Ploko.nl

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Dakkampioenen, a roofing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ploko.nl?

We partnered with Ploko.nl to achieve two specific goals. First, we wanted to scale our organic visitor volume by improving our SEO, allowing us to attract high-quality leads consistently without relying solely on paid ads. Second, we needed to optimize our existing Google Ads strategy to generate a higher volume of conversions while drastically lowering our cost per action (CPA), ensuring our marketing budget was spent as efficiently as possible.

SOLUTION

What was the scope of their involvement?

Ploko.nl has been hired to execute a comprehensive digital marketing overhaul for Dakkampioenen. The scope of work focuses on two main pillars: restructuring the paid acquisition strategy to maximize budget efficiency and building a sustainable organic lead engine through advanced SEO.

In terms of deliverables, Ploko.nl has rebuilt our Google Ads campaigns, lowered our CPA bidding, created tailored landing pages, and implemented full conversion tracking. The team also works on our local SEO, technical schema markup, site architecture, and topical authority content. Additionally, Ploko.nl has created an instant quote generator, automated lead routing, CRM integration, and triggered follow-up sequences.

What is the team composition?

We work with 2–5 teammates from Ploko.nl.

How did you come to work with Ploko.nl?

We found Ploko.nl through an AI search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with Ploko.nl in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ploko.nl has achieved a 20%–40% reduction in our CPA within the first three months by filtering out non-converting search terms and focusing on high-intent roofing keywords. The implementation of custom, industry-specific landing pages has resulted in a 25%–50% increase in our lead conversion rate compared to our previous website setup. Moreover, Ploko.nl has improved our ROAS by reallocating the budget from broad, generic search terms to hyper-local, conversion-focused campaigns.

In terms of organic growth, Ploko.nl has achieved first-page rankings for key local terms, leading to a steady increase in organic traffic. Through the development of optimized service pages, our site now captures a wider range of long-tail search queries, contributing to a 30%–60% growth in monthly organic unique visitors.

Regarding operational efficiency, Ploko.nl has reduced our manual administrative burden by 95%–99% by automating the initial lead qualification process and quote routing. The automated quote generation tool has allowed potential clients to receive estimates immediately, which has contributed to a 90%–95% increase in the number of qualified leads progressing to a booked appointment. The team has also achieved a near 100% data capture rate for incoming leads, eliminating the "lost lead" issue and ensuring that every inquiry is accounted for in the CRM.

Moreover, the automated routing has effectively filtered the leads before they reach our sales team. This has led to a 15%–35% increase in our lead-to-appointment conversion rate and a 10%–20% increase in our close rate.

How did Ploko.nl perform from a project management standpoint?

Ploko.nl has brought a highly structured, data-driven approach to project management that has been essential for our digital transformation. Their management style centers on clear communication and realistic milestone planning, which has ensured that our complex technical goals remain on schedule despite the moving parts. We communicate with Ploko.nl through in-person meetings.

What did you find most impressive about them?

What truly sets Ploko.nl apart is their ability to act as a technical partner rather than just a marketing agency. They don't just run ads; they re-engineer our entire business infrastructure. The most impressive aspect has been the development of our custom, intelligent automation and quote generation system. Ploko.nl has combined complex backend architecture with a deep understanding of our business goals, resulting in an end-to-end digital engine that actually grows with us.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Egaliseren Online, a flooring company that ensures a perfect base by leveling floors and applying stylish finishes such as poured floors, residential concrete, and microcement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ploko.nl?

We needed support for the ongoing growth of our company. We wanted to increase organic visitors through improved search engine visibility to attract high-quality leads consistently. We also wanted to improve the efficiency of our paid marketing campaigns to lower the cost per action (CPA) in Google Ads.

SOLUTION

What was the scope of their involvement?

Ploko.nl has been helping us with Google Ads and conversion rate optimization (CRO). They’ve conducted a full audit and rebuild of our ad account to focus exclusively on high-conversion flooring keywords. The team has refined our strategy to target high-intent prospects, ensuring that our ad spend is directed toward users most likely to request a service.

Ploko.nl has also deployed and A/B tested landing pages specifically designed to showcase our craftsmanship and drive direct contact rather than automated quotes. The team has implemented call-focused tracking to prioritize immediate contact and lead quality.

Moreover, Ploko.nl has been helping us with SEO. The team has focused on dominating regional search results by optimizing for specific cities and service areas where we operate. Ploko.nl has improved our core site metrics, including loading speed and schema markup, to maximize visibility in Google’s local pack.

Additionally, Ploko.nl has executed a content strategy centered on expert-level pages for specific services, such as liquid floors, leveling, and residential concrete, to establish our site as a top-tier industry resource.

What is the team composition?

We’ve been working with one teammate from Ploko.nl.

How did you come to work with Ploko.nl?

We found them through an online search. We chose them because they had high ratings, their pricing fit our budget, and they offered good value for the cost.

How much have you invested with them?

So far, we’ve spent less than $10,000.

What is the status of this engagement?

We started working together in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ploko.nl has helped us achieve a significant reduction in our CPA by filtering out non-converting search terms and focusing on high-intent keywords. The deployment and A/B testing of custom, high-converting landing pages have led to a measurable increase in our lead conversion rates compared to our previous website setup.

Moreover, through technical SEO improvements and a targeted content strategy focused on specific flooring services, we’ve seen steady growth in our monthly organic traffic and achieved higher rankings for key local search terms. By shifting our focus toward high-intent prospects and optimizing our campaign targeting, we’ve seen an improvement in the overall quality of our incoming leads, ensuring our sales team focuses on more qualified inquiries.

In terms of numbers, we’ve realized a 20%–40% decrease in our CPA, achieved by eliminating non-converting search terms and focusing our ad spend on high-intent keywords. We’ve also observed a 25%–50% improvement in our lead conversion rates. Additionally, we’ve experienced a 30%–60% growth in organic traffic over the course of the project.

We’ve noticed the most substantial gains in organic visibility and lead quality for high-value services such as liquid floors and residential concrete. These pages have become top-tier resources, attracting users with a high intent to purchase. By optimizing for specific cities and regional service areas, we’ve achieved significantly higher rankings in Google’s local pack, which has directly driven an increase in qualified local inquiries.

In our Google Ads campaigns, the most significant improvements in CPA and lead quality have come from targeting hyper-specific keywords related to floor leveling. By filtering out generic terms, the leads generated have become much more relevant to our core service offerings.

How did Ploko.nl perform from a project management standpoint?

Ploko.nl delivers on time and has good communication. We mainly communicate through virtual meetings.

What did you find most impressive about them?

Ploko.nl has really smart, innovative solutions.

Are there any areas they could improve?

I can’t think of anything for now.