PRHub.ae

BACKGROUND

Please describe your company and position.

I am the CMO of Platinumlist.net

Describe what your company does in a single sentence.

Platinumlist is a leading entertainment discovery and ticketing platform in the Middle East

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRHub.ae to accomplish?

• Increasing brand awareness and strengthening credibility and trust across the GCC through consistent corporate PR communications.

SOLUTION

How did you find PRHub.ae?

Referral

Why did you select PRHub.ae over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from PRHub.ae were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed and executed a corporate PR strategy aligned with the company’s B2B and B2C objectives, focusing on a sustained editorial presence rather than one-off media exposure. To support this approach, they experimented with different angles and storylines of corporate news and data, adapting them for Tier-1 and Tier-2 business, tech, and lifestyle media. They also worked across a diverse range of formats, including editorial features, reports, podcasts, executive interviews, and more. This consistent editorial presence improved Platinumlist’s visibility in Google and AI-powered search results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over one year of consistent PR activity, they built a strong and diversified media presence for Platinumlist across the GCC. 950M+ cumulative media reach generated through 31 corporate news-driven pieces, including press releases, reports, op-eds, interviews, features, and expert commentaries. 60+ media placements in Tier-1 and Tier-2 outlets (including TimeOut Dubai, Arabian Business, Khaleej Times, Zawya, and more), with an estimated reach of 220M+. 30+ editorial articles in business and lifestyle media with a combined reach of 1.9M+. 20+ expert commentaries in top-tier media with a reach of 12M+. Broadcast appearances across radio, podcasts, and TV, including two features on CNBC. Platinumlist’s CEO became a regular industry insider featured in top media, including Khaleej Times, Fast Company ME, and Campaign ME.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is highly professional and demonstrates a strong, structured approach to project management from start to finish. They consistently maintain clear communication, provide well-grounded strategic recommendations, and ensure that every stage of the project is executed efficiently and on time.

What was your primary form of communication with PRHub.ae?

Email or Messaging App

What did you find most impressive or unique about this company?

It is a pleasure to work with the team. They are consistently collaborative, responsive, and easy to communicate with, which makes the entire process smooth and efficient. At the same time, they are always focused on achieving stronger results and continuously look for ways to go beyond expectations and deliver greater impact. Their proactive mindset and ambition to improve outcomes make them a highly valuable partner.

Are there any areas for improvement or something PRHub.ae could have done differently?

all good!