Prequel

BACKGROUND

Please describe your company and your position there.

I am the director of business development for a global contract manufacturing company with operations in the US and around the world. My team manages marketing and is focused on growing the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire StokeSignals?

We needed a partner to assess our brand and messaging and direct us toward the right opportunities to match our high growth.

What were your goals for this project?

We wanted to update our logo and project a personal and approachable image.

SOLUTION

How did you select this vendor?

They won over our marketing and executive sponsorship team from the first meeting. They were engaging, professional, and relatable, with an impressive list of clients. However, their accessibility and emphasis on relationships were more similar to a smaller firm, which made us feel comfortable.

Describe the scope of their work in detail.

Their discovery sessions with internal and external stakeholders led them to assess our position in the market. They provided a statement and messaging to share our story, and they redesigned our logo to fit our new message. We ended up rebranding our company, including a complete website redesign.

What was the team composition?

Our team worked exclusively with Mark (Founder, SmokeSignals).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen 20% growth in revenue since our engagement with StokeSignals. Our website has grown at a significant pace since relaunch and we’ve also seen growth in inbound traffic and opportunities.

How effective was the workflow between your team and theirs?

The communication could not have been better. They were extremely accessible, answering questions and emails as quickly as we sent them. They hit every deadline they proposed and the project moved seamlessly without any delays.

What did you find most impressive about this company?

We felt like StokeSignals understood us immediately. They finished our sentences and knew where we wanted to go and how to get there. They realized the best way for us to compete was being authentic and personable. When we tried to engage on a follow-up project, they reviewed our ideas and advised we wait until we had a better plan. They were willing to forgo their own payment until we were fully committed to the investment.

Are there any areas for improvement?

No, I can't think of anything.