Promodo

BACKGROUND

Please describe your company and position.

I am the Founder of AirAdvisor International Inc.

Describe what your company does in a single sentence.

AirAdvisor helps passengers claim compensation for flight delays and cancellations from airlines.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Grow number of conversions via G-Ads
• Reduce and maintain CAC under certain limit
• Scale Up to other Ads Accounts

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Supporting jobs in Ukraine

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To grow conversions via G-Ads. Lower
• Keep CAC under control.
• Scale up to other regions or ad accounts, if above works well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of conversions
• CAC

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall communications were prompt, although we experienced a slight delay in project timeline.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Initially results were great, but later on results got much worse.

Are there any areas for improvement or something Promodo could have done differently?

Better Google Ads management. Company should monitor their work performance on ongoing basis and quickly SELF identify problems and mistakes and fix problems without waiting for client to identify those problems at the end of the reporting cycle.

We expect company to self check and take responsibility for projections made and actually commit to deliver on projected results. Instead company failed to reach both targets, one of the targets was missed by 4X. The biggest problem was team in charge acted as there was no problem and we missed important season for us, as this was time sensitive project. Their team lacked necessary skills and mindset to do the job well.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a retail company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We needed Promodo to provide paid marketing with Facebook and Google. 

SOLUTION

What was the scope of their involvement?

Promodo has been providing us with paid marketing for Facebook and Google. We started with discovery meetings where we explained what we wanted. We provided them access to some of our files with the KPIs we were looking for and what kind of metrics we were tracking. Prior to the cooperation, they did an extensive audit of our paid channels. 

What is the team composition? 

We’re in contact with 2-3 people. There can be up to 10 people in our monthly meetings.  

How did you come to work with Promodo?

Our CEO recommended Promodo.

What is the status of this engagement?

We started working together in February 2023, and the collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Promodo has helped us to increase our revenue from Facebook and Google in a short time. They met our expectations. They’ve been able to achieve valuable results and insights every month. 

How did Promodo perform from a project management standpoint?

Promodo managed the project well. 

What did you find most impressive about them?

We’re impressed by the quick results. 

Are there any areas they could improve?

No, there’s nothing I’d have them improve. 

Do you have any advice for potential customers?

Trust them. They’re an ag

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a web development company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We hired them for SEO services. Our goal was to improve our positioning in Google, and our niche is very competitive, so we needed to strengthen our strategy and find the best keywords. 

SOLUTION

What was the scope of their involvement?

Promodo started from our website’s semantic core. The team did analytics for us, checked information, and reviewed keywords to help us improve these aspects. They provided extensive consulting services for our SEO strategy and analytics. 

The team created content pieces for us and provided us with content recommendations. Promodo also did technical reviews to detect errors and make suggestions. 

What is the team composition?

We worked with a sales manager, a product manager, an SEO specialist, a graphic designer, and a link builder from Promodo. 

How did you come to work with Promodo?

I found them on Clutch and also had references for Promodo’s work from friends who had had projects with them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked with them from December 2022–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Promodo’s work, we saw improvements in our Google Analytics and the number of visitors to our website. However, we had to pause the project due to a personal situation, and it’s still too early to evaluate the metrics. 

How did Promodo perform from a project management standpoint?

We added them to our internal team’s Slack, which we used to communicate. We also used Google Sheets for project management. Promodo was always available, so their project management was good overall. 

What did you find most impressive about them?

I had worked with another team that wasn’t as professional as Promodo and charged the same. The previous team provided less information and had poor communication with the project manager. Meanwhile, Promodo was outstanding professionally and in terms of their communication skills. 

Are there any areas they could improve?

I don’t think they needed to improve anything. 

Do you have any advice for potential customers?

I recommend Promodo to anyone looking for these kinds of services.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a mobile app dev company

Describe what your company does in a single sentence.

Developing Mobile App.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Using ASO tools to receive mobile traffic

SOLUTION

How did you find Promodo?

• Online Search
• Other

Why did you select Promodo over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Promodo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo provided a comprehensive scope of work encompassing mobile and app marketing aspects. The main one is mobile traffic generation: They developed a customized mobile marketing strategy based on the app's target audience, objectives, and budget. Promodo also created and managed campaigns to increase app installs and implemented tracking mechanisms to measure the effectiveness of different ASO campaigns. 

Key Deliverable: 

• Mobile Traffic Generation
• Customized mobile marketing strategy
• Search engine advertising campaigns
• Tracking and analytics reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project demonstrated significant progress and success. Here are some key metrics that showcased the positive impact of the marketing agency's efforts: 

• Increase in App Store Rankings: The ASO strategies implemented by the agency resulted in improved app store rankings. The app's position in relevant keyword searches showed a noticeable upward trend, indicating enhanced visibility and discoverability. 
• Growth in Organic Traffic: The optimized app store listing and ASO techniques contributed to an increase in organic traffic. As the app climbed higher in search results, it attracted more users organically, reducing dependency on paid advertising. 
• Rise in App Downloads: The combined efforts of ASO and mobile traffic generation led to a significant increase in app downloads. 
• Comprehensive Reporting: The agency provided regular performance reports and analytics, highlighting key metrics, trends, and areas of improvement. 

The measurable outcomes from the project clearly demonstrated progress and success, including improved app store rankings, increased organic traffic, higher app downloads, and comprehensive reporting. These positive outcomes reflected the effectiveness of the marketing agency's strategies and their ability to drive tangible results for the client's mobile and app marketing objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The marketing agency displayed excellent project management skills, delivering items on time and maintaining a smooth workflow. They promptly responded to my needs, showcasing their professionalism and commitment to meeting project deadlines.

What was your primary form of communication with Promodo?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive aspect is their ability to provide tailored and effective solutions for mobile and app marketing. Their customized strategies, attention to detail, and deep understanding of the target audience set them apart from others in the industry.

Are there any areas for improvement or something Promodo could have done differently?

Promodo delivered excellent results overall, no area for improvement was noticed.

BACKGROUND

Please describe your company and position.

I am the COO of Genesis Group AG

Describe what your company does in a single sentence.

Yesim is a first-class mobile Internet for companies and simple travelers based on eSIM technology. We work with corporate clients in 200 countries around the world. We are proud to be the global provider of mobile phone and Internet services around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• SEO
• NEW WEB RECOMENDATIONS
• CONTENT

SOLUTION

How did you find Promodo?

Recomendations

Why did you select Promodo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Promodo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had the pleasure of working with Promodo Agency to build and launch a new website for Yesim.app, and I am thrilled to give them a well-deserved 5-star rating. From start to finish, their service was nothing short of excellent, and their team's professionalism truly stood out. Right from the initial consultation, it was evident that Promodo Agency had a deep understanding of our vision and goals for the website. 

They carefully listened to our requirements and provided valuable insights and suggestions to enhance our ideas. The agency's expertise in web development and digital marketing was clearly evident throughout the entire process. The level of communication and collaboration throughout the project was outstanding. 

The team at Promodo Agency ensured that we were involved every step of the way, regularly providing progress updates and seeking our input to ensure that the final product aligned perfectly with our expectations. They were always prompt in responding to our queries and addressing any concerns that arose.

 One of the most impressive aspects of working with Promodo Agency was the exceptional level of craftsmanship and attention to detail exhibited in the website's design and development. They seamlessly translated our vision into an aesthetically pleasing and highly functional website. The user experience is intuitive, and the site's performance is top-notch. 

Furthermore, the Promodo team went above and beyond in optimizing the website for search engines, ensuring that our online presence would be maximized. They implemented effective SEO strategies and provided valuable guidance on content creation and marketing techniques to help us reach our target audience effectively. 

Aside from their technical expertise, the professionalism and courtesy demonstrated by the Promodo Agency team were exemplary. They were reliable, punctual, and consistently delivered on their promises. It was a pleasure working with such a dedicated and knowledgeable group of professionals who genuinely cared about the success of our project. 

In conclusion, I cannot recommend Promodo Agency highly enough for their exceptional work in building and running the new website for Yesim.app. Their excellence in service, coupled with the expertise and professionalism of their staff, make them deserving of a 5-star rating. If you're seeking a web development agency that will go the extra mile to ensure your project's success, look no further than Promodo Agency. Thank you to the entire team at Promodo Agency for a job exceptionally well done!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've got good results in the first week we've started the new WEB

What was your primary form of communication with Promodo?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everythinng was perfect!

What did you find most impressive or unique about this company?

The team and professional approach to the clients

Are there any areas for improvement or something Promodo could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of Workwide AB

Describe what your company does in a single sentence.

We are helping European native speakers to find a job abroad.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Promodo to accomplish?

• Decrease the cost-per-action for our Google Ads campaigns
• Increase the number of applications
• Find new paid advertising channels and show traction

SOLUTION

How did you find Promodo?

Online Search

Why did you select Promodo over others?

Good value for cost

What was the size of Promodo’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Promodo started b taking charge of 3 of our accounts in Google Ads. The goal was to decrease the CPA and increase the number of conversions, which consisted of building the keyword list, building new campaigns, and managing the performance. We started to see first results in a month or so, after campaigns passed the learning stage.

From December we started to see the desired goals of CPA and number of conversions compared to previous months before Promodo arrived. Since that Promodo showed sustainable results in managing the accounts, proposing new options like API to align campaigns with our job openings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased number of applications and decreased CPA Increase of results in specific campaigns with solutions proposed by Promodo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project management is great, the team responds fast, open communication, in case of urgency ready to step in even outside of working hours.

What was your primary form of communication with Promodo?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They are proposing what it is best for the client, they are pro-active in improving the results and finding new solutions.

Are there any areas for improvement or something Promodo could have done differently?

I would say for now Promodo is doing a good, consistent job.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a plant care company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Promodo?

We were trying to find an app store optimization (ASO) specialist to help us create a digital marketing campaign for our app.

SOLUTION

What was the scope of their involvement?

Promodo has helped us create the marketing campaign for our app. Initially, we provided them with a brief detailing our primary markets, our competitors’ list, and our target for the app search ads.

What was the team composition? 

We’ve worked with two ASO specialists, a project manager, and a unit manager from Promodo.

How did you come to work with Promodo?

When we started looking for an ASO specialist, we found that it was very hard because there was a lack of specialists in the market. Promodo contacted us and offered their services. We had also heard about their work because they’re popular in the local market, so we decided to work with them.

How much have you invested in them?

We spend around $3,000 per month on their services, although it varies.

What is the status of this engagement? 

We started working with Promodo in May 2022, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Promodo’s ASO, our organic traffic has almost doubled in the last year, so we’re very happy with the results. Their team always makes great suggestions and collaborates with our team to help us get the best results.

How did Promodo perform from a project management standpoint?

Promodo has delivered everything on time and on budget. We have weekly calls to synchronize our priorities, and everything has always worked well.

What did you find most impressive about them?

Promodo is becoming a very mature company for app marketing. In the past, they were well known as a good marketing and PPC agency for Facebook Ads. However, they’ve been working with apps for a while now, and they’re becoming very respected in the field.

Are there any areas they could improve?

There’s nothing Promodo could improve on; everything has worked well so far.

Do you have any advice for potential customers? 

Connect with their team so you can be on the same page and make a clear work division. Additionally, try to build long-term plans and goals with them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operator of an e-commerce company that sells furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

I was looking to work with a reputable SEO company to increase our website's organic traffic.

SOLUTION

What was the scope of their involvement?

Promodo provides us with SEO services. Initially, they did a technical and content audit. Based on that, they recommended the issues to be addressed and the order of importance. They told us what would have the biggest impact, so they fixed the most urgent issues.

Since then, they’ve enhanced and optimized our website’s content, and they’ve also been helping us with backlink building. Additionally, Promodo has performed keyword research that helps me create the site’s content.

We started working together on a PPC strategy at one point, but I pulled back since I want to focus on SEO for now.

What is the team composition?

I work mainly with Promodo’s technical SEO lead and project manager. Additionally, they have other senior teammates that provide guidance when needed.

How did you come to work with Promodo?

When the Russian Invasion of Ukraine started, I wanted to support a Ukrainian company and came across Promodo. Their client list was impressive, so I reached out and started working with them. 

How much have you invested with them?

We’ve spent around $20,000–$25,000 with Promodo.

What is the status of this engagement?

We started working together in March 2022, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we started working with Promodo, we’ve seen an increase of 127% in organic traffic year-over-year.

How did Promodo perform from a project management standpoint?

Promodo has met all deadlines as promised. We’re in different time zones, so we mainly communicate via email. We also have a monthly meeting to review the month’s results and discuss the upcoming focus areas. 

What did you find most impressive about them?

Promodo has delivered results. They are professionals who have deep expertise, lovely people to work with and deliver what they promise. I feel fortunate to have found them; they’ve had an impressive client roster in the past.

Are there any areas they could improve?

The only thing for Promodo to improve is to share more insights about who they are as a company and their goals — I don’t know much about them aside from the SEO perspective. 

Do you have any advice for potential customers?

I recommend that potential customers trust Promodo completely. Don’t be afraid to share your data sources and information with them; they’re professional and trustworthy. By trusting Promodo, you’ll get more out of your partnership.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Rolls Auto Sales. We’re a used car dealership in Philadelphia; we carry about 150 vehicles on average.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Promodo?

We were trying to maximize our marketing strategy and effectively use it to gain traction with potential customers.

SOLUTION

What was the scope of their involvement?

Promodo does all kinds of digital marketing, including Google Ads, PPC, social media, and SEO. We initially met with the team to review what we needed and how to get it done. We did a lot of PPC before, so we already had an account, keywords, and active campaigns. Promodo has optimized everything to make it work better. They manage the promotions and post regularly on Facebook and Instagram.

Moreover, we’ve worked closely with Promodo to attract our customer base. We focus on low-credit customers, and our marketing strategy capitalizes on those who are on the market to purchase a vehicle. They’ve gone over the keywords to gain traction with our customers and slightly modified the website. Additionally, they do monthly blogs. They send the articles, we go over them to give them our approval, and they post them.

What is the team composition?

We have 5–6 team members assigned to work with our company. Nick (Head of International Department) is our main point of contact.

How did you come to work with Promodo?

We found them through a referral.

How much have you invested with them?

We’ve spent between $25,000–$50,000.

What is the status of this engagement?

We started working with them in July 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 5%–10% increase in sales and an increase across the board in our position on our keywords. We wouldn’t attribute new followers to their efforts, but conversions and sales are thanks to Promodo.

How did Promodo perform from a project management standpoint?

Project management is good. For communication, we have a group chat on WhatsApp with everyone. If we have any issues, we can go in there and get a response from the right person. We also have four monthly phone calls with them and regular emails if we need to get anything else across.

What did you find most impressive about them?

Their biggest strength is that they keep everything organized. They’re great to work with.

Are there any areas they could improve?

They could do more market research.

BACKGROUND

Please describe your company and your position there.

I’m Director of Business Development & Marketing at a company that develops and produces a wide range of radiation detection instruments for Law Enforcement Agencies, Industry, Medicine, and other applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo, and what were your goals?

Our company runs business globally with partnerships and distribution channels in CIS, Europe, Asia, Africa, Australia, and North and Latin America. We needed a full-service digital marketing agency to take the lead and provide high-quality SEO for the company website and products in different countries. The main goals were to improve sales of existing products in the portfolio and generate more potential leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Promodo is a well-known company and one of the best for digital marketing in Ukraine. After receiving a proposal for a complete digital marketing strategy for our case we decided to launch our cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started by sharing our expertise in the business. We made a lot of conference calls to discuss in detail the wide range of company products to finalize the shortlisted TOP instruments to focus on. Then Promodo team prepared a detailed plan for website improvement and optimization. Later the complete digital strategy was prepared for different products and for different markets. It was implemented on a step-by-step basis and generaled potential leads for the company which we managed to convert into sales.

How many resources from the vendor's team worked with you, and what were their positions?

During the project, we worked with an account manager, social media marketer, email marketer, copywriters and SEO specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Due to the nature of some of our customers, we cannot share the detailed numbers. But thanks to the fruitful cooperation with Promodo team we made it possible to double our revenues in targeted markets.

How effective was the workflow between your team and theirs?

Basically, we did not have in-person meetings. Instead, we used email and conference calls to communicate. I must say that Promodo team is very responsive. We also had cases when Promodo supported us much on issues that were not related to the campaign and provided full tech assistance.

What did you find most impressive or unique about this company?

They are a great synergy of both performance and flexibility. Always ready to provide full complex strategy as well as small tips which work perfectly. No matter if you launch a new product or promote existing ones, Promodo can recommend new ways how to make it happen faster.

Are there any areas for improvement or something they could have done differently?

Everything is absolutely great!