UK's #1 Press Release Distribution Service

A Digital PR Solution for Every Business
PR Fire is the UK’s leading press release distribution service, offering digital PR solutions with global reach and powerful media visibility.

Min project size
$1,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Weyhill, England
Year founded
Founded 2012

Overview by:

Laura Johnson

Managing Director About the Team

Service Lines

Content Marketing: 40%
Public Relations: 40%
Other Marketing: 10%
Search Engine Optimization: 10%

Select Focus Area

Public Relations Focus

Online reputation management: 100%

SEO Focus

SEO Reputation Management: 100%

Industries

Business services: 20%
Financial services: 20%
eCommerce: 20%
Advertising & marketing: 10%
Gambling: 10%
Manufacturing: 10%
Other industries: 10%

Clients

Midmarket ($10M - $1B): 50%
Small Business (<$10M): 50%

Pricing Snapshot

Min. project size $1,000+

Avg. hourly rate Undisclosed

Rating for cost 2.8 /5

What Clients Have Said

PR Fire offers cost-effective services, with a project cost of 120 GBP for press release distribution. While some clients found value in their pricing and results, others reported dissatisfaction, citing poor delivery and communication, suggesting inconsistent value across projects.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 6 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Learn more about SEO pricing

Select a service to see pricing information

PR Packages

starting at $95/total

PR Fire Review Insights

Overall Review Rating

2.8

Quality 2.8
Schedule 2.7
Cost 2.8
Willing to Refer 2.8

Top Mentions

Review Highlights

Communication Challenges Noted

Multiple reviews indicate issues with communication, including emails being marked as spam and lack of engagement after complaints. This suggests a need for improved communication strategies to better address client concerns.
Effective Workflow for Some Projects

Certain clients praised PR Fire for their efficient workflow, noting that the team worked independently without requiring micromanagement. This was appreciated by clients who valued a straightforward service delivery.
Cost-Effective Services

PR Fire is appreciated for providing cost-effective services, particularly for clients with budget constraints. This affordability is a recurring theme among satisfied clients who found their offerings valuable.
Positive Results for Some Clients

Some clients experienced favorable outcomes, such as increased web traffic and successful media placements. These clients valued PR Fire's ability to enhance SEO rankings and generate significant exposure for their projects.

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PR Fire Reviews

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Advertising Public Relations
Less than $10,000
May 2022

1.0

Quality: 1.0

Schedule: 0.5

Cost: 0.5

Willing to Refer: 0.5

"Not even a single publishing was reported."

Jun 1, 2022

Marketing Manager, Marketing Agency

Anonymous

Advertising & marketing
Vienna, Austria
1-10 Employees
Online Review
Verified

A marketing agency hired PR Fire to distribute their client's press release in the DACH market, targeting businesses and education media.

The client paid PR Fire 120 British Pound (approx. 150.56 USD) for a press release distribution. However, no one published the article despite being a good piece written in German by a journalist. The client was also supposed to receive a delivery report but got a list with random names instead.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Marketing manager of the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PR Fire?

I'm working for a TechEdu startup, which paid for a press release distribution service on DACH (Germany, Austria, and Switzerland) market, targeting business and education media

SOLUTION

How did you select this vendor?

The company is well-positioned among the first Google results

Describe the scope of their work in detail.

Don't pay these people even a penny. I paid 120 GBP for a press release distribution on DACH market considering that more than 400 business & education media will be targeted. The news was about the biggest startup event in Austria and an innovative TechEdu startup company supported by the local business agency. Written in German and written by a journalist, so we're talking about a good quality article.

Not even a single publishing was reported and the delivery report that I was supposed to get was a list with some random names, but nothing more. So, please, save your time and money and try another company, but not PR Fire.

What was the team composition?

Sam managed the communication, but it doesn't matter actually at the end of the day

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

no, none

How effective was the workflow between your team and theirs?

No result at all - it happens to me for the first time. Targeting more than 400 media with a piece of relative news is a huge demand and no one publishes even a row, that's impossible

What did you find most impressive about this company?

They are considering not to OFFICIALLY work on the DACH market but sent me an offer, get me the money and confirmed the work will be done

Is there any area for improvement or anything that could have been done differently?

I don't recommend them to work with.

RATINGS

1.0

Advertising
Less than $10,000
Mar. - Jan. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"PF Fire was a general pleasure to deal with and we would be happy to produce further work with them."

Mar 19, 2021

CTO, The Website App

Peter Bishop

Advertising & marketing
Australia
1-10 Employees
Online Review
Verified

PR Fire was hired by an integrated online marketing platform for the PR services. The team helps in re-writing and sending the client's press releases to journalists and syndication feed to gain more exposure.

PR Fire was able to help the client connect with an online digital and print magazine. They also increased their SEO rankings and website traffic. The team provided clear and focused communication.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CTO of The Website App – an integrated online marketing platform that allows clients to update Pages, Blogs, Galleries, Send Direct Emails, and other database functions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PR Fire?

We were looking for press exposure for our project Thyolo Health Services for the Malawi Government. We hired PR Fire to re-write and send our press release to journalists and digital syndication feeds worldwide.

What were your goals for this project?

We wanted online results, such as journalists to contact us, plus increased online exposure and recognition for our project.

SOLUTION

How did you select PR Fire?

We researched and Googled top PR companies. PR Fire was a great fit based on price and their service offering.

Describe the scope of their work in detail.

The scope of the work was to rewrite my original presser to suit the target demographic and make it more business-centric.

What was the team composition?

I worked closely with David and Catherine on our Press Release.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were contacted by Communications Africa – an online digital and print magazine for rights to republish the release to their members. We noticed an increase in our search engine rankings along with traffic from Virgin Business networks

How effective was the workflow between your team and theirs?

Communications with PR Fire was succinct and very focused on our goals.

What did you find most impressive about this company?

PF Fire was a general pleasure to deal with and we would be happy to produce further work with them.

Are there any areas for improvement?

PR Fire could perhaps consider adding Australia to their well-established networks.

RATINGS

5.0

Public Relations
Less than $10,000
Jan. 2020 - Ongoing

4.5

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"I was very excited about the images they used to highlight my press releases."

Jul 7, 2020

President, Long Island African American Chamber of Commerce

Phil Andrews

Advertising & marketing
Garden City, New York
1-10 Employees
Online Review
Verified

PR Fire Limited helped distribute a press release by pitching to hundreds of news sites and social media platforms.

The project attracted in increased inquiries, and as a result, revenue. PR Fire Limited worked well with their partners, and they plan to continue their collaboration. The team provided comprehensive report and excellent deliverables.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the President of the Long Island African American Chamber of Commerce, Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PR Fire Limited?

I hire PR Fire Limited to distributed the Long Island African American Chamber of Commerce, Inc. news to newsites, google, news and pr distribution sites.

What were your goals for this project?

My goals for this project was to garner greater awareness of the Long Island African American Chamber of Commerce.

SOLUTION

How did you select this vendor?

We selected this company for the value in providing services and also the distribution of press releases came with full reporting and links where our news was circulated.

Describe the scope of their work in detail.

I submitted multiple press released to PR Fire regarding activities of the chamber. The press releases were submitted to hundreds of website and our news was ranked high in Google Search in the News Section of Google. The press releases were also to submitted to social media sites which was a plus. The company sent me direct links where our news was placed and a full list of news sites where our news was submitted.

What was the team composition?

My communication team at the chamber was involved in selecting the press release for distribution and PR Fire handled everything else and we were very satisfied.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The press release distribution garnered many news inquiries to the chamber and resulted in increased revenue for the chamber.

How effective was the workflow between your team and theirs?

The workflow between our team and pr fire was very smooth. We will be doing more business with this company in the near future.

What did you find most impressive about this company?

I was impress at the short period of time they were able to send me comprehensive report. I was very excited about the images they used to highlight my press releases. They were also very great at coming up with a winning title for the press release.

Are there any areas for improvement?

I was completely satisfied with using there services!

RATINGS

4.5

Public Relations
Less than $10,000
October 2023

1.0

Quality: 0.5

Schedule: 0.5

Cost: 0.5

Willing to Refer: 0.5

"The experience was horrible."

Oct 29, 2025

Founder, B2B Marketing Company

Anonymous

Advertising & marketing
Phoenix, Arizona
1-10 Employees
Online Review
Verified

A B2B marketing company hired PR Fire to distribute a simple press release. The client chose them through referrals and valued the good cost-effectiveness.

The client's experience with PR Fire was negative, characterized by poor communication and unresolved issues that resulted in project delays. There was no engagement after complaints, and the client was dissatisfied with the lack of support and follow-up.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of an advertising & marketing company

Describe what your company does in a single sentence.

B2B Business Development and Marketing Strategies for tech companies

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Fire to accomplish?

Simple Press Release

SOLUTION

How did you find PR Fire?

Referral

Why did you select PR Fire over others?

Good value for cost

How many teammates from PR Fire were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The experience was horrible. All communications goes directly to your spam box.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did not address my issues so my press release say delayed in my inbox.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

No, no engagement or interaction after I emailed them my complaints

What was your primary form of communication with PR Fire?

Email or Messaging App

What did you find most impressive or unique about this company?

Nothing

Are there any areas for improvement or something PR Fire could have done differently?

Yes, set up constant reminders to check your spam box

RATINGS

1.0

Public Relations
Less than $10,000
October 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The team is always on hand to help with any queries."

Nov 2, 2023

Director, Advertising Company

Kai Shand

Advertising & marketing
Harrogate, England
1-10 Employees
Online Review

PR Fire provided PR services for an advertising company. The team was responsible for securing three national press releases for the client.

In contrast to previous service providers, PR Fire adeptly executed the project, acquiring the required press releases for the client. The service provider demonstrated constant availability to answer the client's queries. PR Fire's expertise and cost-effectiveness are key elements of their work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Director of an Advertising Company

Describe what your company does in a single sentence.

Public Relations

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Fire to accomplish?

Send press releases

SOLUTION

How did you find PR Fire?

Online Search

Why did you select PR Fire over others?

Good value for cost

How many teammates from PR Fire were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Send 3 press releases to national press.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Published press releases.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were in contact immediately after I placed the orders and on hand throughout.

What was your primary form of communication with PR Fire?

Email or Messaging App

What did you find most impressive or unique about this company?

The team is always on hand to help with any queries. I have used the distribution service and ordered the guaranteed distribution when necessary and been more than happy with results. I understand not all news is guaranteed to be picked up by journalists but the price reflects this. I have spent thousand of pounds with expensive PR agencies in the past and had press releases flop.
It really does depend on the subject, content and how topical it is at the time. I would never partner with a PR agency again as the PR Fire team bring all the expertise without the expensive overheads.

Are there any areas for improvement or something PR Fire could have done differently?

No. It's great.

RATINGS

5.0

Content Marketing Other Marketing Public Relations
Other PR
Confidential
October 2023

0.5

Quality: 0.5

Schedule: 0.5

Cost: 0.5

Willing to Refer: 0.5

"They delivered nothing."

Oct 30, 2023

CEO, Financial Services Company

Anonymous

Financial services
United Kingdom
1-10 Employees
Online Review
Verified

PR Fire was hired to provide PR services for a financial services company. They were responsible for distributing press releases in the US and UK via Google News, Reuters, and Dow Jones.

PR Fire didn't distribute the client's press release in the UK and the US, failing to meet expectations. The vendor's website guaranteed distribution in Google News, Reuters, and Dow Jones but failed to do so. Their work was unprofessional, and the client was disappointed with their services.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of a financial services company

Describe what your company does in a single sentence.

Provides risk intelligence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Fire to accomplish?

To do online distribution of my company press release.

SOLUTION

How did you find PR Fire?

Online Search

Why did you select PR Fire over others?

Close to my geographic location

Describe the scope of work in detail. Please include a summary of key deliverables.

Press release distribution in the US and the UK. They end up doing nothing. Looks like a scam.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did nothing. It's a scam. They were supposed to distribute my press release in the UK and the US, but they did not. They emailed me the name of the online news they had contacted, and that is it. Their website guaranteed distribution at least in Google News, Reuters, and Dow Jones. But I did not even get that. I have used other press release distributors in the past and they got my previous press releases published in at least 20 news providers, unlike PR Fire.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered nothing.

What was your primary form of communication with PR Fire?

Email or Messaging App

What did you find most impressive or unique about this company?

It's a scam.

Are there any areas for improvement or something PR Fire could have done differently?

They should have at least published my press release on the media they guaranteed(Google News, Reuters, and Dow Jones). But since they did not do that, at least, then it's an obvious scam.

RATINGS

1.0

"scam"

Public Relations
Other PR
Confidential
August 2023

0.5

Quality: 0.5

Schedule: 0.5

Cost: 0.5

Willing to Refer: 0.5

"Their service was not the best we had."

Aug 10, 2023

PR Manager, Cleaning Appliances Manufacturer

Anonymous

eCommerce
Wilmington, Delaware
201-500 Employees
Online Review

PR Fire provided PR services for a cleaning appliances manufacturer. They were hired to distribute the client's press release into the US market.

PR Fire's performance fell short of the client's expectations. The team provided a media list without publication links, lacked responsiveness, and didn't ensure desired outcomes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the PR Manager of an ecommerce company

Describe what your company does in a single sentence.

Manufacturer of cleaning appliances

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PR Fire to accomplish?

to distribute press release

SOLUTION

How did you find PR Fire?

Online Search
Referral

Why did you select PR Fire over others?

Pricing fit our budget
Good value for cost
Referred to me

How many teammates from PR Fire were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I hire PR Fire to distribute a press release in the United States market, targeting technology media. There should be a report of the distribution list with publication links and guaranteed syndication on Google News and Top Newswires.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A distribution list including pitched media and publication links, highlights the guaranteed Google News and Top Newwires syndication

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They only send a media list without any publication links and replied they couldn't guarantee the result and then no reply!

What was your primary form of communication with PR Fire?

Email or Messaging App

What did you find most impressive or unique about this company?

Their service was not the best we had.

Are there any areas for improvement or something PR Fire could have done differently?

No, people will know their service is worth nothing.

RATINGS

1.0

Content Marketing
Less than $10,000
July - Nov. 2019

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What I like about them is that they just got on and did the work."

May 21, 2020

Director, Christmas.co.uk

Dan Brown

Advertising & marketing
London, England
1-10 Employees
Online Review
Verified

PR Fire Limited provided content marketing for a christmas-related content business. The team generated articles and helped promote existing content through extensive outreach campaigns.

PR Fire Limited effectively increased the client's traffic by 300%. They proved to be a delivery-focused team that took a results-oriented approach. The client appreciated that they didn't call for any micromanagement. They were a cost-effective option that adhered to the client's strict budget.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We run a christmas related content business called christmas.co.uk

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PR Fire Limited?

We need to get reach for our content to start building awareness.

What were your goals for this project?

Traffic and links.

SOLUTION

How did you select this vendor?

We wanted a result orientated rather than talk based vendor. I've met enough agencies to be able to distil those who say they can from those who just get on and do it.

Describe the scope of their work in detail.

They needed to help us commission content as well as taking some of our existing content and help promote it. There was extensive outreach to ensure the content was useful and then it was promoted online and to relevant publications.

What was the team composition?

I worked directly with Sam who handled the team and delivery.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

300% increase in traffic to the site following the work.

How effective was the workflow between your team and theirs?

What I like about them is that they just got on and did the work. After the initial discussions they didn't need micro management.

What did you find most impressive about this company?

Cost effective and results orientated

Are there any areas for improvement?

For what we needed and our budget I was very satisfied.

RATINGS

5.0

Showing 1-8 of 8 Reviews

Press Release Services

Our Digital PR solutions offer the option to strengthen the results from their organic distribution with guaranteed media publishing, maximising results.

Small

Press Release Distribution Only

$95 /total

Custom-built distribution media list
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts
Guaranteed Media Publishing Add-Ons Available
Bulk Bundle Discount Available

Medium

Press Release Writing Only

$200 /total

Dedicated Campaign Manager
Professionally Written Press Release
Campaign Consultation Call
Guaranteed Media Publishing Add-Ons Available

Large

PR Write and Distribution

$290 /total

Custom-built distribution media list
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts
Professionally Written Press Release
Campaign Consultation Call

Features	Small $95 /total	Medium $200 /total
Custom-built distribution media list		–
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts		–
Professionally Written Press Release	–
Campaign Consultation Call	–
Guaranteed Media Publishing Add-Ons Available
Bulk Bundle Discount Available		–

Small $95 /total
Custom-built distribution media list
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts
Professionally Written Press Release	–
Campaign Consultation Call	–
Guaranteed Media Publishing Add-Ons Available
Bulk Bundle Discount Available

Medium $200 /total
Custom-built distribution media list	–
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts	–
Professionally Written Press Release
Campaign Consultation Call
Guaranteed Media Publishing Add-Ons Available
Bulk Bundle Discount Available	–

Large $290 /total
Custom-built distribution media list
Dedicated Campaign Manager
Global, National, Regional and Local Media Contacts
Professionally Written Press Release
Campaign Consultation Call
Guaranteed Media Publishing Add-Ons Available
Bulk Bundle Discount Available

Meet the Team

Locations (1)

The Fairground Weyhill, England SP11

2 - 5

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PR Fire

UK's #1 Press Release Distribution Service

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Most Common Project Size

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Review Highlights

Communication Challenges Noted

Effective Workflow for Some Projects

Cost-Effective Services

Positive Results for Some Clients

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About the Team

Meet the Team