ProperExpression

BACKGROUND

Please describe your company and position.

I am the VP of Corporate and Digital Marketing of Inspirata, Inc.

Describe what your company does in a single sentence.

We apply AI and NLP for oncology informatics use cases for hospitals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Organize our CRM into complex tiers of relationships between various healthcare institutions
• Optimize our Google Ads strategy to overcome challenges inherent in digital promotions involving healthcare technology products.

SOLUTION

How did you find ProperExpression?

Referral

Why did you select ProperExpression over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ProperExpression were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ProperExpression team worked with us on the following deliverables: 

1. Understanding the key types of organizations in our target market and the most typical relationships that exist between various entities in the healthcare provider space. 
2. Creating a new architecture in HubSpot via custom properties to link entities according to #1 above. 
3. Mapping all organizations in our databases according to the architecture in #2 above. 
4. De-duplicating multiple organizations that may relate to the same entity due to multiple names and domains used in the healthcare provider space. 
5. Applying the work from #1 through #4 above to handle more efficiently and reliably the association of contacts to companies -- under the very unique to healthcare situation where a contact may have multiple working email addresses with different domains, as per health system, hospital and even university affiliation. 
6. Separate from #1 through #5 above, review our Google Ads setup and advice on steps we can take to minimize the number of warnings and "false positives" we get from Google due to promoting key terms that are on their sensitive list due to connection to clinical trials. Provide specific recommendations on how to improve our Google Ads performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Duplicates in our CRM decreased by 80%100% greater likeliness for the correct association between various contacts and organizations within the same health system 
• We're still implementing some of the Google Ads recommendations but, on first pass, the "false positives" from Google have decreased in the past few months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Great communication overall. 
• Very responsive and available for calls to discuss additional details / requirements. 
• Delivered projects on time, and with proper updates throughout the course of the project. 
• Final reports were very professionally prepared.

What was your primary form of communication with ProperExpression?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had the ability to listen and understand our requests.

Are there any areas for improvement or something ProperExpression could have done differently?

Perhaps increase the in-house understanding of the long "Enterprise SaaS" sales process, and specifically on the softer side of things on what a day in the life of a sales rep looks like and how that ties to their ability and willingness (or lack thereof) to utilize martech.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder at UAWC Agency - Digital Marketing Agency. We do e-commerce marketing for various clients across various tasks, such as PPC and creative. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProperExpression?

We had struggled with choosing a CRM for many years, experimenting with different solutions, working on active campaigns, and not achieving our desired outcome. Our team looked at options such as HubSpot and Salesforce. When we worked with HubSpot, we found it was a complex solution and needed a partner to help us choose a package and guide us through all the processes. 

SOLUTION

What was the scope of their involvement?

ProperExpression provides HubSpot consulting and support services for our sales department. Initially, we had a call where we explained our processes and active campaigns. I showed ProperExpression our deals and the limitations we had when it came to automation and email-related issues. At that point, we weren’t confident about proceeding with HubSpot. 

However, we’ve had several calls where ProperExpression’s team has explained how HubSpot works and which features we should prioritize and can get the most out of, such as progressive lead scoring, which helps us evaluate a lead’s quality. They know the CMS’s limitations and have used their expertise to show us how to work on an active campaign. 

Regarding specific support tasks, the team has also helped us set up automation and build a dashboard. When we have an issue with HubSpot, ProperExpression explains and helps us fix it. Currently, I contact the team only when we have an issue. 

What is the team composition?

We work with three teammates from ProperExpression: Nikola (Founder & CEO), Trisha (Senior Digital Marketing Account Manager), and another teammate. Nikola is the primary consultant during our calls, and the other two teammates assist us via email and help with specific tasks.

How did you come to work with ProperExpression?

We got an email from ProperExpression’s outreach campaign. 

How much have you invested with them?

We pay them an hourly rate to provide support through small tasks, and ProperExpression bills us at the end of the month. At the project's peak, we’ve paid $2,000 in one month. Overall, we’ve spent over $10,000 with ProperExpression. Additionally, I believe they receive a commission from HubSpot. 

What is the status of this engagement?

We started working with them around January 2023. Although the bulk of their work is done, they still provide support, so our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to ProperExpression’s work, we’ve raised our fees by 30%–40% due to working with high-quality leads. Moreover, we have our leads properly organized with good segmentation. The ProperExpression team has clearly identified the leads that wouldn’t work for us and automated the flow, which has helped us free the time sales reps used to spend on low-quality leads. Therefore, we can now focus on better leads. 

How did ProperExpression perform from a project management standpoint?

They deliver work on time and within the budget. Additionally, ProperExpression’s response time is super fast. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Nikola is amazing; he’s very experienced in B2B operations and can address our pain points to solve our problems. 

What did you find most impressive about them?

ProperExpression’s team is very hardworking. 

Are there any areas they could improve?

Although my experience is limited to a short period, there’s nothing I’d have them improve. 

Do you have any advice for potential customers?

Initially, I spent much time asking them to explain HubSpot features in small detail. However, I would save some money by reading about the features independently and trusting ProperExpression more instead of cross-checking. I recommend you trust them and save that time and money.

BACKGROUND

Please describe your company and position.

I am the VP of Marketing & Growth of a HealthTech Company

Describe what your company does in a single sentence.

We create electronic health records (EHR) and practice management software for ophthalmologists and optometrists.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Improve our online presence with a new website
• Standardize our marketing operations through a HubSpot implementation

SOLUTION

How did you find ProperExpression?

• Online Search
• Other

Why did you select ProperExpression over others?

• Pricing fits our budget
• Good value for cost
• Company values aligned
• The accessibility of their team

How many teammates from ProperExpression were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a brand new website that completely replaced the old one. It required design, development, SEO optimization, and WordPress implementation. We also needed to set up HubSpot from scratch with email automation, lead capture, and a Salesforce sync.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We launched a new website in less than 3 months 
2. We reorganized our lead capture and qualification process. As a result, we now have insight into our sales and marketing KPI, including pipeline generated and where it came from.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proper Expression's project management is among the best I have ever seen. They have the work divided among the account manager and account coordinator, they hold regularly scheduled meetings (but are always available outside of them), and they always follow up with next steps. It is always clear to me what will be delivered when, as well as what is needed and expected from me.

What was your primary form of communication with ProperExpression?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Proper Expression is flexible in working within the needs of a client. They can handle big projects and big budgets, but they can also work with smaller companies. As a small client, I was never made to feel like I was too small, and Proper Expressions partners were always available by phone and email.

Are there any areas for improvement or something ProperExpression could have done differently?

N/A. I was very happy with their service.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing for a luxury menswear brand. We sell high-end clothing ranging from tailored clothing to sportswear and footwear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProperExpression?

We ended the relationship with our previous agency, so we needed someone to step in quickly and take over all of our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

First, ProperExpression conducted an audit on our website and digital marketing initiatives. They identified the areas of opportunity and, since then, they’ve run all of our paid advertising campaigns on Google, Facebook, Instagram, and Pinterest. We develop the creative work, but they make suggestions on what would work best. Also, they do audience targeting, provide keywords and recommendations every month, and give us feedback on the landing page and how we can drive conversions.

What is the team composition?

We work directly with Nikola (Founder & CEO); he’s been involved from day one. We also have a marketing director and an SEO specialist.

How did you come to work with ProperExpression?

They came through another third party that connects agencies with companies. They provided us with 3–4 options, but we chose ProperExpression.

How much have you invested with them?

We pay $10,000 per month. In the beginning, it was probably around $7,000.

What is the status of this engagement?

We started working with them in April 2019, and it’s an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been consistently performing over industry benchmarks across the board. Based on the SEO work that they've done, our organic revenue has increased by 23% and organic traffic by 21%. Also, we have 27% more users and 26% more new users. In general, they’ve exceeded our expectations.

How did ProperExpression perform from a project management standpoint?

They’ve been perfect. We use weekly phone calls and emails to communicate.

What did you find most impressive about them?

They identify opportunities for us to grow the business and optimize our campaign. The team continuously tries to find target audiences for testing, so they’re on top of the industry. Also, ProperExpression benchmarks their own growth.

Are there any areas they could improve?

Their reporting is comprehensive and they provide excellent feedback on monthly and annual metrics. We have also challenged them to provide reporting on a campaign level so we can see how our campaigns are performing from a more holistic perspective. They have been doing an outstanding job!

Do you have any advice for potential customers?

Have open communication and go over the numbers. Guiding them on what’s essential for your company from the beginning will make them understand the priorities to incorporate that into what they do. For example, brand image is crucial for us, so everything we do has to elevate it. We talked about that with them so they’d consider it.

BACKGROUND

Please describe your company and your position there.

In 2018 I ran a campaign for local office. I was a first-time candidate running against a well-funded incumbent with broad name recognition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ProperExpression?

As a first-time candidate, it was important to build my brand and reach out to potential voters. I reached out to ProperExpression, because of their expertise in SEO and Social Media Marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected ProperExpression because of their personal touch, our substantive discussion, and their price point. I could tell that they were experts in their field and could leverage their expertise to build effective marketing.

Describe the project in detail and walk through the stages of the project.

At our initial meeting, I discussed my platform and the target demographic. The team at ProperExpressions asked insightful questions and took substantive notes. I quickly noticed their attention to detail and diligence. We had follow-up meetings where we crafted specific ads. The team created a brilliant strategy on how to market my platform and walked me through their thought process.

How many resources from the vendor's team worked with you, and what were their positions?

I worked directly with Nick, who despite his busy schedule, made me feel like I was their most important client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is amazing how effective our campaign was. We received thousands of impressions and engagements. Our budget for social media marketing was better use of our resources than the traditional advertisement that we used. If I could change anything about my campaign, it would be to have used ProperExpression even more.

How effective was the workflow between your team and theirs?

The workflow was terrific. ProperExpression was easy to work with, quick to respond, and provided substantive feedback.

What did you find most impressive or unique about this company?

Their attention to detail and personal touch. The company goes above and beyond to learn about its customer and provide a custom solution.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the sales and marketing officer at a software company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProperExpression?

We were using HubSpot but the data wasn’t clean. The system wasn’t being used to its full capacity. Our goal was to clean it up and put some structure in place. We also needed support for our sales and marketing department, since I’m a team of one.

SOLUTION

What was the scope of their involvement?

Right from the start, ProperExpression gave us good direction. They built the foundation of our marketing plans. We didn’t really have proper buyer personas and we didn’t have any processes in place.

They continue to help us with the implementation and automation of the lifecycle stages in HubSpot. The team also works on lead scoring, email marketing, email campaigns, and keyword research. They also help us implement sales sequences, too. Recently, they helped us launch our new pricing campaign.

What is the team composition?

We work with Caroline (Senior Director of Marketing), Trisha (Author), and Nick (Founder & CEO).

How did you come to work with ProperExpression?

I was hired the same week as we onboarded ProperExpression. I think our team went with them because they advise as well as execute.

How much have you invested with them?

We spend $5,000–$8,000 per month.

What is the status of this engagement?

We started working together in July 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve extended their services three times because of how helpful they’ve been. The way we operate from our client-facing team to our technology team is now completely different. Our site is new and our processes are new and improved, too.

Our conversion rates are definitely better. ProperExpression has completely revolutionized our business. The team was really patient while helping us launch our pricing campaign. Now, we can attract the right kind of customers.

How did ProperExpression perform from a project management standpoint?

They’re amazing. The team is extremely productive. They come to me all the time with new ideas and they’re very proactive in offering help. They’ve taken the time to discover what’s important to us. Their turnaround time is great, too.

 I haven’t been let down by them once. We have weekly standups and monthly meetings with key stakeholders. Outside of that, I email Caroline and Trisha 5–6 times a week. Even with the time difference, they’re always available.  

What did you find most impressive about them?

Their ability to teach and give guidance is really good. They also just make me look really good to my boss and colleagues; ProperExpression has done so much work behind the scenes and they don’t take credit for it.

Are there any areas they could improve?

No, I wouldn’t change anything for the world.

Do you have any advice for potential customers?

Don’t put ProperExpression in a box in terms of what you want them to help you with. If you’re a new client, be open and honest from the start about your business needs from sales to marketing. Communicate your opportunities to improve. You might be surprised with how they can help you. 

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Intraprise Health

Describe what your company does in a single sentence.

Healthcare Cybersecurity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Greatly improved our inbound lead generation effectiveness and efficiency
• Help rebuild our website around strategic market positioning
• Provide deep understanding of digital marketing strategy and tactics

SOLUTION

How did you find ProperExpression?

Referral

Why did you select ProperExpression over others?

• High ratings
• Great culture fit

How many teammates from ProperExpression were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Proper Expression acted as our in-house digital marketing firm with all that it entails.  Digital strategy, SEM analysis, campaign management, email marketing, content creation, lead generation analysis, Lead to Opportunity workflow and metrics

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

inbound demand generation drives the majority of our new sales pipeline

Our SEO ratings and domain rating has greatly incresed

Our campagn bidding has produced 4X the previous results with 1/2 the cost

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they had a collaborative team with regularly scheduled meetings (weekly) and key metrics.

What was your primary form of communication with ProperExpression?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their pragmatism combined with excellent judgment and deep experience is impressive.

Are there any areas for improvement or something ProperExpression could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the VP Marketing of an education company 

Describe what your company does in a single sentence.

Leading provider of data, design and product training for enterprise organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Increase web sales of our core offerings
• Launch new products to existing vertical
• Help build awareness and sales of new markets and verticals

SOLUTION

How did you find ProperExpression?

Online Search

Why did you select ProperExpression over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from ProperExpression were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project went through many phases. We started with an audit of our existing digital efforts, which led to the creation of a robust multi touch campaign. Later we brought them in for SEO work, and then cold email campaigns. We kept adding projects because they kept delivering results (and acting as a really great partner)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue (direct purchases directly attributable to their efforts); improved ROAS, increase in awareness, lowering bounce rate, increased search rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time, and their communication and project management skills were top notch.

What was your primary form of communication with ProperExpression?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Truly a partner throughout. Continued to deepen understanding of our business; they supported us in new ways and recommended new tools, resources, and techniques that delivered results.

Are there any areas for improvement or something ProperExpression could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am an executive at an advertising & marketing company 

Describe what your company does in a single sentence.

We help clients with their marketing needs and finding great consultants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Paid Acquisition
• New Customer Growth

SOLUTION

How did you find ProperExpression?

• Online Search

Why did you select ProperExpression over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from ProperExpression were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought them in to help a client with various digital marketing activities across Paid Social. They did a comprehensive audit and have been working with the client on-going in running different ad channels for them in order to drive new leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New customer growth, ROI, cost per acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, have been excellent in communicating results and working collaboratively with the team

What was your primary form of communication with ProperExpression?

• Virtual Meeting

What did you find most impressive or unique about this company?

Communication and deep marketing knowledge

Are there any areas for improvement or something ProperExpression could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Office & Strategic Partnership Managment of MOTIVNY

Describe what your company does in a single sentence.

A physical therapy, personal training, and fitness lifestyle company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProperExpression to accomplish?

• Increase New Clients
• Brand Awareness
• SEO
• Email Marketing
• Website
• CRM

SOLUTION

How did you find ProperExpression?

Referral

Why did you select ProperExpression over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from ProperExpression were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PE helped us launch a redesign of our website and transfer over to Hubspot so we could have a fully integrated marketing strategy and CRM. They have been invaluable in our success as a growing brand allowing us to shift our focus from the web and advertising to focus on our clients. They helped us with blog post ideation and exectuion and have handled our teams SEO entirely.

They have executed numerous email marketing campaigns responsible for direct sales and increased conversion rates. Can't say enough about how easy they are to work with and how flexible/responsive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO Ranking Email Engagement Website/CRM development Cross App Integration functionality

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very on top of everything. They honestly keep us on track with regular updates and timely asks. They are also very clear about deadlines and deliverables and always give clear expectations. They are very flexible and always find ways to get what we need done within our budget. It truly feels like a partnership.

What was your primary form of communication with ProperExpression?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love having one dedicated account person that we meet with regularly. She knows our business and our pain points and is able to anticipate a lot of our needs. Truly feels like she is a member of the team. They really take the time to understand what we do and our values.

Are there any areas for improvement or something ProperExpression could have done differently?

Their design creatives could be a little bit more imaginative