Promodo

BACKGROUND

Please describe your company and position.

I am the VP of Sales of a software development and staff augmentation company.

Describe what your company does in a single sentence.

We're a software development and staff augmentation company that helps startups, scale-ups, and enterprises build digital products and extend their engineering teams. We support organizations in accelerating product development, scaling engineering capacity, and driving digital transformation across industries such as fintech, healthcare, retail, energy, and gaming.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We engaged Promodo to conduct a comprehensive SEO audit for one of our client projects, identify technical issues affecting organic performance, and provide actionable recommendations for improvement.

SOLUTION

How did you find Promodo?

Referral

Why did you select Promodo over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo conducted a comprehensive technical SEO audit of our client's website, reviewing key areas such as indexability, crawlability, metadata, XML sitemaps, robots.txt configuration, and other technical factors affecting search performance. The project resulted in a detailed audit report with prioritized recommendations, and the team continues to support us as we implement improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project gave us a clear understanding of the technical issues affecting our client website's search performance and a prioritized action plan to resolve them. The recommendations have already helped us improve SEO processes, and we continue working with Promodo on implementation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized, and the team was responsive and easy to work with throughout the engagement. Instead of overwhelming us with every possible recommendation, Promodo focused on the issues that mattered most and explained where we should invest our efforts to achieve meaningful improvements SEO.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated that the audit wasn't filled with recommendations just for the sake of making the report longer. Instead, Promodo focused on the issues that would have the greatest impact and helped us prioritize our next steps.

Are there any areas for improvement or something Promodo could have done differently?

So far, we've been very satisfied with the collaboration. The team has been open to feedback, proactive in communication, and flexible whenever priorities changed, so there isn't anything we'd point to as a significant area for improvement.

BACKGROUND

Please describe your company and position.

I am the Head of SMM of ValsyDev

Describe what your company does in a single sentence.

ValsyDev helped us build an AI-powered SaaS platform focused on marketing workflow automation and internal process optimization. Their services included custom software development, AI integration, cloud infrastructure setup, API integrations, DevOps, QA, and ongoing product support. The goal was to create a scalable platform that could automate manual processes and support future growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We partnered with Promodo to strengthen our digital marketing efforts and generate more qualified B2B leads. We wanted to improve the quality of incoming inquiries and better understand which channels were driving the best results.

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo reviewed our existing advertising efforts, identified areas for improvement, and helped us rebuild the campaign structure. Throughout the project, they managed and optimized our PPC campaigns, improved analytics and tracking, and provided regular reports with actionable recommendations. The main deliverables were campaign management, performance reporting, conversion tracking, and ongoing optimization support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the biggest improvements was the quality of leads coming through our campaigns. We started receiving more relevant inquiries from companies that matched our target profile, rather than just increasing the overall number of contacts. We also had clearer reporting and a better understanding of where marketing spend was generating the most value, which made decision-making much easier.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the team was easy. Communication was straightforward, they kept us informed throughout the project, and were quick to react when priorities changed or new ideas came up. Everything was delivered on schedule, and we always knew what was being worked on.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It was their approach. Promodo spent time understanding our business and goals before making recommendations, which isn't always the case when working with agencies. We never felt like just another client in their portfolio.

Are there any areas for improvement or something Promodo could have done differently?

Nothing major comes to mind. Оverall the collaboration was smooth and the team was very responsive.

BACKGROUND

Please describe your company and position.

I am the CMO of Mind Studios

Describe what your company does in a single sentence.

Mind Studios - Long-Term Technology Partner for Growth-Stage and Mid-Market Companies Founded in 2013, Mind Studios is a custom software development company working with growth-stage and mid-market businesses across the US, UK, Europe, and MENA. The portfolio spans logistics platforms, real estate marketplaces, healthcare systems, and fitness ecosystems - operationally critical products built for companies where technology is central to how the business runs. The team engages at the architecture stage, before the critical decisions get locked in. Business analysis, technical scoping, and honest pushback on briefs that won't hold up at scale are standard. The goal from day one is a system that doesn't need to be rebuilt in two years. What distinguishes Mind Studios is what happens after launch. Scaling infrastructure, iterating on features, extending systems as the business grows - this is where most of the value gets built, and where long-term client relationships form. The average engagement runs over two and a half years. Many go considerably longer. 100+ specialists. 13 years in business. 70% client retention rate. The reviews on this page reflect what that kind of partnership looks like in practice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We hired Promodo to set up and scale our PPC campaigns to generate a steady flow of qualified leads. The main focus was on improving lead quality, optimizing cost per acquisition, and building a predictable acquisition channel.

SOLUTION

How did you find Promodo?

Referral

Why did you select Promodo over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included both the initial setup and ongoing optimization of our PPC campaigns, with a strong focus on lead quality and scalability. Key deliverables: * Audit of existing campaigns and identification of growth opportunities * Campaign structure development and full Google Ads setup (Search + remarketing) * Keyword research and clustering * Ad copy creation with ongoing A/B testing * Conversion tracking setup and validation * Continuous optimization (bids, audiences, search terms) * Landing page improvement recommendations * Regular reporting with clear insights and next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a steady increase in qualified leads while reducing our cost per acquisition. The campaigns became more predictable over time, with clearer performance insights and stable month-over-month growth. We also improved conversion rates thanks to more relevant traffic and ongoing campaign optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were well-organized and easy to work with — everything was delivered on time. The team was responsive, proactive, and quick to adapt based on our feedback.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team was very proactive, regularly bringing new ideas and suggestions to improve results without needing constant direction.

Are there any areas for improvement or something Promodo could have done differently?

Nothing major comes to mind - the collaboration went smoothly overall.

BACKGROUND

Please describe your company and position.

I am the Growth manager of DreamX

Describe what your company does in a single sentence.

UX\UI Design and Development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We hired Promodo to improve our visibility in AI-driven search and ensure accurate brand representation in AI-generated results. The main goals were to optimize our content for AI systems, increase discoverability, and adapt our SEO strategy to new search formats.

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted an audit of our SEO performance and digital presence with a focus on AI-driven search, and developed a tailored SEO for AI strategy. Main deliverables included: AI-focused SEO audit and analysis Content optimization recommendations for AI systems Restructuring of existing pages Guidelines for creating AI-friendly content Insights into how AI systems interpret and prioritize information Ongoing consultations and iterative improvements

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve seen improved visibility in AI-driven search results and more consistent brand representation in AI-generated answers. Our content has become more structured and aligned with how AI systems interpret information. This has also given us a clearer strategy for scaling and further improving our presence in emerging search formats.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project in a structured and efficient way. Communication was consistent and transparent, deliverables were provided on time, and the team was responsive to our needs. They were also flexible and quickly adapted to feedback and any changes in priorities.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their partner-oriented approach — they didn’t act as a typical vendor but were genuinely invested in our business goals. They demonstrated a strong understanding of our needs beyond just executing tasks, and were able to explain complex topics in a clear and practical way. 

Are there any areas for improvement or something Promodo could have done differently?

Given how new and fast-evolving the AI search landscape is, it would have been valuable to have even more benchmarks or examples early on. That said, the team was transparent about this and provided practical guidance, so it didn’t impact the overall effectiveness of the project.

BACKGROUND

Please describe your company and position.

I am the Business manager of Pecode

Describe what your company does in a single sentence.

We specialize in getting projects off the ground quickly. We offer perfect fitting solutions and provide end-to-end hiring services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We partnered with Promodo to strengthen our presence in AI-driven search and ensure that our QA and software testing expertise is accurately reflected in AI-generated results. Our goals included adapting our content to how AI systems process information, improving discoverability across new search formats, and evolving our SEO strategy beyond traditional channels.

SOLUTION

How did you find Promodo?

• Online Search
• Referral
• Clutch Site

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo started by reviewing how our website and services appear in AI-driven search and pointed out where our expertise wasn’t clearly understood or visible. Based on that, they built a tailored SEO for AI approach for us. 

They helped us rethink parts of our content, suggested how to restructure key pages, and gave clear, practical recommendations on how to write in a way that AI systems better interpret. Throughout the process, they stayed involved, giving feedback and helping us refine things step by step as we implemented the changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started to notice that our brand appears more consistently in AI-generated answers, and our services are described more accurately in those contexts. Our content is now better structured, which makes it easier for AI systems to interpret, and we have a much clearer understanding of what to improve next to keep growing our visibility in these new search environments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized overall, and everything moved at a steady pace. We had regular communication, the team kept us in the loop, and most deliverables were shared on time. They were easy to work with, open to feedback, and quick to adjust when we had questions or needed to shift priorities a bit.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One thing we really appreciated is that we initially came with a general request around improving our digital presence, but they helped us narrow it down to AI-driven search as a direction that actually fits our business. They explained it in a clear, practical way and helped us understand how it can bring real value to our visibility.

Are there any areas for improvement or something Promodo could have done differently?

Nothing major comes to mind — overall, the collaboration went smoothly. In a few cases, we needed a bit more time on our side to implement some of the recommendations, but the team was flexible and adapted to our pace.

BACKGROUND

Please describe your company and position.

I am the Marketer of UniTalk

Describe what your company does in a single sentence.

UniTalk is an international telecommunications IT company. We develop outstanding products and deliver high-quality business communication services, including IP telephony, virtual PBX, chats, call tracking, voice analytics, call recording, callback buttons and widgets, various types of phone calls, and much more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Engage Promodo's PPC team to accelerate customer acquisition, enhance brand visibility, and maximize return on ad spend.
• To optimize Cost Per Conversion/Lead

SOLUTION

How did you find Promodo?

We met the Promodo team at an industry conference.

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Promodo team structured its approach around both short-term and long-term goals.

— Short-Term Goals: Focused on delivering immediate results by increasing lead volume while maintaining the target ROAS (Return on Ad Spend).
— Long-Term Goals: Aimed at growing brand-related traffic and enhancing overall brand awareness.

During our collaboration, the Promodo team successfully increased conversions within the specified ROAS. Additionally, they achieved the second objective: more brand traffic and increased brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During our collaboration, the Promodo team successfully increased conversions within the specified ROAS. Additionally, they achieved the second objective: more brand traffic and increased brand awareness.

— 30% increase in conversions within the approved ROAS.
— 120% additional monthly revenue from the channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo provided us with a structured yet flexible approach to project management. They started with a clear strategic plan, breaking down our overall goals into distinct short-term and long-term objectives. This initial clarity was crucial, as it ensured that from day one, we all had the same understanding of what success looked like, both in the short term and in the future.

They assign a dedicated project manager who acts as our main point of contact. This is extremely valuable as it simplifies communication and ensures consistency. We're not bounced around to different team members for various issues.

Their responsiveness is excellent. When we have questions, new ideas, or require adjustments to campaigns, the Promodo team, particularly our project manager, is quick to react.

What was your primary form of communication with Promodo?

Virtual Meeting

What did you find most impressive or unique about this company?

Anticipating our needs. They didn't just wait for us to come with a problem. They often identified market shifts, emerging keyword trends, or potential optimizations before we even thought to ask, and then came to us with a clear plan of action. This proactive stance meant we were always ahead of the curve. They truly act as an extension of our own marketing team, and their commitment to our success is evident in how they manage our projects and address our needs.

Are there any areas for improvement or something Promodo could have done differently?

We're currently quite satisfied with our collaboration process and don't see any areas for immediate improvement.

BACKGROUND

Please describe your company and position.

I am the Ukraine Country Manager of ZEN.COM

Describe what your company does in a single sentence.

ZEN.COM is a financial platform offering seamless online payments, multi-currency accounts, and low-fee transfers, designed to simplify and enhance everyday financial transactions for individuals and businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• We hired Promodo to help us develop and implement content marketing strategies aimed at increasing brand awareness, improving SEO performance, and delivering engaging content for our target audience.

SOLUTION

How did you find Promodo?

• Online Search
• Referral

Why did you select Promodo over others?

• High ratings
• proven expertise

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo was hired to support ZEN.COM's blog strategy by providing monthly content creation and SEO optimization. Each month, they develop and publish 6 SEO-optimized articles in Ukrainian language. Their work includes competitor analysis, keyword research, creating and adjusting the content plan, and writing high-quality, user-oriented blog posts to improve search rankings and organic traffic. Additionally, they ensure the technical integration of these articles on the website and continuously monitor performance to make necessary adjustments. This ongoing effort has helped boost ZEN.COM's online visibility and reach​

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SEO Rankings: The blog achieved top 1 positions in a new language within six months.
Increased Organic Traffic: There was a significant increase in organic traffic to the blog, resulting from well-researched content and SEO optimization.
Consistent Content Delivery: Promodo consistently delivered high-quality articles, published regularly each month, which contributed to ongoing SEO success.
Enhanced Engagement: Increased engagement metrics, such as page views and time spent on the blog, further demonstrated the effectiveness of the content strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Promodo demonstrated strong project management throughout the collaboration. They consistently delivered the agreed-upon content, such as articles and technical tasks, within the set deadlines each month. Their team was responsive to our needs, addressing requests and feedback promptly and making necessary adjustments when needed.

Additionally, Promodo showed flexibility in adapting their strategy to evolving project goals, ensuring that the content met the high standards for SEO and engagement. Their proactive communication and regular updates kept us informed of progress, ensuring smooth collaboration and timely completion of all deliverables.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most about Promodo was how quickly they were able to grasp the complexities of our fintech product. In a short amount of time, they gained a deep understanding of our industry and target audience, allowing them to create content that was both relevant and highly effective. Their ability to work with such a challenging product and still produce high-quality content was truly remarkable.

Are there any areas for improvement or something Promodo could have done differently?

There were no issues, everything went smoothly, and the collaboration met our expectations.

BACKGROUND

Please describe your company and position.

I am the Head of Corporate Communications & CSR Projects in Ukraine of a manufacturing company 

Describe what your company does in a single sentence.

Our company is a Swiss-based iron ore company that produces and exports high-quality iron ore pellets used in steel production globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Increase brand awareness and online visibility through targeted social media campaigns.
• Drive engagement and community building by creating compelling, shareable content.

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo managed our social media accounts by creating engaging content that highlighted the company’s CSR initiatives and operational updates. They grew brand awareness through targeted campaigns, reaching a wider audience. Additionally, they monitored performance metrics and optimized strategies to increase engagement and follower growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project with Promodo included a significant increase in social media followers across platforms, improved engagement rates with posts, and a noticeable boost in website traffic driven by social media campaigns. Additionally, the successful promotion of our company's CSR initiatives led to higher brand recognition and positive sentiment among stakeholders.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo consistently delivered items on time according to the agreed schedule. They were responsive to our needs, addressing requests and adjustments promptly and efficiently throughout the project. Their project management was structured and adhered to the outlined timelines.

What was your primary form of communication with Promodo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I don't know what to say about this one.

Are there any areas for improvement or something Promodo could have done differently?

I don't have any ideas to suggest. 

BACKGROUND

Please describe your company and position.

I am the Executive of Fadir Tools

Describe what your company does in a single sentence.

Fadir Tools produces handcrafted axes, knives, and high-quality wood carving tools. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Awareness boost
• Sales growth
• Expanding and optimizing new sales channels

SOLUTION

How did you find Promodo?

Referral

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Promodo were assigned to this project?

12

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo conducted thorough market and competitor research, audited our business, and identified key areas for growth. They then developed a comprehensive marketing strategy, outlining a clear plan and roadmap, along with a detailed budget. After presenting their findings, they began executing the strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Promodo revamped our website and developed a robust retention strategy. By the second month, website sales had increased by 30%, and the cost per lead from advertising began to decline. They also recommended new sales platforms, which have already started generating revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Promodo’s project management was highly professional and very comfortable to work with. They consistently delivered all items on time and sometimes exceeded our expectations. Communication was clear and proactive throughout the entire process. Their ability to keep everything on track while maintaining flexibility made working with them a seamless experience.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They’re like expert session musicians—so versatile and professional that they can adapt to any style. They can quickly grasp even the most niche or specialized industry, offering tailored solutions that are both effective and cost-effective.

Are there any areas for improvement or something Promodo could have done differently?

Well, there’s very little I would suggest for improvement. Promodo was highly responsive and delivered good results. If anything, perhaps even more regular updates could have been helpful, but overall, they were always available when needed and very open to feedback throughout the project.

BACKGROUND

Introduce your business and what you do there.
I'm the digital acquisition manager of Seychelles' tourism department. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?
We needed marketing services to drive traffic to our website and mobile application. I returned to my organization in 2022, after they had just reestablished many digital platforms. That project took around a year, and during that period, the organization hadn’t done much marketing activities in terms of driving traffic to these digital platforms.

SOLUTION

What was the scope of their involvement?

Promodo provided SEO and Google Ads services for us. We worked with Promodo on three different Google Ads campaigns across three years in 2017, 2022, and 2023. For our last campaign, Promodo conducted a Google Ads with the goal of driving traffic to our website and mobile app. Promodo managed our ad spending, and our campaigns targeted Europe and America.

What is the team composition?

I worked with Miles (Managing Director UK) and Yuliia (Customer Success Manager).

How did you come to work with Promodo?
I worked with Promodo during my first period at the organization in 2017. Miles left a lasting impression the first time I worked with him, so when I returned to my company, I contacted Miles and was very happy to learn he was still at the company.

How much have you invested with them?

We spent around $10,000-$49,000 for our three campaigns, including the ad spending budget.

What is the status of this engagement?

Our first engagement took place from September–December 2022. Then, we worked on two other campaigns from 2022–December 2023. We're currently discussing the possibility of working together this year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our main objectives were to achieve visibility and interest in our destination. We had a set KPI of 7 million impressions, and Promodo's campaign exceeded that metric, reaching 11.4 million impressions. 

How did Promodo perform from a project management standpoint?

Promodo was one of the top companies I had worked with regarding project management. We communicated via email, Microsoft Teams, and Google Meet.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Yuliia was very responsive and changed our communication to WhatsApp for more urgent matters. 

What did you find most impressive about them?

I was impressed by Promodo's progress during the time I didn't work with them. When I first worked with Promodo, they were a small company, and when I reached out in 2022, I was surprised to see they had grown considerably. They were among the top 20 digital agencies in the world and maintained their pricing fees. So they offer great work quality at an accessible price. 

Are there any areas they could improve?

Promodo's product offerings and services normally focus more on Europe and America, and our company's objective now is to focus outside these continents on Africa and Asia. I'd like if the team could expand their expertise. 

Do you have any advice for future clients of theirs?

If they can reach Miles as your first point of contact, I really recommend it.