Ramped Influencer Marketing

BACKGROUND

Please describe your company and position.

I am the Brand manager of bplay

Describe what your company does in a single sentence.

Working with Ramped as the influencer marketing agency for bplay has been a highly positive experience. They stand out for offering 360° management of influencer activations, supporting the brand at every stage of the process—from the strategic selection of profiles to execution and results tracking. What we value most is their genuine commitment to the business's growth; they do not simply execute one-off campaigns but actively engage by understanding brand objectives and proposing ideas that add real value to the strategy. This holistic approach and level of support are key differentiators reflected in the quality of their work.

Ramped is a reliable strategic partner delivering excellent service that combines professionalism, deep engagement, and comprehensive management, making the work significantly easier for the brand team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ramped Influencer Marketing to accomplish?

• Strategic influencer selection: identifying and defining profiles aligned with key brand pillars (sports, entertainment, casino) by evaluating reach, audience affinity, and alignment with bplay’s values.
• End-to-end activation management: partnering with an agency to handle 360° execution—from negotiation and briefing to content production and post-campaign tracking.
• Community growth: supporting social media growth targets (e.g., Instagram follower projections) through activations with creators who deliver genuine reach.
• UGC generation: incorporating authentic creator-generated content to diversify communications beyond traditional brand advertising.
• Regulatory and reputational oversight: ensuring activations adhere to Responsible Gaming frameworks and mitigate risks.
• Consultative partnership: ensuring the agency does more than just execute—providing strategic insight on how to evolve the influencer approach as the business grows.

SOLUTION

How did you find Ramped Influencer Marketing?

Referral

Why did you select Ramped Influencer Marketing over others?

• Great culture fit
• Good value for cost

How many teammates from Ramped Influencer Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The services provided by Ramped during the project included: Profile selection and curation—identifying influencers aligned with key brand pillars (sports, casino, entertainment) by evaluating reach, audience demographics, and brand fit with bplay.

Influencer kit preparation—developing materials and guidelines to direct creators during each activation.

Contract negotiation and management—handling commercial coordination with influencers and their representatives.

Content production and supervision—guiding the content creation process to ensure alignment with the brand’s tone and values.

UGC activation management—driving user- and creator-generated content to complement traditional advertising.

Risk management and regulatory compliance—evaluating profiles against Responsible Gaming standards (e.g., excluding Emilia Mernes due to issues regarding the presence of minors).

Ongoing strategic advisory—providing insights and recommendations to ensure the influencer strategy evolves alongside bplay’s business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Based on our work together, the most notable and distinctive aspects of Ramped are:

A 360° management approach combined with a business mindset. They are not merely an agency that "secures influencers and coordinates posts"; rather, they position themselves as a strategic partner that understands bplay’s brand objectives. They propose activations with an eye toward the medium-term business impact, looking beyond the immediate campaign.

What was your primary form of communication with Ramped Influencer Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Other highlights include: Genuine engagement—there is a clear, sincere interest in the brand’s growth that goes beyond the scope of the contract (something not always found in agencies of this type, where the relationship can sometimes be purely transactional).

Discernment in talent selection: They look beyond mere reach metrics to consider brand fit and associated risks (for example, the care taken to rule out profiles featuring minors, ensuring alignment with the Responsible Gaming framework within which bplay operates).

Flexibility in supporting different brand pillars: They navigate the worlds of sports, entertainment, and casino with ease—areas that involve vastly different dynamics and audiences.

Are there any areas for improvement or something Ramped Influencer Marketing could have done differently?

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BACKGROUND

Introduce your business and what you do there.

I’m the LATAM social media manager for Flo Health, a leading women's health platform offering period and ovulation tracking, personalized health insights, and a secure community. We empower millions of women worldwide to manage their health from menstruation to menopause.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ramped Influencer Marketing?

We needed support with localized influencer marketing campaigns that aligned with emerging markets.

SOLUTION

What was the scope of their involvement?

Ramped Influencer Marketing sources great influencers in different niches that create quality content for us in Mexico, Argentina, and Brazil. The team briefs, manages, and pays the influencers, checks the deliverables, and helps us with the strategy. The influencers create social media posts, videos, and stories.

What is the team composition?

We work with 2–5 teammates from Ramped Influencer Marketing.

How did you come to work with Ramped Influencer Marketing?

We were already working with them when I started working at Flo Health. I don’t know how we found them.

What is the status of this engagement?

We started working with Ramped Influencer Marketing in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ramped Influencer Marketing's work has resulted in millions of views on social media, hundreds of thousands of app downloads, thousands of paid subscriptions, and brand positioning and awareness.

How did Ramped Influencer Marketing perform from a project management standpoint?

Ramped Influencer Marketing delivers on time and is great at adapting and listening to changes. The team anticipates our needs and aligns with our ideas and strategy. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Ramped Influencer Marketing is great.

Are there any areas they could improve?

Sometimes, Ramped Influencer Marketing could provide more variety in profiles. The team sticks with Gen Z profiles, and older targets have been harder to source. However, Ramped Influencer Marketing is good at contacting the influencers we source and does the rest of the heavy lifting.