RadASO

BACKGROUND

Please describe your company and position.

I am the Director of marketing of CIDT

Describe what your company does in a single sentence.

Helping businesses to achieve success by building custom software solutions: Blockchain/WEB3 dApps, DeFi, Smart Contract

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We hired RadASO to improve our app’s visibility in the stores, increase organic installs, and boost conversion rates. Our objective was to drive more qualified users through non-paid channels by improving how our app appears and ranks in search results.

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

RadASO provided a full-cycle ASO service, including keyword research, metadata optimization, creative briefs for visual assets, and regular performance tracking. They worked on both iOS and Android versions of our app, focusing on English-speaking markets as well as localization for key regions. Key deliverables included optimized store listings, keyword monitoring reports, and strategic recommendations tailored to our app’s goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first three months, we saw over a 40% increase in organic installs. Our keyword rankings improved significantly across targeted markets, and conversion from store page views to downloads also grew. These results had a noticeable impact on our user acquisition costs and overall app growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. Communication was always clear and timely. RadASO delivered everything on schedule and quickly responded to our questions or requests. They were proactive in providing updates and adjusting their strategy based on our app’s performance and feedback.

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their deep expertise in app store optimization and their ability to turn complex strategies into clear, practical steps. They genuinely cared about our success and were highly collaborative throughout the process.

Are there any areas for improvement or something RadASO could have done differently?

The only area we’d suggest for improvement would be expanding their reporting tools to offer more real-time insights directly accessible to the client. Still, this didn’t affect the overall value they delivered.

BACKGROUND

Please describe your company and position.

I am the the mobile app for marketing company of Be Like Tech

Describe what your company does in a single sentence.

be Like Tech, a modern Ukrainian company, designs and builds amazing top performance iOS, Android and Web apps for startups and corporate clients that users enjoy every touch. At be Like Tech we bring together canonical project management methodologies with most powerful leading-edge software development technologies to design, code, maintain and scale your app. Building a great app isn’t easy, but using one must be.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We hired RadASO to enhance our app’s visibility and increase downloads through app store optimization (ASO). Specifically, we aimed to improve keyword rankings, optimize our app’s listing, and drive more organic traffic to achieve higher conversion rates and better user acquisition.

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from RadASO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RadASO was hired to enhance the app's performance on the App Store and Google Play through App Store Optimization (ASO). The scope of work involved several key areas:

1. Keyword Research and Optimization
Conducted in-depth keyword research to identify high-ranking, relevant keywords for the app.
Optimized app title, subtitle, description, and tags with targeted keywords to improve visibility in search results.
2. App Listing Optimization
Enhanced the app’s store listings by improving the app icon, screenshots, videos, and user reviews.
Ensured all app metadata, such as category selection, localization, and app updates, aligned with best ASO practices.
3. Competitor Analysis
Analyzed competitors' apps to identify their strengths and weaknesses, and used this data to refine our strategy for gaining a competitive advantage in the app store.
4. Conversion Rate Optimization
Focused on increasing conversion rates by testing different app icons, screenshots, and call-to-action strategies.
Suggested modifications to improve the app's appeal and engagement for users.
5. Ongoing Monitoring and Reporting
Provided weekly and monthly reports on keyword rankings, organic downloads, and user feedback.
Offered ongoing analysis and adjustments to the app’s optimization strategy based on performance data and trends.
Key Deliverables:
Optimized App Store and Google Play listings.
Keyword research report and recommendations for metadata optimization.
Competitor analysis report.
Conversion rate optimization plan.
Regular performance reports tracking the success of implemented strategies.
The overall goal was to increase app visibility, organic downloads, and user engagement through strategic optimizations based on the latest ASO practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with RadASO clearly demonstrate significant progress and success in app store optimization (ASO). Here are the key results:

1. Improved Keyword Rankings
App visibility in search results increased by 30% within the first month, with targeted keywords ranking in the top 10 positions on both App Store and Google Play.
The app moved up the rankings for key search terms, driving more organic traffic and visibility.
2. Increased Organic Downloads
Organic downloads saw a 40% increase over the course of the project, driven by better keyword optimization and enhanced app listings.
This led to a significant reduction in customer acquisition costs due to increased visibility and organic installs.
3. Higher Conversion Rates
After optimizing the app’s icon, screenshots, and description, the conversion rate (from views to installs) increased by 25%.
A/B testing of app listings led to a better-performing combination of visuals and descriptions, improving overall user engagement.
4. Enhanced User Engagement
Positive reviews increased by 15% as the app’s store presence became more appealing, fostering better user trust and engagement.
The app's average rating improved by 0.5 stars, a sign of greater user satisfaction following optimizations.
5. Competitive Advantage
The competitor analysis led to strategic adjustments that helped the app outperform similar apps in key markets, resulting in higher rankings and greater market share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

RadASO's project management was highly efficient and professional throughout the entire engagement. Here’s a breakdown of their approach:

1. Timely Delivery
RadASO consistently met deadlines and delivered all milestones on time. They followed a structured timeline for each phase of the ASO process, from keyword research to app listing optimization and performance analysis.
The team provided regular updates and met the agreed-upon timelines for each deliverable, ensuring smooth progress throughout the project.
2. Responsiveness to Needs
RadASO demonstrated excellent communication skills and responsiveness to our specific needs. Whenever we had additional requests or clarifications, they responded promptly and made the necessary adjustments to the strategy.
They took the time to understand our objectives and tailor their approach accordingly, ensuring that all optimizations were aligned with our business goals.
3. Proactive Updates and Recommendations
In addition to addressing our immediate requirements, RadASO proactively suggested improvements and adjustments to the ASO strategy based on ongoing analysis. Their team was always forward-thinking and brought valuable insights to the table.
Their regular reports and performance tracking ensured that we were always informed about the app's progress, and they were quick to adapt the strategy if something was not working as expected.
4. Collaborative Approach
The team worked closely with us, taking feedback into account at every stage of the project. Whether it was optimizing the app description or improving the app's visual elements, they involved us in the decision-making process and made sure we were aligned at every step.
5. Flexibility and Adaptability
RadASO was flexible when it came to adjusting timelines or priorities based on our evolving needs. They understood the dynamic nature of the app development cycle and were always ready to adjust their approach to meet our changing requirements.
In summary, RadASO's project management was highly effective, with on-time delivery, proactive communication, and a clear focus on meeting our business needs. They were responsive, collaborative, and consistently went above and beyond to ensure the success of the project.

What was your primary form of communication with RadASO?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about RadASO was their deep expertise in App Store Optimization (ASO) combined with their data-driven approach. Here are a few standout aspects:

1. Comprehensive and Tailored Strategy
RadASO didn’t apply a one-size-fits-all approach. They took the time to deeply understand our app’s target audience, competition, and market landscape. Based on this, they developed a highly tailored ASO strategy that aligned perfectly with our specific goals.
2. Proactive Insights and Recommendations
What really set them apart was their proactive approach. They not only optimized our app’s metadata and listings but also suggested strategic improvements for things like conversion optimization and keyword targeting, often going beyond the scope of the initial agreement.
3. Data-Driven Decision Making
RadASO used real-time data to continuously monitor the app's performance and adjust the strategy as needed. Their ability to quickly adapt and optimize based on user feedback and A/B testing results helped deliver tangible, measurable results.
4. Transparent Communication
They kept us informed every step of the way, providing clear reports and insights on app performance. This transparency not only helped us track progress but also built trust in their process.
5. Holistic Focus on Long-Term Growth
Unlike some service providers who focus only on quick wins, RadASO prioritized sustainable, long-term growth. They focused on improving both visibility and user engagement, ensuring the app’s success wasn’t just short-term but would continue to evolve in the market.
These unique qualities made RadASO stand out as a reliable partner that went above and beyond to ensure the success of our app. Their focus on data, adaptability, and tailored strategy made them invaluable to our app's growth.
Their **data-driven approach**, **tailored strategies**, and **measurable results** made a significant impact on our app’s visibility and performance. They consistently delivered high-quality work and provided valuable insights for long-term growth. If you're looking to enhance your app's presence and drive organic downloads, RadASO is a reliable partner, and I would definitely recommend them.

Are there any areas for improvement or something RadASO could have done differently?

While RadASO provided an excellent service overall, there are a few areas where they could potentially improve or refine their approach:

1. More Frequent Feedback Loops
While their communication was generally strong, more frequent check-ins or feedback loops during the implementation phase would have been helpful. This would allow for quicker adjustments and ensure even better alignment with our evolving needs.
2. Clearer Benchmarking for Long-Term Tracking
Although RadASO provided great performance metrics, having more long-term tracking benchmarks and clear milestones for each stage of the ASO strategy would have provided a clearer understanding of progress over time. This could further help in planning future phases of optimization.
3. Deeper User Research
While the keyword research and app store optimizations were strong, more in-depth user persona analysis could have enhanced the overall strategy. A deeper understanding of user behavior and pain points could lead to even more targeted app optimization.
4. Competitive Benchmarking
Though they conducted a competitor analysis, additional regular competitive benchmarking during the ASO process might have provided ongoing insights into shifting market dynamics, keeping the app competitive in a constantly evolving landscape.
Overall, RadASO did an outstanding job, but these adjustments could have provided even more immediate feedback and a deeper understanding of the market trends, further maximizing the effectiveness of their strategies.

BACKGROUND

Please describe your company and position.

I am the CEO of Cowchain Group

Describe what your company does in a single sentence.

Cowchain Group expertise and comprehensive support help turn innovative blockchain ideas into successful, market-ready products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

The main goal of our cooperation with RadASO was to prepare for the release of our mobile app. The guys provided us with ASO services, as well as built a strategy for User Acquisition

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The team acted very comprehensively. The guys worked on analyzing our competitors and advised us on the graphics of our app in the App Store (and suggested changes). The guys also worked with the semantic core and metadata. In general, they fully prepared our app for release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the app was released, we started receiving the first traffic. Thanks to the efforts of the RadASO team, our app is now steadily growing in impressions and installs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was fine. The team works to meet deadlines and provides regular reporting.

What was your primary form of communication with RadASO?

Virtual Meeting

What did you find most impressive or unique about this company?

We were pleased with their initiative. The guys were fully involved in the project and were really interested in a good result

Are there any areas for improvement or something RadASO could have done differently?

Our cooperation was easy and clear. We did not notice any shortcomings on the part of the team.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Warmy

Describe what your company does in a single sentence.

We are an email deliverability service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• ASO Consulting for our app

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We are creating our own mobile app and have hired a team for ASO consulting and preparation of a strategy for the further development of the app. The team's work consists of the following steps: 

• Analysis of competitors and the app. 
• Creation of a semantic gutter and preparation of metadata 
• Creation of graphic elements for the story (logo, screenshots) 
• Preparing the app for release Now the team is actively helping us to prepare the app for release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Now we have a clear vision of how to promote our app and bring it to the top after its release. We also have a ready-made semantic core, metadata, and graphics that are ready for a/b testing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We are very comfortable working with the RadASO team. The guys complete all tasks on time, and there is no need to control them. They are also always open to dialogue and ready to experiment.

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We like the fact that the team is very proactive and proactive. The guys always have a lot of ideas that they want to implement. They are really interested in the success of the application they are optimising.

Are there any areas for improvement or something RadASO could have done differently?

Everything is OK

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of PlagiarismCheck.org

Describe what your company does in a single sentence.

Informational Technology Software Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We are working on building our own mobile plagiarism checker app and have hired the RadASO team to plan our mobile marketing strategy as well as for early-stage ASO services

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Our work plan is very comprehensive and long-term:

1. First, the guys conducted a comprehensive analysis of the market, competitors, and our app. Then they identified our main advantages among competing apps.
2. The guys work with both textual and visual ASO: they prepare metadata, select the semantic core, and prepare screenshots and videos to make our app stand out among the competition.
3. In parallel, the team is working on User Acquisition solutions for App Store and Google Play
4. We have also recently started working on building a marketing strategy for our app.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have recently released our app, so we can share the first results: we have already managed to get a large number of impressions and the first installations of the app. Now we have a clear ASO strategy for our app and are actively working on marketing to attract even more users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was at a high level: the team provided all reports on time and met the agreed deadlines

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We like the proactivity of the team. They are interested in the tasks they perform, and it is very noticeable in the process and the result of work

Are there any areas for improvement or something RadASO could have done differently?

During our cooperation, we have not noticed any weaknesses in the team or areas that could be improved.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Protectimus Limited

Describe what your company does in a single sentence.

Multi-factor authentication provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• Our goal was as clear and understandable as possible - we needed a team that would provide high-quality ASO services and also be able to attract User Acquisition

SOLUTION

How did you find RadASO?

Online Search

Why did you select RadASO over others?

• High ratings
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The team analyzed our app and our competitors. After that, the guys worked on the semantic core and added the necessary locales, which we specified before starting work. The guys also worked on Apple Search Ads and provided us with a clear strategy for further optimization to increase traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most important results for us: after the first iteration, we noticed an increase in impressions by more than 10% and installs by more than 15%. As of now, impressions have increased by 50% and continue to grow. Installs have also increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management in the team is at a high level. The guys provide all reports on time and always meet the agreed deadlines

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We like their independence. They clearly know their tasks and perform them efficiently, valuing their own and our working time.

Are there any areas for improvement or something RadASO could have done differently?

During our cooperation with the team, we have not noticed any weaknesses or imperfections.

BACKGROUND

Please describe your company and position.

I am the Marketing Analyst of HRM software company.

Describe what your company does in a single sentence.

We are an international technology company headquartered in Kharkiv, Ukraine. We are developing an HRM software of the same name that combines all HR, recruiting, and OKR processes in one system. First of all, we create a product for ourselves. It means a thorough approach to details and concern for quality. With such an idea, our company was once born. 

Initially, we created the system for the needs of IT companies, so we used our broad experience and expertise in DevOps, Big Data, and Data security. Later, the product became more complex and now helps automate HR and recruiting processes in retail, advertising, marketing, insurance, and manufacturing companies. 1000+ businesses in 15 countries from Eastern Europe and the CIS have already become our clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

We are planning to launch our mobile app and have hired RadASO for ASO consulting and creating a plan to optimize our app.

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

• High ratings
• Referred to me

How many teammates from RadASO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team analyzed our app, identified weaknesses and advantages. They also clearly identified competing apps. After that, the RadASO team advised us on ASO strategy and Apple Search Ads (ASA) services. Now we are preparing our app for release

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Among the results of our cooperation, we can highlight the main points: 

1. We now clearly understand the strengths of our application and our main competitors. 
2. We have a clear strategy with ASO and ASA. 
3. We understand how our app can get high traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was at a high level. The team has completed tasks on time and provided detailed reporting.

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are proactive in fulfilling their tasks. The team always has a lot of good ideas. They are also very independent, and there is no need to control their every move.

Are there any areas for improvement or something RadASO could have done differently?

No, everything was good.

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Snov.io

Describe what your company does in a single sentence.

Snov.io is your perfect all-in-one platform for prospecting and cold outreach that can help you find, verify, contact, and convert leads faster.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We engaged RadASO to handle mobile marketing for our clients. We have had a longstanding collaboration, working together on diverse projects. Depending on the specific project, the tasks range from providing ASO consulting to executing comprehensive app marketing strategies.

SOLUTION

How did you find RadASO?

Referral

Why did you select RadASO over others?

• High ratings
• Referred to me

How many teammates from RadASO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team handles all aspects of mobile app optimization, encompassing competitor analysis, devising optimization strategies, assessing the strengths and weaknesses of apps, and ensuring their readiness for launch through a comprehensive range of ASO services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our collaboration has yielded highly positive outcomes, with an increasing number of successful cases each time. In certain instances, we have witnessed traffic surge by over 100%. Moreover, the installations for the applications have significantly grown, averaging a 35% increase since partnering with RadASO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. They consistently delivered items on time, which I greatly appreciated. Moreover, they were highly responsive to my needs, promptly addressing any inquiries or requests I had throughout the collaboration.

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive and unique aspect of this company was their outstanding communication and transparency. They kept me informed at every stage of the process, from planning to execution and reporting. This level of openness fostered trust and provided me with a clear understanding of the progress made on my ASO campaigns.

Are there any areas for improvement or something RadASO could have done differently?

While I am highly satisfied with their services, one area for improvement could be providing more detailed and personalized performance reports. Although the reports I received were informative, incorporating more specific insights and tailored recommendations for my app's unique needs could further enhance the value of their services.

BACKGROUND

Please describe your company and position.

I am the CMO of UniTalk

Describe what your company does in a single sentence.

UniTalk provides a wide range of its own services in the field of telecommunications for business, including IP telephony and virtual PBX, call tracking, recording telephone conversations, callback buttons and widgets for the site, various types of telephone calls and routing, and much more. We are trusted with the implementation of IP telephony and other services: in the public and private sectors, from small to large businesses in various fields.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We were working on creating our app and hired RadASO for ASO services and assistance with the app release.

SOLUTION

How did you find RadASO?

Online Search

Why did you select RadASO over others?

• High ratings
• Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Already in the process, we became interested in paid user acquisition, so the guys from RadASO consulted us and prepared an optimization plan. They also prepared the semantic core, and metadata, and tested the app before the official release. After the release, we worked with the team for a while and then decided to pause our cooperation and try to work on the app ourselves.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Among the results of our cooperation, we can highlight the main ones: immediately after the release, traffic to the app began to grow, and this brought us more than 50+ installations per month. In addition, we received a clear strategy for paid user acquisition and realized in which direction we needed to move.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was at a good level. The guys met all the deadlines and provided detailed reports.

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a high level of expertise and self-organization. They are really good at their jobs.

Are there any areas for improvement or something RadASO could have done differently?

No, everything was good

BACKGROUND

Please describe your company and position.

I am a manager at Infatica

Describe what your company does in a single sentence.

We provide proxy solutions for web-scraping and advertising

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RadASO to accomplish?

• We are preparing to launch our app and turned to RadASO for a full ASO service.

SOLUTION

How did you find RadASO?

Online Search

Why did you select RadASO over others?

• High ratings
• Good value for cost

How many teammates from RadASO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We turned to the team to prepare our app for launch. To do this, we needed to analyze our competitors and identify the features of our app. When the guys returned to us with the analysis results, they started working on metadata. Now the team is working on graphics and optimizing screenshots. Also, we are gradually working on ways to user Acquisition to reach as much traffic as possible after the release.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Now we have a clear strategy for optimizing our app and understand our strengths in the app stores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Management is at a high level. The guys always fulfill our tasks on time, provide detailed reporting and fully cover our needs

What was your primary form of communication with RadASO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about RadASO was their comprehensive approach to ASO, ASA, and user acquisition. They had a deep understanding of the mobile app market and employed strategies that yielded significant results.

Are there any areas for improvement or something RadASO could have done differently?

Our experience with RadASO is generally positive. And we have no complaints.