Pop Video

BACKGROUND

Please describe your organization.

My company is Deutser, a boutique consultancy that helps companies with culture. We accomplish this through strategy, people, and storytelling. We help clients with all of their internal and external communication, but we start with culture.

What is your position?

I am the Creative Director and manage a team of creative people.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pop Video?

I've worked with Pop Video on a couple of projects. We were dealing with a client, Early Matters, a coalition of Houston-based business, community, and education leaders. They wanted to help improve early education and address some of its issues for our city. A couple of years ago, we helped them come up with a name and plan for the project. When it was time to launch a website, we realized we needed content. As well, there was a summit where they were going to recap what they've accomplished over the last two years and needed video, stills, and a campaign theme for that.

SOLUTION

How did you come to work with Pop Video?

I had heard great things about Pop Video through a coworker who had worked with them years ago, and reached out to Ryan and Matt (two people that head production at Pop Video). I reached out to them before we had figured everything out which is earlier in the process than I normally would have. That being said, they were very collaborative.

Did you consider any other agencies? Describe your decision-making process.

We have relationships with several production companies, and they all are great partners. With this project, we were challenged because the budget wasn’t particularly large. I was looking for a company to help us create great work in a cost-effective manner. Some of the partners we have only offer parts of the production process. Pop Video, however, is a full-service agency from beginning to end. They do the stills, video, editorial, and help us work with the web developer as well to make sure it all uploads fine. I felt really comfortable that they could handle the whole thing. They had a young, fresh approach and were very savvy.

Could you provide a sense of the size of this initiative in financial terms?

It was between $15,000 and $20,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

What I really appreciated was that they understood that this was really a big idea, so we talked a lot about the look of the deliverable. We were developing the content for a new website and a video to show at the summit. It was a tedious project because we ended up taking video portraits and stills of over 60 people holding up pictures of their baby picture. Not only were they collaborative, but they were also leaders in the sense that they spent extra time developing the look. Pop Video showed me different looks they could do; they went above and beyond what was expected. The response has been amazing to the website and the campaign, and will take off on social media.

How did Pop Video perform from a project management standpoint?

They're able to do amazing work with very few people. Pop Video’s crew has been between two and four people. They're able to deliver the quality of a much bigger crew, but faster. I trust their eye.

What distinguishes Pop Video from other providers?

They understand what good production value looks like, and they're able to pull it off for less money than other people on the market.

Is there anything Pop Video could have improved or done differently?

I can't really think of anything. Every time I've needed anything, they've been very responsive.

BACKGROUND

Please describe your organization.

Adhere Creative is an inbound marketing agency. We work with mostly business-to-business clients in industrial manufacturing business services and technology.

What is your position?

I’m the marketing director, so I oversee all the marketing campaigns going through our agency for all of our clients.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Pop Video?

Most of our clients benefit greatly from different formats of video marketing, whether that be a company overview video, client testimonials, different product or service overviews, and aspects really showcasing the benefits that our clients provide to their customers. Video is a great means of sharing that messaging. Internally, we don’t have a video production team, so we looked to outsourced partners, from which we found Pop Video. They just absolutely blow it away for us every single time. They’re extremely easy and fun to work with, very professional in terms of the quality of their video and their management of the whole entire process from start to finish. We’ve pretty much exclusively used Pop Video at this point.

SOLUTION

Please describe the scope of their involvement in greater detail.

Their video production scope includes everything from helping with the planning and the storyboarding of the whole video, through the actual filming and production of it, and then the post-production editing and whatever the final outcome is of all that work. That is pretty much the entire scope of it. They’re not marketing the videos for us or anything like that.

How did you come to work with Pop Video?

We’ve worked with multiple other video production partners in the past before we found Pop Video. I think what made us settle on using Pop Video so much is just the complete quality of everything they do from start to finish. Our clients love working with those guys. They end up producing great work, and they’re great to work with.

Could you provide a sense of the size of this initiative in financial terms?

Usually, projects are $10,000 to $50,000.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

Sure. There’s one client’s project in particular. It was an overview of the value that our client provides their customers mixed in with a case study or client testimonial. The purpose of the video is to be used as a supportive piece in their sales process. When they’re already engaged with a prospect and the prospects are down to that decision-making stage, and are vetting one to three vendors to help them with their problem, that’s when that video is meant to be a great push. It’s kind of like where a lot of people are asking for client references. This video is a client reference, but you never have to talk to the client, more or less. You’re mixing in that customer testimonial aspect. The very first engagement that the client used that video for resulted in them winning over that client, and they signed. They do believe the video was a significant component to their overall sales strategy.

What distinguishes Pop Video from other providers?

Pop Video is definitely invested in our success as much as they are in their own success. When it comes to working with our clients, our clients aren’t necessarily theirs, and they definitely respect every aspect of what we’re trying to accomplish. They help support us in that manner based on their own expertise. They’re not trying to change things dramatically; they’re just trying to enhance what our vision and our client’s vision is instead of trying to change things entirely. They’re very supportive of the overall business and marketing goals.

Is there anything Pop Video could have improved or done differently?

Nothing really at this time. They’ve been able to handle everything that we’ve asked of them so far.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a distribution company 

Describe what your company does in a single sentence.

Distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pop Video to accomplish?

• Create Content

SOLUTION

How did you find Pop Video?

Referral

Why did you select Pop Video over others?

• Great culture fit
• Referred to me

How many teammates from Pop Video were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a video series of educational-focused content. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased metrics in all digital platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely and responsive 

What was your primary form of communication with Pop Video?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Pop Video's creative and unique content creation at scale was impressive.

Are there any areas for improvement or something Pop Video could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of creative at Enverus. We provide a comprehensive analytics, intelligence and AI platform for the energy industry, offering real-time data, insights, AI, and consulting to support investment, development, and operational decisions across hydrocarbons, capital, and power.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with POP Video?

We needed support with our marketing video work to drive engagement and traffic to our site with the purpose of generating leads and brand awareness. 

SOLUTION

What was the scope of their involvement?

POP Video shoots footage, edits, and delivers on-brand videos. The team has created every product video, conference wrap-up, and customer interview video we've done. POP Video also conducts customer interviews.

What is the team composition?

We work with multiple teammates from POP Video.

How did you come to work with POP Video?

Someone referred POP Video to me.

What is the status of this engagement?

We started working with POP Video in 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

POP Video's work has increased our online engagement.

How did POP Video perform from a project management standpoint?

POP Video delivers on time, every time. The team has great communication and fast turnaround times. We communicate via virtual meetings. 

What did you find most impressive about them?

I've worked with POP Video for almost a decade, and I'm a big fan of what they do and how they do it. The team has built a solid business around providing a fantastic product through trust and communication. POP Video always brings fresh perspectives to the table.

Are there any areas they could improve?

I can't think of anything for POP Video to improve.