Pulse Advertising

BACKGROUND

Please describe your company and position.

I am the Southern Europe Strategic Engagement Associate, Reputation of Airbnb

Describe what your company does in a single sentence.

Airbnb is a global travel platform that connects guests with unique stays and experiences in destinations around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pulse Advertising to accomplish?

• Wine Routes: Increase awareness of Italy’s wine regions and encourage tourism beyond the main destinations.
• Rome Jubilee: Encourage visitors to explore areas beyond Rome’s main tourist hotspots during the Jubilee.
• Lycabettus: Drive awareness of the Lycabettus restorarion in Athens and showcase Airbnb’s contribution to places enjoyed by both residents and visitors.

SOLUTION

How did you find Pulse Advertising?

Referral

Why did you select Pulse Advertising over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Pulse Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pulse Advertising supported us across the full lifecycle of the campaigns, from strategy and planning through to activation, optimisation and reporting. Key deliverables included campaign strategy and media planning, audience targeting, creative and content adaptation for social channels, paid media activation and ongoing optimisation, as well as performance reporting and insights. The work covered different objectives and audiences across Italy and Greece.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For Airbnb, Pulse delivered 31.8M+ impressions, reached 7.9M+ unique users, and shifted audience sentiment to 65% neutral-to-positive in one of Europe's most brand-hostile markets, from a zero baseline. Strategic, responsive, and expert on complex multi-market projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pulse was very responsive and easy to work with throughout the projects. They managed timelines effectively, delivered key items on schedule, and were flexible when priorities or requirements changed. Communication was clear and proactive, and they were quick to respond to feedback and incorporate changes when needed.

What was your primary form of communication with Pulse Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to quickly understand the different objectives behind each project and translate them into effective social campaigns. They combine strong strategic thinking with a hands-on, flexible approach, making them a reliable partner across different markets and types of campaigns.

Are there any areas for improvement or something Pulse Advertising could have done differently?

Overall, we were very happy with the collaboration and the quality of the work. As with any agency partnership, there are always opportunities to further streamline processes and communication as projects evolve, but we did not experience any significant issues during our collaboration.