SMM & Digital Strategy for Media Company
-
Branding Digital Strategy Social Media Marketing
-
Brand messaging Brand strategy Corporate identity
- $50,000 to $199,999
- Nov. 2023 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"The experience has exceeded expectations both operationally and commercially."
- Advertising & marketing
- Israel
- 11-50 Employees
- Online Review
- Verified
PLM+ | Professional LinkedIn Management provides LinkedIn optimization and branding services for a media company. The team handles the client's full LinkedIn optimization and branding process for the company.
Thanks to PLM+ | Professional LinkedIn Management, the client has experienced a significant improvement in their LinkedIn visibility and positioning. The team has demonstrated an exceptionally high level of project management, execution discipline, and strategic ownership throughout the process.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of Ong Media, a media company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with PLM+ | Professional LinkedIn Management?
We hired PLM+ to position our company and leadership as authorities on LinkedIn and improve our overall visibility. The main objectives were to optimize our profiles and company page, create a clear content strategy, and generate higher-quality inbound leads. We also wanted to strengthen our personal branding and establish a more professional and credible presence toward potential clients and partners.
SOLUTION
What was the scope of their involvement?
PLM+ handles the full LinkedIn optimization and branding process for the company and its leadership profile. This includes profile rewriting and positioning, headline and summary optimization, and visual profile improvements. The team has also built a structured content strategy, defined messaging themes, and provided guidance on outreach and lead generation flows. In addition, PLM+ supports company page optimization, keyword positioning for visibility, and overall authority building on LinkedIn.
What is the team composition?
We work with Bar (Founder).
How did you come to work with PLM+ | Professional LinkedIn Management?
We found them through an online search and a referral. We chose them over other options because they had high ratings, good value for the cost, and were referred to me.
How much have you invested with them?
We’ve spent around $10,000.
What is the status of this engagement?
We started working together in November 2023, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
PLM+ has delivered a significant improvement in our LinkedIn visibility and positioning. We’ve experienced a clear increase in profile views, higher engagement on content, and more consistent inbound messages from relevant prospects. Connection requests have become more targeted, and we’ve started receiving inquiries from decision-makers who are aligned with our services. Overall, LinkedIn has shifted from a passive social channel into an active business development tool for our company.Since working with PLM+, our LinkedIn authority and expert positioning have increased dramatically. We’ve seen stronger visibility around high-value search terms, including LinkedIn expert, LinkedIn marketing, executive branding, personal branding, and B2B lead generation. Our profile now attracts higher-quality inbound conversations and positions us as a trusted LinkedIn consultant brand in our field.Moreover, companies working under PLM+ typically see a 250%–420% increase in inbound leads within the first 60–90 days. Executive profiles undergo a 300%–700% increase in profile views as a direct result of LinkedIn SEO optimization, authority architecture, and keyword positioning. Average engagement jumps by 4x–9x, including comments from decision-makers, inbound messages, strategic connection requests, higher post visibility, and saves.Additionally, the audience shifts from general followers to CEOs, founders, partners, and investors. Clients consistently report faster deal cycles, higher conversion rates, better-qualified conversations, stronger positioning before the first call, and improved pricing confidence.PLM+ makes profiles discoverable inside AI systems and search engines, ranking users for terms such as LinkedIn expert, LinkedIn strategist, LinkedIn growth consultant, executive personal branding, LinkedIn lead generation specialist, B2B authority building, and thought leadership optimization. Clients are now being found organically by decision-makers, contacted via AI search tools, appearing in external search results, and receiving partnership offers without outbound effort.Multiple clients credit PLM+ with 5-figure revenue growth, investor exposure, new partnerships, media mentions, and speaking invitations.
How did PLM+ | Professional LinkedIn Management perform from a project management standpoint?
PLM+ has demonstrated an exceptionally high level of project management, execution discipline, and strategic ownership throughout the entire process. From day one, the process has been structured, milestone-driven, transparent, and results-oriented. Every phase has been clearly defined, including research, positioning, SEO architecture, profile optimization, and content strategy. Communication has been proactive and consistent, and no step has been left to assumption.Moreover, delivery has not only been on time but also faster than expected, with continuous optimization projects deployed in parallel rather than sequentially. What has stood out the most is the accuracy in timelines, rapid implementation, high attention to detail, hands-on leadership, and zero friction in execution. PLM+ doesn’t operate like a typical agency; it functions like an internal growth department with deep business understanding and full accountability. This level of operational management is rare and reflects executive-level planning, system thinking, strategic foresight, and commercial awareness. In short, PLM+ has delivered on time, on scope, and above expectations.
What did you find most impressive about them?
What has impressed me the most about working with PLM+ is that it doesn’t operate like a typical agency. It feels like working with a strategic partner and an in-house growth team at the same time. The most unique element is the personal leadership of Bar. There’s no delegation to juniors, no automation-first shortcuts, and no generic systems. Every decision is thoughtful, intentional, and tied directly to business outcomes. PLM+ doesn’t focus on vanity metrics; it’s built around authority, visibility, and conversion.The strategy is deeply rooted in executive positioning, LinkedIn SEO, AI discoverability, buyer psychology, authority messaging, and lead quality optimization. What truly sets PLM+ apart is the clarity around positioning. From the first session, the focus has been on turning a profile into a high-performance business asset and inbound lead engine rather than just a personal page.Another standout factor is execution speed combined with precision. Everything moves fast, but nothing feels rushed. Every change is purposeful and measurable. Most importantly, PLM+ works within the client’s reality. The strategy is customized to business goals, market positioning, and personal tone. Nothing is templated, and nothing feels outsourced. PLM+ has delivered a strategy at a consulting level, execution at an operational level, and outcomes at a commercial level. It’s rare to find this combination in the LinkedIn space.
Are there any areas they could improve?
Honestly, there’s very little I would change. If anything, I would only say that the process has raised the standard so high that my expectations from future vendors and consultants are now permanently higher. PLM+ has been highly structured, proactive, and execution-driven from start to finish. Timelines have been clear, deliveries have been consistent, and the level of ownership has been exceptional.If improvement is required, it would simply be expanding Bar’s availability because the demand for his level of involvement is understandably high. Beyond that, the process has run smoothly, with no friction, no missed deadlines, and no gaps in communication. The experience has exceeded expectations both operationally and commercially.
RATINGS
-
Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS