PPC campaigns.

How did you select Rampiq Agency and what were the deciding factors?

I have worked with Rampiq on a number of smaller projects for other clients before and was deeply impressed by their approach and transparency.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started almost from scratch. Rampiq team began with niche analysis and technical SEO for the website. Then they helped us a lot with web analytics - they set up all the necessary tracking systems, as well as organized tracking of users actions on every step of the funnel. Thanks to these preliminary stages we could make fast and efficient decisions on our product roadmap.

After that Rampiq team developed and implemented a content marketing strategy that left me nothing but astonished. Rampiq conducted consistent content development that required the minimum of my involvement as a product owner. I should add, the quality of the content was at the top level. It is truly amazing how deeply they explored our niche and provided content that positioned us as industry experts.

Link building and PPC solutions have also been applied at the very professional level every product or business owner would love to see. We also received suggestions on testing new landing pages developed by Rampiq, and I am so happy we agreed on these proposals. Rampiq A/B tests showed us the conversion rates we never achieved before - so after these tests switching to the new page structure/design was only a matter of time. Increased key metrics persuaded me immediately.

How many people from the Rampiq Agency team worked with you, and what were their positions?

I was lucky enough to work with heads of SEO & PPC departments, as well as their specialists. I would also like to mention my account manager - Yulia - highly professional, but at the same time very nice and easy to communicate with! I am also in close contact with their CEO, she is available anytime we need to review overall strategy or touch base on the product roadmap changes.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the moment I started working with Rampiq the number of users increased by 300%. And what is the most amazing, they managed to reach 16% signup conversion rate, and 79% conversion rates from registration to demo when we launched our pilot campaigns.

So basically every 4 out of 5 registered users start a demo trial. For a SaaS funnel I believe these are outstanding numbers!

Describe their project management style, including communication tools and timeliness.

As said before - as a product owner, who needs to operate a business - I was happy I did not need to spend time explaining our industry basics. Rampiq’s team dived deep into the topics, did their homework and we were ready to go. But at the same time, regular reporting with all the numbers explained made me feel confident in their actions and solutions.

What did you find most impressive or unique about this company?

A stack of multi-niche expertise of Rampiq Agency stands out in the collaboration. You can always expect to receive various suggestions on how to improve your campaigns and be sure that you will definitely reach your sales goals.

Are there any areas for improvement or something they could have done differently?

No, as a client I am more than happy - since 2018!

Introduce your business and what you do there.

I’m the managing editor of Simple, an intermittent fasting and nutrition mobile app. We provide our users a way to lose weight and improve eating habits, and help them become more mindful about food and a healthy lifestyle.

What challenge were you trying to address with Rampiq Agency?

We were a young company and we had low visibility in our niche. We needed help to increase our organic performance in Google and other search engines. We have a big editorial team with native authors and medical reviewers, but we lacked the marketing team and the technical side.

What was the scope of their involvement?

The main feature we worked together on was our web blog. They also processed all the marketing tools for us, did keyword research, and created a content plan for us. They also did the basic ideas of what may be included in the article, but sometimes I gave some of my own ideas because I have a lot of experience creating articles.

Most of their content plan was very great — I only changed the topic 1–2 times in one and a half years. When I request a change, they change it.  From our side, we wrote the text itself and gave it to them for the technical side.

What is the team composition?

I was in contact with the project manager.

How did you come to work with Rampiq Agency?

They were recommended to our CEO and he gave me the information to contact them.

How much have you invested with them?

We invested around $50,000.

What is the status of this engagement?

We started working together in September 2019-March 2021. Our marketing team decided to do everything in-house now.

What evidence can you share that demonstrates the impact of the engagement?

I worked with them directly and was very satisfied with the way they worked with us. Intermittent fasting is a narrow field, so they had to do big research to understand it. I lack knowledge in marketing as I’m just an editor, but I never lacked any marketing support from them — they did their job very well.

When we finished our cooperation together, we requested some analytics from them. With their help, we got about 1,600 brand searches per month, and the total organic impressions were increased by 33%. Our blog articles were published in Google’s featured snippets, which were great. I personally noticed that our articles appear in the top 10 search results in Google by the keywords — when you search for something about intermittent fasting, you’ll probably find our blog there.

How did Rampiq Agency perform from a project management standpoint?

I liked working with them very much because I’ve had bad experiences in the past. We worked with the dedicated project manager and it was very easy to work with them. If they were faced with a medical or nutritional issue, or our readers have queries about the topic, they never answered by themselves even though they did great research on intermittent fasting — they’d come and ask me.

Which was super great for us because they always worried about the tone of voice and our nutritional philosophy. We mostly used Google Docs and Google Sheets, where they downloaded all of the analytics and put it there — it helped me to understand everything,

What did you find most impressive about them?

It was a pleasure working with them because they were very professional, and they were mindful of our needs, tone of voice, and the way we communicate with others. They never interfered in the text itself, and just created all the marketing stuff. They were very responsive.

If I asked for statistics, information, or just an explanation for how things worked, they always answered me quickly.

Are there any areas they could improve?

No, it was a great experience and a pleasure working with them. They predicted any issues I faced and helped me with them.

Do you have any advice for potential customers?

Create a short guide of what should be done by them and what should be done by you. Divide the spheres very attentively, and they will cover their own responsibilities well.